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Millet Chips Market

The market for Millet Chips was estimated at $636 million in 2025; it is anticipated to increase to $917 million by 2030, with projections indicating growth to around $1.32 billion by 2035.

Report ID:DS1901196
Author:Debadatta Patel - Senior Consultant
Published Date:
Datatree
Food & Beverage
Packaged & Processed F&B
Millet Chips
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Report Summary
Market Data
Methodology
Table of Contents

Global Millet Chips Market Outlook

Revenue, 2025

$636M

Forecast, 2035

$1.32B

CAGR, 2026 - 2035

7.6%

The Millet Chips industry revenue is expected to be around $635.8 million in 2026 and expected to showcase growth with 7.6% CAGR between 2026 and 2035. This momentum underscores the growing significance of Millet Chips as a mainstream healthy snack option, driven by consumers’ shift toward nutrient-dense, gluten-free snacks and better-for-you alternatives to traditional potato chips. Demand is further supported by rising awareness of high-fiber snacks and low-fat chips made from millets such as sorghum, finger millet, and pearl millet, which are increasingly positioned in premium healthy snacks assortments across modern retail formats. Supermarkets/Hypermarkets and online retail together capture 71.3% of the Millet Chips distribution, highlighting strong shelf visibility in organized retail and rapidly expanding reach through digital grocery platforms. Within product types, baked Millet Chips dominate the competitive landscape, with baked variants generating approximately $398.65 million in revenue in 2025, underpinned by consumer preference for baked snacks that deliver indulgent taste with a healthier image.

Millet Chips are typically produced from whole or multigrain millet flours, offering a naturally high-fiber, protein-rich profile with complex carbohydrates, essential minerals, and a lower glycemic response than many conventional snack chips. Available mainly in baked formats and formulated as vegan, plant-based snacks, these products are marketed as clean-label snacks with minimal artificial additives, aligning with the preferences of ingredient-conscious consumers. As convenient, portion-controlled ready-to-eat snacks, Millet Chips are increasingly incorporated into at-home snacking, school and institutional menus, travel and on-the-go consumption, and corporate wellness programs, where they complement broader healthy snacks portfolios. Positioned at the intersection of healthy snacks and functional foods, the category is being reshaped by trends such as protein and micronutrient fortification, innovative regional and global flavors, sustainable and organic millet sourcing, and a pronounced pivot toward online retail and direct-to-consumer models, all of which are reinforcing brand differentiation and sustaining demand momentum.

Millet Chips market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035
Millet Chips Market Outlook

Market Key Insights

  • The Millet Chips market is projected to grow from $635.8 million in 2025 to $1.32 billion in 2035. This represents a CAGR of 7.6%, reflecting rising demand across Healthy Snacks, Dietary Supplements, and Culinary Ingredients.

  • Milletum, Olle’s, and The Food Flex are among the leading players in this market, shaping its competitive landscape.

  • U.S. and China are the top markets within the Millet Chips market and are expected to observe the growth CAGR of 4.9% to 7.3% between 2025 and 2030.

  • Emerging markets including Brazil, Nigeria and Indonesia are expected to observe highest growth with CAGR ranging between 8.7% to 10.5%.

  • Transition like Rising Health Awareness is expected to add $69 million to the Millet Chips market growth by 2030.

  • The Millet Chips market is set to add $687 million between 2025 and 2035, with manufacturer targeting key segments projected to gain a larger market share.

  • With

    health consciousness and dietary shift, and

    Innovative Product Offerings, Millet Chips market to expand 108% between 2025 and 2035.

millet chips market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Millet Chips - Country Share Analysis

Opportunities in the Millet Chips

Government-backed millet promotion and stricter nutrition standards in Asia-Pacific schools, corporate cafeterias, and airline catering are also opening a scalable channel for Millet Chips as better-for-you side dishes. Replacing fried wafers with baked Millet Chips enables menu planners to deliver whole grain snacks, lower fat, and improved satiety without sacrificing taste. Given the category’s stronger 8.7% global baked CAGR, bulk formats and portion-controlled packs for institutional procurement will dominate growth, particularly in India, Southeast Asia, and health-focused workplace programs and preventive healthcare-driven canteens.

