PDF Cover

Hydrolyzed Rice Protein Market

The market for Hydrolyzed Rice Protein was estimated at $622 billion in 2025; it is anticipated to increase to $922 billion by 2030, with projections indicating growth to around $1.37 trillion by 2035.

Report ID:DS1901202
Author:Debadatta Patel - Senior Consultant
Published Date:
Datatree
Food & Beverage
Packaged & Processed F&B
Hydrolyzed Rice Protein
Share
Report Summary
Market Data
Methodology
Table of Contents

Global Hydrolyzed Rice Protein Market Outlook

Revenue, 2025

$622B

Forecast, 2035

$1.37T

CAGR, 2026 - 2035

8.2%

The Hydrolyzed Rice Protein industry revenue is expected to be around $621.6 billion in 2026 and expected to showcase growth with 8.2% CAGR between 2026 and 2035. This robust outlook underscores the growing strategic importance of the Hydrolyzed Rice Protein market as brands seek versatile, sustainable, and allergen-conscious solutions across global value chains. Demand is being propelled by the transition toward plant-based protein and clean-label ingredients, along with rising investments in advanced processing technologies that improve functional performance, sensory properties, and formulation stability. Liquid concentrates form alone generated about $402.15 billion in revenue in 2025, reinforcing the dominance of highly compatible formats for incorporation into shampoos, conditioners, serums, functional beverages, and nutritional products. Personal Care and Food & Beverages together account for 62.7% of overall consumption, reflecting the central role of Hydrolyzed Rice Protein in premium personal care formulations and innovative food and beverage applications that respond to evolving consumer expectations for efficacy, safety, and ethical sourcing.

In terms of product characteristics, Hydrolyzed Rice Protein is an enzymatically processed, peptide-rich ingredient derived from rice that offers excellent compatibility, low allergenicity, and a balanced amino acid profile suitable for a wide range of cosmetic applications and nutritional systems. Its key features include film-forming and conditioning benefits for hair and skin, improved texture and stability in beverages and dairy alternatives, and strong performance in vegan formulations, dietary supplements, and sports nutrition products. Major applications span Personal Care, where it enhances hair strength, shine, and moisture retention in shampoos, conditioners, and leave-on treatments, and Food & Beverages, where it is increasingly used in protein-fortified drinks, bakery items, and plant-based dairy analogues. Recent trends driving demand include the rapid uptake of Hydrolyzed Rice Protein in vegan protein solutions, the shift toward sulfate-free and silicone-free beauty products, the rise of protein-enriched ready-to-drink beverages, and growing interest in naturally derived, traceable, and sustainably sourced ingredients that support clean-label positioning across both mass-market and premium segments.

Hydrolyzed Rice Protein market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035
Hydrolyzed Rice Protein Market Outlook

Market Key Insights

  • The Hydrolyzed Rice Protein market is projected to grow from $621.6 billion in 2025 to $1.37 trillion in 2035. This represents a CAGR of 8.2%, reflecting rising demand across Personal Care, Food & Beverages, and Nutritional Supplements.

  • The market exhibits an oligopolistic structure with only 7 prominent players, with Axiom Foods Inc. and Golden Grain Group commanding the largest shares.

  • U.S. and China are the top markets within the Hydrolyzed Rice Protein market and are expected to observe the growth CAGR of 6.0% to 8.6% between 2025 and 2030.

  • Emerging markets including Vietnam, Malaysia and Brazil are expected to observe highest growth with CAGR ranging between 7.9% to 10.3%.

  • Slow adoption of Resurgence in Clean Beauty transition within key players in Hydrolyzed Rice Protein market is creating a revenue window for adjacent and alternate markets like Hydrolyzed Vegetable Proteins and Soy Protein Isolate to improve its use-case penetration in Personal Care and Food & Beverages applications and expected to capture $37 billion revenue from existing Hydrolyzed Rice Protein market.

  • The Hydrolyzed Rice Protein market is set to add $745 billion between 2025 and 2035, with manufacturer targeting Food & Beverages & Nutritional Supplements Application projected to gain a larger market share.

