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Hummus Market
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Hummus Market

Author: Debadatta Patel - Senior Consultant, Report ID - DS1901046, Published - January 2025

Segmented in Product Type (Traditional, Flavored), Distribution Channel (Supermarkets/Hypermarkets, Online Retailers), Consumer Age Group, Consumer Dietary Preferences and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Hummus Market Outlook

Hummous is widely praised as a gourmet favorite that has transcended its origins to achieve worldwide recognition as a culinary marvel of sorts said the expert during the discussion. The market, for Hummus was estimated at $4.9 billion in 2024. It is anticipated to increase to $9.8 billion by 2030 with projections indicating a growth to around $17.4 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 12.2% over the forecast period. The hummus market is quite dynamic and evolving rapidly within the food sector he added. Its ability to cater to dietary preferences ranging from vegan to keto and its emergence, as a trendy health food that appeals across different cultures showcase its transformative power he concluded.


Hummus is essentially a spread packed with protein that is mainly crafted from chickpeas and tahini paste. Its standout qualities. A variety of flavors to choose from at a price point and its nutritional benefits have led to its popularity, among health conscious individuals globally.


Market Size Forecast & Key Insights

2019
$4.9B2024
2029
$15.5B2034

Absolute Growth Opportunity = $10.6B

The Hummus market is projected to grow from $4.9 billion in 2024 to $15.5 billion in 2034. This represents a CAGR of 12.2%, reflecting rising demand across Dip and Spread, Cooking Ingredient and Protein-packed Ingredient.

The Hummus market is set to add $10.6 billion between 2024 and 2034, with manufacturer targeting Online Retailers & undefined Distribution Channel projected to gain a larger market share.

With Rising health awareness, and Emerging veganism trend, Hummus market to expand 216% between 2024 and 2034.

Opportunities in the Hummus Market

Hummus as a Health Food Trend

Given the growing interest among consumers in health and well being hummus producers have a chance to position their goods as options. Emphasizing its value, in protein and fiber hummus can be presented as a choice compared to conventional dips or spreads.

Hummus in Plant-Based Diets and Innovative Hummus Varieties

The surge in popularity of veganism and plant based eating is creating opportunities, for the hummus market to expand further. The delectable and fulfilling hummus serves as a plant derived protein option that aligns seamlessly with vegan and vegetarian dietary preferences. This resonates well with the increasing aware consumer segment encompassing mainly the younger generation.

As more customers look for diverse tastes there is a rise in the popularity of premium and international cuisine choices among food lovers out there! The hummus industry stands to benefit from this shift by introducing exciting flavor options influenced by different culinary traditions worldwide. Such a range of choices, in hummus flavors might transform how people view this spread and attract a broader group of consumers.

Growth Opportunities in North America and Europe

Europe Outlook

The hummus market in Europe is expanding steadily as more consumers embrace vegan and vegetarian lifestyles. There is competition among various local and global brands like BioGroup and Tesco who are introducing unique hummus options to cater to different tastes and preferences in the market. In Europe there is a growing demand for allergen high quality hummus that resonates with the regions emphasis, on health and wellness trends.

North America Outlook

The market for hummus in North America is packed with competition from players such as Sabra and Tribe dominating the scenario alongside Hope Hummus. The rise in health consumers and the increasing popularity of Middle Eastern cuisine have significantly boosted the markets expansion in this region. There are chances for growth through offering a variety of products with flavors and organic options to cater to the rising demand, from consumers.

North America Outlook

The market for hummus in North America is packed with competition from players such as Sabra and Tribe dominating the scenario alongside Hope Hummus. The rise in health consumers and the increasing popularity of Middle Eastern cuisine have significantly boosted the markets expansion in this region. There are chances for growth through offering a variety of products with flavors and organic options to cater to the rising demand, from consumers.

