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Rice Bran Oil Market

The market for Rice Bran Oil was estimated at $2.4 billion in 2025; it is anticipated to increase to $3.7 billion by 2030, with projections indicating growth to around $5.9 billion by 2035.

Report ID:DS1901190
Author:Debadatta Patel - Senior Consultant
Published Date:
Datatree
Food & Beverage
Packaged & Processed F&B
Rice Bran Oil
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Report Summary
Market Data
Methodology
Table of Contents

Global Rice Bran Oil Market Outlook

Revenue, 2025

$2.4B

Forecast, 2035

$5.9B

CAGR, 2026 - 2035

9.5%

The Rice Bran Oil industry revenue is expected to be around $2.4 billion in 2026 and expected to showcase growth with 9.5% CAGR between 2026 and 2035. This sustained market momentum is underpinned by the rising preference for Rice Bran Oil as a heart-friendly, antioxidant-rich healthy cooking oil, supported by its strong acceptance across both retail and institutional channels. Growing consumer awareness of cholesterol management, clean-label nutrition, and plant-based oil alternatives continues to elevate its position within the global edible oil market, while manufacturers increasingly deploy it as a versatile functional food ingredient in snacks, bakery, and ready-to-eat products. Refined rice bran oil remained the core revenue generator, accounting for about $1.97 billion in sales in 2025, as its consistent quality and stability at high temperatures align with the stringent performance demands of large-scale frying operations. Concurrently, the food processing industry and HoReCa sector collectively represented around 84.5% of Rice Bran Oil demand, underscoring its entrenched role in industrial food applications and commercial kitchens worldwide.

Rice Bran Oil is a premium plant-based oil extracted from the nutrient-rich outer layer of rice grains, characterized by a balanced fatty acid profile, naturally occurring gamma oryzanol, and a high smoke point that makes it ideal for deep-frying, sautéing, and baking. Its neutral taste, oxidative stability, and presence of vitamin E and other antioxidants position it as a preferred choice for branded cooking oils, value-added blended oils, and fortified food formulations. Major applications span household cooking, large-scale food processing, HoReCa sector menus, and niche uses in cosmetics and nutraceuticals, where its emollient and functional properties add value to end products. Recent market trends include growing adoption of cold pressed rice bran oil in premium and organic segments, product innovation targeting heart-health and weight-management claims, and a steady shift by food manufacturers toward cleaner, sustainable oils that enhance both nutrition and shelf life.

Rice Bran Oil market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035
Rice Bran Oil Market Outlook

Market Key Insights

  • The Rice Bran Oil market is projected to grow from $2.4 billion in 2025 to $5.9 billion in 2035. This represents a CAGR of 9.5%, reflecting rising demand across Food Processing Industry, HoReCa, and Retail Consumer.

  • Adani Wilmar, Ricela Group, and Cargill Incorporated are among the leading players in this market, shaping its competitive landscape.

  • India and China are the top markets within the Rice Bran Oil market and are expected to observe the growth CAGR of 6.9% to 10.0% between 2025 and 2030.

  • Emerging markets including Vietnam, Argentina and South Africa are expected to observe highest growth with CAGR ranging between 9.1% to 11.9%.

  • Transition like The Shift Towards Healthy Eating is expected to add $324 million to the Rice Bran Oil market growth by 2030.

  • The Rice Bran Oil market is set to add $3.5 billion between 2025 and 2035, with manufacturer targeting HoReCa & Retail Consumer Application projected to gain a larger market share.

  • With

    health conscious consumer behaviour, and

    Expansive Application in Cosmetics and Personal Care, Rice Bran Oil market to expand 148% between 2025 and 2035.

rice bran oil market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Rice Bran Oil - Country Share Analysis

Opportunities in the Rice Bran Oil

In India’s expanding edible oil market, lifestyle diseases are accelerating demand for Rice Bran Oil as a healthy cooking oil among urban middle-class households. Manufacturers can target this underpenetrated segment with refined variants emphasizing cholesterol-lowering benefits and high smoke point for frying. Globally, refined Rice Bran Oil is also projected to increase from $1.97 to $3.08 billion between 2025 and 2030 at 9.3% CAGR, with Indian retail and foodservice channels expected to outpace overall refined volume growth.

