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Phytonutrients Market

The market for Phytonutrients was estimated at $6.2 billion in 2025; it is anticipated to increase to $9.1 billion by 2030, with projections indicating growth to around $13.3 billion by 2035.

Report ID:DS1802003
Author:Debadatta Patel - Senior Consultant
Published Date:
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Life Science
Pharmaceutical
Phytonutrients
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Report Summary
Market Data
Methodology
Table of Contents

Global Phytonutrients Market Outlook

Revenue, 2025

$6.2B

Forecast, 2035

$13.3B

CAGR, 2026 - 2035

7.9%

The Phytonutrients industry revenue is expected to be around $6.2 billion in 2026 and expected to showcase growth with 7.9% CAGR between 2026 and 2035. The market shows positive growth because Phytonutrients have become essential natural antioxidants and bioactive plant compounds which serve as fundamental elements for preventive healthcare and wellness focused lifestyles because people now prioritize their immune system and their risk of chronic diseases and plant based dietary choices. The market demand for Phytonutrients grows stronger because Food and Beverages and Dietary Supplements make up 69.2% of all applications which establish these compounds as essential components for functional food products and beverages and daily nutrition solutions. The Phytonutrients of carotenoids led the market with $2.41 billion in sales during 2025 because these color rich antioxidant rich botanical extracts continue to drive commercial success in fortified foods and nutraceuticals and premium dietary supplements. The industry maintains its market position through continuous product development and the growing use of clean label ingredients and scientific evidence that supports health benefit statements in both developed and developing countries.

Phytonutrients, also known as Phytochemicals, represent a wide range of bioactive compounds which exist naturally in plant based foods including fruits and vegetables and grains and other plant derived sources. These compounds demonstrate strong antioxidant and anti inflammatory and cell protective abilities which help people maintain cardiovascular wellness and metabolic stability and immune system strength. Phytonutrients show high stability in food products and they work well with different delivery systems and they enhance the effects of vitamins and minerals which makes them suitable for functional food development and beverage creation and dietary supplement and advanced nutraceutical product manufacturing. The main uses of this product include Food and Beverages and Dietary Supplements and health focused products which use Carotenoids and flavonoids and botanical extracts to create nutritional value and visual appeal and clean label formulations. The market experiences growing demand because consumers now choose plant based nutrition and they want personalized supplements and they select clean label ingredients and they want products with better bioavailability and sensory characteristics.

Phytonutrients market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035
Phytonutrients Market Outlook

Market Key Insights

  • The Phytonutrients market is projected to grow from $6.2 billion in 2025 to $13.3 billion in 2035. This represents a CAGR of 7.9%, reflecting rising demand across Food and Beverages, Dietary Supplements, and Cosmetics.

  • The market features DSM and BASF and Kemin as its dominant players who determine its competitive dynamics.

  • The Phytonutrients market shows its highest demand through U.S. and Germany as these countries will experience 5.1% to 7.6% annual growth rates from 2025 to 2030.

  • The research predicts that Brazil together with Indonesia and South Korea will experience the most significant market expansion at rates between 9.1% and 10.9% CAGR.

  • Transition like Shift from Synthetic Additives to Natural Phytonutrients in Food and Beverage Products is expected to add $710 million to the Phytonutrients market growth by 2030.

  • The Phytonutrients market will experience a $7.1 billion growth span from 2025 to 2035 because manufacturers will focus on developing Dietary Supplements & Animal Nutrition Application products which will dominate the market.

  • With

    growing consumer demand for functional foods and natural health solutions, and

    Advancements in Extraction and Bioavailability Technologies Enhancing Phytonutrient Applications, Phytonutrients market to expand 114% between 2025 and 2035.

phytonutrients market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Phytonutrients - Country Share Analysis

Opportunities in the Phytonutrients

North American beauty consumers who spend heavily on products now want plant based skincare products and ingestible beauty products that contain Phytonutrients. The current brand portfolios fail to utilize carotenoids and polyphenols for developing sophisticated cosmeceutical products which combat photoaging and blue light exposure and strengthen skin barriers. The worldwide carotenoids market will also expand from 2.41 billion in 2025 to 3.62 billion during 2030 with an 8.5% annual growth rate which will be most significant in beauty from within products. The development of anti aging solutions with quantifiable outcomes becomes possible through collaborative work between dermatology clinics and cosmetic brands and ingredient innovators.

