Matcha Tea Market
The market for Matcha Tea was estimated at $5.1 billion in 2024; it is anticipated to increase to $7.7 billion by 2030, with projections indicating growth to around $10.9 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global Matcha Tea Market Outlook
Revenue, 2024
$5.1B
Forecast, 2034
$10.2B
CAGR, 2025 - 2034
7.1%
The Matcha Tea industry revenue is expected to be around $5.5 billion in 2025 and expected to showcase growth with 7.1% CAGR between 2025 and 2034. The significant growth of the Matcha Green Tea industry is mainly due to the rising focus on health and well being as people look for products that promote overall wellness. The abundance of antioxidants, vitamins and minerals found in Matcha Green Tea has made it a favored option among consumers fueling its market expansion. Its cultural importance in East Asia and increasing popularity in Western nations due, to its well documented health benefits have also contributed significantly to its ongoing market importance.
Matcha Tea is famous for its taste and bright green hue; its a finely ground green tea mainly made and enjoyed in Japan known for its health benefits and antioxidant effects worldwide too. its been added to a range of treats from drinks like lattes and smoothies to snacks like pastries and cereals, beyond traditional Japanese tea ceremonies. The diverse uses of this item along, with the growing popularity of cafes have led to trends that are greatly boosting its demand.
Market Key Insights
- The Matcha Tea market is projected to grow from $5.1 billion in 2024 to $10.2 billion in 2034. This represents a CAGR of 7.1%, reflecting rising demand across Culinary Uses, Cosmetics & Personal Care and Nutraceuticals & Dietary Supplements.
- Aiya America, DoMatcha, Encha are among the leading players in this market, shaping its competitive landscape.
- Japan and U.S. are the top markets within the Matcha Tea market and are expected to observe the growth CAGR of 4.6% to 6.8% between 2024 and 2030.
- Emerging markets including Brazil, Indonesia and UAE are expected to observe highest growth with CAGR ranging between 8.2% to 9.8%.
- Transition like Going Green has greater influence in Japan and U.S. market's value chain; and is expected to add $224 million of additional value to Matcha Tea industry revenue by 2030.
- The Matcha Tea market is set to add $5.0 billion between 2024 and 2034, with manufacturer targeting Nutraceutical & Dietary Supplements & Cosmetics & Skincare End-User Applications projected to gain a larger market share.
- With
health and wellness trend, and
versatile applications, Matcha Tea market to expand 99% between 2024 and 2034.
Opportunities in the Matcha Tea
The progress in technology presents an opportunity, for enhancing the processing and packaging of Matcha Tea by improving preservation techniques that can prolong its shelf life and maintain its quality when consumed. With the incorporation of ML and AI production and distribution processes can also be streamlined for efficiency.
Growth Opportunities in North America and Asia Pacific
The health conscious American market shows a strong interest in the advantages of Matcha Tea due to its high antioxidant content. A key selling point that appeals to consumers deeply engaged in wellness trends. The increasing number of vegans and the dynamic cafe culture contribute to the growing popularity of Matcha Tea in forms such, as Matcha Latte. The market is highly competitive as international and local brands strive to capture consumer interest. There has been a rise in the demand, for natural and organic tea options that offer health benefits. Additionally. Matcha Tea has been heavily promoted across online platforms.
For years steeped in customs and practices passed down through generations is the Asia Pacific region's strong influence in the Matcha Tea industry led mainly by Japan and China with their long standing traditions linked to this tea variety that add to its cultural importance. In times there has been a notable increase in the sale of high end Matcha Tea products across the region due to a growing middle class demographic with more spending power available. Similar to North America's market dynamics is the competition here driven by established tea companies and emerging local brands vying for success, in this thriving industry. The widespread belief in the healing and cosmetic advantages of Matcha Tea is driving the market ahead due to distribution channels, in the region.
Market Dynamics and Supply Chain
01
Driver: Health and Wellness Trend
Matcha green tea has also become increasingly popular because of the rising focus on health and well being trends. Its abundant antioxidants help strengthen the system and lower the risk of heart disease while also promoting weight loss. This nutritious drink is also projected to experience expansion thanks, to these attributes particularly as people persist in prioritizing their own health and well being.
Matchа Tea isn't about sipping on a hot beverage. Its distinct taste and health perks have also paved the way for its inclusion in various food items and skincare essentials too. From chocolates, with a dash of matchа to skincare goodies harnessing its goodness the possibilities are also endless. This adaptability not only boosts its popularity but also attracts a wider audience to indulge in the world of Matchа Tea.
02
Restraint: High-Price Point
Matcha Tea often comes from Japan. Because of the import charges and the complex way its made there adds a lot to why its so expensive. The high cost makes it hard for regular buyers to afford. This really affects how much people want it and how the market works.
