Global Lawn Mower Market Outlook
Revenue, 2024
$25.1B
Forecast, 2034
$51.8B
CAGR, 2025 - 2034
7.52%
The Lawn Mower industry revenue is expected to be around $27.0 billion in 2025 and expected to showcase growth with 7.52% CAGR between 2025 and 2034. The act of turning grass areas into neat green spaces is no longer a task but rather a simple and almost artistic activity made possible by the innovative capabilities of contemporary lawn mowers.
In today's world of lawn care equipment advancements go beyond the fashioned push models with modern lawnmowers boasting features like automation and energy efficiency that cater to our eco friendly times while also offering multifunctional abilities to make yard work easier and more efficient than before Their sleek designs and user friendly interfaces only add to their appeal An interesting development in this industry is the growing demand, for robotic and electric mowers which are changing the way we approach lawn care and upkeep
Market Key Insights
- The Lawn Mower market is projected to grow from $25.1 billion in 2024 to $51.8 billion in 2034. This represents a CAGR of 7.52%, reflecting rising demand across Residential Lawn Maintenance, Commercial Landscaping Services and Golf Course Upkeep.
- Husqvarna Group, John Deere, The Toro Company are among the leading players in this market, shaping its competitive landscape.
- U.S. and Germany are the top markets within the Lawn Mower market and are expected to observe the growth CAGR of 4.9% to 7.2% between 2024 and 2030.
- Emerging markets including Brazil, India and South Africa are expected to observe highest growth with CAGR ranging between 8.6% to 10.4%.
- Transition like Transition to Electric Mowers is expected to add $2 billion to the Lawn Mower market growth by 2030.
- The Lawn Mower market is set to add $26.7 billion between 2024 and 2034, with manufacturer targeting Commercial Users & undefined User Type projected to gain a larger market share.
- With Rising urbanization and landscape beautification, and Technological advancements in lawn mower designs, Lawn Mower market to expand 106% between 2024 and 2034.
Opportunities in the Lawn Mower
Manufacturers can also focus on creating mowers tailored for bigger areas, like golf courses and public parks instead of aiming at individual homeowners.
Growth Opportunities in North America and Europe
In North America's lawn mower industry is well established and fiercely competitive with companies such as MTD Products and Deere & Company leading the market alongside The Toro Company and Husqvarna Group. The market trends are shaped by product advancements and changing consumer inclinations towards more advanced and environmentally friendly options. The rise of lawn mowers integrated with IoT technology is creating new avenues for expansion, in this sector.
In contrast the lawn mower market in Europe is experiencing growth and seems to have less competition compared to North America. The major players in this market are AL KO, Rober Bosch and Honda. These markets are influenced by factors like gardening trends increase in urban region's and emphasis on landscaping. In this region the electric and ride on mowers show the potential, for growth.
Market Dynamics and Supply Chain
01
Driver: Rising Urbanization and Landscape Beautification, and Surge in DIY Gardening Trends
The global trend towards urbanization and the resulting expansion of areas play a significant role in driving the growth of the lawn mower industry as there is also a growing demand for green spaces in crowded cities and a rise, in the emphasis placed upon the visual appeal of both residential and commercial properties. The rise in do also it yourself gardening trends has also led to an uptick in the buying and utilization of lawn mowers due to the increasing interest in gardening and home enhancement pursuits among individuals. In addition, to that the surge has also been accentuated by the pandemic as more people have also embraced gardening as a pastime and a means to enhance their surroundings while remaining indoors.
Technology progress has also enabled the creation of battery operated lawn mowers that have also improved efficiency and versatility significantly. The simplicity, in operation and capacity to handle terrains have also greatly boosted market expansion.
02
Restraint: Seasonality Issues
The lawn mower industry usually sees a rise in demand during the spring and summer months when grass grows rapidly and requires frequent mowing sessions. In months like winter—particularly in areas with harsh weather conditions—sales of lawn mowers significantly drop off. This seasonal pattern poses a challenge for manufacturers in terms of keeping their revenues year round and leads to problems such, as excess production and inventory management issues.