  • With

    surge in demand for plant-based protein, and

    Growing Awareness About Health and Fitness, Hydrolyzed Rice Protein market to expand 120% between 2025 and 2035.

hydrolyzed rice protein market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Hydrolyzed Rice Protein - Country Share Analysis

Opportunities in the Hydrolyzed Rice Protein

Across rapidly urbanizing Asian cities, young families are also prioritizing hypoallergenic protein and familiar rice-based infant nutrition over dairy and soy. Hydrolyzed Rice Protein aligns with cultural preferences while delivering highly digestible, plant-based protein for baby cereals, drink powders, and toddler snacks. The strongest upside lies in Asia-Pacific, where manufacturers can pair sustainable sourcing of local rice with fortified powder formulations tailored to emerging middle-class parents. Untapped opportunities include allergen-free lines and co-branded pediatric products developed with regional healthcare networks.

Growth Opportunities in North America and Asia-Pacific

Hydrolyzed Rice Protein is gaining traction in North America primarily in Nutritional Supplements, where it is positioned as a plant-based protein and hypoallergenic protein for sports nutrition, meal replacements, and active lifestyle formulations. Key drivers include strong consumer preference for vegan protein ingredients, clean label claims, and the avoidance of common allergens, which supports the use of rice protein hydrolysate in both food fortification and specialized dietary products. Competition is intense among global functional proteins suppliers and niche formulators, making differentiation via certified organic sourcing, non-GMO credentials, and advanced processing that enhances solubility and taste critical. Top opportunities lie in partnering with premium personal care formulations and cosmeceuticals brands that highlight Hydrolyzed Rice Protein for hair strengthening and skin barrier support, as well as collaborating with contract manufacturers to co-develop ready-to-drink sports nutrition and high-protein snacking concepts.
In Asia-Pacific, Hydrolyzed Rice Protein finds its strongest relevance in Personal Care, leveraging regional familiarity with rice-based beauty rituals and rapid adoption of natural ingredients in skin and hair care. Market drivers include rising middle-class spending, demand for gentle, vegan protein ingredients suitable for sensitive skin, and the integration of rice protein hydrolysate into advanced cosmeceuticals and scalp-care concepts. The competitive landscape is fragmented, with local grain processors, regional cosmetic ingredient specialists, and international functional proteins companies all vying for share, often competing on cost, customization capability, and regulatory compliance. Strategic opportunities center on co-developing regionally tailored personal care formulations, such as essences, serums, and hair repair products featuring Hydrolyzed Rice Protein, while also expanding into fortified beverages and traditional-style foods where rice-derived, clean label protein solutions are culturally aligned and commercially scalable.

Market Dynamics and Supply Chain

01

Driver: Rising Clean-Label, Plant-Based Nutrition Demand and Allergen-Free Ingredient Adoption

One of the primary drivers fueling the hydrolyzed rice protein market is also the growing global preference for clean-label and plant-based nutrition, coupled with heightened allergen-free ingredient adoption across food, beverage, and personal care categories. Consumers are also increasingly seeking products with recognizable, minimally processed components, pushing formulators to replace synthetic or allergenic proteins with plant-derived alternatives. Hydrolyzed rice protein fits this niche because it delivers functional benefits such as enhanced solubility, neutral taste, and improved digestibility while supporting vegan, gluten-free, and dairy-free positioning. At the same time, rising prevalence of food allergies and sensitivities has also expanded demand for ingredients that avoid common allergens like soy, dairy, and wheat. This trend benefits products tailored to specialized diets, including nutritional supplements for athletes and infant formulations requiring hypoallergenic proteins. Together, these forces are also prompting brands and manufacturers to innovate with rice protein hydrolysates that resonate with health-forward consumers and regulatory environments emphasizing transparency and safety.
Another key driver for hydrolyzed rice protein is also the rapid expansion of the sports nutrition and functional supplement markets, where demand for highly digestible, plant-based proteins is also surging. Athletes, fitness enthusiasts, and health-focused consumers are also increasingly looking for protein sources that support muscle recovery, lean body composition, and overall wellness without digestive discomfort. Hydrolyzed rice protein, broken down into smaller peptides, offers faster absorption rates and a complete amino acid profile, making it a compelling alternative to traditional whey or soy proteins. This niche trend is also amplified by the broader shift toward personalized nutrition, clean formulations, and vegan-friendly products in global supplement portfolios. Consequently, manufacturers are also incorporating rice protein hydrolysates into performance blends, ready-to-drink shakes, and protein bars, leveraging its functional and marketing advantages to capture share in the high-growth sports nutrition segment.
02

Restraint: Higher Production Costs and Limited Economies of Scale Compared to Conventional Proteins

