Menstrual Cups Market
The market for Menstrual Cups was estimated at $1.9 billion in 2024; it is anticipated to increase to $3.0 billion by 2030, with projections indicating growth to around $4.3 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global Menstrual Cups Market Outlook
Revenue, 2024
$1.9B
Forecast, 2034
$4.0B
CAGR, 2025 - 2034
7.4%
The Menstrual Cups industry revenue is expected to be around $2.1 billion in 2025 and expected to showcase growth with 7.4% CAGR between 2025 and 2034. The significant expansion in the Menstrual Cups industry stems mainly from the growing knowledge about health and hygiene along with the surging interest in environmentally friendly and reusable menstrual items. Moreover the change in consumer inclination from sanitary products to menstrual cups due to their cost efficiency and prolonged usability plays a vital role, in driving the market forward. Menstrual Cups remain highly significant in today's society due to their increasing popularity in both emerging economies as a sustainable and practical option, for menstrual care.
Menstrual Cups are hygiene items shaped like bells and crafted from flexible medical grade silicone or rubber materials designed for use inside the vagina during menstruation to gather menstrual fluid efficiently and comfortably for long term use without harm to the environment as they can be reused instead of relying solely upon disposable sanitary products offerings that are available in both personal and clinical settings, for diverse applications.
Market Key Insights
- The Menstrual Cups market is projected to grow from $1.9 billion in 2024 to $4.0 billion in 2034. This represents a CAGR of 7.4%, reflecting rising demand across Personal Hygiene, Travel & Adventure and Sports & Outdoor Activities.
- Diva International Inc., Lunette Menstrual Cups, The Keeper Inc. are among the leading players in this market, shaping its competitive landscape.
- U.S. and UK are the top markets within the Menstrual Cups market and are expected to observe the growth CAGR of 4.8% to 7.1% between 2024 and 2030.
- Emerging markets including Brazil, South Africa and Indonesia are expected to observe highest growth with CAGR ranging between 8.5% to 10.2%.
- Transition like Embracing Sustainability is expected to add $122 million to the Menstrual Cups market growth by 2030.
- The Menstrual Cups market is set to add $2.0 billion between 2024 and 2034, with manufacturer targeting Young Adults & Adults User Age Group projected to gain a larger market share.
- With Increasing awareness about menstrual health, and Environmental sustainability, Menstrual Cups market to expand 104% between 2024 and 2034.
Opportunities in the Menstrual Cups
The menstrual cup sector is also ready for some ideas to shake things up a bit! With new features, like foldable menstrual cups hitting the market scenario soon enough could really change how people view this product for the better. Attracting a broader range of users and possibly boosting sales figures in the process.
Growth Opportunities in North America and Asia Pacific
In North America, the menstrual cup market is witnessing significant growth due to increased awareness about eco-friendly feminine hygiene products. The region is characterized by a high level of competition, with leading brands such as Diva International Inc. and Lunette dominating the market. The key driver behind this growth is the rising consumer consciousness about personal health and hygiene, coupled with a strong inclination towards sustainable products. Additionally, the presence of well-established distribution channels and online platforms has facilitated easy access to menstrual cups, further propelling the market growth.
In contrast, the Asia Pacific region presents untapped opportunities for the menstrual cup industry. The market here is still in its nascent stage, with a lower level of competition. However, the growing awareness about menstrual health and sanitation, especially in emerging economies like India and China, is driving the demand for menstrual cups. Moreover, government initiatives promoting menstrual hygiene and the gradual shift towards eco-friendly products are expected to accelerate the market growth in this region. The key challenge, however, lies in overcoming cultural taboos and misconceptions related to menstrual health, which requires strategic marketing and educational campaigns.
Market Dynamics and Supply Chain
01
Driver: Increasing Awareness about Menstrual Health, and Technological Advancements
The increasing knowledge concerning health and hygiene among women globally plays a crucial role in the menstrual cups markets growth and development. These cups offer reusability and eco friendliness while being cost qualities that make them a desirable choice over conventional sanitary products. This shift is also projected to drive the demand for cups significantly in emerging nations where access, to sanitary items may also be restricted. Technological advancements in the design and materials used for menstrual cups have also made them more comfortable and easier to use. Innovations such as collapsible cups, different sizes, and materials that adjust to body temperature are also expected to attract more users, driving growth in the market.
The rising emphasis placed o environmental sustainability is also a factor to consider here as well Menstrual cups are also gaining popularity for their reusable nature which leads to far less waste generation in contrast to disposable sanitary items This eco conscious feature attracts more and more consumers especially those, in advanced markets who are also becoming more aware of their environmental impact.
02
Restraint: Cultural and Social Stigmas
Despite the advantages that menstrual cups offer users in terms of convenience and sustainability concerns; prevailing social taboos and cultural norms around menstruation can hinder their widespread adoption. In some communities and cultures menstruation remains a topic shrouded in secrecy and stigma; using cups might be viewed as uncomfortable or embarrassing due, to the need for understanding ones own body. This perception could greatly restrict the popularity of cups in markets where conservative attitudes prevail or where sexual and reproductive health education is lacking.