Growth Opportunities in North America and Asia-Pacific

Phytonutrients serve as the primary application of Dietary Supplements in North America because they appear in nutraceuticals and sports nutrition and immune support formulations. The top business opportunities focus on selling premium antioxidant supplements which use scientific evidence and offer personalized nutrition solutions and clean plant based ingredients for enhancing functional foods while maintaining their flavor and texture. The market competition remains high because established ingredient houses and contract manufacturers and digitally native brands use their proprietary Phytonutrients blends and clinical positioning and fast product development to stand out from others. The market depends on several essential regional elements which include advanced retail systems and e commerce platforms and consumers who understand disease prevention and clear health claim regulations and increasing demand for environmentally friendly plant based solutions which can lead to animal nutrition and medical nutrition product development.
The Food and Beverages sector leads Phytonutrients usage in Asia Pacific because it uses these compounds to create functional foods and fortified beverages and traditional wellness products which unite scientific knowledge with local botanical resources. The market offers its best potential through three product segments which include mass market functional drinks and convenient healthy snacks and beauty from within concepts that unite ingestible Phytonutrients with topical cosmetics and new cosmeceutical products. The market segment shows extensive fragmentation because regional agrifood conglomerates and local extract producers and multinational consumer brands compete to obtain specific plant based ingredients and local supply agreements and customized food products which match various cultural tastes. The main regional factors which drive growth stem from increasing consumer spending power and city development and mounting health problems from lifestyle choices and official backing for disease prevention through government programs. The market allows specific product investments for particular health conditions and Phytonutrients expansion in animal feed production to enhance food security and quality.

Market Dynamics and Supply Chain

01

Driver: Growing Consumer Demand for Functional Foods and Natural Health Solutions

The phytonutrients market is also strongly driven by the increasing consumer preference for functional foods that offer health benefits beyond basic nutrition. Ingredients such as polyphenols, carotenoids, and flavonoids are also integrated into beverages, snacks, and plant‑based products to support immunity, cardiovascular health, and antioxidant activity. Simultaneously, the shift toward natural health solutions fuels the adoption of phytonutrient-rich dietary supplements and cosmetics. Consumers are also seeking clean-label, plant-based ingredients to avoid synthetic additives, creating opportunities for companies to develop standardized, bioavailable extracts. This dual trend supports market expansion, as food, supplement, and personal care industries innovate products that combine wellness, convenience, and sustainability, appealing to health-conscious, eco-aware demographics and driving steady revenue growth for key providers like Kerry Group, Givaudan, and BASF.
Technological progress in extraction, stabilization, and encapsulation of phytonutrients is also a major market driver. Novel techniques improve solubility, bioavailability, and shelf-life of compounds like curcumin, lutein, and resveratrol, enabling their use in functional beverages, nutraceuticals, and skincare formulations. These advancements allow formulators to overcome historical challenges of poor absorption and stability, expanding product application and consumer acceptance. Companies leveraging these technologies can also differentiate their offerings, enhance efficacy claims, and address growing demand for science-backed, plant-derived ingredients in multiple industries.
02

Restraint: High Extraction and Standardization Costs Limit Affordable Phytonutrient Product Development

Phytonutrient extraction and standardization require sophisticated technologies and quality controls to ensure consistent bioactive content, driving up manufacturing costs. For example, producing high‑purity curcumin or standardized grape seed extract involves multiple solvent extractions and purification steps. These expenses often translate to higher retail prices, reducing accessibility for price‑sensitive consumers and limiting adoption in lower‑margin products such as functional foods and beverages, which can slow revenue growth and discourage smaller brands from entering the market.
03

Opportunity: Rising demand for phytonutrient-fortified functional foods for cardiovascular health among aging European consumers and Rapid expansion of clean-label phytonutrient supplements for immunity support in Asia-Pacific urban middle-class consumers

European food manufacturers fail to maximize Phytonutrient potential in their heart healthy functional food products which include basic food items and vitamin enriched drinks designed for elderly consumers. The market lacks opportunities to use polyphenols and carotenoids and phytosterols in bakery products and dairy alternatives and meal solutions which have proven health benefits through clinical studies. The polyphenols segment will experience the highest growth rate among keys because it will expand from $1.46 billion in 2025 to $2.31 billion by 2030 at a 9.7% CAGR. The process of reformulation becomes faster when ingredient suppliers work with retail brands through strategic partnerships which also helps them maintain customer dedication.
The Asia Pacific region experiences increasing health consciousness and digital technology adoption which drives up demand for Phytonutrients used in dietary supplements that focus on immunity support. People want to buy clean label products which unite vitamins with polyphenols and botanical extracts that come in capsule and gummy and sachet forms. The segment of vitamin based phytonutrients will experience the highest growth because the worldwide vitamins market will expand from $0.80 billion in 2025 to $1.13 billion by 2030. The combination of nutraceutical supplements brands with e pharmacies and regional influencers enables fast growth of trust and immune support product ranges.
04

Challenge: Regulatory Uncertainty and Restrictive Health Claims Constrain Market Expansion and Innovation

Divergent global regulations on health claims and phytonutrient categorization create challenges for manufacturers marketing foods, supplements, and cosmetic products. In regions like the EU, strict requirements on permitted health claims for phytonutrient benefits force companies to invest heavily in clinical evidence or avoid specific claims altogether. This uncertainty can delay product launches, increase compliance costs, and restrict effective communication of product benefits, dampening consumer demand and market momentum.

