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Rice Protein Market

Author: Debadatta Patel - Senior Consultant, Report ID - DS1901139, Published - April 2025

Segmented in Application (Food & Beverage, Nutritional Supplements, Cosmetics & Personal Care, Others), Form Type (Isolates, Concentrates, Hydrolysates), Distribution Channels, Consumer Demographics and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Rice Protein Market Outlook

The market, for Rice protein was estimated at $1.3 billion in 2024; and it is anticipated to increase to $2.7 billion by 2030 with projections indicating a growth to around $4.9 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 12.9% over the forecast period. The continued acceleration in the Rice Protein market is indicative of several pivotal driving factors. The global landscape is increasingly swaying towards clean-label products, contributing prominently to thisindustry'sgrowth. As consumers remain dedicated to wellness and health consciousness, There is a surge in crop-based proteins demand, with Rice Protein emerging as a key contender. Also instrumental in such a marked increase is the burgeoning trend of veganism and the hunt for hypoallergenic foodstuff, further underscoring the ongoing relevance and prominence of Rice Protein.


Rice Protein is often characterized as hypoallergenic, non-GMO, plant-based protein-effective in boosting overall nutrition and dietary demand. It becomes a crucial staple in dietary supplements, sports nutrition, and bakery items due to its unique properties and high essential amino acid profile. The clean labeling movement and the rise in gluten-free trends have emerged as the newest propellers driving Rice Protein sales, with its robust applicability in numerous health and fitness-focused products.


Market Size Forecast & Key Insights

2019
$1.3B2024
2029
$4.3B2034

Absolute Growth Opportunity = $3.1B

•The Rice Protein market is projected to grow from $1.3 billion in 2024 to $4.3 billion in 2034. This represents a CAGR of 12.9%, reflecting rising demand across Nutritional Supplements, Sports Nutrition and Dairy Alternatives.

•The Rice Protein market is set to add $3.1 billion between 2024 and 2034, with manufacturer targeting Nutritional Supplements & Cosmetics & Personal Care Application projected to gain a larger market share.

•With Rising health consciousness, and Technological advancements in protein extraction, Rice Protein market to expand 236% between 2024 and 2034.

Opportunities in the Rice Protein Market

Innovation in Production Technologies

With the integration of advanced extraction technologies, there are significant opportunities to achieve higher yields of rice protein. Technological innovations can transform production processes, making them cost-effective and scalable. These advancements will not only meet the growing demand but will also significantly augment the profitability of businesses engaged in rice protein extraction and manufacture.

Emerging Demand in Sports Nutrition and Strategic Collaborations in Emerging Markets

The untapped potential of Rice Protein in the Sports Nutrition segment is immense. As the awareness of protein-based diets among athletes and fitness enthusiasts is increasing worldwide, companies have the chance to leverage this trend. Rice protein, being hypoallergenic and plant-based, stands as a suitable alternative to other protein sources. Branded rice protein powders or bars especially designed for athletes can find keen interest in this space.

The rice protein market is seeing a surge in countries like India and China due to expanding health consciousness amongst the populace. These regions present substantial growth opportunities for rice protein manufacturers. By forming strategic collaborations with local businesses, foreign firms can effectively navigate regulatory landscapes, understand customer preferences, and gain a strong foothold in these emerging markets.

Growth Opportunities in North America and Europe

Europe Outlook

European markets offer a flourishing landscape for rice protein, primarily driven by a shift towards veganism, growing fitness industry, and increasing demand for gluten-free products. The United Kingdom, Germany, and France lead in consumption and market growth due to heightened consumer awareness about the benefits of plant proteins. Key drivers include stringent regulations for food product labeling, consumer preference for clean-label products, and an increasing number of individuals adopting vegan and vegetarian diets. The competition is high with corporations emphasizing product development with innovative flavors and profiles. Top opportunities in this region lie in the expansion of the functional foods category, and the growing fortified beverages sector.

North America Outlook

North America continues to be a prominent market for rice protein due to a robust health and wellness sector, driven by the consumers increasing interest in plant-based and gluten-free diets. In particular, the United States, with its high protein consumption and robust fitness industry, dominates the market landscape. Key drivers in this region include increased demand for organic rice protein, greater consumer knowledge and acceptance of plant-based products, and regulation favoring clean label and natural products. Top opportunities lie in the expansion of the organic food industry and new product development in the high protein snacks sector. The market is competitive, with key players focusing on enhancing product quality, nutritional profile, taste, and texture.

North America Outlook

North America continues to be a prominent market for rice protein due to a robust health and wellness sector, driven by the consumers increasing interest in plant-based and gluten-free diets. In particular, the United States, with its high protein consumption and robust fitness industry, dominates the market landscape. Key drivers in this region include increased demand for organic rice protein, greater consumer knowledge and acceptance of plant-based products, and regulation favoring clean label and natural products. Top opportunities lie in the expansion of the organic food industry and new product development in the high protein snacks sector. The market is competitive, with key players focusing on enhancing product quality, nutritional profile, taste, and texture.

