Nail Strengtheners Market
Nail Strengtheners Market
The market for Nail Strengtheners was estimated at $751.67 million in 2024; it is anticipated to increase to $1.03 billion by 2030, with projections indicating growth to around $1.34 billion by 2035.
Global Nail Strengtheners Market Outlook
Revenue, 2024 (US$M)
Forecast, 2034 (US$B)
CAGR, 2024 - 2034
Specialized nail strengtheners are products created to enhance the strength of nails by incorporating vitamins and proteins into their formulas This helps in protecting nails from damage and promoting healthier growth for a radiant appearance and beauty.
Market Key Insights
- The Nail Strengtheners market is projected to grow from $751.7 million in 2024 to $1.27 billion in 2034. This represents a CAGR of 5.4%, reflecting rising demand across Nail Health Enhancement, Treatment of Nail Disorders and Cosmetic Finishing.
- Sally Hansen, O.P.I, Essie are among the leading players in this market, shaping its competitive landscape.
- U.S. and UK are the top markets within the Nail Strengtheners market and are expected to observe the growth CAGR of 3.5% to 5.2% between 2024 and 2030.
- Emerging markets including 1. India, 2. United Arab Emirates and 3. Brazil are expected to observe highest growth with CAGR ranging between 6.2% to 7.5%.
- Transition like Shift Towards Organic and Natural Products is expected to add $71 million to the Nail Strengtheners market growth by 2030
- The Nail Strengtheners market is set to add $520 million between 2024 and 2034, with manufacturer targeting 19-35 & 36-50 Age Group projected to gain a larger market share.
- With Increasing interest in personal grooming, and Influence of social media & beauty bloggers, Nail Strengtheners market to expand 69% between 2024 and 2034.
Opportunities in the Nail Strengtheners
Customers are increasingly seeking nail strengtheners that embody the principles of beauty by favoring products that are devoid of harmful substances and crafted using natural ingredients. Creating a lucrative space for brands to develop fresh formulas that blend strengthening properties with a focus sustainable practices and environmental consciousness.
Growth Opportunities in North America and Europe
North America Outlook
In North America's market for nail products nail strengtheners are highly sought after because of the rising popularity of fashion and grooming trends there is competition with major companies such as O. P. I Sally Hansen and Essie offering a variety of products the online sales platform is quickly expanding in this region creating ample chances, for market growth
Europe Outlook
The nail strengthener market in Europe stands out for its level of maturity in Western Europe compared to other regions with well established brands like MAVALA and EVELINE COSMETICS dominating the industry landscape. Expanding into organic and vegan product lines could be an avenue for growth given the increasing consumer awareness around environmental issues and the growing demand, for cruelty free beauty options.
Market Dynamics and Supply Chain
Driver: Increasing Interest in Personal Grooming, and Innovation & Advancements in the Nail Care Industry
Social media platforms and beauty influencers play a role, in shaping consumer behavior by influencing their buying choices significantly across the globe.
Restraint: High Product Costs
Opportunity: Multifunctional Products and Nail Care for Men
Although historically targeted at womens needs in mind; there is a remarkable chance for brands to break into the male grooming sector now. Developing nail fortifiers that tackle concerns faced by men like fragile or flaking nails, from hands on tasks could enable brands to seize this overlooked market segment.
Challenge: Risks and Side-Effects Associated with Use
Supply Chain Landscape
BASF
Dow Chemicals
DSM
Stepan Company
OPI
Revlon
Amazon
Ulta Beauty
BASF
Dow Chemicals
DSM
Stepan Company
OPI
Revlon
Amazon
Ulta Beauty
Applications of Nail Strengtheners in Health Enhancement, Treatment of Disorders & Cosmetic Finishing
Many nail strengtheners are designed to enhance the strength and durability of nails by providing nutrients like calcium and biotin to improve hardness and prevent breakage while encouraging growth. They are commonly used as a layer to reinforce the nails integrity. O. P. I stands out in this field with its Nail Envy Nail Strengthener renowned for its excellence, in the industry.
Nail strengtheners have a benefit as a beauty product since they can also be used for cosmetic purposes in addition to strengthening nails with different shades and finishes to give them a polished look like clear polish or top coat options available from brands such, as Essies Treat Love & Color range which is known for its diverse color options and nail strengthening features.
Nail strengtheners are important for addressing nail issues such, as fragility and splitting by providing therapeutic benefits through consistent application.
Recent Developments
A new range of nail strengthener called Nailitques Formula 2 Plus has been launched with added oils to help improve the condition of brittle or flaking nails and enhance overall nail wellness.
OPI introduced its Pro Health Technology base and top coat nail strengtheners for salon use. They boast durability and shine.
The new Hard As Nails’ collection, by Sally Hansen features cutting edge advancements and is infused with moisturizing and strengthening ingredients that work to nourish and fortify fragile nails.