Growth Opportunities in Asia-Pacific and North America

In Asia-Pacific, Rice Bran Oil demand is led by the Food Processing Industry, where the oil is increasingly adopted as a versatile, heart-healthy oil base for snacks, instant meals, bakery, and ready-to-cook products, creating prime opportunities for fortified, low-trans-fat, and cholesterol-lowering formulations that align with rising health-conscious consumer preferences. Strategic expansion should prioritize long-term contracts with major food manufacturers, co-development of functional food lines, and investment in refining and deodorizing capacity near rice-milling clusters to secure consistent Rice Bran Oil production and cost advantages over competing edible oil segments. Competition is intensifying as local refiners, integrated rice millers, and regional edible oil brands move up the value chain, so differentiation through cold-pressed oil SKUs, clean-label positioning, and certifications in safety and sustainable sourcing will be critical for premiumization. Key regional drivers include high rice output providing stable bran supply, rapid urbanization increasing processed food penetration, supportive narratives from nutrition professionals on Rice Bran Oil applications in daily cooking, and the growth of modern retail and HoReCa channels, which together reinforce the Food Processing Industry as the dominant application and a focal point for investment and brand-building in the Rice Bran Oil market.
In North America, the Retail Consumer segment is poised to be the most influential application for Rice Bran Oil, with top opportunities centered on positioning the product as a premium, heart-healthy oil alternative in the specialty edible oil aisle, supported by messaging around cholesterol-lowering benefits, high smoke point, and suitability for both Western and Asian-inspired home cooking. Market entrants should focus on differentiated branding around non-GMO, organic, and cold-pressed oil variants, leveraging e-commerce, subscription models, and health-focused retail chains to capture niche but fast-growing consumer bases that actively seek functional food ingredients and clean-label pantry staples. Competitive pressure stems from established premium oils such as olive, avocado, and specialty seed oils, as well as private label offerings, making it essential to emphasize unique Rice Bran Oil applications in baking, frying, and everyday sautéing, while educating consumers and retailers on its nutritional profile and versatility. Primary drivers include increasing household awareness of cardiovascular wellness, the expansion of plant-forward diets, the influence of culinary media highlighting better-for-you cooking oils, and the gradual adoption of Rice Bran Oil by select HoReCa operators and food processors as a complementary frying and formulation oil, collectively supporting a consumer-led growth path for the Rice Bran Oil industry in this region.

Market Dynamics and Supply Chain

01

Driver: Growing Health Awareness Among Consumers and Demand for Heart‑Healthy, Functional Cooking Oils

One of the foremost drivers of the rice bran oil market is also the convergence of heightened health awareness among consumers and the rising demand for functional, heart‑healthy cooking oils. As more people prioritize wellness and preventive nutrition, there is also increasing scrutiny of fats and their effects on heart health and metabolism. Rice bran oil, with its optimal balance of monounsaturated and polyunsaturated fats, high levels of antioxidants such as vitamin E and oryzanol, and low saturated fat content, appeals to health‑conscious consumers seeking alternatives to traditional oils. Nutritionists often recommend rice bran oil for its ability to support cardiovascular health, promote balanced cholesterol levels, and withstand high‑temperature cooking without forming harmful oxidation products. At the same time, the trend toward functional foods that offer added health benefits is also pushing food manufacturers to incorporate rice bran oil into packaged foods, bakery products, and snack lines. This dual momentum between individual health choices and industry product formulation strategies also drives broader adoption of rice bran oil across households and commercial food production, strengthening market growth and reinforcing its reputation as a premium, wellness‑oriented oil option.
Another key market driver for rice bran oil is also the ongoing advancement in technological innovations in oil extraction and refining, allowing producers to improve quality, yield, and stability at scale. Modern extraction techniques, such as solvent‑assisted extraction coupled with advanced refining processes, enhance oil clarity, shelf life, and nutritional retention while minimizing unfavorable flavors. These technologies help manufacturers meet stringent food safety standards, reduce production costs, and offer refined, cold‑pressed, and specialty variants that appeal to diverse market segments. As a result, rice bran oil producers can also supply consistent, high‑quality products to food processors, restaurants, and retail consumers, supporting broader market adoption.
02

Restraint: High Production Costs and Complex Raw Material Supply Constraints Reduce Competitiveness