03
Opportunity: Venturing into Untapped Segments and Strategic Collaborations with Fitness and Lifestyle Brands
Matchа Tea has long been linked to practices in Asian nations and now holds promise for appealing to health conscious individuals in untapped markets like North America and Europe. Recognizing its properties as a rich source of antioxidants could address the growing interest in natural and wholesome supplements among this demographic. By raising awareness about the advantages of Matchа Tea through efforts it can be established as a popular choice, for daily well being routines.
Established partnerships and alliances with wellness companies and lifestyle influencers well as collaboration with fitness platforms have the potential to increase the visibility of Matcha Tea to a wider audience group. By presenting Matcha Tea as an addition, to fitness regimens and dietary plans it can attract individuals looking for organic and health conscious lifestyle alternatives.
04
Challenge: Limited Consumer Awareness
Even though Matcha Tea is gaining popularity in some areas lately many people worldwide still don't know much about its health benefits and distinctive features which can limit its market expansion and possibilities for growth, in general.
Supply Chain Landscape
1
Cultivation
Yamamasa KoyamaenMarukyu Koyamaen
2
Processing
Ito En Ltd.Aiya America Inc
3
Distribution
UnileverMighty Leaf Tea Company
4
Retail
Starbucks CorporationWhole Foods Market Inc
1
Cultivation
Yamamasa KoyamaenMarukyu Koyamaen
2
Processing
Ito En Ltd.Aiya America Inc
3
Distribution
UnileverMighty Leaf Tea Company
4
Retail
Starbucks CorporationWhole Foods Market Inc
Use Cases of Matcha Tea in Culinary Uses & Cosmetics & Personal Care
Culinary Uses : Matcha Tea is greatly valued for its use in cooking and baking due to its exceptional aroma, vibrant green color, and distinct earthy flavor that enhance a variety of dishes such as matcha ice cream, matcha lattes, pastries, and smoothies. Its rich antioxidant content and versatility make it a popular ingredient among chefs and health-conscious consumers seeking both flavor and nutritional benefits in culinary creations.
Nutraceuticals & Dietary Supplements : The popularity of Matcha Green Tea is growing in the health supplement and nutraceutical industry market segment sector wise upwards in trend lately Organic ceremonial grade Matcha Green Tea is the preferred choice in this context due to its high levels of antioxidants content and associated health benefits It is utilized in powdered form capsules or tablets as dietary supplements to improve general well being purify the body and elevate energy levels Dominant players, within this field include health and wellness corporations specializing in offering nutritional supplements based on Matcha Green Tea.
Cosmetics & Personal Care : Matcha Tea has been gaining remarkable popularity in the cosmetics and personal care sector due to its antioxidant properties and naturally vibrant green color, which attract skincare and beauty product manufacturers. It is widely incorporated into products such as face masks, creams, soaps, and shampoos, serving as a natural ingredient that enhances product appeal, promotes healthy skin, and aligns with the growing consumer demand for clean, plant-based beauty solutions.
Recent Developments
The market for Matcha Green Tea has seen a growth in recent years due to the increasing interest of consumers in health and wellness trends globally. This green tea is packed with antioxidants and beneficial nutrients and has become a key player in the global tea industry. Originating from tea rituals traditionally known as Matcha Green Tea is now gaining popularity worldwide indicating a change in consumer preferences, towards healthier living choices.
December 2024 : Fine Matcha Inc., a supplier of Matcha Tea leaves utilizes advanced AI technology for precise farming practices enhancing the quality of their tea production.
September 2024 : Teaworld introduced a line of Matcha Tea infused beverages aimed at health conscious consumers worldwide.
July 2024 : Hikari Organic has joined forces with Biodynamics Inc. To advance farming practices, in the cultivation of Matcha Tea products.
Impact of Industry Transitions on the Matcha Tea Market
As a core segment of the Packaged & Processed F&B industry,
the Matcha Tea market develops in line with broader industry shifts.
Over recent years, transitions such as Going Green and Technological Infusion have redefined priorities
across the Packaged & Processed F&B sector,
influencing how the Matcha Tea market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Going Green
With the rise of consumers mindful of the environments impact m the Matcha Tea sector is embracing sustainable farming practices as well. Fashioned farming methods are giving way to eco friendly approaches that include natural pest control measures and fostering soil health while cutting down water use notably. This shift to eco farming not only yields top notch Matcha Tea free from chemicals but also plays a part, in environmental conservation by curbing pollution and supporting biodiversity. The change has caused a ripple in sectors linked to Matcha Tea like packaging; the need, for recyclable packaging materials has seen a significant increase.
02
Technological Infusion
The landscape of the matcha green tea sector is being transformed by technology which impacts aspects like farming practices and how the product reaches consumers worldwide with tools like precision agriculture gadgets including remote sensing and GIS technologies along, with drone monitoring to ensure better crop productivity and quality standards are met effectively.