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Gluteal Implant Surgery Market

The market for Gluteal Implant Surgery was estimated at $3.4 billion in 2025; it is anticipated to increase to $7.9 billion by 2030, with projections indicating growth to around $18.3 billion by 2035.

Report ID:DS1806025
Author:Debadatta Patel - Senior Consultant
Published Date:
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Life Science
Other Healthcare
Gluteal Implant Surgery
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Market Data
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Global Gluteal Implant Surgery Market Outlook

Revenue, 2025

$3.4B

Forecast, 2035

$18.3B

CAGR, 2026 - 2035

18.2%

The Gluteal Implant Surgery industry revenue is expected to be around $3.4 billion in 2026 and expected to showcase growth with 18.2% CAGR between 2026 and 2035. The global market for gluteal implant surgery is growing thanks to the widespread popularity of this procedure, driven by the needs of both aesthetic and functional purposes. Key factors driving growth in the gluteal implant surgery market include increasing consumer knowledge of cosmetic procedures, rising middle class income and a general acceptance of buttock augmentation. Ninety per cent of those undergoing gluteal implant surgery do so for either aesthetic or reconstructive reasons. This indicates that there is a dual purpose to the procedure: it serves as a means to those wishing to change their physical appearance as well as those who have been left disfigured by trauma or cancer. By 2025, silicone breast implants that have generated $2.56 billion in sales, are presently most in demand. This reflects the user trust in silicone which has improved in terms of durability, the biocompatibility and the aesthetic appeal of the breast implants. The increasing demand for medical tourism, combined with a heightened regulatory scrutiny of the safety of medical implants, plus improvements in surgical strategy and the technique of implant placement, are enhancing the importance of LASIK surgery within hospitals and clinics.

Buttock implants are a highly specialized kind of augmentation surgery in which implants, which are manufactured out of solid silicone, are placed in or underneath the gluteus maximus muscle to achieve more lift, a perfectly symmetrical shape and a proportional figure. Key characteristics involve a choice of implants to fit the unique body of each individual and optimal placement to protect muscle integrity. This is combined with a technique which seeks to balance safety considerations and achieve a desired cosmetic effect through body shaping. Furthermore safety considerations are optimised in conjunction with body aesthetics. Among the uses of this procedure are elective cosmetic enhancements that provide patients with a more defined or fuller buttock. It is also used in reconstructive surgery, where patients have lost volume and balance due to injury, birth defects, or significant weight loss. Reconstruction in these cases often results in significantly improved function and patient satisfaction. The trend driving demand is in fact a blending of different techniques, where surgeons use implants along with a controlled fat transfer process. In order to improve cosmetic outcomes and reduce recovery time, surgeons are adopting less invasive surgical methods. Another significant factor in driving the industry forward is the use of 3D medical imaging in preoperative planning.

Gluteal Implant Surgery market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035
Gluteal Implant Surgery Market Outlook

Market Key Insights

  • The Gluteal Implant Surgery market is projected to grow from $3.4 billion in 2025 to $18.3 billion in 2035. This represents a CAGR of 18.2%, reflecting rising demand across Enhancement of Gluteal Aesthetics, Reconstruction Post Trauma or Disease, and Body Dysmorphia Treatment.

  • Key competitors in the global breast implants market include Sientra, Implantech, and GC Aesthetics.

  • The US and Brazil are the largest markets for gluteal implant surgery, these are anticipated to exhibit growth rates ranging between 17.5% and 25.5% in the forecast period.

  • The countries likely to grow at the fastest rate are expected to be the emerging markets of Thailand, India and Colombia. These markets will grow at a compound rate of between 13.6% and 18.9%.

  • The shift in preference towards non invasive procedures could contribute to the market for gluteal implant surgery growing by $1 billion by 2030.

  • Over the ten years ending 2035, the Gluteal Implant Surgery industry will increase by $14.9 billion. The Reconstructive Surgery & Post Trauma Correction Application Gluteal Implants will be a growing sector.

  • The gluteal implant surgery industry is expected to expand by 432% between 2025 and 2030 due to the increasing popularity of cosmetic surgery and the improvement in surgical techniques.

gluteal implant surgery market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Gluteal Implant Surgery - Country Share Analysis

Opportunities in the Gluteal Implant Surgery

Cosmetic gluteal implant surgery is also increasingly being used for body reshaping following severe weight loss or trauma in North America. The combination of 3D preoperative planning, custom made silicone breast implants, and better operating procedures can bring new benefits to surgeons and their hospitals. The reconstructive application of silicone implants is a sector which commands the greatest volume of demand, and a global revenue of $2.56 billion. To increase demand for cosmetic breast surgery, the firm are working with weight loss clinics and cancer centres.

