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Orthodontics Market
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Orthodontics Market

Author: Debadatta Patel - Senior Consultant, Report ID - DS1801123, Published - January 2025

Segmented in Treatment Types (Metal Braces, Ceramic Braces, Invisible Aligners, Lingual Aligners), Patient Age Group (Children & Teens, Adults), Treatment Purpose, Service Providers and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Orthodontics Market Outlook

Orthodontics is a field in dentistry that has had a significant impact on improving smiles worldwide by focusing on enhancing appearance and fixing dental misalignments for better oral health outcomes. The market, for Orthodontics was estimated at $7.5 billion in 2024. It is anticipated to increase to $12.0 billion by 2030 with projections indicating a growth to around $17.9 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 8.3% over the forecast period. This area of expertise has progressed from being a niche sector, to becoming an accessible healthcare option that addresses both cosmetic and medical concerns of individuals.


The field of orthodontics is known for products like braces and aligners that help straighten teeth and retainers that maintain alignment changes post treatment. Currently there is a shift happening in the industry with the emergence of digital orthodontic solutions such, as clear aligners and advanced 3D imaging technology. A key emphasis is placed on enhancing patient comfort and improving treatment effectiveness which is shaping the direction of care moving forward.


Market Size Forecast & Key Insights

2019
$7.5B2024
2029
$16.5B2034

Absolute Growth Opportunity = $9.1B

The Orthodontics market is projected to grow from $7.5 billion in 2024 to $16.5 billion in 2034. This represents a CAGR of 8.3%, reflecting rising demand across Corrective Treatment of Malocclusions, Preventive Orthodontics and Orthodontic Retention.

The Orthodontics market is set to add $9.1 billion between 2024 and 2034, with manufacturer targeting Ceramic Braces & Invisible Aligners Treatment Types projected to gain a larger market share.

With Technological advancements in orthodontics, and Increasing prevalence of malocclusions, Orthodontics market to expand 122% between 2024 and 2034.

Opportunities in the Orthodontics Market

Untapped Market of Adult Orthodontics

Traditionally considered an area focused on children and adolescents, adult orthodontics is surprisingly an underexplored market opportunity.

Expanding Technological Advancements and Growth in Pediatric Orthodontics

The world of Orthodontics holds a lot of promise in terms of technology advancements being a market opportunity to explore further developments in treatments like modern brace designs and transparent aligners have revolutionized the procedures with improved patient experience by shortening treatment time and ensuring precise outcomes More upcoming technologies are set to open up new avenues, in the market potentially introducing AI or remote dental care into orthodontic treatments

The rise of orthodontics presents a promising market trend as more kids and teens are choosing to undergo orthodontic treatments nowadays. The growing emphasis on health awareness and aesthetic considerations alongside early detection of dental alignment issues have fueled the interest, in these procedures among younger age groups. Organizations focusing on services can make use of this expanding market by providing creative and kid friendly orthodontic options.

Growth Opportunities in Asia-Pacific and Europe

Europe Outlook

In Europe's Orthodontics market scenario stands out due to its key market players and the active role of dental associations in advocating for best practices in Orthodontics care. With its healthcare facilities and widespread public awareness coupled with extensive insurance coverage Europe has become a pivotal hub for Orthodontics demand. The region presents chances for innovation and technological progress establishieng itself as a competitive and encouraging market, for Orthodontics advancements.

Asia-Pacific Outlook

In the Asia Pacific region the field of Orthodontics is experiencing a surge in popularity in countries such as China, India and Japan. These nations are seeing an increasing emphasis on maintaining health and improving dental aesthetics among their expanding middle class population. Additionally the presence of healthcare facilities greater availability of advanced treatment options and rising awareness about the advantages of Orthodontic care are all factors contributing to the growth of this market, in the region. Moreover. Many companies are entering this region which is increasing market competition and creating chances, for partnerships and business expansions.

Asia-Pacific Outlook

In the Asia Pacific region the field of Orthodontics is experiencing a surge in popularity in countries such as China, India and Japan. These nations are seeing an increasing emphasis on maintaining health and improving dental aesthetics among their expanding middle class population. Additionally the presence of healthcare facilities greater availability of advanced treatment options and rising awareness about the advantages of Orthodontic care are all factors contributing to the growth of this market, in the region. Moreover. Many companies are entering this region which is increasing market competition and creating chances, for partnerships and business expansions.

