Global Menstrual Cups Market Outlook
Revenue, 2024
Forecast, 2034
CAGR, 2025 - 2034
The Menstrual Cups industry revenue is expected to be around $2.1 billion in 2025 and expected to showcase growth with 7.4% CAGR between 2025 and 2034. The significant expansion in the Menstrual Cups industry stems mainly from the growing knowledge about health and hygiene along with the surging interest in environmentally friendly and reusable menstrual items. Moreover the change in consumer inclination from sanitary products to menstrual cups due to their cost efficiency and prolonged usability plays a vital role, in driving the market forward. Menstrual Cups remain highly significant in today's society due to their increasing popularity in both emerging economies as a sustainable and practical option, for menstrual care.
Menstrual Cups are hygiene items shaped like bells and crafted from flexible medical grade silicone or rubber materials designed for use inside the vagina during menstruation to gather menstrual fluid efficiently and comfortably for long term use without harm to the environment as they can be reused instead of relying solely upon disposable sanitary products offerings that are available in both personal and clinical settings, for diverse applications.
Market Key Insights
- The Menstrual Cups market is projected to grow from $1.9 billion in 2024 to $4.0 billion in 2034. This represents a CAGR of 7.4%, reflecting rising demand across Personal Hygiene, Travel & Adventure and Sports & Outdoor Activities.
- Diva International Inc., Lunette Menstrual Cups, The Keeper Inc. are among the leading players in this market, shaping its competitive landscape.
- U.S. and UK are the top markets within the Menstrual Cups market and are expected to observe the growth CAGR of 4.8% to 7.1% between 2024 and 2030.
- Emerging markets including Brazil, South Africa and Indonesia are expected to observe highest growth with CAGR ranging between 8.5% to 10.2%.
- Transition like Embracing Sustainability is expected to add $122 million to the Menstrual Cups market growth by 2030
- The Menstrual Cups market is set to add $2.0 billion between 2024 and 2034, with manufacturer targeting Young Adults & Adults User Age Group projected to gain a larger market share.
- With Increasing awareness about menstrual health, and Environmental sustainability, Menstrual Cups market to expand 104% between 2024 and 2034.
Opportunities in the Menstrual Cups
The menstrual cup sector is also ready for some ideas to shake things up a bit! With new features, like foldable menstrual cups hitting the market scenario soon enough could really change how people view this product for the better. Attracting a broader range of users and possibly boosting sales figures in the process.
Growth Opportunities in North America and Asia Pacific
North America Outlook
In North America, the menstrual cup market is witnessing significant growth due to increased awareness about eco-friendly feminine hygiene products. The region is characterized by a high level of competition, with leading brands such as Diva International Inc. and Lunette dominating the market. The key driver behind this growth is the rising consumer consciousness about personal health and hygiene, coupled with a strong inclination towards sustainable products. Additionally, the presence of well-established distribution channels and online platforms has facilitated easy access to menstrual cups, further propelling the market growth.
Asia Pacific Outlook
In contrast, the Asia Pacific region presents untapped opportunities for the menstrual cup industry. The market here is still in its nascent stage, with a lower level of competition. However, the growing awareness about menstrual health and sanitation, especially in emerging economies like India and China, is driving the demand for menstrual cups. Moreover, government initiatives promoting menstrual hygiene and the gradual shift towards eco-friendly products are expected to accelerate the market growth in this region. The key challenge, however, lies in overcoming cultural taboos and misconceptions related to menstrual health, which requires strategic marketing and educational campaigns.
Market Dynamics and Supply Chain
Driver: Increasing Awareness about Menstrual Health, and Technological Advancements
The rising emphasis placed o environmental sustainability is also a factor to consider here as well Menstrual cups are also gaining popularity for their reusable nature which leads to far less waste generation in contrast to disposable sanitary items This eco conscious feature attracts more and more consumers especially those, in advanced markets who are also becoming more aware of their environmental impact.
Restraint: Cultural and Social Stigmas
Opportunity: Exploring Untapped Markets and Strategic Collaborations for Awareness
Engaging in partnerships with non profit groups and influential individuals can play a key role in spreading awareness about the advantages of menstrual cups. These collaborations offer a way to dispel misunderstandings and false beliefs surrounding menstrual cups while also promoting the transition for women, from conventional products to this alternative option which in turn boosts market expansion.
Challenge: Lack of Awareness and Accessibility
Supply Chain Landscape
BASF
Dow Chemicals
Diva International
The Keeper Inc
CVS Health
Walgreens
Healthcare
Personal Care
BASF
Dow Chemicals
Diva International
The Keeper Inc
CVS Health
Walgreens
Healthcare
Personal Care
Applications of Menstrual Cups in Personal Hygiene, Travel & Adventure & Sports & Outdoor Activities
Menstrual cups have become a popular choice for personal hygiene during menstruation. They are reusable, making them both cost-effective and environmentally friendly. The bell-shaped design is typically made of medical-grade silicone, rubber, latex, or elastomer, which is safe for internal use. The cup is worn inside the vagina, where it collects menstrual fluid rather than absorbing it, as tampons do. This method prevents dryness and maintains the natural pH balance of the vagina, reducing the risk of infection. Notable players in this application include DivaCup and Lunette, known for their high-quality products and strong market presence.
Menstrual cups are also widely used by women who lead active lifestyles, particularly those who engage in sports and outdoor activities. Their leak-proof design provides long-lasting protection, allowing for uninterrupted participation in physical activities. The flexibility of the cup allows it to adjust to body movements, making it a comfortable and reliable option. Brands like Mooncup and Keeper Cup have gained recognition in this application due to their durable products and positive customer reviews.
For women who travel or embark on long adventures, menstrual cups offer a practical and eco-friendly solution. They are compact, lightweight, and easy to carry, eliminating the need to pack multiple sanitary products. With their long wear time of up to 12 hours, they provide comfort and convenience during long journeys or outdoor activities. Additionally, menstrual cups reduce waste and the hassle of frequent changes, making them ideal for travelers seeking freedom and sustainability.
Recent Developments
Diva International, the maker of DivaCup, launched a new line of menstrual cups made from plant-based materials, aiming to reduce plastic waste and promote sustainability in feminine hygiene products
Lunette, a Finnish menstrual cup brand, announced a partnership with several NGOs to distribute their menstrual cups in developing countries, addressing menstrual hygiene management issues
Intimina, a global leader in menstrual care solutions, unveiled its latest innovation - a self-cleaning menstrual cup, revolutionizing the ease of use and maintenance of menstrual cups.