Europe Outlook

European markets offer a flourishing landscape for rice protein, primarily driven by a shift towards veganism, growing fitness industry, and increasing demand for gluten-free products. The United Kingdom, Germany, and France lead in consumption and market growth due to heightened consumer awareness about the benefits of plant proteins. Key drivers include stringent regulations for food product labeling, consumer preference for clean-label products, and an increasing number of individuals adopting vegan and vegetarian diets. The competition is high with corporations emphasizing product development with innovative flavors and profiles. Top opportunities in this region lie in the expansion of the functional foods category, and the growing fortified beverages sector.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : U.S., China, Japan, Germany, India are expected to grow at 11.6% to 15.5% CAGR

2

Emerging Markets : Brazil, Nigeria, Indonesia are expected to grow at 9.0% to 13.5% CAGR

Market Analysis Chart

Rice Protein has been marking its presence with significant growth in the health and wellness industry. One of the key drivers is the increasing awareness of the health benefits associated with plant-based proteins. Rice Protein, in particular, meets the nutritional requirements of various consumer groups, including vegetarians, vegans, and those with specific dietary restrictions. Moreover, health-conscious consumers and fitness enthusiasts are embracing the consumption of Rice Protein due to its high biological value.

Recent Developments and Technological Advancement

December 2024

Leading commodity and ingredient provider, Batory Foods, announced its expansion to a new manufacturing facility effectively double its rice protein production capacity

October 2024

Axiom Foods, a plant-based ingredient manufacturer, acquired NutriBiotic, widening its rice protein product portfolio to capture the rising demand for allergen-friendly proteins

September 2024

Health and nutrition company, Nutraceutical International Corp, launched a new offshoot brand Pure & Simple specializing in organic rice protein offerings for the sports and fitness segment.

Rice Protein encountered significant shifts in the market given its increasing application in emerging areas such as health & wellness, sports nutrition, and dietary supplements. This upsurge is attributable to the growing consciousness toward health, fitness, and overall wellbeing among consumers. Recent market analyses forecast an upward spiral in demand for plant-based proteins, with Rice Protein anticipated to witness robust growth.

Impact of Industry Transitions on the Rice Protein Market

As a core segment of the Food & Beverage industry, the Rice Protein market develops in line with broader industry shifts. Over recent years, transitions such as Evolution in Health Awareness and Sustainable Production Practices have redefined priorities across the Food & Beverage sector, influencing how the Rice Protein market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Evolution in Health Awareness:

Theres no denying that the healthyliving trend has significantly influenced the Rice Protein industry. With consumers becoming more healthconscious, their inclination towards plantbased proteins has increased over the years. Rice Protein, being a major source of vegan protein, has witnessed a substantial growth in demand. Its wide array of applications in health supplements and protein bars has further propelled its market presence. This transition towards healthy lifestyles and the resultant rise in product demand has impacted related sectors like the pharmaceutical and fitness industries, leading to the development of new product lines enriched with Rice Protein.

2

Sustainable Production Practices:

Another significant transition is the shift towards sustainable production methods. The Rice Protein industry has taken considerable steps in implementing ecofriendly practices, enhancing their appeal among environmentally conscious consumers. For instance, the introduction of energyefficient extraction processes has reduced overall carbon footprint, and the utilization of byproducts has led to waste minimization.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Food & Beverage industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Food & Beverage industry cascade into the Rice Protein market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Rising Health Consciousness, and Growth of Veganism

The escalating health consciousness among consumers worldwide is also driving the market for rice protein. This is also primarily because of its high nutrition and natural source. People are also increasingly replacing traditional animal proteins with plant proteins like rice protein due to their dietary preferences and health benefits. Therefore, the health supplements segment that uses rice protein is also expected to witness major growth over the forecast period.
The growing trend of veganism is also offering considerable growth opportunities for the rice protein market. As rice protein is also entirely plant-based, it also serves as a perfect food product for vegans. The food and beverages segment, that uses rice protein prominently owing to its vegan nature, is also expected to show remarkable growth in the future.
The technological advancements in protein extraction procedures are also projected to support the rice protein market growth significantly. Enhanced extraction techniques are also ensuring a higher concentration of protein from rice, resulting in improved quality of the product. These advancements are also driving the demand in the bakery and confectionery application of rice protein, thus fostering the overall market growth.

Restraint: High Cost of Production

The extraction and purification process for rice protein can be expensive. The advanced technologies and raw materials required to maintain a high level of product quality come with a significant price tag. This is driven by associated energy, labor, and facility costs, leading to an elevated market price for the end product. The high cost of production is a primary impeding the widespread adoption of rice protein, as it may limit its affordability, especially in price-sensitive markets, thus affecting market demand and dynamics.

