Vegan Supplements Market
The market for Vegan Supplements was estimated at $8.7 billion in 2025; it is anticipated to increase to $15.9 billion by 2030, with projections indicating growth to around $28.9 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global Vegan Supplements Market Outlook
Revenue, 2025
$8.7B
Forecast, 2035
$28.9B
CAGR, 2026 - 2035
12.7%
The Vegan Supplements industry revenue is expected to be around $8.7 billion in 2026 and expected to showcase growth with 12.7% CAGR between 2026 and 2035. Building on this trajectory, vegan supplements have become a central pillar of the broader plant based nutrition market, underpinned by rising vegan and flexitarian lifestyles, heightened awareness of animal welfare, and growing concern for environmental sustainability. Demand is further reinforced by consumers seeking clean label products that address specific health needs, with immune support and digestive and gut health formulations together accounting for 57.7% of current industry revenue.
Vegan supplements encompass a diverse portfolio of capsules, powders, gummies, and liquids formulated without animal derived ingredients, often emphasizing plant based protein, vitamin B12, vitamin D, iron, and vegan omega 3 sourced from algae to address common nutritional gaps in plant based diets. Capsules remain the dominant delivery format, generating around $3.2 billion in sales in 2025 due to their precise dosing, extended shelf life, and compatibility with herbal blends, probiotics, and specialized vegan vitamins. Major applications span sports nutrition, weight management, beauty from within, and everyday wellness, with consumers increasingly favoring dairy free and gluten free formulations alongside clean label positioning and science backed combinations for immune support and gut health. Recent trends such as personalized nutrition, e commerce driven direct to consumer brands, and the integration of adaptogens and botanicals into vegan supplements continue to broaden their appeal among health conscious, ethically minded buyers.
Market Key Insights
The Vegan Supplements market is projected to grow from $8.7 billion in 2025 to $28.9 billion in 2035. This represents a CAGR of 12.7%, reflecting rising demand across Immune Support, Weight Management, and Digestive Health.
NOW Foods, Glanbia plc, and Nordic Naturals Inc. are among the leading players in this market, shaping its competitive landscape.
U.S. and Germany are the top markets within the Vegan Supplements market and are expected to observe the growth CAGR of 11.4% to 15.2% between 2025 and 2030.
Emerging markets including India, Brazil and South Korea are expected to observe highest growth with CAGR ranging between 8.9% to 13.3%.
Transition like Shift To Plant-Based Formulas is expected to add $2 billion to the Vegan Supplements market growth by 2030.
The Vegan Supplements market is set to add $20.1 billion between 2025 and 2035, with manufacturer targeting Women Application projected to gain a larger market share.
With
rising ethical consumerism and expanding plant-based lifestyles accelerate global vegan supplements adoption, and
Advanced Plant-Derived Formulations Enhancing Nutrient Bioavailability in Next-Generation Vegan Supplements, Vegan Supplements market to expand 231% between 2025 and 2035.
Opportunities in the Vegan Supplements
India’s growing middle class and delayed parenthood trends are also driving demand for prenatal care, yet vegan options remain scarce outside metros. Digital clinics and e pharmacies enable targeted subscription plans for iron, folate, DHA, and choline sourced from plants and algae. Given global vegan vitamins and minerals are each scaling toward $2.47 billion by 2030, pregnancy focused multivitamin and mineral formulations are poised for the fastest growth in India, especially when bundled with teleconsultation, lab testing, and doctor endorsed education.
