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Pet Wearable Market

Pet Wearable Market

The market for Pet Wearable was estimated at $3.4 billion in 2024; it is anticipated to increase to $6.4 billion by 2030, with projections indicating growth to around $10.9 billion by 2035.

Report ID:DS1505033
Author:Swarup Sahu - Senior Consultant
Published Date:October 2025
Datatree
Consumer Goods
Consumer Technology
Pet Wearable
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Report Summary
Table of Contents
Methodology
Market Data

Global Pet Wearable Market Outlook

Revenue, 2024

$3.4B

Forecast, 2034

$9.8B

CAGR, 2024 - 2034

11.2%
The Pet Wearable industry revenue is expected to be around $3.8 billion in 2025 and expected to showcase growth with 11.2% CAGR between 2025 and 2034. The increasing importance of the market for Pet Wearables can be mainly credited to the rise in ownership and the growing attention towards pet health and well-being among owners. The markets significance is also bolstered by advancements in technology and the popularity of devices that have simplified and enhanced pet monitoring and care. The incorporation of IoT in care along with the increased disposable income of pet owners has been a significant catalyst, for the ongoing growth of the market.

Pet Wearables are high tech gadgets created to keep tabs of a pets well being and movement patterns. These gadgets typically come in the shape of collars or tags. Contain sensors and GPS trackers to offer up to the minute information, about a pets whereabouts, level of activity and health status. The primary uses of Pet Wearables involve tracking pets monitoring their fitness levels and checking their health conditions. Lately There is been a rise in the need, for these gadgets because of the increasing practice of treating pets as part of the family.

Pet Wearable market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034

Market Key Insights

  • The Pet Wearable market is projected to grow from $3.4 billion in 2024 to $9.8 billion in 2034. This represents a CAGR of 11.2%, reflecting rising demand across Pet Health Monitoring, Pet Tracking and Pet Training.

  • FitBark Inc., Garmin Ltd., Whistle Labs Inc. are among the leading players in this market, shaping its competitive landscape.

  • U.S. and UK are the top markets within the Pet Wearable market and are expected to observe the growth CAGR of 8.2% to 11.8% between 2024 and 2030.
  • Emerging markets including India, Brazil and South Africa are expected to observe highest growth with CAGR ranging between 10.8% to 14.0%.

  • Transition like Technological Innovations is expected to add $900.0 million to the Pet Wearable market growth by 2030

  • The Pet Wearable market is set to add $6.4 billion between 2024 and 2034, with manufacturer targeting Identification & Health Monitoring Applications projected to gain a larger market share.
  • With Increasing pet ownership, and Technological advancements, Pet Wearable market to expand 189% between 2024 and 2034.
pet wearable market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032

Opportunities in the Pet Wearable

The industry for pet devices holds significant promise in unexplored market areas. In countries like India, Brazil and China, the increasing ownership of pets and growing disposable income create room for growth. These markets remain largely untapped. Provide a wealth of opportunities, for companies producing pet wearables.

Growth Opportunities in North America and Asia-Pacific

North America Outlook

In North America the market for wearables is showing substantial growth due to more people owning pets and spending more on pet care. This region stands out for having players in the industry and a tech savvy customer base who are interested in using wearable tech for monitoring their pets health tracking them and providing entertainment. There is competition in the market with companies such, as Garmin and Whistle taking the lead by offering creative wearable products for pets. Opportunities for newcomers and specialized businesses are available in sectors such, as fitness monitoring systems, pet security measures and location specific services.

Asia-Pacific Outlook

The pet wearable market in the Asia Pacific region is evolving rapidly due to factors such as urbanization and shifting attitudes towards care among the growing middle class population in this region of the worlds landscape. Although its currently at a stage compared to North America there is significant growth potential especially in countries, like China, Japan and India. Competition is rising gradually with a mix of global companies striving to capture a larger market share. There are opportunities in smart pet collars and health monitoring devices as well as pet entertainment gadgets; however; the difficulty lies in increasing consumer awareness and acceptance of wearable technology, for pets.

Market Dynamics and Supply Chain

01

Driver: Increasing Pet Ownership, and Growing Awareness About Pet Health

The increase in the number of people owning pets worldwide has also had also an impact on the market for pet wearables. With more families embracing pets into their homes the need for gadgets that keep tabs on their health help locate them when needed and assist in training has also seen a rise. This shift is also forecasted to drive the demand, for health monitoring and GPS tracking pet accessories. Pet owners are also becoming more conscious of their pets’ health and overall well being whichs a notable trend in the market now. They are also increasingly interested in purchasing devices that can also keep track of their pets’ vital signs and alert them to any potential health concerns while also tracking their fitness levels effortlessly. As a result the market for wearables focused specifically towards health and fitness tracking is also expected to see a significant rise, in demand.
The incorporation of cutting edge technologies such as GPS and AI into wearables has also transformed the industry significantly. These innovations allow for tracking of pets whereabouts and health status monitoring along with behavior analysis. As a result of these advancements in wearable technology the demand, for such advanced devices is also forecasted to increase significantly in the market.
02