A key restraint for hydrolyzed rice protein adoption is higher production costs and limited economies of scale compared to conventional protein sources, which directly impacts pricing and manufacturer demand. Enzymatic hydrolysis and downstream purification add processing expenses, making finished rice protein ingredients costlier than widely used whey, soy, or pea proteins. For example, a beverage or supplement brand facing tight margins may opt for cheaper isolates to keep retail prices competitive, especially in emerging markets where price sensitivity is high. This cost differential can slow uptake in price-driven segments, constrain revenue growth for suppliers, and limit broader market penetration despite favorable nutritional attributes.
03

Opportunity: North American sports beverages adopt Hydrolyzed Rice Protein rapidly and European salons demand vegan hair treatments with Hydrolyzed Rice Protein

In North America, plant-based protein sports drinks and functional beverages are shifting from soy and whey toward Hydrolyzed Rice Protein, valued for fast absorption, hypoallergenic performance, and clean label positioning. Globally, liquid concentrates already generate about $402.15 billion in 2025 and are projected to reach $588.16 billion by 2030, a 7.9% CAGR, with sports nutrition supplements driving incremental demand. The most attractive untapped segment is lactose-intolerant and dairy-averse athletes, where liquid Hydrolyzed Rice Protein concentrates enable high-protein, low-allergen ready-to-drink formulations.
In Europe, professional vegan hair care is evolving toward performance-driven cosmetic peptides, positioning Hydrolyzed Rice Protein as a key active for strengthening, volumizing, and anti-aging skincare-inspired scalp treatments. Powder forms currently account for about $219.41 billion globally in 2025 and are forecast to reach $333.60 billion by 2030, an 8.74% CAGR, outpacing liquids. The fastest growth is expected in powdered Hydrolyzed Rice Protein for salon masks, boosters, and ampoules, enabling concentrated, customizable treatments through collaborations between ingredient suppliers and premium salon brands.
04

Challenge: Taste and Functional Challenges in Complex Formulations Hindering Wide Adoption

Another major restraint is taste and functional challenges in complex formulations hindering wide adoption across varied product categories because hydrolyzed rice protein can impart subtle bitterness or off-notes and may interact unpredictably in multi-ingredient systems. In high-end nutritional bars or flavored beverages, this can force formulators to add masking agents or reformulate entirely raising development costs and time-to-market. For instance, a sports drink using rice protein hydrolysate may require extra stabilizers to achieve clarity and mouthfeel comparable to whey-based counterparts. Such technical hurdles can dampen demand, slow innovation cycles, and restrict market growth in segments prioritizing sensory excellence.

Supply Chain Landscape

1

Rice Procurement

Golden Grain Group LimitedShafi Gluco-Chem Private Limited
2

Hydrolyzed Rice Protein

Axiom Foods Inc.Shafi Gluco-Chem Private LimitedThe Green Labs LLC
3

Functional Protein Ingredients

Kerry Inc.Axiom Foods Inc.The Green Labs LLC
4

End-use Applications

Sports nutritionCosmetic formulationsDietary supplements
Hydrolyzed Rice Protein - Supply Chain