Growth Opportunities in North America and Asia Pacific
In North America, vegan supplements benefit from mature retail infrastructure, high awareness of plant based nutrition, and strong adoption of vegan vitamins and vegan protein powder among performance focused and lifestyle consumers, making Weight Management the most relevant Function as brands align with obesity reduction initiatives, fitness culture, and personalized nutrition programs. Top opportunities include differentiated weight management formulations that combine clean label plant based supplements with metabolic support, subscription based direct to consumer models leveraging data driven recommendations, and cross category bundles that pair cruelty free supplements with functional snacks to increase basket size and loyalty. Competition is intensifying as legacy sports nutrition brands, pharmacy chains, and digitally native brands all expand into vegan supplements, driving a premiumization trend around clinically supported formulas and transparent sourcing. Key regional drivers include rising flexitarian and vegan diets, heightened scrutiny of animal derived ingredients, a strong focus on preventive health post pandemic for Immune Support SKUs, and regulatory clarity that favors well positioned brands able to invest in compliant claims, with Digestive and Gut Health lines used as supportive cross sell rather than the core North American growth engine.
In Asia Pacific, rapid urbanization, a growing middle class, and widespread lactose intolerance position Digestive and Gut Health as the most influential Function within vegan supplements, as consumers seek plant based supplements that improve comfort, nutrient absorption, and overall gut balance. Top opportunities center on localized formulations that fuse vegan supplements with regionally familiar botanicals, sachet and stick pack formats tailored to value conscious shoppers, and channel strategies that prioritize pharmacies, convenience stores, and social commerce for discovery and education. Competitive dynamics are shaped by the convergence of domestic herbal players, beauty from within brands, and global nutrition companies, each racing to own the narrative around vegan omega 3, vegan vitamins, and digestive focused vegan supplements that align with traditional wellness concepts. Key drivers include escalating concerns about food safety, rising incidence of lifestyle related digestive issues, and growing interest in holistic immunity, which supports Immune Support ranges as a complementary Function, while Weight Management products gain traction among younger, urban consumers who increasingly view vegan protein powder and cruelty free supplements as symbols of a modern, ethical lifestyle.
Market Dynamics and Supply Chain
01
Driver: Rising Ethical Consumerism and Expanding Plant Based Lifestyles Accelerate Global Vegan Supplements Adoption
Growing ethical consumerism is also reshaping expectations around vegan supplements, with purchasers demanding cruelty free production, transparent sourcing, and verifiable environmental credentials. Brands are also leveraging digital traceability, third party certifications, and QR code packaging to prove clean label nutrition claims and differentiate premium plant based supplements in saturated markets. Parallel to this, rapidly expanding plant based lifestyles among flexitarians, athletes, and wellness focused consumers are also normalizing daily use of vegan vitamins and specialized formulations. Product innovation now targets specific needs such as vitamin B12 supplements for energy, algae based omega 3 for cognitive and heart health, and high performance vegan protein powder for sports nutrition. Social media communities, subscription models, and direct to consumer channels are also amplifying these trends, making vegan supplements a mainstream choice rather than a niche alternative, and driving sustained global demand across both developed and emerging markets.
Rapid innovation in plant derived formulations is also significantly improving nutrient bioavailability in modern vegan supplements, closing performance gaps with conventional products. Manufacturers are also adopting microencapsulation, fermentation, and liposomal delivery systems to enhance absorption of iron, calcium, and fat soluble vitamins from botanical sources. New extraction technologies enable highly concentrated, stable active ingredients from algae, mushrooms, and pulses, supporting more effective plant based supplements for immunity, cognition, and sports recovery. These also advances allow brands to offer smaller, more potent doses with fewer additives, reinforcing consumer trust in science backed vegan supplements and accelerating premiumization across global markets.
02
Restraint: Persistent consumer misconceptions about nutrient adequacy and efficacy of vegan supplements versus traditional products
Many mainstream consumers still believe plant based supplements cannot match animal derived products for protein, vitamin B12, or iron, which depresses trial rates, keeps vegan supplements positioned in a niche segment, and slows overall revenue growth; for example, fitness users often default to whey instead of vegan protein powders, reducing repeat purchases and limiting cross selling into vegan vitamins, wider plant based nutrition portfolios, and other cruelty free nutrition offerings
03
Opportunity: Vegan gut health supplements support European flexitarian digestive needs and Targeted vegan supplements enhance performance for US endurance athletes
Across Europe, flexitarian and reducetarian consumers are seeking non dairy gut health solutions, but many probiotic products still rely on animal derived capsules or carriers. Vegan synbiotic and prebiotic supplements using plant fibers, resistant starches, and postbiotic metabolites remain underdeveloped, particularly in convenient gummies and functional shots. With global vegan prebiotic revenues climbing from roughly $1.30 to 2.47 billion by 2030 at strong double digit CAGR, vegan prebiotic formulations for everyday digestive comfort should post the fastest growth in European pharmacies and grocery retail.