03
Opportunity: Smart Mowers and Solar-powered Lawn Mowers
Leveraging IoT and AI advancements to enhance user experience and performance capabilities smart lawn mowers bring added convenience and precision to lawn maintenance tasks. These cutting edge devices are capable of being scheduled for mowing sessions at times following predefined routes with accuracy and autonomously navigating back, to their charging docks when power levels are low. Despite their features the widespread acceptance of smart mowers remains limited — hinting at an opportunity rich market segment yet to be fully explored.
Solar powered lawnmowers represent the latest in technology and offer a sustainable and environmentally friendly option compared to conventional gas powered mowers. The growing interest in technologies worldwide is anticipated to boost the demand for these advanced devices significantly. Being a player in this market could potentially secure a substantial market share, for a dynamic manufacturer.
04
Challenge: Technological Complexity
Technology has evolved significantly in years leading to more advanced lawn mowers in the market today that come with sophisticated features and functions that cater to various needs of consumers. However for some consumers the intricate nature of these mowers presents a challenge when it comes to operation and upkeep which can deter them from considering an upgrade to newer models due to worries, about potential usage issues or the increased expenses associated with maintenance and repairs.
Supply Chain Landscape
1
Raw Material Procurement
BASFDow Chemicals
2
Component Manufacturing
Briggs & StrattonKohler Engines
3
Lawn Mower Assembly
John DeereHondaMTD Products
4
End User Applications
ResidentialCommercial LandscapingGolf Courses
1
Raw Material Procurement
BASFDow Chemicals
2
Component Manufacturing
Briggs & StrattonKohler Engines
3
Lawn Mower Assembly
John DeereHondaMTD Products
4
End User Applications
ResidentialCommercial LandscapingGolf Courses
Use Cases of Lawn Mower in Residential Maintenance & Commercial Landscaping Services
Residential Lawn Maintenance : Homeowners find lawn mowers to be essential for maintaining their yards in condition and enhancing their outdoor spaces appearance and appeal. Key players in the industry such as Husqvarna excel in providing models that strike a balance between power and user friendliness, for lawn care maintenance.
Commercial Landscaping Services : In the business industry sector landscaping companies utilize lawn mowers to keep up with the maintenance of lawns in establishments like offices, parks and institutional grounds. The benefit stems from their effectiveness and capacity to handle region's quickly. Major corporations such, as John Deere offer duty long lasting mowers tailored for this challenging task.
Golf Course Upkeep : Lawn mowers play a role in keeping golf courses in top shape by ensuring precision and uniformity in grass cutting tasks. Especially important for maintaining the pristine look of the course grounds given their varying terrains and challenges. Well suited for this role are specialized mowers, from Toro, a leading brand known for crafting mowers tailored to the specific needs of golf course maintenance.
Recent Developments
In the market trends of lawn mowers we are witnessing a rise in the desire for eco friendly and innovative products. With increasing consumer consciousness towards sustainability the demand for solar powered and battery operated lawn mowers has notably surged. Furthermore there is a shift, towards self propelled and robotic lawn mowers, which offer convenience and time saving benefits.
December 2024 : PowerMax unveiled the 360 Cordless version that incorporates advanced AI technology, for precise cutting.
October 2024 : GrassMaster changed the game by launching solar powered lawn mowers into the market.
July 2024 : CutEdge revealed their line of compact lawn mowers that run on batteries. They emphasized the convenience of portability coupled with energy efficiency.
Impact of Industry Transitions on the Lawn Mower Market
As a core segment of the CG industry,
the Lawn Mower market develops in line with broader industry shifts.
Over recent years, transitions such as Transition to Electric Mowers and Smart Mowing Technology have redefined priorities
across the CG sector,
influencing how the Lawn Mower market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Transition to Electric Mowers
There seems to be a change happening in the lawn mower industry as more people are opting for mowers over the traditional gasoline ones due to reasons, like being eco friendly and less noisy as well as having lower maintenance requirements compared to their gas counterparts. This industry transition is expected to add $2 billion in the industry revenue between 2024 and 2030.
02
Smart Mowing Technology
A notable change, in the lawn mower sector is the rise of mowing technology where mowers now come with sensors and GPS capabilities and in some cases even incorporate AI revolutionizing the approach to lawn care maintenance.