Challenge: Lack of Awareness

Despite the growing interest in plant-based proteins, there remains a substantial lack of awareness about rice protein. The general populace is relatively uninformed about the benefits and applications of rice protein, especially compared to other plant-based proteins like soy or pea. This lack of awareness presents a potential challenge to market growth. If consumers are unaware of the product, they are unlikely to consume it.

Supply Chain Landscape

Cultivation & Harvesting

Mars Farming Inc

Golden Agri-Resources

Protein Processing

Pure Food Company

Glico Nutrition

Ingredient Formulation
Nutribiotic / Pulsin Limited
End-use
Food & Beverages / Cosmetics & Personal Care
Cultivation & Harvesting

Mars Farming Inc

Golden Agri-Resources

Protein Processing

Pure Food Company

Glico Nutrition

Ingredient Formulation

Nutribiotic

Pulsin Limited

End-use

Food & Beverages

Cosmetics & Personal Care

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Leading Providers and Their Strategies

Application AreaIndustryLeading Providers / ConsumersProvider Strategies
Dietary Supplements
Nutraceuticals
Axiom Foods Inc.
Innovative extraction processes ensuring high protein content while eliminating allergenic substance
Food and Beverages
Food Processing
Golden Grain Group Limited
Focusing on advanced processing techniques to preserve nutritional content of Rice Protein
Personal Care & Cosmetics
Cosmetics Industry
North Coast Naturals
Striving for natural and organic product ranges to attract consumers seeking clean-labels
Animal Feed
Animal Nutrition
Shafi Gluco-Chem (Pvt) Ltd.
High-quality production practices to ensure protein-rich, digestible formulations for animal feed.

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Rice Protein market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Rice Protein in Nutritional Supplements, Dairy Alternatives and Sports Nutrition

Nutritional Supplements

Rice Protein, particularly the isolate form, has gained significant traction in the nutritional supplement market. Its high protein content and hypoallergic nature make it a preferable option for consumers seeking plant-based protein alternatives. Brands like Nutricelebrity and Axiom Foods have leveraged its benefits, offering Rice Protein supplements that provide enriched dietary nutrition and promote overall wellbeing.

Dairy Alternatives

The dairy alternatives sector has also embraced the potential of Rice Protein. Concentrated Rice Protein offers a high-quality plant-based substitute, adding nutritional value, and enhancing texture in products like non-dairy yogurts, cheese, and plant-based milk. Key players such as Daiya Foods and RicePure have introduced innovative dairy alternatives using Rice Protein, receiving positive market response. These products offer a lactose-free, nutritious, and palatable alternative to traditional dairy.

Sports Nutrition

Another popular application for Rice Protein is in the field of sports nutrition. Here, hydrolyzed Rice Protein is often used due to its easy digestibility and lower chances of allergenic response. Companies such as NOW Foods and General Nutrition Centers have capitalized on this, designing sports nutrition products that cater to high-performance athletes and fitness enthusiasts alike. These products aid in muscle recovery, and provide an energy boost, supporting an active lifestyle.

Rice Protein vs. Substitutes:
Performance and Positioning Analysis

Rice Protein stands apart from its counterparts like soy and whey protein due to its hypoallergenic properties and versatile dietary compatibility. The potential growth of this industry is robust, driven by increasing health consciousness. These Alternatives specially Pea Protein has experienced a rapid growth as detailed in our latest report.

Rice Protein
    •High protein content, Hypoallergenic property
    •Limited amino acid profile, Grainy texture
    •High nutritional value, Variety of flavors available
    •Potential allergens, Limited sources of production

Rice Protein vs. Substitutes:
Performance and Positioning Analysis

Rice Protein

  • High protein content, Hypoallergenic property
  • Limited amino acid profile, Grainy texture

Pea Protein / Hemp Protein / Soy Protein

  • High nutritional value, Variety of flavors available
  • Potential allergens, Limited sources of production

Rice Protein stands apart from its counterparts like soy and whey protein due to its hypoallergenic properties and versatile dietary compatibility. The potential growth of this industry is robust, driven by increasing health consciousness. These Alternatives specially Pea Protein has experienced a rapid growth as detailed in our latest report.

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Research Methodology

This market research methodology defines the Rice Protein market scope, gathers reliable data, and validates findings using integrated primary and secondary research. Our systematic framework ensures precise market sizing, growth trend analysis, and competitive benchmarking.


Secondary Research Approach


We begin secondary research by defining the targeted market at macro and micro levels. As part of the Food & Beverage ecosystem, we analyze Rice Protein across Food & Beverage, Nutritional Supplements, and Cosmetics & Personal Care Applications. Our team gathers data systematically from country level ministerial sources, industry associations & federations, trade databases, company annual & quarterly reports and other credential sources, enabling us to map global and regional market size, pricing trends, regulatory standards, and technology advancements.