Europe Outlook

In Europe's Orthodontics market scenario stands out due to its key market players and the active role of dental associations in advocating for best practices in Orthodontics care. With its healthcare facilities and widespread public awareness coupled with extensive insurance coverage Europe has become a pivotal hub for Orthodontics demand. The region presents chances for innovation and technological progress establishieng itself as a competitive and encouraging market, for Orthodontics advancements.

Growth Opportunities in Asia-Pacific and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : United States, Germany, China, Japan, Australia are expected to grow at 6.1% to 8.7% CAGR

2

Emerging Markets : Brazil, Russia, India are expected to grow at 8.0% to 10.4% CAGR

Market Analysis Chart

The rising worldwide interest in Orthodontics is largely due to the growing awareness of health and a heightened emphasis on aesthetics. Innovations in procedures such as advanced braces and clear aligners have significantly fueled market expansion. Educating patients about care and early orthodontic treatments has also played a key role in driving market growth. Future prospects seem optimistic with advancements and increased availability of cost effective treatments, on the horizon. However certain challenges may affect the Orthodonticsindustry'sgrowth trajectory.

Recent Developments and Technological Advancement

December 2024

BrightSmile Inc made a decision by introducing AI into their Orthodontics operations to utilize ML models for predicting treatment results and creating customized treatment plans.

October 2024

AlignTech Orthodontics unveiled AlignFlex, a clear aligner technology crafted from nano resilient material. This innovative solution promises durability and comfort while efficiently aligning teeth.

July 2024

Orthodontic company OrthCare Global revealed their strategy to enter emerging markets by introducing personalized options tailored to meet the varied requirements and budget constraints of patients.

The field of orthodontics is growing rapidly due to advancements in technology and a rise in awareness globally. Huge progress has been made in treatment methods, like aligners and lingual braces that provide better aesthetics and comfort compared to older options.

Impact of Industry Transitions on the Orthodontics Market

As a core segment of the Medical Device industry, the Orthodontics market develops in line with broader industry shifts. Over recent years, transitions such as Digitalization in Orthodontics and The Rise of Clear Aligners have redefined priorities across the Medical Device sector, influencing how the Orthodontics market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Digitalization in Orthodontics:

Significant technological advancements have had an impact in the field of orthodontics by shifting towards a more digital focused approach to healthcare services. The digital transformation has revolutionized the process of procedures from initial diagnosis to treatment planning. Digital tools, like Orthodontic Imaging systems, CAD/CAM technology and Teleorthodontics are increasingly being utilized in practice. These advancements have resulted in precise diagnoses, better treatment results and increased patient happiness. The shifts in care reflect a larger pattern, in the healthcare field and offer insights into the future direction of dentistry as it progresses.

2

The Rise of Clear Aligners:

The visual appeal of orthodontics has become increasingly popular in the few years as Clear Aligners have emerged as a top choice for adults looking for subtle orthodontic care options that break the mold of traditional methods, in the field.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Medical Device industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Medical Device industry cascade into the Orthodontics market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Technological Advancements in Orthodontics, and Growing Popularity of Cosmetic Dentistry

The orthodontics market is also experiencing growth due to the fast advancements in technology being a key factor in driving this trend forward. Cutting edge digital imaging tools and 3D scanners have also greatly enhanced the process of diagnosis and treatment planning in orthodontics field leading to precise and efficient procedures that are also also less invasive. Moreover the introduction of orthodontic devices such as clear aligners and lingual braces has also expanded the range of treatment options available that are also both aesthetically pleasing and comfortable, for patients who value looks and convenience.
The interest in dentistry has also noticeably increased with a growing demand for procedures, like aesthetic orthodontics.
The growing number of malocclusions or tooth misalignments is also a factor driving the orthodontics market forward. This increase in demand for procedures to address these dental problems is also fueled by the rising public awareness of oral health importance and the effectiveness of orthodontic treatments. The emphasis on health in campaigns and the boost in disposable incomes contribute significantly to making orthodontic treatments more accessible, to a broader population.

Restraint: Limited Awareness of Orthodontic Treatments

Regrettably, many people are still unaware of orthodontic procedures and their benefits. This limited patient awareness, particularly in emerging markets, represents an obstacle to the expansion of the orthodontics market. Traditional beliefs and preconceived notions about orthodontic treatments being only for aesthetic enhancements continue to persist. Such lack of awareness can significantly hinder market growth.

