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Hummus Market

The market for Hummus was estimated at $4.9 billion in 2025; it is anticipated to increase to $8.3 billion by 2030, with projections indicating growth to around $14.2 billion by 2035.

Report ID:DS1901046
Author:Debadatta Patel - Senior Consultant
Published Date:
Datatree
Food & Beverage
Packaged & Processed F&B
Hummus
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Report Summary
Market Data
Methodology
Table of Contents

Global Hummus Market Outlook

Revenue, 2025

$4.9B

Forecast, 2035

$14.2B

CAGR, 2026 - 2035

11.2%

The Hummus industry revenue is expected to be around $4.9 billion in 2026 and expected to showcase growth with 11.2% CAGR between 2026 and 2035. This positions the global Hummus market as a strategically important segment within the broader plant-based foods landscape, underpinned by rising health awareness, the popularity of the plant-based diet, and the mainstream adoption of Mediterranean cuisine. The Hummus industry is increasingly driven by demand for healthy snacking options and vegan protein sources, as consumers seek nutrient-dense alternatives to traditional dairy- and meat-based spreads. Supermarkets & Hypermarkets and Online Stores collectively account for 72.5% of distribution, highlighting the central role of large-format retail and e-commerce in making Hummus products widely accessible and reinforcing brand visibility. Classic Product Type dominated Hummus industry revenue with $2.15 billion sales in 2025, demonstrating that while flavor innovation is expanding the category, core classic offerings remain the anchor of consumer loyalty and retailer shelf space. Together, these factors ensure the ongoing relevance of the Hummus industry as a high-value, innovation-ready category within modern convenience foods

Hummus is a chickpea-based dip and spread typically formulated with tahini, olive oil, lemon juice, and garlic, positioning it as a nutrient-rich Mediterranean dip with high fiber, plant-based protein, and healthy fats. As a versatile Hummus product, it is used as a snack dip for vegetables and chips, a spread for sandwiches and wraps, and a flavorful component in prepared meals, salad bowls, and foodservice menus. Clean-label foods are a defining feature of current product development, with brands emphasizing minimal ingredients, natural preservatives, and transparent sourcing to appeal to ingredient-conscious consumers. Recent trends shaping Hummus demand include bold global flavors, spicy and roasted vegetable variants, organic and reduced-sodium formulations, and convenient single-serve packaging tailored to on-the-go consumption. These innovations, combined with wider retail penetration across the Hummus industry and stronger online merchandising, continue to broaden the consumer base and reinforce Hummus as a staple in modern, health-oriented diets

Hummus market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035
Hummus Market Outlook

Market Key Insights

  • The Hummus market is projected to grow from $4.9 billion in 2025 to $14.2 billion in 2035. This represents a CAGR of 11.2%, reflecting rising demand across Dip and Spread, Protein-packed Ingredient, and Cooking Ingredient.

  • Sabra Dipping Company, Bakkavor Group Plc, and Cedar’s Mediterranean Foods Inc. are among the leading players in this market, shaping its competitive landscape.

  • U.S. and UK are the top markets within the Hummus market and are expected to observe the growth CAGR of 8.2% to 11.8% between 2025 and 2030.

  • Emerging markets including Brazil, South Africa and Singapore are expected to observe highest growth with CAGR ranging between 10.8% to 14.0%.

  • Transition like Shift to Organic and Natural Ingredients is expected to add $821 million to the Hummus market growth by 2030.

  • The Hummus market is set to add $9.3 billion between 2025 and 2035, with manufacturer targeting key segments projected to gain a larger market share.

  • With

    rising plant based diet adoption and demand for clean label convenient foods, and

    Flavor Innovation and Premiumization Across Retail and Foodservice Channels, Hummus market to expand 189% between 2025 and 2035.

hummus market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Hummus - Country Share Analysis

Opportunities in the Hummus

Across Asia-Pacific, rising health awareness and demand for plant-protein are creating white-space for high-protein Hummus as a versatile breakfast, snack, and meal component. Globally, white bean hummus is also the fastest-growing type, expanding from $0.43 billion in 2025 to $0.81 billion by 2030, supported by a 13.6% CAGR. The most attractive opportunity is positioning white bean and classic hummus as clean-label, functional foods in modern trade and quick-service restaurants, supported by localized flavors and nutrition-forward marketing to young professionals.