US endurance and strength athletes are rapidly adopting vegan performance nutrition, but most products still target general wellness rather than sport specific needs. Brands can develop certified vegan B12, iron, and amino acid blends formulated for recovery, stamina, and joint support. Globally, each core vegan supplement vitamins, minerals, prebiotics, and others generates around $1.30 billion in 2025, projected to reach $2.47 billion by 2030 at about 13.68% CAGR between 2026 and 2030; within sports applications, vegan vitamins and minerals should grow fastest via athlete partnerships.
04
Challenge: Supply chain volatility and raw material constraints increasing costs and limiting scalable production of vegan supplements
Volatile availability and pricing of key botanical ingredients, such as pea protein, algae based omega 3s, and organic herbs, are raising production costs for vegan supplements and related plant based supplements, forcing some brands to increase shelf prices or shrink pack sizes, which dampens price sensitive demand, compresses retailer margins, and shifts market share toward larger players that can secure long term supply contracts and better absorb logistics disruptions.
Supply Chain Landscape
1
Plant-Based Nutrition Inputs
Archer Daniels MidlandCargillDSM
2
Vegan Supplements Production
NOW FoodsGlanbia plcNestle S.A
3
Packaging & Distribution
Amcor plcBerry GlobalDHL Supply Chain
4
Consumer
Sports nutritionDairy-free protein
1
Plant-Based Nutrition Inputs
Archer Daniels MidlandCargillDSM
2
Vegan Supplements Production
NOW FoodsGlanbia plcNestle S.A
3
Packaging & Distribution
Amcor plcBerry GlobalDHL Supply Chain
4
Consumer
Sports nutritionDairy-free protein
Use Cases of Vegan Supplements in Immune Support & Weight Management
Immune Support : Among men and women, immune support is one of the most established uses for vegan supplements, with immune focused products generating around $2.83 billion in revenue in 2025 and forecast to grow at approximately 10.6% CAGR between 2026 and 2030. This application is dominated by vegan vitamins and minerals particularly vitamin B12, vitamin D, vitamin C, zinc, and iron which are delivered through capsules, tablets, and gummies as daily plant based supplements to strengthen natural defenses and reduce deficiency risk. Minerals, which hold about 36.7% of total demand and vitamins with roughly 14.9% share, are central in these formulations, often complemented by algae derived vegan omega 3 for additional immune resilience. NOW Foods leads with a broad, affordable portfolio of clean label vegan supplements and strong retail penetration. Nordic Naturals Inc. is recognized for premium algae based formulations that combine purity and bioavailability, while Nestle S.A. leverages long standing nutrition science capabilities to integrate immune supporting vegan supplements into mainstream functional nutrition.
Weight Management : For men and women focused on healthy body composition, weight management is a rapidly expanding application for vegan supplements, generating about $1.62 billion in 2025 and projected to advance at roughly 14.7% CAGR through 2030. The category relies heavily on vegan protein powders, fiber rich prebiotic blends, and carefully balanced vitamins and minerals to support satiety, metabolic efficiency, and sustained energy, often used as meal replacement shakes, portion controlled snacks, and pre or post workout formulations. Prebiotics, accounting for around 28.6% of overall demand, enhance fullness and glycemic control, making them integral to plant based supplements for weight control across both genders. Herbalife Nutrition Ltd. holds a strong position through its global coaching network and structured shake programs based on vegan supplements. Glanbia plc capitalizes on its expertise in performance nutrition to develop high quality plant based systems for weight and muscle management, while Nestle S.A. extends its leadership by embedding vegan supplements for weight management into established lifestyle oriented nutrition portfolios.
