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Sunless Tanning Lotions Market

The market for Sunless Tanning Lotions was estimated at $1.1 billion in 2024; it is anticipated to increase to $1.7 billion by 2030, with projections indicating growth to around $2.5 billion by 2035.

Report ID:DS1502027
Author:Swarup Sahu - Senior Consultant
Published Date:
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Sunless Tanning Lotions
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Global Sunless Tanning Lotions Market Outlook

Revenue, 2024

$1.1B

Forecast, 2034

$2.3B

CAGR, 2025 - 2034

7.4%

The Sunless Tanning Lotions industry revenue is expected to be around $1.2 billion in 2025 and expected to showcase growth with 7.4% CAGR between 2025 and 2034. The increasing popularity of Sunless Tanning Lotions in the beauty industry is highlighted by the projected growth of this market sector today. This surge is fueled by factors such as the rising focus on aesthetics and the desire for skin health without UV damage. Moreover the constant evolution of skincare technologies also contributes to this trend. The global demand for alternatives to natural tanning underscores the enduring importance of these products, in the beauty sector.

Sunless tanning lotions are a choice in the world of skincare today due to their user friendly application process and gentle impact on the skin across differents. These products can be used at home for use or in professional settings like salons and spas. The increasing popularity of sunless tanning options is influenced by trends favoring natural and vegan products as well as quick tan solutions. Moreover there is a growing demand for lotions that not only provide a tan but also offer skincare benefits such, as hydration and anti ageing properties.

Sunless Tanning Lotions market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034
Sunless Tanning Lotions Market Outlook

Market Key Insights

  • The Sunless Tanning Lotions market is projected to grow from $1.1 billion in 2024 to $2.3 billion in 2034. This represents a CAGR of 7.4%, reflecting rising demand across Beach Vacation Pre-Tan, Improvement of Skin Tone, and Body Contouring & Sculpting.

  • Jergens Inc., St. Tropez, Miami Gorgeous are among the leading players in this market, shaping its competitive landscape.

  • U.S. and UK are the top markets within the Sunless Tanning Lotions market and are expected to observe the growth CAGR of 4.8% to 7.1% between 2024 and 2030.

  • Emerging markets including Brazil, India and South Africa are expected to observe highest growth with CAGR ranging between 8.5% to 10.2%.

  • Transition like Embracing Organic Ingredients is expected to add $69 million to the Sunless Tanning Lotions market growth by 2030.

  • The Sunless Tanning Lotions market is set to add $1.2 billion between 2024 and 2034, with manufacturer targeting Professional Salons & Health & Beauty Spas Application projected to gain a larger market share.

  • With

    increased skin cancer awareness, and

    Technological Advancements in Product Formulations, Sunless Tanning Lotions market to expand 104% between 2024 and 2034.

sunless tanning lotions market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Sunless Tanning Lotions - Country Share Analysis