Supply Chain Landscape

1

Botanical Sourcing

CargillBayer
2

Phytonutrients Extraction

DSMBASFKemin
3

Nutraceutical Formulation

DSMBASFCargill
4

Consumer Applications

Dietary supplementsFunctional foodsAnimal nutrition
Phytonutrients - Supply Chain

Use Cases of Phytonutrients in Food & Beverages

Food and Beverages : Phytonutrients are widely incorporated into food and beverages to enhance nutritional profiles and deliver health benefits beyond basic nutrition. Compounds such as polyphenols, flavonoids, carotenoids, and anthocyanins are commonly used in functional drinks, fortified snacks, and plant‑based foods for antioxidant support and immune health. Major ingredient suppliers like Kerry Group, Givaudan, and Ingredion provide standardized phytonutrient extracts that improve product appeal with clean‑label positioning. Consumers increasingly prefer beverages and foods enriched with natural components such as resveratrol, green tea catechins, and curcumin, supporting cardiovascular health and inflammation management while aligning with wellness trends.
Dietary Supplements : In the dietary supplement segment, phytonutrients such as curcumin, quercetin, lycopene, and lutein are formulated into capsules, tablets, and soft gels for targeted health support including joint comfort, eye health, and antioxidant protection. Natrol, NOW Foods, and Nature’s Bounty are prominent players offering clinically studied phytonutrient supplements that appeal to health‑conscious consumers seeking natural therapeutic benefits. These products leverage high bioavailability formulations and transparent sourcing to build trust, driving demand among aging populations and lifestyle‑oriented buyers focused on preventive wellness.
Cosmetics : Phytonutrients are increasingly used in cosmetic formulations for their anti‑aging, anti‑inflammatory, and skin‑brightening properties. Ingredients such as vitamin E (tocopherols), green tea extract, and resveratrol are integrated into serums, creams, and lotions to combat oxidative stress, promote skin repair, and enhance radiance. L’Oréal, Estée Lauder, and BASF provide phytonutrient‑rich complexes that support marketing claims centered on natural efficacy and sustainability. The rising consumer preference for botanical‑derived skincare fuels innovation and competition among brands focusing on clean beauty and plant‑based actives.

Recent Developments

Recent developments in the phytonutrients market reflect growing adoption of plant-derived antioxidants, flavonoids, and carotenoids across food, beverages, dietary supplements, and cosmetics. Key trends include advanced extraction and encapsulation technologies that improve bioavailability, stability, and sensory appeal, enabling functional foods, nutraceuticals, and skincare products to deliver targeted health benefits. Leading ingredient suppliers are expanding portfolios with standardized phytonutrient extracts, supporting clean-label, natural, and sustainable formulations, while catering to increasing consumer demand for wellness, immunity support, and preventive healthcare solutions globally.

September 2023 : BASF introduced sustainable sourcing programs for its phytonutrient extracts to meet increasing consumer demand for eco‑friendly, plant‑derived antioxidants and flavonoids in food and supplements.
March 2023 : Kemin Industries secured a patent for an improved extraction method that enhances the potency and consistency of phytonutrient ingredients, bolstering its position in functional ingredient supply.

Impact of Industry Transitions on the Phytonutrients Market

As a core segment of the Pharmaceutical industry, the Phytonutrients market develops in line with broader industry shifts. Over recent years, transitions such as Shift from Synthetic Additives to Natural Phytonutrients in Food and Beverage Products and Integration of Advanced Extraction and Delivery Technologies for Improved Bioavailability have redefined priorities across the Pharmaceutical sector, influencing how the Phytonutrients market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Shift from Synthetic Additives to Natural Phytonutrients in Food and Beverage Products

The phytonutrients market is undergoing a significant transition from synthetic additives to naturally derived compounds, such as flavonoids, carotenoids, and polyphenols, driven by consumer demand for clean-label, plant-based products. This shift is not only enhancing product marketability and nutritional profiles but is also projected to contribute an additional $710 million to market growth by 2030. Leading food and beverage manufacturers, including Kerry Group, Givaudan, and Ingredion, are capitalizing on this trend by developing fortified beverages, snacks, and functional foods with standardized phytonutrient extracts. This strategic pivot aligns with sustainability and wellness trends while fostering innovation in natural extraction technologies that maintain bioactivity and flavor integrity, positioning companies to meet evolving consumer preferences effectively.
02

Integration of Advanced Extraction and Delivery Technologies for Improved Bioavailability

Recent industry transitions focus on technological innovation in the extraction, encapsulation, and stabilization of phytonutrients, improving their solubility, stability, and bioavailability. Techniques such as microencapsulation, nanoemulsions, and enzymatic extraction allow compounds like curcumin, resveratrol, and lutein to retain activity in beverages, supplements, and cosmetic formulations. Suppliers like BASF, Givaudan, and Naturex have leveraged these technologies to expand application potential across nutraceuticals, dietary supplements, and skincare. This shift enables more effective health claims, increases consumer acceptance, and strengthens product differentiation within competitive markets emphasizing natural, functional, and plant-derived ingredients.