03
Opportunity: Exploring Untapped Markets and Strategic Collaborations for Awareness
In developing nations like India and Brazil where awareness of health and sustainability is rising steadily in recent times; there is a growing interest in menstrual cups as a more eco friendly option compared to conventional feminine hygiene products such as pads and tampons which often end up in landfills causing environmental issues, like pollution and waste accumulation.
Engaging in partnerships with non profit groups and influential individuals can play a key role in spreading awareness about the advantages of menstrual cups. These collaborations offer a way to dispel misunderstandings and false beliefs surrounding menstrual cups while also promoting the transition for women, from conventional products to this alternative option which in turn boosts market expansion.
04
Challenge: Lack of Awareness and Accessibility
While menstrual cups are gaining popularity in certain markets, there is still a significant lack of awareness about their existence and benefits. Many women are unaware of the option to use menstrual cups, often due to limited marketing and educational campaigns. Additionally, menstrual cups are not only as readily available as other menstrual hygiene products in many regions, making them less accessible to potential users.
Supply Chain Landscape
1
Raw Material Suppliers
BASFDow Chemicals
2
Product Manufacturers
Diva InternationalThe Keeper Inc
3
Distributors Retailers
CVS HealthWalgreens
4
End Users
HealthcarePersonal Care
1
Raw Material Suppliers
BASFDow Chemicals
2
Product Manufacturers
Diva InternationalThe Keeper Inc
3
Distributors Retailers
CVS HealthWalgreens
4
End Users
HealthcarePersonal Care
Use Cases of Menstrual Cups in Personal Hygiene & Travel & Adventure
Personal Hygiene : Menstrual cups have become a popular choice for personal hygiene during menstruation. They are reusable, making them both cost-effective and environmentally friendly. The bell-shaped design is typically made of medical-grade silicone, rubber, latex, or elastomer, which is safe for internal use. The cup is worn inside the vagina, where it collects menstrual fluid rather than absorbing it, as tampons do. This method prevents dryness and maintains the natural pH balance of the vagina, reducing the risk of infection. Notable players in this application include DivaCup and Lunette, known for their high-quality products and strong market presence.
Sports & Outdoor Activities : Menstrual cups are also widely used by women who lead active lifestyles, particularly those who engage in sports and outdoor activities. Their leak-proof design provides long-lasting protection, allowing for uninterrupted participation in physical activities. The flexibility of the cup allows it to adjust to body movements, making it a comfortable and reliable option. Brands like Mooncup and Keeper Cup have gained recognition in this application due to their durable products and positive customer reviews.
Travel & Adventure : For women who travel or embark on long adventures, menstrual cups offer a practical and eco-friendly solution. They are compact, lightweight, and easy to carry, eliminating the need to pack multiple sanitary products. With their long wear time of up to 12 hours, they provide comfort and convenience during long journeys or outdoor activities. Additionally, menstrual cups reduce waste and the hassle of frequent changes, making them ideal for travelers seeking freedom and sustainability.
Recent Developments
The menstrual cup market has seen significant growth in recent years, driven by increasing awareness about menstrual health and hygiene. The demand for eco-friendly, cost-effective, and reusable menstrual products has led to the widespread adoption of menstrual cups. This surge in demand is further fueled by the rise in social media campaigns and initiatives by various organizations promoting the use of menstrual cups.
December 2024 : Diva International, the maker of DivaCup, launched a new line of menstrual cups made from plant-based materials, aiming to reduce plastic waste and promote sustainability in feminine hygiene products
October 2024 : Lunette, a Finnish menstrual cup brand, announced a partnership with several NGOs to distribute their menstrual cups in developing countries, addressing menstrual hygiene management issues
August 2024 : Intimina, a global leader in menstrual care solutions, unveiled its latest innovation - a self-cleaning menstrual cup, revolutionizing the ease of use and maintenance of menstrual cups.
Impact of Industry Transitions on the Menstrual Cups Market
As a core segment of the Fast Moving Consumer Goods industry,
the Menstrual Cups market develops in line with broader industry shifts.
Over recent years, transitions such as Embracing Sustainability and Technological Advancements have redefined priorities
across the Fast Moving Consumer Goods sector,
influencing how the Menstrual Cups market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Embracing Sustainability
The menstrual cup industry has witnessed a significant transition towards sustainability, driven by increasing consumer awareness about environmental conservation. Menstrual cups, being reusable, offer an eco-friendly alternative to disposable sanitary products, thereby reducing landfill waste. This shift has not only led to the growth of the menstrual cup market but has also influenced the broader feminine hygiene industry to adopt more sustainable practices.
02
Technological Advancements
The menstrual cup industry has also seen a surge in technological advancements. Innovations such as medical-grade silicone cups, collapsible cups for easy portability, and cups with unique design features for enhanced comfort have revolutionized the market. These advancements have not only improved the user experience but have also set new standards in the personal care and health sectors.