A key restraint for the rice bran oil market is the high production costs combined with inconsistent raw material supply, which directly limit expansion and profitability. The extraction and refining process for rice bran oil is more complex and expensive than for many conventional vegetable oils, requiring specialized technology and rapid processing of fresh bran to prevent rancidity. These factors raise production costs, leading to premium pricing that deters price‑sensitive consumers and reduces demand in mass markets. Additionally, rice bran availability is tied to rice milling cycles and agricultural yields, which are seasonal and geographically concentrated, causing supply inconsistencies that disrupt production planning and inflate input costs. These combined constraints hinder scalability, limit economies of scale, and restrict rice bran oil’s competitive position against cheaper, established edible oils.
03

Opportunity: Natural Rice Bran Oil is transforming premium anti-aging skincare in Japan and Fortified Rice Bran Oil capsules are reshaping cardiovascular supplements in Europe

In Japan, skincare brands are increasingly exploring Rice Bran Oil as a natural emollient aligned with minimalist J‑beauty routines, yet specialized cosmeceutical applications remain untapped. Partnerships between cosmetic formulators and rice millers can scale traceable, cold-pressed rice bran oil using enzymatic or supercritical extraction to preserve antioxidants for anti-aging claims. Globally, unrefined Rice Bran Oil is forecast to rise from $0.40 to $0.66 billion by 2030 at 10.47% CAGR, with Japanese facial oils and serums driving the fastest cosmetic-grade demand.
In Europe, aging consumers and rising statin intolerance are boosting interest in Rice Bran Oil–based cardiovascular health supplements positioned as natural alternatives. Nutraceutical brands can formulate fortified softgel capsules and incorporate Rice Bran Oil into functional foods by concentrating gamma-oryzanol and phytosterols for clinically supported lipid management. This niche will predominantly favor highly refined, pharmaceutical-grade Rice Bran Oil, with collaborative R&D between European supplement houses and Asian refiners expected to deliver the strongest growth in premium, value-added heart-health formats.
04

Challenge: Limited Consumer Awareness and Strong Competition from Established Edible Oils Restrict Adoption

Another significant restraint is limited consumer awareness in key regions and strong competition from more familiar edible oils, which dampens market penetration and demand. Despite its favorable health profile and functional advantages, rice bran oil remains lesser known outside Asia, leading many consumers in North American and European markets to default to well‑recognized oils like palm, sunflower, and canola. These competitors benefit from entrenched culinary habits, robust marketing, and extensive distribution networks, making it difficult for rice bran oil producers to secure shelf space and brand visibility. Without substantial promotional investment and consumer education about its nutritional benefits, rice bran oil struggles to gain traction and convert trial into repeat purchase behavior, limiting revenue growth and broader market adoption.

Supply Chain Landscape

1

Rice Bran Collection

Cargill IncorporatedAdani Wilmar Ltd
2

Oil Extraction

Ricela GroupKing Rice Oil Group
3

Refining & Packaging

Marico Ltd.Adani Wilmar Ltd
4

End-Use Applications

Edible oil & cookingFood processingNutraceuticals
Rice Bran Oil - Supply Chain

Use Cases of Rice Bran Oil in Food Processing Industry & Retail Consumer

Food Processing Industry : In the food processing industry, refined rice bran oil is predominantly used due to its high smoke point, neutral flavor, and oxidative stability, making it ideal for frying, baking, and snack production in large volumes. Manufacturers favor it for consistent product quality, reduced oil absorption, and improved shelf life of processed foods such as chips, ready‑to‑eat meals, and baked products. Its balanced fatty acid profile also aligns with health‑focused product positioning. Major suppliers like Cargill, Adani Wilmar, and Ricela Health Foods lead this segment with strong global supply chains, advanced refining technologies, and partnerships with food processors to ensure dependable volume and consistent quality. Their investments in extraction and refining infrastructure strengthen their ability to meet demanding industrial specifications and sustain long‑term contracts with food manufacturers.
HoReCa : In the HoReCa sector, rice bran oil’s high thermal stability, mild taste, and health credentials make it a preferred choice for commercial kitchens, deep frying, sauteing, and grilling. Professional chefs appreciate its ability to maintain food quality at high temperatures without imparting strong flavors, enhancing texture and appearance in fried appetizers, grilled entrees, and sautéed dishes. This advantage also translates into lower oil replacement frequency, reducing operational costs for restaurants and catering services. Leading brands like Adani Wilmar, Marico, and BCL Industries supply bulk and commercial packaging tailored to the HoReCa segment, combining strong distribution networks and marketing support to reinforce their positions. Their engagement with culinary professionals and bulk supply contracts drives demand in foodservice channels.
Retail Consumer : For retail consumers, rice bran oil is marketed as a heart‑healthy, multifunctional cooking oil with high levels of antioxidants, vitamin E, and beneficial fats, appealing to health‑conscious buyers for everyday cooking, frying, and salad dressings. Refined variants dominate because they offer neutral flavor and long shelf life, while cold‑pressed and organic options attract premium segments focused on clean‑label and minimally processed products. Retail growth is supported by supermarkets, hypermarkets, and e‑commerce platforms, where brands like Fortune, Ricela, and Emami Agrotech educate buyers on nutritional benefits and versatility in home kitchens. Broad distribution, strong brand recognition, and targeted health campaigns enhance their competitive edge in consumer markets.