Europe Outlook

The hummus market in Europe is expanding steadily as more consumers embrace vegan and vegetarian lifestyles. There is competition among various local and global brands like BioGroup and Tesco who are introducing unique hummus options to cater to different tastes and preferences in the market. In Europe there is a growing demand for allergen high quality hummus that resonates with the regions emphasis, on health and wellness trends.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : United States, United Kingdom, Canada, Australia, Germany are expected to grow at 11.0% to 14.6% CAGR

2

Emerging Markets : Brazil, South Africa, Singapore are expected to grow at 8.5% to 12.8% CAGR

Market Analysis Chart

The hummus industry is mostly influenced by factors that support its growth and development. Increasing awareness of health among consumers worldwide is a driving force in the market. As hummus is packed with proteins, vitamins and fiber it is viewed as a food choice. Moreover hummus has levels of saturated fat and is free from gluten and nuts making it a safe and appealing option for those, with dietary limitations.

Recent Developments and Technological Advancement

December 2024

Sabra Dipping Co released a range of vegan hummus infused with CBD in response to the increasing interest, in plant based and health conscious products.

October 2024

Athenos has added taste options to their high quality hummus range by including global flavors to appeal to consumers with more adventurous tastes.

August 2024

Boars Head enhanced their hummus manufacturing capabilities by opening a cutting edge production facility. This move has not increased their production capacity but also helped them gain a larger market share.

the hummus industry has seen an expansion thanks to increasing consumer awareness of healthy plant based diets. As an nourishing option hummus has garnered worldwide popularity that transcends its original Mediterranean and Middle Eastern roots. Notably a rising trend in the hummus sector is the growing interest, in flavored varieties.

Impact of Industry Transitions on the Hummus Market

As a core segment of the Food & Beverage industry, the Hummus market develops in line with broader industry shifts. Over recent years, transitions such as Shift to Organic and Natural Ingredients and Rise of Veganism and Plant-based Diets have redefined priorities across the Food & Beverage sector, influencing how the Hummus market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Shift to Organic and Natural Ingredients:

The worldwide Hummus industry is experiencing a change in consumer preferences towards natural and locally obtained ingredients due to the growing awareness of healthy eating habits among consumers who are paying more attention to what they eat; manufacturers are responding by highlighting organic and gluten free labels and avoiding GMO ingredients, in their offerings.

2

Rise of Veganism and Plant-based Diets:

The growth of the Vegan movement has had an impact on the Hummus industry as this plant based spread rich in proteins and nutrients has gained widespread popularity, among vegetarians and vegans worldwide.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Food & Beverage industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Food & Beverage industry cascade into the Hummus market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Rising Health Awareness, and Innovations in Flavour and Packaging

The rise in awareness about health among consumers has also played a role in boosting the popularity of hummus in the market lately​. Many people are also transitioning to a more nutritious and wholesome diet that emphasizes plant based and protein packed foods​. Hummus stands out in this scenario as it is also packed with proteins​, dietary fiber​ as well as vital vitamins and minerals​ making it a perfect fit for this health conscious trend and providing a nutritious option, over conventional dips and spreads​.
The growing variety of flavors and appealing packaging, in hummus products has also fueled the expansion of its market presence as companies delve into a wide range of tastes to captivate consumers and offer a fresh culinary journey.
The increasing popularity of veganism is also a factor driving the growth of the hummus market as more people opt for plant based diets and embrace vegan friendly food choices like hummus due, to urbanization and higher consumer spending power.

Restraint: Fluctuating Raw Material Prices

The pricing of hummus is greatly impacted by the cost of its components like chickpeas olive oil tahini and garlic among others! Any changes in the prices of these ingredients due to factors such as weather conditions trade restrictions or disputes can pose challenges for hummus producers, in setting prices and ensuring profits remain steady This unpredictable pricing dynamic could hinder the expansion of the hummus market.

Challenge: Regional Taste Preferences

In parts of the world hummus might not suit everyones taste buds due to its Middle Eastern origins despite its increasing popularity, over time; peoples food choices are heavily influenced by their cultural backgrounds and regional eating habits.