Growth Opportunities in North America and Asia-Pacific

In North America, the Millet Chips market is propelled by demand for healthy snacks and gluten-free chips, with supermarkets and hypermarkets remaining the most influential distribution channel for mainstream visibility while online retail, reflecting the strongest global growth trajectory, accelerates premium and niche brand discovery. Top opportunities include positioning baked millet chips and other high-fiber snacks as clean label snacks in natural food aisles, investing in multi-pack formats for family consumption, and developing functional snacking propositions such as protein-enriched or low-fat chips for fitness-focused consumers. Competitive intensity stems from established multigrain and vegetable chip categories, as well as private-label plant-based snacks that compete aggressively on price and shelf space, making category segmentation, distinctive packaging, and taste-led innovation critical differentiators. Key growth drivers are heightened awareness of ancient grain snacks, rising intolerance to conventional grains, and retailer emphasis on better-for-you assortments, suggesting strategic priorities around category education, co-branded health campaigns with large retailers, and digital-first launches that can later be scaled into supermarket and hypermarket chains.
In Asia-Pacific, Millet Chips benefit from growing interest in traditional grains and modern plant-based snacks, with convenience stores acting as the most relevant channel for impulse and on-the-go purchases, while fast-growing online retail offers a cost-effective route to reach health-conscious urban consumers across diverse markets. The strongest opportunities lie in tailoring flavors to local palates, creating value-driven price packs for mass-market convenience stores, and promoting functional claims such as digestive health and sustained energy to differentiate Millet Chips from dominant rice-based and wheat-based salty snacks. Competitive pressure arises from entrenched local snack manufacturers and innovative seaweed, lentil, and corn-based chips, requiring Millet Chips brands to emphasize superior nutrition, clean label positioning, and clear messaging around gluten-free chips and high-fiber snacks to justify a moderate price premium. Core demand drivers include rapid urbanization, the expansion of modern retail formats, rising disposable incomes, and government and consumer interest in millet as a climate-resilient grain, pointing to strategic investment in omnichannel distribution, co-development with regional flavor houses, and digital marketing campaigns that link Millet Chips to aspirational, better-for-you snacking lifestyles.

Market Dynamics and Supply Chain

01

Driver: Rising Health-Conscious Snacking Trends and Growing Demand for Gluten-Free Products

One primary driver for the millet chips market is also the rising consumer focus on health-conscious snacking. With increasing awareness of obesity, diabetes, and cardiovascular risks, consumers are also seeking snacks that are also high in fiber, low in fat, and nutrient-rich, making millet chips an attractive option. A second related factor is also the growing demand for gluten-free products due to dietary restrictions and lifestyle choices. Millet naturally contains no gluten, appealing to celiac patients and health-focused consumers. These trends are also amplified by technological advancements in processing techniques such as extrusion and baking, which improve taste, texture, and shelf life. Together, the emphasis on nutritious snacking and gluten-free offerings also drives product innovation, market adoption, and premium positioning of millet chips in both retail and e-commerce channels, supporting consistent revenue growth for manufacturers.
Innovations in processing and flavoring technologies significantly drive the millet chips market. Techniques such as extrusion, air-popping, and vacuum baking produce chips with optimal crunch, reduced oil content, and retained nutritional quality. Advanced seasoning and coating methods allow uniform flavor delivery while preserving micronutrients and enhancing consumer sensory appeal. For example, natural spice blends and spray-dried flavor coatings are also increasingly applied to millet chips, improving taste without relying on artificial additives. These technological improvements not only increase shelf stability and reduce waste but also expand the application of millet chips into ready-to-eat meal kits, functional snack bars, and premium culinary products, encouraging broader adoption among health-conscious and gourmet consumers.
02

Restraint: Higher Production Costs and Limited Economies of Scale Restrict Price Competitiveness

One major restraint for millet chips is the relatively higher cost of production compared with traditional potato and corn snack alternatives. Millet grains often require specialized milling, extrusion, or baking processes, and smaller raw material supply chains can raise input costs. For example, artisanal and small‑batch millet chips often retail at a premium, reducing price‑sensitive consumer demand in competitive snack aisles. Without broader economies of scale, many manufacturers struggle to lower prices, limiting market penetration in mass retail and slowing revenue growth, especially in developing markets where cost is a primary purchase driver.
03

Opportunity: Urban Indian Health-Conscious Snack Consumers Adopting Millet Chips and Clean-Label Plant-Based Snack Market in North America and Europe

Rising lifestyle diseases and premium retail expansion in India are accelerating demand for Millet Chips as convenient healthy snacks. Urban millennials and young professionals are actively trading up from fried extruded snacks to baked Millet Chips, attracted by higher fiber, whole grain snacks credentials, and gluten-free positioning. With global baked revenue projected to rise from $398.65 million in 2025 to $604.97 million by 2030 at 8.7% CAGR, this consumer segment will overwhelmingly favor baked formats featuring clean-label ingredients, single-serve packs, and on-the-go snacking convenience.
Growing intolerance to gluten and heightened interest in plant-based snacks are creating strong headroom for Millet Chips in premium retail chains and e-commerce. Consumers seeking gluten-free snacks and high-fiber snacks increasingly scrutinize labels, favoring clean-label functional foods over conventional potato chips. While both baked Millet Chips and fried Millet Chips will gain space, healthier baked variants will outpace, supported by their higher 8.7% global CAGR versus 5.64% for fried, especially through retailer private labels and fitness-focused co-branding across mass-market and natural specialty channels.
04

Challenge: Perception Challenges and Limited Consumer Awareness Hinder Mainstream Adoption

Despite nutritional advantages, many consumers still perceive millet chips as niche or less flavorful than familiar snacks, dampening broader demand. Limited marketing and awareness campaigns compared with established snack brands result in low visibility. For instance, average shoppers may overlook millet chips in favor of branded potato chips, reducing trial rates. This perception challenge affects repeat purchases and weakens shelf placements by retailers, which prioritize fast‑moving, familiar products. Consequently, market growth is constrained, and players must invest heavily in education and branding to shift consumer behavior and expand overall demand.