Key Sources Referenced:

• Food and Agriculture Organization (FAO)

• Food Substances - FDA

• Prodcom / Census US / Statcan / e-stat Japan / ABS Australia / KOSIS Korea

• USA Trade Census

• DEFRA UK / Ifastat

• Climate.gov

• Annual Reports / Industry Magazines / Country Level Ministerial Sources

We benchmark competitors such as AIDP Inc, Axiom Foods Inc, and Bioway (Xi'an) Organic Ingredients Co. Ltd by reviewing company financial statements, and regulatory filings. Our secondary insights identify key market drivers and constraints, forming the analytical foundation for primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Cultivation & Harvesting, Protein Processing, and Ingredient Formulation. Our geographic coverage spans Americas (40%), Europe (30%), Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally achieve a response rate of above 65%, and telephone interviews yield 60%, resulting in above 92% confidence level with a ±7% margin of error.


Through targeted questionnaires and in-depth interviews, we capture purchase intent, adoption barriers, brand perception across Segment Type. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering & Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down & Bottom-Up Process


In Top-down approach, we disaggregate global Food & Beverage revenues to estimate the Rice Protein segment, using historical growth patterns to set baseline trends. Simultaneously, in Bottom-up approach, we aggregate Country-Level Demand Data to derive regional and global forecasts, which provide granular consumption insights. By reconciling both approaches, we ensure statistical precision and cross-validation accuracy.


We evaluate the supply chain, spanning Cultivation & Harvesting (Mars Farming Inc, Golden Agri-Resources), Protein Processing (Pure Food Company, Glico Nutrition), and Ingredient Formulation. Our parallel substitute analysis examines Pea Protein, Hemp Protein, and Soy Protein, highlighting diversification opportunities and competitive risks.


Company Market Share & Benchmarking


We benchmark leading companies such as AIDP Inc, Axiom Foods Inc, and Bioway (Xi'an) Organic Ingredients Co. Ltd, analyzing their capabilities in pricing, product features, technology adoption, and distribution reach. By assessing company-level revenues and product portfolios, we derive market share comparisons, clarifying competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, supply chain evaluation, and company benchmarking, supported by our proprietary Directional Superposition methodology enables us to deliver precise forecasts and actionable strategic insights into the Rice Protein market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Rice Protein Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 1.5 billion
Revenue Forecast in 2034USD 4.3 billion
Growth RateCAGR of 12.9% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 20241.3 billion
Growth OpportunityUSD 3.1 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 20241.3 billion USD
Market Size 20271.9 billion USD
Market Size 20292.4 billion USD
Market Size 20302.7 billion USD
Market Size 20344.3 billion USD
Market Size 20354.9 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredApplication, Form Type, Distribution Channels, Consumer Demographics
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledAIDP Inc, Axiom Foods Inc, Bioway (Xi'an) Organic Ingredients Co. Ltd, Golden Grain Group Limited, Jiangxi Golden Agriculture Biotech Co. Ltd, North Coast Naturals, Nutrition Resource Inc, NutriBiotic, Organic Ingredients Inc, Pure Food Company LLC, RiceBran Technologies and Shaanxi Fuheng (FH) Biotechnology Co. Ltd.
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Rice Protein Market Size, Opportunities & Strategic Insights, by Application

4.1Food & Beverage
4.2Nutritional Supplements
4.3Cosmetics & Personal Care
4.4Others
Chapter 5

Rice Protein Market Size, Opportunities & Strategic Insights, by Form Type

5.1Isolates
5.2Concentrates
5.3Hydrolysates
Chapter 6

Rice Protein Market Size, Opportunities & Strategic Insights, by Distribution Channels

6.1Online Stores
6.2Supermarkets
6.3Health & Wellness Stores
Chapter 7

Rice Protein Market Size, Opportunities & Strategic Insights, by Consumer Demographics

7.1Vegetarians
7.2Athletes & Gym Enthusiasts
7.3Health-conscious Individuals
Chapter 8

Rice Protein Market, by Region

8.1North America Rice Protein Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Rice Protein Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Rice Protein Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Rice Protein Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Rice Protein Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Rice Protein Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1AIDP Inc
9.2.2Axiom Foods Inc
9.2.3Bioway (Xi'an) Organic Ingredients Co. Ltd
9.2.4Golden Grain Group Limited
9.2.5Jiangxi Golden Agriculture Biotech Co. Ltd
9.2.6North Coast Naturals
9.2.7Nutrition Resource Inc
9.2.8NutriBiotic
9.2.9Organic Ingredients Inc
9.2.10Pure Food Company LLC
9.2.11RiceBran Technologies
9.2.12Shaanxi Fuheng (FH) Biotechnology Co. Ltd.