Supply Chain Landscape

Raw Material Procurement

Chickpeas Farmers Worldwide

Sesame Seeds Producers Worldwide

Ingredient Processing

Strauss Group

Bakkavor Foods Ltd

Hummus Production
Sabra Dipping Company LLC / Cedar's Mediterranean Foods Inc / Tribe Hummus
Distribution & Retail
Walmart Inc / Costco Wholesale Corporation / Amazon Inc
Raw Material Procurement

Chickpeas Farmers Worldwide

Sesame Seeds Producers Worldwide

Ingredient Processing

Strauss Group

Bakkavor Foods Ltd

Hummus Production

Sabra Dipping Company LLC

Cedar's Mediterranean Foods Inc

Tribe Hummus

Distribution & Retail

Walmart Inc

Costco Wholesale Corporation

Amazon Inc

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Leading Providers and Their Strategies

Application AreaIndustryLeading ProvidersProvider Strategies
Food Retail
General Retail Industry
Costco, Walmart
Broadening exposure of hummus via in-house premium brands, increasing shelf space devoted to health-focused dips in stores
Restaurant Industry
Foodservice
Chick-Fil-A, Subway
Offering hummus as a healthier alternative to other dips and spreads; incorporating it into wraps and sandwiches for vegetarian and health-conscious consumers
Snack Food
CPG (Consumer Packaged Goods)
Sabra, Tribe
Promoting hummus as a delicious yet health-oriented high-protein snack; marketing variations such as different flavors or organic versions; enhancing portable packaging for on-the-go consumption
Catering and Event Services
Food Sector
Aramark, Sodexo
Providing hummus as a customary food option for a range of events from business lunches to parties; catering to dietary restrictions and the growing trend toward plant-based diets

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Hummus market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Hummus in Cooking Ingredient, Dip and Spread and Protein-packed Ingredient

Cooking Ingredient

Using hummus as a cooking ingredient can elevate the texture and taste of various international dishes. Popular brands such as Athenos and Boars Head have introduced flavored hummus options, like garlic or red pepper hummus to broaden its culinary possibilities even more.

Dip and Spread

I am glad you like hummus! Many people enjoy using hummus as a dip or spread for crackers and veggies because of its creamy texture and delicious flavor profiles in various dishes and snacks made by companies such, as Sabra and Tribe with their special recipes loved by many customers.

Protein-packed Ingredient

Made from chickpeas that are rich in protein hummushummushummushummushummuu is commonly included in saladsand sandwiches to increase their nutritional content and substantiality It stands out for the plant based protein it offers making it a popular option among vegans and vegetarians Well known brands, like Hope Foods and Cedars produce delicioushummushummu made from organic ingredients that perfectly complementhealth conscious meal choices.

Hummus vs. Substitutes:
Performance and Positioning Analysis

Hummus is a dip made from chickpeas that offers a healthier and more adaptable option compared to creamy choices such, as ranch or sour cream because of its rich protein and fiber content. The interest it garners from health individuals positions it for remarkable market expansion.

Hummus
  • Guacamole /
  • Baba Ganoush /
  • Tzatziki sauce
    High in nutrients, rich in plant-based protein
    High in calories, may cause allergic reactions in some people
    High protein content, diverse range of flavors
    Higher calorie count, strong taste might not appeal to everyone

Hummus vs. Substitutes:
Performance and Positioning Analysis

Hummus

  • High in nutrients, rich in plant-based protein
  • High in calories, may cause allergic reactions in some people

Guacamole / Baba Ganoush / Tzatziki sauce

  • High protein content, diverse range of flavors
  • Higher calorie count, strong taste might not appeal to everyone

Hummus is a dip made from chickpeas that offers a healthier and more adaptable option compared to creamy choices such, as ranch or sour cream because of its rich protein and fiber content. The interest it garners from health individuals positions it for remarkable market expansion.

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Research Methodology

This market research methodology defines the Hummus market scope, gathers reliable data, and validates findings using integrated primary and secondary research. Our systematic framework ensures precise market sizing, growth trend analysis, and competitive benchmarking.


Secondary Research Approach


We begin secondary research by defining the targeted market at macro and micro levels. As part of the Food & Beverage ecosystem, we analyze Hummus across Traditional and Flavored Applications. Our team gathers data systematically from country level ministerial sources, industry associations & federations, trade databases, company annual & quarterly reports and other credential sources, enabling us to map global and regional market size, pricing trends, regulatory standards, and technology advancements.