Supply Chain Landscape

1

Millet Chips Sourcing

MilletumMilliard
2

Millet Chips Manufacturing

Olle’sThe Food Flex
3

Whole Grain Chips Distribution

Avarya Retail Pvt LtdMilletum
4

End-User Applications

Retail consumers healthy snacksFoodservice gluten-free snacks
Millet Chips - Supply Chain

Use Cases of Millet Chips in Healthy Snacks & Culinary Ingredients

Healthy Snacks : Millet chips are increasingly popular as healthy snacks made from nutrient‑rich grains like ragi (finger millet), jowar (sorghum), and bajra (pearl millet), offering a nutritious alternative to traditional potato chips due to their high fiber, plant‑based protein, and low oil content. These chips appeal to health‑conscious consumers seeking gluten‑free, low‑fat options with sustained energy benefits and essential minerals such as iron and magnesium. Brands such as Khaofull, Aggarwal Namkeen, and MillaVita craft millet chips baked or lightly fried with natural spices, balancing taste and nutritional advantages while targeting the growing demand for better‑for‑you snack products. High dietary fiber supports digestion and overall wellness, strengthening their position in the expanding functional snacks segment.
Dietary Supplements : While millet chips are primarily consumed as snacks, millets themselves are finding extended use in dietary supplement formulations due to their rich profile of fiber, resistant starches, vitamins, and phytonutrients that support metabolic health and gut function. Millet grains and flakes are incorporated into protein‑rich functional foods, granola, and health bars, contributing to blood sugar regulation and weight management benefits in supplement‑like products. Manufacturers leverage millets’ antioxidant components, fiber content, and gluten‑free properties to appeal to supplement‑focused consumers seeking natural, plant‑based nutrition boosts beyond simple snacking.
Culinary Ingredients : Millet chips also serve as versatile culinary ingredients in modern cuisine, where they add a nutritious crunchy texture to salads, soups, and meal bowls or replace croutons and fried snacks in recipes. In culinary settings, millet chips and crumbs are used for toppings or to introduce whole‑grain goodness in fusion dishes. Chefs and food developers increasingly incorporate millet chips into menus and packaged meal kits to enhance nutritional profiles with natural fiber, protein, and micronutrients. This use underscores millets’ broader role in functional gastronomy and food innovation trends.

Impact of Industry Transitions on the Millet Chips Market

As a core segment of the Packaged & Processed F&B industry, the Millet Chips market develops in line with broader industry shifts. Over recent years, transitions such as Rising Health Awareness and Sustainable Packaging Innovations have redefined priorities across the Packaged & Processed F&B sector, influencing how the Millet Chips market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Rising Health Awareness

Rising global health awareness is catalyzing a structural shift in the snack industry, rapidly redirecting demand from traditional fried chips toward nutrient-dense alternatives such as Millet Chips. As consumers scrutinize labels for cleaner ingredients, higher fiber, and lower fat, Millet Chips are emerging as a preferred healthy snack, leveraging their whole-grain profile and micronutrient richness to capture share from legacy salty snacks. This transition is not merely behavioral but economically material, with health-driven adoption projected to add approximately $69 million to the Millet Chips market by 2030, accelerating category premiumization and innovation in nutritious chips, low-fat snacks, and gluten-free snacks. Brands that position Millet Chips as convenient, everyday whole grain snacks aligned with preventive wellness trends are poised to outgrow the broader snack category and secure defensible, value-accretive market segments.
02

Sustainable Packaging Innovations

Sustainable packaging innovations are reshaping the millet chips industry by aligning product presentation with growing consumer demand for environmentally responsible choices. Companies are adopting biodegradable films, compostable bags, and recycled packaging materials to reduce plastic waste and carbon footprint, enhancing brand perception among eco-conscious shoppers. For example, leading snack brands like Khaofull and MillaVita have introduced millet chips in compostable pouches and recyclable cartons, appealing to sustainability-focused consumers. Beyond packaging, this trend encourages supply chain transparency and influences the broader snack and healthy food sectors, prompting competitors to adopt greener practices. These innovations not only strengthen brand loyalty but also support regulatory compliance and marketing differentiation in competitive health-focused snack markets.