Growth Opportunities in North America and Europe

In North America, the Hummus market is shaped by strong penetration in supermarkets & hypermarkets, which remain the most influential retail distribution channel for refrigerated chickpea spread and Mediterranean dip formats, while online stores gain rapid traction for multipacks and flavor variety. Top opportunities center on premiumization of plant-based dips, flavor innovation targeting regional palates, and expansion into ready-to-eat snacks through single-serve packs and combo snack kits positioned for healthy snacking and convenient lunch solutions. Competition is intense between established branded players, agile regional manufacturers, and retailer private labels, with differentiation increasingly driven by perceived vegan protein content, texture, and authentic recipes rather than basic price competition. Key regional drivers include high consumer familiarity with Hummus as a mainstream category, strong adoption of flexitarian and plant-forward diets, and the influence of large-format grocery chains and club stores, which favor large tubs and family formats, while e-commerce and online grocery subscriptions support discovery of niche, organic, and functional variants.
In Europe, the Hummus market is anchored in supermarkets & hypermarkets but is also shaped by discount retailers and specialty grocers, making this channel the most critical for volume and visibility, while online stores and food-focused marketplaces expand reach in urban centers. Strategic opportunities revolve around positioning Hummus as a versatile, everyday Mediterranean dip for in-home entertaining, integration into local cuisines, and development of region-specific flavors and formats aligned with clean label expectations and sustainability narratives. Competition is fragmented, with strong national brands, discounter-driven private labels, and emerging organic and artisanal producers, intensifying price and quality benchmarking at the shelf. Key drivers include rising adoption of plant-based eating patterns across Western and Northern Europe, the perception of Hummus as a naturally nutritious, fiber-rich chickpea spread, and retailer focus on health-oriented store brands that emphasize minimal ingredients, provenance of raw materials, and recyclable packaging to capture health-conscious, premium-seeking consumers.

Market Dynamics and Supply Chain

01

Driver: Rising Plant Based Diet Adoption and Demand for Clean Label Convenient Foods

The hummus market is also strongly driven by the rapid adoption of plant based diets and rising demand for clean label convenience foods. Growing vegan and flexitarian populations are also actively seeking protein rich alternatives made from recognizable ingredients such as chickpeas, olive oil, and tahini. Simultaneously, busy lifestyles are also increasing consumption of ready to eat, refrigerated foods with minimal preparation. Technological advancements in cold chain logistics and shelf life extension using natural preservatives have also enabled wider retail penetration. These trends collectively support frequent consumption, premium pricing, and repeat purchases across retail and foodservice channels.
Flavor innovation is also a key driver shaping hummus demand, with consumers seeking bold, ethnic, and gourmet profiles. Manufacturers are also introducing variants infused with roasted vegetables, spices, and global flavors to differentiate products and justify premium pricing. Premiumization is also further supported by organic certification, non GMO claims, and artisanal positioning. This driver enhances shelf visibility, increases average selling prices, and expands hummus adoption beyond traditional Mediterranean cuisine into mainstream snacking and meal applications.
02

Restraint: Limited Shelf Life and Cold Storage Requirements Increasing Distribution and Retail Costs

Hummus faces constraints due to its limited shelf life and dependence on refrigerated storage. This increases transportation, warehousing, and retail handling costs, particularly in emerging markets with weaker cold chain infrastructure. Shorter shelf life also raises product wastage risks for retailers, impacting profitability and limiting shelf space allocation. These factors collectively restrict market expansion in price sensitive regions and reduce margins for smaller manufacturers.
03

Opportunity: Plant-based snacking demand among North American millennials accelerates hummus consumption and Premium flavored hummus adoption in European retail and foodservice channels

Urban North American millennials are driving a surge in plant-based dip and healthy snacking, positioning Hummus as a convenient, protein-rich staple. The global classic hummus segment already totals $2.15 billion in 2025 and is projected to reach $3.38 billion by 2030, while roasted garlic hummus climbs from $0.86 to $1.53 billion, reflecting strong flavored hummus appeal. Growth will concentrate in single-serve snack packs and refrigerated aisles, amplified by online grocery, targeted wellness marketing, and vegan dip formats suited to busy, label-conscious consumers.
In Europe, premium Hummus offerings in retail and foodservice are still underpenetrated, especially Mediterranean dip menus and upscale, gluten-free snack pairings. Globally, black olive hummus is projected to grow from $0.65 billion in 2025 to $1.18 billion by 2030, while the “Others” segment rises from $0.83 to $1.45 billion, driven by gourmet recipes and organic lines. The fastest growth opportunity here lies in black olive and specialty flavored hummus for supermarkets, cafés, and private label ranges targeting flexitarian and foodie consumers.
04

Challenge: Taste Fatigue and Consumer Sensitivity to High Fat or Sodium Content

Despite its healthy image, hummus consumption can be affected by taste fatigue and nutritional concerns. Some consumers perceive traditional hummus as high in fat or sodium due to tahini and salt content. This can reduce repeat purchases among calorie conscious buyers. Brands are forced to invest in reformulation and line extensions, increasing production complexity and costs while slowing revenue growth from core classic hummus products.

