Global Nail Strengtheners Market Outlook
Revenue, 2024
$752M
Forecast, 2034
$1.27B
CAGR, 2025 - 2034
5.4%
The Nail Strengtheners industry revenue is expected to be around $792.3 million in 2025 and expected to showcase growth with 5.4% CAGR between 2025 and 2034. Its transformative power stems from its capacity to merge health and beauty advantages that attract a range of customers seeking comprehensive beauty remedies.
Specialized nail strengtheners are products created to enhance the strength of nails by incorporating vitamins and proteins into their formulas This helps in protecting nails from damage and promoting healthier growth for a radiant appearance and beauty.
Market Key Insights
- The Nail Strengtheners market is projected to grow from $751.7 million in 2024 to $1.27 billion in 2034. This represents a CAGR of 5.4%, reflecting rising demand across Nail Health Enhancement, Treatment of Nail Disorders and Cosmetic Finishing.
- Sally Hansen, O.P.I, Essie are among the leading players in this market, shaping its competitive landscape.
- U.S. and UK are the top markets within the Nail Strengtheners market and are expected to observe the growth CAGR of 3.5% to 5.2% between 2024 and 2030.
- Emerging markets including 1. India, 2. United Arab Emirates and 3. Brazil are expected to observe highest growth with CAGR ranging between 6.2% to 7.5%.
- Transition like Shift Towards Organic and Natural Products has greater influence in United States and United Kingdom market's value chain; and is expected to add $22 million of additional value to Nail Strengtheners industry revenue by 2030.
- The Nail Strengtheners market is set to add $520 million between 2024 and 2034, with manufacturer targeting 19-35 & 36-50 Age Group projected to gain a larger market share.
- With Increasing interest in personal grooming, and Influence of social media & beauty bloggers, Nail Strengtheners market to expand 69% between 2024 and 2034.
Opportunities in the Nail Strengtheners
Customers are also increasingly seeking nail strengtheners that embody the principles of beauty by favoring products that are devoid of harmful substances and crafted using natural ingredients. Creating a lucrative space for brands to develop fresh formulas that blend strengthening properties with a focus sustainable practices and environmental consciousness.
Growth Opportunities in North America and Europe
In North America's market for nail products nail strengtheners are highly sought after because of the rising popularity of fashion and grooming trends there is competition with major companies such as O. P. I Sally Hansen and Essie offering a variety of products the online sales platform is quickly expanding in this region creating ample chances, for market growth
The nail strengthener market in Europe stands out for its level of maturity in Western Europe compared to other regions with well established brands like MAVALA and EVELINE COSMETICS dominating the industry landscape. Expanding into organic and vegan product lines could be an avenue for growth given the increasing consumer awareness around environmental issues and the growing demand, for cruelty free beauty options.
Market Dynamics and Supply Chain
01
Driver: Increasing Interest in Personal Grooming, and Innovation & Advancements in the Nail Care Industry
The trend towards attention to personal appearance and fashion awareness has also led consumers to embrace nail care items such as nail strengtheners in growing numbers as part of their quest, for well maintained and visually appealing nails. also advances, in technology and constant innovation have also made it possible to create nail strengtheners that not improve the appearance of nails but also provide health benefits.
Social media platforms and beauty influencers play a role, in shaping consumer behavior by influencing their buying choices significantly across the globe.
02
Restraint: High Product Costs
Nail hardeners are sometimes considered luxury beauty items because of their function and the specialized ingredients they contain in production. The high cost might deter budget shoppers—especially in developing countries—from buying these products and could slow down market expansion.
03
Opportunity: Multifunctional Products and Nail Care for Men
Consumers nowadays seek more than just nail strengthening products; they desire options that can also repair damaged nails quickly and promote growth while delivering a finish with high quality shine in one go. Brands have the opportunity to create and promote nail care solutions that simplify nail care regimes by meeting the increasing demands of consumers, for versatile performance.
Although historically targeted at womens needs in mind; there is a remarkable chance for brands to break into the male grooming sector now. Developing nail fortifiers that tackle concerns faced by men like fragile or flaking nails, from hands on tasks could enable brands to seize this overlooked market segment.
04
Challenge: Risks and Side-Effects Associated with Use
Despite their purpose of enhancing nails strength and appearance nail strengtheners can sometimes bring about negative side effects. Some people have experienced reactions or a deterioration in their nail health after using them. Failure to follow instructions may result in nail damage or skin irritation. Moreover products that include formaldehyde. A component, in nail hardeners. Have been linked to potential cancer hazards.
Supply Chain Landscape
1
Raw Material Procurement
BASFDow Chemicals
2
Ingredient Processing
DSMStepan Company
3
Nail Strengthener Manufacturing
OPIRevlon
4
Distribution & Retail
AmazonUlta Beauty
1
Raw Material Procurement
BASFDow Chemicals
2
Ingredient Processing
DSMStepan Company
3
Nail Strengthener Manufacturing
OPIRevlon
4
Distribution & Retail
AmazonUlta Beauty
Applications of Nail Strengtheners in Health Enhancement, Treatment of Disorders & Cosmetic Finishing
Nail Health Enhancement : Many nail strengtheners are designed to enhance the strength and durability of nails by providing nutrients like calcium and biotin to improve hardness and prevent breakage while encouraging growth. They are commonly used as a layer to reinforce the nails integrity. O. P. I stands out in this field with its Nail Envy Nail Strengthener renowned for its excellence, in the industry.
Cosmetic Finishing : Nail strengtheners have a benefit as a beauty product since they can also be used for cosmetic purposes in addition to strengthening nails with different shades and finishes to give them a polished look like clear polish or top coat options available from brands such, as Essies Treat Love & Color range which is known for its diverse color options and nail strengthening features.
Treatment of Nail Disorders : Nail strengtheners are important for addressing nail issues such, as fragility and splitting by providing therapeutic benefits through consistent application.
Recent Developments
December 2024 : A new range of nail strengthener called Nailitques Formula 2 Plus has been launched with added oils to help improve the condition of brittle or flaking nails and enhance overall nail wellness.
October 2024 : OPI introduced its Pro Health Technology base and top coat nail strengtheners for salon use. They boast durability and shine.
June 2024 : The new Hard As Nails’ collection, by Sally Hansen features cutting edge advancements and is infused with moisturizing and strengthening ingredients that work to nourish and fortify fragile nails.
Lately in the market scenario theres been a rise in the nail strengtheners sector due to a growing emphasis on nail health and current fashion inclinations among consumers shifting towards organic and vegan options which highlights a preference, for products containing natural ingredients and cruelty free testing practices.
Impact of Industry Transitions on the Nail Strengtheners Market
As a core segment of the Other Consumer Goods industry,
the Nail Strengtheners market develops in line with broader industry shifts.
Over recent years, transitions such as Shift Towards Organic and Natural Products and Tech-Driven Innovations have redefined priorities
across the Other Consumer Goods sector,
influencing how the Nail Strengtheners market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Shift Towards Organic and Natural Products
The market for nail strengtheners is experiencing a shift towards organic and naturally sourced products at present time. Customers are becoming more conscious of the ingredients used in nail beauty items and are looking for healthier options. This change is mainly fueled by an awareness of the possible health hazards linked to chemical based products and a general inclination, towards natural and eco friendly beauty remedies. This industry transition is expected to add $22 million in the industry revenue between 2024 and 2030.
02
Tech-Driven Innovations
The industry for nail strengtheners is changing due to advances, in technology with companies using methods to create new products that offer quicker and better results.