Key Sources Referenced:

Food and Agriculture Organization (FAO)

Food Substances - FDA

Prodcom / Census US / Statcan / e-stat Japan / ABS Australia / KOSIS Korea

USA Trade Census

DEFRA UK / Ifastat

Climate.gov

Annual Reports / Industry Magazines / Country Level Ministerial Sources

We benchmark competitors such as Sabra Dipping Company, LLC, and Cedar's Mediterranean Foods by reviewing company financial statements, and regulatory filings. Our secondary insights identify key market drivers and constraints, forming the analytical foundation for primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Raw Material Procurement, Ingredient Processing, and Hummus Production. Our geographic coverage spans Americas (40%), Europe (30%), Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally achieve a response rate of above 65%, and telephone interviews yield 60%, resulting in above 92% confidence level with a ±7% margin of error.


Through targeted questionnaires and in-depth interviews, we capture purchase intent, adoption barriers, brand perception across Segment Type. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering & Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down & Bottom-Up Process


In Top-down approach, we disaggregate global Food & Beverage revenues to estimate the Hummus segment, using historical growth patterns to set baseline trends. Simultaneously, in Bottom-up approach, we aggregate Country-Level Demand Data to derive regional and global forecasts, which provide granular consumption insights. By reconciling both approaches, we ensure statistical precision and cross-validation accuracy.


We evaluate the supply chain, spanning Raw Material Procurement (Chickpeas Farmers Worldwide, Sesame Seeds Producers Worldwide), Ingredient Processing (Strauss Group, Bakkavor Foods Ltd), and Hummus Production. Our parallel substitute analysis examines Guacamole, Baba Ganoush, and Tzatziki sauce, highlighting diversification opportunities and competitive risks.


Company Market Share & Benchmarking


We benchmark leading companies such as Sabra Dipping Company, LLC, and Cedar's Mediterranean Foods, analyzing their capabilities in pricing, product features, technology adoption, and distribution reach. By assessing company-level revenues and product portfolios, we derive market share comparisons, clarifying competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, supply chain evaluation, and company benchmarking, supported by our proprietary Directional Superposition methodology enables us to deliver precise forecasts and actionable strategic insights into the Hummus market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Hummus Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 5.5 billion
Revenue Forecast in 2034USD 15.5 billion
Growth RateCAGR of 12.2% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 20244.9 billion
Growth OpportunityUSD 10.6 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 20244.9 billion USD
Market Size 20276.9 billion USD
Market Size 20298.7 billion USD
Market Size 20309.8 billion USD
Market Size 203415.5 billion USD
Market Size 203517.4 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredProduct Type, Distribution Channel, Consumer Age Group, Consumer Dietary Preferences
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledSabra Dipping Company, LLC, Cedar's Mediterranean Foods, Inc, Fountain of Health, Boar's Head Provisions Co, Inc, Hope Foods, LLC, Summer Fresh Salads, Inc, Tribe Hummus, Eat Well Embrace Life, Organic Garden, Lilly's Hummus, Roots Hummus and Yorgo's Foods Inc
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Hummus Market Size, Opportunities & Strategic Insights, by Product Type

4.1Traditional
4.2Flavored
Chapter 5

Hummus Market Size, Opportunities & Strategic Insights, by Distribution Channel

5.1Supermarkets/Hypermarkets
5.2Online Retailers
Chapter 6

Hummus Market Size, Opportunities & Strategic Insights, by Consumer Age Group

6.1Children
6.2Adults
6.3Seniors
Chapter 7

Hummus Market Size, Opportunities & Strategic Insights, by Consumer Dietary Preferences

7.1Vegan
7.2Gluten-free
7.3Organic
Chapter 8

Hummus Market, by Region

8.1North America Hummus Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Hummus Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Hummus Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Hummus Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Hummus Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Hummus Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1Sabra Dipping Company
9.2.2LLC
9.2.3Cedar's Mediterranean Foods
9.2.4Inc
9.2.5Fountain of Health
9.2.6Boar's Head Provisions Co
9.2.7Inc
9.2.8Hope Foods
9.2.9LLC
9.2.10Summer Fresh Salads
9.2.11Inc
9.2.12Tribe Hummus
9.2.13Eat Well Embrace Life
9.2.14Organic Garden
9.2.15Lilly's Hummus
9.2.16Roots Hummus
9.2.17Yorgo's Foods Inc