Challenge: High Treatment Costs

Orthodontic procedures are often associated with expenses that can be a barrier for patients looking to benefit from the treatments advantages. The significant upfront costs of braces and aligners may pose a challenge for individuals in less affluent areas and hinder the expansion of orthodontic services, in such regions.

Supply Chain Landscape

Raw Material Suppliers

3M

Dentsply Sirona

Device Manufacturers

Ormco

American Orthodontics

Distribution & Logistics
Henry Schein / Patterson Dental Supply
End Users
Dental Clinics / Hospitals
Raw Material Suppliers

3M

Dentsply Sirona

Device Manufacturers

Ormco

American Orthodontics

Distribution & Logistics

Henry Schein

Patterson Dental Supply

End Users

Dental Clinics

Hospitals

Banner LogoBanner Logo

Leading Providers and Their Strategies

Application AreaIndustryLeading ProvidersProvider Strategies
Orthodontic Treatment
Healthcare
Invisalign, SmileDirectClub
Incorporating advanced 3D technology in braces design, promoting home-use kits for convenience, investing in extensive marketing initiatives
Pediatric Orthodontics
Pediatric Healthcare
Kool Smiles, Must Love Kids Pediatric Dentistry
Implementing child-friendly methodologies, advancing early preventive treatments, ensuring personalized patient-care services
Orthodontic Supplies
Medical Devices & Supplies
3M, Align Technologies
Improving product quality, offering a wide range of orthodontic supplies, adapting to changing technology trends, providing continuing education for orthodontists
Cosmetic Orthodontics
Cosmetic Healthcare
Six Month Smiles, Fastbraces
Offering aesthetic solutions like clear braces, aligners, and retainers, promoting fast-result treatments, focusing on patient experience and satisfaction

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Orthodontics market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Orthodontics in Preventive Orthodontics, Corrective Treatment of Malocclusions and Orthodontic Retention

Preventive Orthodontics

Preventive orthodontics plays a role in early intervention to address and rectify potential dental problems at an initial stage using methods like space maintainers and palatal expanders with SomnoMed being a key supplier of these tools. The main benefit of this approach is its effectiveness in avoiding the need, for intricate and expensive treatments later on by tackling issues proactively.

Corrective Treatment of Malocclusions

Orthodontics is commonly employed to correct malocclusions. A condition where the teeth are misaligned when the mouth is shut tight. This treatment mainly involves braces and clear aligners; Invisalign is a top provider of clear orthodontic aligners. One significant benefit of using orthodontics in cases is its capacity to greatly enhance both oral function and appearance while boosting patients self confidence and overall quality of life.

Orthodontic Retention

After completing treatment is finished and the teeth are adjusted to their new positions; its crucial to use retainers to keep them in place long term. Orthodontic retention typically involves using both fixed and removable retainers; companies such, as Vivera commonly supply these. The main advantage of retention is maintaining the results of the treatment over time and protecting the significant time and money invested in correcting orthodontic issues.

Orthodontics vs. Substitutes:
Performance and Positioning Analysis

Orthodontics is an area of dentistry that concentrates on fixing the alignment of teeth and jaws and offers advantages not found in cosmetic or general dentistry by offering lasting and thorough solutions for patients needs The field of orthodontics is expected to experience significant expansion as a result of rising emphasis, on aesthetics and technological progress.

Orthodontics
  • Clear aligner therapy /
  • Dental veneers /
  • Myofunctional therapy
    High effectiveness in aligning teeth and jaws, Long-term oral health benefits
    Possibility of discomfort or pain, Extended treatment duration
    Non-invasive, cost-effective
    Less predictable outcomes, Extended treatment duration

Orthodontics vs. Substitutes:
Performance and Positioning Analysis

Orthodontics

  • High effectiveness in aligning teeth and jaws, Long-term oral health benefits
  • Possibility of discomfort or pain, Extended treatment duration

Clear aligner therapy / Dental veneers / Myofunctional therapy

  • Non-invasive, cost-effective
  • Less predictable outcomes, Extended treatment duration

Orthodontics is an area of dentistry that concentrates on fixing the alignment of teeth and jaws and offers advantages not found in cosmetic or general dentistry by offering lasting and thorough solutions for patients needs The field of orthodontics is expected to experience significant expansion as a result of rising emphasis, on aesthetics and technological progress.

