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Orthodontics Market set to hit $17.9 billion by 2035, as digitalization in orthodontics steers transformation

Industry revenue for Orthodontics is estimated to rise to $17.9 billion by 2035 from $7.5 billion of 2024. The revenue growth of market players is expected to average at 8.3% annually for period 2024 to 2035. Orthodontics is critical across several key applications, including Orthodontic Treatment, Pediatric Orthodontics, Orthodontic Supplies and Cosmetic Orthodontics. The report unwind growth & revenue expansion opportunities at Treatment Types, Patient Age Group, Treatment Purpose and Service Providers with industry revenue Forecast.

Industry Leadership and Competitive Landscape

The Orthodontics market is characterized by intense competition, with a number of leading players such as Align Technology, 3M, Danaher Corporation, American Orthodontics and Dentsply Sirona. These players are pushing the boundaries of innovation & technological advancements and forging strategic partnerships to expand the existing reach of the market, thereby shaping its growth trajectory and future prospects by enlarging the total addressable market.
The Orthodontics market is projected to expand substantially, driven by the Technological Advancements in Orthodontics and Increasing Prevalence of Malocclusions. This growth is expected to be further supported by Industry trends like Growing Popularity of Cosmetic Dentistry; and position the market's continued expansion to reach $12.0 billion by 2030. Moreover, the key opportunities, such as Expanding Technological Advancements, Growth in Pediatric Orthodontics and untapped market of adult orthodontics, are anticipated to create opportunistic revenue pockets in major demand hubs including U.S., Germany and China.

Major Markets and Emerging Opportunities

The U.S., Germany, China, Japan and Australia are leading the market, driving a significant share of global demand. Businesses in these countries can expect steady revenue growth of 6.1% to 8.7% annually from 2024 to 2035. At the same time, Brazil, Russia and India are emerging as exciting new opportunities, with fast-growing markets and evolving industry landscapes creating fresh avenues for expansion.

Regional Shifts and Evolving Supply Chains

Asia-Pacific and Europe are the two most active and leading regions in the market. With challenges like Limited Awareness of Orthodontic Treatments and high treatment costs, market Supply Chains from Raw Material Suppliers / Device Manufacturers / Distribution & Logistics and to End Users is expected to evolve & expand further; and industry player’s will be pushed to make strategic shifts towards emerging markets including Brazil, Russia and India for expansion of the total addressable market (TAM).
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