Digestive Health : Digestive health is emerging as a priority application for vegan supplements among both men and women, with digestive and gut health products estimated at approximately $2.21 billion in revenue in 2025 and expected to post the fastest growth at about 16.4% CAGR from 2026 to 2030. This segment is driven primarily by prebiotics, which represent roughly 28.6% of demand, alongside vegan probiotics and supportive minerals that work together to balance the gut ecosystem, enhance nutrient absorption, and alleviate bloating or irregularity through daily capsules, powders, and functional beverages. Consumers increasingly prefer plant based supplements for long term digestive care, positioning this category as a core pillar of holistic wellness across genders. NOW Foods differentiates itself with a wide range of fiber, digestive enzyme, and gut focused vegan supplements at accessible price points. Glanbia plc leverages research in functional fibers and clinically studied prebiotic complexes to address diverse digestive needs, and Nordic Naturals Inc. complements prebiotic and probiotic strategies with algae based formulations that support mucosal integrity and gut related inflammation.
Recent Developments
Recent developments in vegan supplements highlight strong demand for plant based nutrition driven by ethical consumerism, clean label expectations, and rising lactose intolerance. Brands are expanding offerings in vegan protein powder, B12 supplements, and algae based omega 3 to compete directly with traditional sports nutrition and multivitamin products. A key market trend is the shift toward personalized nutrition, with tailored vegan multivitamins and gut health formulas using probiotics and superfoods.
June 2024 : By mid 2024, market analyses of vegan supplements indicated accelerating global demand for plant based nutrition, with major brands expanding ranges of vegan vitamins, algae based omega 3 capsules, and vegan protein powders, reinforcing the shift toward clean label, cruelty free supplements.
September 2023 : In 2023, the vegan supplements category saw a wave of reformulations as manufacturers removed animal derived gelatin and lanolin from key products, launching fully plant based multivitamins and mineral complexes that broadened consumer access to high quality vegan supplements and strengthened their positioning in mainstream retail and online channels.
Impact of Industry Transitions on the Vegan Supplements Market
As a core segment of the Nutraceuticals industry,
the Vegan Supplements market develops in line with broader industry shifts.
Over recent years, transitions such as Shift To Plant Based Formulas and Convergence With Functional Nutrition have redefined priorities
across the Nutraceuticals sector,
influencing how the Vegan Supplements market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Shift To Plant Based Formulas
The Vegan Supplements market is undergoing a significant transition as it evolves from niche lifestyle products to mainstream plant based nutrition solutions, now embraced by pharmacies, supermarkets, and mass online retailers. This shift is driving brands to reformulate traditional supplements into cruelty free vitamins, vegan protein powders, and animal free omega 3 blends, thereby reducing reliance on gelatin, lanolin, and fish oil. As a result, the demand is surging across key segments such as sports nutrition, maternity care, and healthy aging. This transition is projected to contribute an impressive $2 billion to the markets growth by 2030, compelling upstream suppliers of pea, algae, and fermentation derived ingredients to scale sustainable offerings that align with increasingly stringent regulatory and retailer clean label standards.
02
Convergence With Functional Nutrition
The second transition is the convergence of vegan supplements with data driven personalized nutrition and functional foods, reshaping healthcare, food service, and wellness technology. Brands integrate plant based formulations into ready to drink beverages, snacks, and meal kits tailored to microbiome testing, intolerances, and athletic performance profiles. Digital health platforms increasingly recommend vegan supplements for gut health, immunity, and metabolism, influencing how dietitians, fitness coaches, and telehealth providers design programs and subscriptions, while food manufacturers retool R&D pipelines to prioritize bioavailable, allergen conscious, and minimally processed plant based actives.