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Research Methodology

This market research methodology defines the Orthodontics market scope, gathers reliable data, and validates findings using integrated primary and secondary research. Our systematic framework ensures precise market sizing, growth trend analysis, and competitive benchmarking.


Secondary Research Approach


We begin secondary research by defining the targeted market at Country and Regional levels. As part of the Medical Device ecosystem, we analyze Orthodontics across Metal Braces, Ceramic Braces, and Invisible Aligners Applications. Our team gathers data systematically from country level ministerial sources, industry associations & federations, trade databases, company annual & quarterly reports and other credential sources, enabling us to map global and regional market size, pricing trends, regulatory standards, and technology advancements.


Key Sources Referenced:


We benchmark competitors such as Align Technology, 3M, and Danaher Corporation by reviewing company financial statements, and regulatory filings. Our secondary insights identify key market drivers and constraints, forming the analytical foundation for primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Raw Material Suppliers, Device Manufacturers, and Distribution & Logistics. Our geographic coverage spans Americas (40%), Europe (30%), Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally achieve a response rate of above 65%, and telephone interviews yield 60%, resulting in above 92% confidence level with a ±7% margin of error.


Through targeted questionnaires and in-depth interviews, we capture purchase intent, adoption barriers, brand perception across Segment Type. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering & Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down & Bottom-Up Process


In Top-down approach, we disaggregate global Medical Device revenues to estimate the Orthodontics segment, using historical growth patterns to set baseline trends. Simultaneously, in Bottom-up approach, we aggregate Country-Level Demand Data to derive regional and global forecasts, which provide granular consumption insights. By reconciling both approaches, we ensure statistical precision and cross-validation accuracy.


We evaluate the supply chain, spanning Raw Material Suppliers (3M, Dentsply Sirona), Device Manufacturers (Ormco, American Orthodontics), and Distribution & Logistics. Our parallel substitute analysis examines Clear aligner therapy, Dental veneers, and Myofunctional therapy, highlighting diversification opportunities and competitive risks.


Company Market Share & Benchmarking


We benchmark leading companies such as Align Technology, 3M, and Danaher Corporation, analyzing their capabilities in pricing, product features, technology adoption, and distribution reach. By assessing company-level revenues and product portfolios, we derive market share comparisons, clarifying competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, supply chain evaluation, and company benchmarking, supported by our proprietary Directional Superposition methodology enables us to deliver precise forecasts and actionable strategic insights into the Orthodontics market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Orthodontics Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 8.1 billion
Revenue Forecast in 2034USD 16.5 billion
Growth RateCAGR of 8.3% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 20247.5 billion
Growth OpportunityUSD 9.1 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 20247.5 billion USD
Market Size 20279.5 billion USD
Market Size 202911.1 billion USD
Market Size 203012.0 billion USD
Market Size 203416.5 billion USD
Market Size 203517.9 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredTreatment Types, Patient Age Group, Treatment Purpose, Service Providers
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledAlign Technology, 3M, Danaher Corporation, American Orthodontics, Dentsply Sirona, Henry Schein, Ormco Corporation, Dental Morelli Ltda, DB Orthodontics, TP Orthodontics Inc, G&H Orthodontics and Rocky Mountain Orthodontics
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Orthodontics Market Size, Opportunities & Strategic Insights, by Treatment Types

4.1Metal Braces
4.2Ceramic Braces
4.3Invisible Aligners
4.4Lingual Aligners
Chapter 5

Orthodontics Market Size, Opportunities & Strategic Insights, by Patient Age Group

5.1Children & Teens
5.2Adults
Chapter 6

Orthodontics Market Size, Opportunities & Strategic Insights, by Treatment Purpose

6.1Cosmetic Correction
6.2Restorative
6.3Preventive
Chapter 7

Orthodontics Market Size, Opportunities & Strategic Insights, by Service Providers

7.1Private Practices
7.2Hospitals
7.3Dental Schools
Chapter 8

Orthodontics Market, by Region

8.1North America Orthodontics Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Orthodontics Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Orthodontics Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Orthodontics Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Orthodontics Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Orthodontics Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1Align Technology
9.2.23M
9.2.3Danaher Corporation
9.2.4American Orthodontics
9.2.5Dentsply Sirona
9.2.6Henry Schein
9.2.7Ormco Corporation
9.2.8Dental Morelli Ltda
9.2.9DB Orthodontics
9.2.10TP Orthodontics Inc
9.2.11G&H Orthodontics
9.2.12Rocky Mountain Orthodontics