Recent Developments

Recent developments in the rice bran oil market show strong focus on sustainable production, health positioning, and expanded retail penetration. A key trend is rising interest in clean label and functional cooking oils, driven by consumer demand for heart‑healthy, antioxidant‑rich alternatives with high smoke points. Major edible oil producers are increasing capacity expansions and forging supply partnerships to improve raw material sourcing and processing efficiency. Enhanced marketing of rice bran oil’s benefits is boosting adoption across foodservice, packaged foods, and household segments.

December 2024 : Adani Enterprises announced it would sell its entire stake in the joint venture with Wilmar International, transferring full control of Adani Wilmar (now AWL Agri Business) to Wilmar and public shareholders. This marked a significant ownership transition in one of India’s largest edible oil companies, affecting branded rice bran oil production and wider supply chain strategy. The move refocused the business under Wilmar’s global edible oils strategy and aligned rice bran oil offerings with broader FMCG objectives.
June 2025 : Cargill Incorporated disclosed a collaboration with Luharuka Oil to scale rice bran oil supply and reinforce distribution to major retail and industrial buyers in North India. This strategic supply agreement enhances Cargill’s ability to serve growing demand from both food processors and consumer segments, reinforcing its position in the edible oil market.
March 2025 : Adani Wilmar Ltd. announced a strategic partnership with Kadha Oil to co‑develop rice bran oil production capabilities and expand distribution across key Indian markets. This collaboration strengthens production capacity, improves supply chain efficiency, and supports broader market penetration for rice bran oil under its Fortune brand.

Impact of Industry Transitions on the Rice Bran Oil Market

As a core segment of the Packaged & Processed F&B industry, the Rice Bran Oil market develops in line with broader industry shifts. Over recent years, transitions such as The Shift Towards Healthy Eating and Sustainability Amplifies Demand have redefined priorities across the Packaged & Processed F&B sector, influencing how the Rice Bran Oil market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

The Shift Towards Healthy Eating

The global shift towards healthy eating is structurally reshaping the Rice Bran Oil market, as consumers increasingly substitute traditional fats with nutrient-dense, plant-based oils that support heart health and weight management. Positioned as a premium healthy cooking oil, Rice Bran Oil benefits from its favorable fatty acid profile, antioxidant content, and high smoke point, making it attractive for both home cooking and foodservice applications. This transition is not merely behavioral but economically material, with health-driven adoption of Rice Bran Oil expected to contribute an additional $324 million to market growth by 2030. As the edible oil market pivots toward cleaner labels and functional nutrition, Rice Bran Oil is emerging as a strategic ingredient in packaged foods, plant-based products, and fortified formulations, reinforcing its role as a high-potential, heart-healthy oil within the broader vegetable oils segment.
02

Sustainability Amplifies Demand

The push toward sustainability is reshaping the rice bran oil market, positioning it as a preferred ecofriendly alternative in the cooking oil sector. By extracting oil from rice bran, a byproduct of rice milling, manufacturers reduce waste while optimizing resource use, aligning with circular economy principles. This environmentally responsible approach has influenced the food processing and HoReCa industries, where companies increasingly adopt rice bran oil for frying, baking, and menu innovations, enhancing both health credentials and sustainability messaging. Retail brands are also promoting it as a green, heart‑healthy option, driving consumer adoption. Companies like Cargill, Adani Wilmar, and Marico leverage these sustainability and health advantages in marketing, strengthening brand positioning while supporting industry-wide transitions toward cleaner, resource-efficient operations.