Use Cases of Hydrolyzed Rice Protein in Personal Care & Food & Beverages

Personal Care : In personal care formulations, hydrolyzed rice protein typically low-molecular-weight peptides and amino acids is prized for its moisturizing and conditioning properties in skin and hair products. Its film-forming ability helps strengthen hair fibers, improve elasticity, and support moisture retention in skin, making it useful in shampoos, conditioners, serums, and creams targeting hydration and damage repair. Being hypoallergenic and plant-based, it aligns with clean-beauty trends that favor natural ingredients with gentle performance. Leading ingredient suppliers such as Nutribiotic (with highly bioavailable peptide fractions used by brands like Derma E and Andalou Naturals) and Botaneco Inc. emphasize sustainable sourcing and innovation in personal care, boosting functional efficacy and marketing appeal. These players benefit from strong R&D and established distribution networks, reinforcing their positions in the growing cosmetics and personal care segment.
Food & Beverages : In food and beverages, hydrolyzed rice protein powder is most widely employed because of its high solubility, neutral taste, and enhanced digestibility that makes it ideal for protein-fortified drinks, plant-based milks, baked goods, and snack bars. This protein ingredient supports clean-label and allergen-free product development while boosting nutritional profiles without compromising texture or flavor, benefiting from emulsification and stability functions in complex formulations. Major suppliers such as Kerry Group and Archer Daniels Midland Company (ADM) leverage global ingredient portfolios and robust distribution to serve manufacturers worldwide, while regional producers like RiceBran Technologies focus on cost-effective, functional rice protein concentrates used in sports nutrition blends. These companies’ strengths lie in innovation, scale, and ability to meet diverse regulatory and application needs across beverage, bakery, and dairy alternative markets.
Nutritional Supplements : Hydrolyzed rice protein’s role in nutritional supplements centers on its use as a highly digestible plant-based protein source in powders, shakes, and sports nutrition formulas. The enzymatic hydrolysis process breaks the protein into smaller peptides, improving absorption and making it a preferred alternative to dairy or soy for vegans, those with sensitivities, and athletes pursuing muscle recovery or weight management. Its hypoallergenic profile and complete amino acid composition support broad consumer appeal. Established players like Nature’s Plus emphasize quality and tailored supplement solutions, while firms such as Bioway (Xi’an) Organic Ingredients Co., Ltd. and Nutra Green Biotechnology Co., Ltd. cater to organic and specialty markets, leveraging regional production strengths and certifications to meet clean-label demand. Their market positions are underpinned by specialization in natural ingredients and responsiveness to evolving health-conscious trends.

Recent Developments

Recent developments in hydrolyzed rice protein highlight stronger plant protein adoption and innovation as a functional ingredient across nutrition and personal care. Brands are reformulating vegan protein powders, ready-to-drink beverages, and hypoallergenic supplements to leverage its high amino acid profile and clean label appeal. A key market trend is rising demand for sustainable and digestible vegan protein alternatives, prompting investment in advanced hydrolysis technologies that improve solubility and flavor, expanding application in health foods and beauty formulations.

January 2025 : Axiom Foods entered a strategic agreement with Olam to distribute its growing rice protein portfolio, including hydrolyzed and isolate ingredients, into new international markets to accelerate adoption and broaden supply chain reach.
July 2024 : The Green Labs partnered with multiple plant-based nutrition manufacturers to co-develop customized rice protein blends, committing a significant part of its rice protein output under private-label supply agreements and strengthening recurring revenue streams.

Impact of Industry Transitions on the Hydrolyzed Rice Protein Market

As a core segment of the Packaged & Processed F&B industry, the Hydrolyzed Rice Protein market develops in line with broader industry shifts. Over recent years, transitions such as Resurgence in Clean Beauty and Revolution in NutrientRich Food and Drinks have redefined priorities across the Packaged & Processed F&B sector, influencing how the Hydrolyzed Rice Protein market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Resurgence in Clean Beauty

The clean beauty shift toward plant-based, nontoxic, and sustainable ingredients should position Hydrolyzed Rice Protein as a core protein-based active in natural cosmetics and personal care, yet slow adoption by leading market players is diluting its advantage. This execution gap is opening a substantial revenue window for adjacent functional proteins, with Hydrolyzed Vegetable Proteins and Soy Protein Isolate rapidly expanding their use-case penetration in skincare, haircare, and Food & Beverages applications, and together expected to capture up to $37 billion from the existing Hydrolyzed Rice Protein market. As brands accelerate vegan formulations and sustainable ingredients strategies, the competitive threat from these alternative proteins is set to reshape portfolio decisions, compelling Hydrolyzed Rice Protein suppliers to innovate faster, sharpen positioning, and lock in clean beauty leadership before this revenue migration becomes structural.
02

Revolution in NutrientRich Food and Drinks

The transition toward nutrient-rich, plant-based food and beverage consumption is reshaping demand patterns for hydrolyzed rice protein across health-focused industries. As consumers increasingly favor clean, allergen-free, and easily digestible protein sources, hydrolyzed rice protein is gaining traction in dietary supplements, sports nutrition powders, and functional beverages. Its high amino acid availability supports muscle recovery and metabolic health, making it a viable alternative to whey and soy in vegan and sensitive-diet formulations. For example, plant-based protein shake brands are reformulating to include rice protein hydrolysates to appeal to lactose-intolerant and flexitarian consumers. Similarly, fortified nutrition bars and ready-to-drink beverages now use hydrolyzed rice protein to enhance protein density without compromising digestibility. This shift is also influencing ingredient suppliers to invest in advanced hydrolysis technologies, accelerating innovation and reinforcing the role of rice-based proteins in next-generation health and wellness products.