Supply Chain Landscape

1

Chickpea sourcing

Strauss GroupBakkavor Group Plc
2

Mediterranean Hummus manufacturing

Sabra Dipping Company LLCCedar’s Mediterranean Foods Inc
3

Plant-based dip packaging

Tribe HummusBakkavor Group Plc
4

Healthy snacking consumption

Retail supermarketsFoodservice restaurantsOnline grocery
Hummus - Supply Chain

Use Cases of Hummus in Dip & Spread

Dip and Spread : Hummus is most widely used as a dip and spread in retail and foodservice, with classic and flavored chickpea based variants preferred for their smooth texture and balanced taste. It is commonly consumed with bread, crackers, and vegetables, appealing to health conscious and vegan consumers. Brands such as Sabra and Tribe dominate this segment through strong cold chain distribution, wide flavor portfolios, and clean label positioning, reinforcing hummus as a mainstream refrigerated spread.
Protein-packed Ingredient : Hummus is increasingly used as a protein packed ingredient in wraps, bowls, sandwiches, and ready meals, primarily using plain or high protein chickpea flour hummus. Food manufacturers and quick service restaurants value its plant based protein, fiber, and creamy consistency as a meat or dairy alternative. Players like Hope Foods and Cedar’s Foods leverage organic sourcing and nutritional labeling, strengthening their presence among fitness focused, vegetarian, and flexitarian consumer segments.
Cooking Ingredient : Hummus is gaining traction as a cooking ingredient in sauces, marinades, pasta bases, and baking, with unflavored and tahini rich variants preferred for versatility. Home cooks and foodservice chefs use it to add creaminess, protein supplement, and flavor without dairy. Companies such as Yorgo Foods and Boar’s Head support this use through chef inspired recipes and premium ingredient quality, expanding hummus beyond cold consumption into warm culinary applications.

Recent Developments

Recent developments in the hummus market highlight strong plant-based protein demand and flavor innovation as brands expand beyond classic Mediterranean dip offerings. Leading players are boosting clean label credentials and launching bold, global tastes in refrigerated spreads to attract flexitarian and health-focused consumers. Enhanced cold chain logistics and versatile applications in wraps, sauces, and meal kits are strengthening distribution. This trend reflects hummus evolving from a simple snack into a multifunctional, mainstream ingredient.

March 2025 : Cedar’s Mediterranean Foods introduced a new premium collection called Cedar’s Reserve Hummus, featuring elevated tahini ratios and sophisticated toppings to appeal to consumers seeking a restaurant-quality experience at home.
November 2024 : PepsiCo completed its acquisition of the remaining 50% stake in Sabra Dipping Company and Obela from Strauss Group, making PepsiCo the sole owner of these leading hummus brands and positioning it to accelerate innovation and portfolio expansion.
June 2024 : Cedar’s Foods completed a $45 million facility expansion in Massachusetts that doubled production capacity to meet growing demand for organic and specialty hummus products using sustainable manufacturing practices.

Impact of Industry Transitions on the Hummus Market

As a core segment of the Packaged & Processed F&B industry, the Hummus market develops in line with broader industry shifts. Over recent years, transitions such as Shift to Organic and Natural Ingredients and From Dip to Ingredient have redefined priorities across the Packaged & Processed F&B sector, influencing how the Hummus market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Shift to Organic and Natural Ingredients

The accelerating shift toward organic and natural ingredients in the global Hummus market is evolving from a niche preference into a core growth engine, projected to add about $821 million in incremental value by 2030. As health-conscious consumers increasingly demand organic hummus, natural hummus, and clean-label formulations, brands that emphasize non-GMO, preservative-free, and gluten-free hummus are capturing premium price points and higher shelf rotation. This transition is reshaping competitive dynamics across retail and foodservice, with plant-based protein positioning strengthening hummus as a staple Mediterranean dip and everyday healthy snack. Manufacturers that rapidly adapt sourcing, certification, and transparent labeling strategies will disproportionately benefit from this structural demand shift, consolidating share in the fastest-growing, value-accretive segment of the global hummus market.
02

From Dip to Ingredient

Hummus is transitioning from a single use dip to a multifunctional ingredient across home cooking and food manufacturing. Foodservice operators now integrate hummus into hot dishes, sauces, and bakery items, influencing recipe development and menu innovation. This transition impacts adjacent industries such as ready meals and meal kits, where hummus adds value as a natural binder and protein source. Manufacturers are responding with neutral flavored and cooking optimized formulations to support this evolving usage.