Scented Menstrual Pads Market
The market for Scented Menstrual Pads was estimated at $563 million in 2024; it is anticipated to increase to $898 million by 2030, with projections indicating growth to around $1.33 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global Scented Menstrual Pads Market Outlook
Revenue, 2024
$563M
Forecast, 2034
$1.23B
CAGR, 2025 - 2034
8.1%
The Scented Menstrual Pads industry revenue is expected to be around $608.2 million in 2025 and expected to showcase growth with 8.1% CAGR between 2025 and 2034. The noticeable rise in the demand for menstrual pads is mainly due to a growing focus on menstrual hygiene and the preference for scented hygiene products among consumers on the market today. Moreover this products consistent importance is reinforced by an increasing number of women in the workforce and ongoing initiatives, by governments and NGOs aimed at promoting health. The markets growth is also driven by consumers rising income levels that enable them to choose high quality hygiene products more easily. The increasing popularity of shopping and the presence of a diverse selection of scented sanitary pads, on e commerce websites are also driving the markets expansion.
Fragrant menstrual pads are an exciting option in the world of feminine hygiene products. They not only do the job of soaking up menstrual flow but also come with a nice scent that can boost comfort and confidence for the user. They stand out for their absorption power, safe materials, for the skin and a selection of different fragrances to suit individual preferences. These pads are commonly used in care and healthcare settings.
Market Key Insights
- The Scented Menstrual Pads market is projected to grow from $562.6 million in 2024 to $1.23 billion in 2034. This represents a CAGR of 8.1%, reflecting rising demand across Personal Hygiene, Therapeutic Use and Odor Control.
- Procter & Gamble, Kimberly-Clark Corporation, Unicharm Corporation are among the leading players in this market, shaping its competitive landscape.
- U.S. and China are the top markets within the Scented Menstrual Pads market and are expected to observe the growth CAGR of 5.9% to 8.5% between 2024 and 2030.
- Emerging markets including Brazil, South Africa and Indonesia are expected to observe highest growth with CAGR ranging between 7.8% to 10.1%.
- Transition like Shift Towards Organic Products is expected to add $28 million to the Scented Menstrual Pads market growth by 2030.
- The Scented Menstrual Pads market is set to add $663 million between 2024 and 2034, with manufacturer targeting Adult Women & Postpartum Women End-User projected to gain a larger market share.
- With
increasing consumer awareness, and
technological advancements, Scented Menstrual Pads market to expand 118% between 2024 and 2034.
Opportunities in the Scented Menstrual Pads
In developing nations particularly lies potential within the global market for scented menstrual pads as there is also a growing awareness of menstrual hygiene in these regions which opens up opportunities for market growth through providing high quality scented menstrual pads at reasonable prices, for companies aiming to secure a significant portion of the market share there.
Growth Opportunities in North America and Asia Pacific
The American market has experienced a notable increase in the popularity of scented menstrual pads due to factors such as growing awareness of menstrual hygiene and the wide variety of scented pad options available, for consumers. The market is competitive as leading companies strive for innovation and unique product offerings in order to stand out from their competitors. Opportunities in this region mainly arise from the increasing popularity of environmentally friendly scented menstrual pads. These products cater to consumers who are more inclined, towards sustainable and natural options.
In the Asia Pacific region scented menstrual pads have gained popularity due to the rise in working women and higher disposable incomes. The market is highly competitive with both local and global brands competing for a share. One of the factors driving this market is the increasing awareness about menstrual health and hygiene especially in countries such as India and China. There are plenty of opportunities especially, in rural region's where the use of menstrual hygiene products is still limited. The increasing trend of sanitary pads gaining traction among young buyers indicates opportunities, for expanding the market.
Market Dynamics and Supply Chain
01
Driver: Increasing Consumer Awareness, and Rise in Disposable Income
Consumer awareness regarding hygiene and menstrual health is also on the rise and plays a crucial role in the scented menstrual pads market sector’s growth potential. As discussions around women health and wellness gain momentum, an increasing number of women are also focusing on their personal hygiene and overall well-being. This trend is also driving a notable uptick in demand for premium scented menstrual pads known for their superior comfort and long-lasting freshness-qualities that resonate well with discerning consumers. With the rise in disposable income, especially in developing countries, women are also more willing to spend on premium menstrual care products. Scented menstrual pads, being a premium product, are also likely to witness increased demand, driving the market forward.
In years progress in the field of feminine hygiene has also given rise to new and creative items such as scented sanitary pads. These developments have also led to pads that not only provide excellent absorption but also feature delightful scents making them more appealing to customers. This shift is also anticipated to make an impact, on market expansion.
02
Restraint: Health Concerns
The utilization of menstrual pads has been linked with possible health hazards like allergic responses and discomfort due to the chemicals present in the fragrant element of these items. As people become more attentive towards their health and knowledgeable about the risks tied with artificial fragrances demand for menstrual pads might decline leading market growth, for such products to decelerate.