Restraint: High Cost of Pet Wearables

Many pet owners consider pet wearables to be quite pricey in the market segment they belong to. A fact that hinders their popularity among an audience of animal lovers and caregivers alike due to the costly nature of these gadgets and associated expenses, like data charges and premium subscription fees required for full functionality features on top of the initial purchase cost itself.
03

Opportunity: Evolving Consumer Needs and Technological Innovations

Pet owners changing requirements play a role in driving the pet wearable industry forward. As people become more conscious of their pets health and well being they are searching for sophisticated tools to monitor and take care of their furry companions. This shift is expected to increase the demand, for cutting edge wearables ultimately fueling market expansion.
The pet wearable sector is being greatly influenced by progress and new ideas emerging in the field of IoT and AI within pet wearables, like smart collars and fitness trackers; this transformation is reshaping how pets are cared for and is anticipated to greatly boost market expansion in the foreseeable future.
04

Challenge: Technological Limitations

In the realm of pet wearables market lies a challenge posed by the constraints these gadgets encounter in their operation; to illustrate. GPS centric pet wearables frequently grapple with short battery longevity and imprecise positioning capabilities; furthermore health tracking pet wearables face scrutiny, for their questionable data consistency and absence of veterinary endorsement which can potentially spur discontent among consumers impacting market trends and diminishing consumer interest.

Supply Chain Landscape

1
Raw Material Procurement

3M

DowDuPont

2
Component Manufacturing

FitBark

Garmin

3
Assembly & Integration

Whistle

PetPace

4
Distribution & Retail

PetSmart

Amazon

*The illustration highlights the key stakeholders within the supply chain ecosystem.

Applications of Pet Wearable in Health Monitoring, Tracking & Training

Pet Health Monitoring

Pet accessories for animals have transformed the way pet health is monitored by allowing pet parents to easily keep tabs on their friends well being and condition. These gadgets are typically designed as collars or tags and are capable of overseeing essential indicators such as pulse rate and breathing rate while also monitoring movement levels and sleep cycles. Having access to this information can be extremely beneficial in identifying signs of sickness or discomfort. Prominent brands in this field include FitBark and PetPace which are renowned, for their cutting edge health monitoring capabilities and user friendly interfaces.

Pet Tracking

Pet tracking is an use for pet wearables where GPS enabled devices like smart collars and harnesses enable pet owners to monitor their pets whereabouts in real time for peace of mind and extra security reasons especially for pets prone, to wandering or escaping situations; well known brands providing this service are Whistle and Tractive known for their dependable GPS tracking system and geofencing features.

Pet Training

Pet accessories for pets are now being used commonly for training purposes as well. Pet owners can utilize devices such as collars and wearable cameras to enhance the effectiveness of their pet training routines by gaining valuable insights into their pets behaviors and responses. Garmin and Dogtra are players in this sector, with a variety of pet training accessories known for their effectiveness and resilience.

Recent Developments

December 2024

Pet Pulse introduced a cutting edge wearable gadget infused with AI technology that monitors and decodes pets emotions instantly.

October 2024

Fitbark unveiled a series of smart collars with GPS capabilities, in the pet wearable market. This innovation is set to transform how we track and ensure the safety of our pets.

August 2024

Petronics teamed up with Bio Sense Technologies to improve the health monitoring capabilities of their pet technologies.

The market for wearables has seen significant expansion in the past few years due to a growing number of pets and a trend toward treating pets with greater care and attention like humans do. Pet owners are now looking for technologies to keep tabs and ensure the well being of their furry companions which has sparked a higher interest, in pet wearable devices.

Impact of Industry Transitions on the Pet Wearable Market

As a core segment of the Consumer Technology industry, the Pet Wearable market develops in line with broader industry shifts. Over recent years, transitions such as Technological Innovations and Rising Pet Humanization Trend have redefined priorities across the Consumer Technology sector, influencing how the Pet Wearable market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Technological Innovations

The world of Pet Wearables has seen a change thanks to new technological advancements coming into play recently. Thanks to the introduction of things like GPS tracking systems and AI technology in pet wearables devices the industry has been completely transformed. These new features have not only just made pet wearables more efficient. They have also made caring for and managing pets much easier. For example Pet Wearables, with GPS capabilities have simplified the task of keeping track of pets making it less likely that they will wander off or get lost. Pet wearables powered by AI are able to keep track of the health and behavior of pets which offers information to both pet owners and veterinarians alike. This shift has also influenced sectors like pet care services and veterinary healthcare by pushing them to adopt more technology driven approaches, in managing pets. This industry transition is expected to add $900 million in the industry revenue between 2024 and 2030.
02

Rising Pet Humanization Trend

There has been a shift in the Pet Wearable sector towards the growing phenomenon of pet humanization observed in pet owners treating their animals as valued family members instead of just pets This change has sparked a notable increase in the desire, for top notch pet goods and services.

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