03
Opportunity: Technological Innovations and Strategic Collaborations for Market Penetration
The advancement of technology in the realm of care has paved the way for fresh possibilities in product advancement and enhancement. Scented sanitary pads with state of the art features geared towards enhancing comfort levels and providing effective odor control and leak prevention may potentially appeal to a broader audience base. This encompasses the creation of conscious and easily degradable scented sanitary pads tailored to meet the rising interest, in eco friendly products.
Companies have the opportunity to team up with businesses and online shopping platforms to expand the reach of their products effectively and efficiently. Working together with influencers who focus on health and wellness can boost brand recognition. Build trust with consumers. Through these collaborations companies can successfully promote their sanitary pads and grow their customer base substantially.
04
Challenge: Environmental Impact
The environmental impact of disposable menstrual products, including scented pads, is another significant.These products contribute to landfill waste and can take hundreds of years to decompose. The increasing awareness about environmental sustainability and the shift towards eco-friendly products may impede the growth of the Scented Menstrual Pads market.
Supply Chain Landscape
1
Raw Material Procurement
Procter & GambleJohnson & Johnson
2
Production & Manufacturing
Kimberly-ClarkUnicharm Corporation
3
Distribution & Retail
WalmartAmazon
4
End Users
HealthcarePersonal Care
1
Raw Material Procurement
Procter & GambleJohnson & Johnson
2
Production & Manufacturing
Kimberly-ClarkUnicharm Corporation
3
Distribution & Retail
WalmartAmazon
4
End Users
HealthcarePersonal Care
Use Cases of Scented Menstrual Pads in Personal Hygiene & Therapeutic Use
Personal Hygiene : Scented Menstrual Pads are predominantly used for personal hygiene purposes. These products are designed to provide comfort and freshness during menstruation, with the added advantage of pleasant fragrances. They are available in different sizes and absorbencies to cater to individual needs. Top players in this segment include brands like Always and Kotex, known for their superior quality and market dominance.
Odor Control : Another significant application of Scented Menstrual Pads is in odor control. The scented variants of these pads contain fragrances that help mask menstrual odors, providing an extra layer of confidence to users. The pads used for this purpose often contain natural fragrances and are hypoallergenic to ensure safety and comfort. Notable brands in this category include Stayfree and Carefree, both of which have a strong market presence and consumer trust.
Therapeutic Use : Certain of Scented Menstrual Pads are also used for their therapeutic benefits. These pads are infused with essential oils like lavender and chamomile, which are known for their calming and soothing properties. Theses of pads provide a sense of relaxation and can help alleviate menstrual discomfort. Brands like Rael and Nannocare are leading in this niche market, offering innovative products that combine menstrual care with aromatherapy.
Recent Developments
The global market for Scented Menstrual Pads has been witnessing significant developments recently. The growing emphasis on personal hygiene and comfort has led to an increased demand for these products. The trend of using scented menstrual pads, which offer added freshness and confidence, is rapidly gaining momentum.
December 2024 : Leading manufacturer, Comfort Care, introduced a new range of scented menstrual pads with organic fragrances, aiming to cater to consumers looking for natural and eco-friendly options
October 2024 : HygienePro, a renowned provider in the industry, launched a line of scented menstrual pads with advanced odor-lock technology, enhancing user comfort and confidence
August 2024 : In a strategic move, SoftEase expanded its product line by incorporating scented menstrual pads with aloe vera extracts, offering a soothing experience to users.
Impact of Industry Transitions on the Scented Menstrual Pads Market
As a core segment of the Fast Moving Consumer Goods industry,
the Scented Menstrual Pads market develops in line with broader industry shifts.
Over recent years, transitions such as Shift Towards Organic Products and Rise of E-commerce have redefined priorities
across the Fast Moving Consumer Goods sector,
influencing how the Scented Menstrual Pads market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Shift Towards Organic Products
The scented menstrual pads sector has experienced a change towards eco friendly and natural alternatives lately due to rising awareness among consumers regarding the potential risks associated with artificial materials and chemicals commonly found in traditional menstrual products. Organic scented menstrual pads crafted from elements and enhanced with essential oils, for scent are gaining popularity gradually. This shift has influenced the personal care industry as well; many businesses are now introducing various organic items to cater to the increasing consumer interest.
02
Rise of E-commerce
The advent of e-commerce has revolutionized the way consumers purchase scented menstrual pads. With the convenience of online shopping, consumers can now easily compare different brands and products, read reviews, and make informed purchase decisions. This transition has not only increased the accessibility and availability of scented menstrual pads but also fostered competition among brands, leading to improvements in product quality and innovation. The rise of e-commerce has also influenced other industries, with many shifting their operations online to reach a wider consumer base.