Growth Opportunities in North America and Latin America

Increasingly in the United States buttock augmentations are performed for aesthetic reasons. Also in this country buttock surgery is sometimes performed in addition to other reconstructive procedures such as tummy tucks and breast operations. It is still commonly undertaken as a reconstructive procedure, in trauma cases and where the patient has suffered a mastectomy. Key region's for growth include the use of anatomically shaped, premium silicone buttock implants, the hybrid approach which combines a fat transfer with an implant and training in less invasive surgical methods to allow for cosmetic surgery to be carried out on an outpatient basis. In the cosmetic implant industry competition has grown, with existing implant producers and large aesthetic clinics engaging in fierce marketing campaigns. Key differentiators for success are now seen as patient care over the long term, digital patient education and clinics offering full body cosmetic surgery programmes including buttock implants. Regional dynamics in the market are positively influenced by the high earnings of the local population, strict health regulations, sufficient health insurance coverage for theses of surgeries and the increasing number of men who are considering theses of procedures.
The region of Latin America shows a high concentration of buttock implants in the field of cosmetic surgery; here patients opt for considerable increases in buttock size, because they feel that this is the ideal physical form in their society. Smaller but still significant markets in the region are reconstructive surgery and correcting deformities caused by injury. Key region's of focus for dentists include portfolios of cost effective dental implants, the use of local marketing campaigns which highlight the aesthetic benefits and safety of treatments, and partnerships with high profile clinics that attract tourists. Unlike many other cosmetic surgical procedures where low cost can be a determining factor, the business of silicone buttock implant surgery is differentiated by several key factors. These include celebrity surgeons, the offering of portfolios of before and after pictures and various beauty packages. These are sold along with the implants. Manufacturers are both international and local. The key factors driving growth in the industry are a high demand for aesthetically pleasing procedures, the effect of social media on beauty standards, an increase in the middle class access to financing for cosmetic surgery and a greater emphasis on the regulation of qualified practitioners and certified products.

Market Dynamics and Supply Chain

01

Driver: Rising Demand for Cosmetic Body Contouring and Social Media Influences

The growing interest in cosmetic body contouring and pervasive social media influences are also twin drivers accelerating the gluteal implant surgery market. First, a broad shift toward aesthetic self-optimization has also increased demand for procedures that enhance body proportions. Patients are also seeking more sculpted silhouettes, and gluteal augmentation offers predictable volume and shape improvement compared to fat transfer alone. This demand is also particularly strong in markets where fitness culture and medical aesthetic ideals dominate elective surgery decisions. Second, social platforms and influencer culture amplify appearance trends and set new beauty standards. Before-and-after visuals, celebrity endorsements, and user testimonials create visibility and desirability for procedures like gluteal implants. These channels educate potential patients about options, recovery expectations, and outcomes, reducing stigma and normalizing surgical enhancement. Together these factors drive clinic inquiries, broaden consumer awareness, and encourage investment in surgeon training and advanced implant design to meet evolving aesthetic preferences.
A key driver of market growth is also innovation in implant materials and surgical precision that together elevate patient safety and outcomes. Modern gluteal implants use high quality, medical grade silicone with optimized textures and shapes to reduce complications and improve integration. At the same time, enhanced surgical techniques, including improved placement approaches and real-time imaging guidance, help surgeons achieve symmetrical results with fewer risks. These advancements build patient confidence, support stronger clinical adoption, and differentiate providers focused on safety and performance.
02

Restraint: High procedural risk and safety concerns limit patient demand and revenue growth

Safety issues and post-operative complications in gluteal implant surgery such as infection, capsular contracture, implant displacement, and other adverse events create significant restraint on market expansion. Elevated complication rates and publicized negative outcomes reduce patient confidence and willingness to undergo elective procedures, lowering demand and clinic revenues. Regulatory bodies respond with stricter oversight and informed consent requirements, which raise operational costs for providers and slow overall market growth.
03

Opportunity: Emerging demand for minimally invasive hydrogel and polymer Gluteal Implant Surgery among Asian medical tourists and Rapid adoption of Gluteal Implant Surgery among urban millennial women in Brazil’s premium cosmetic clinics

Medical tourism destinations in Asia could enhance their profiles by providing a minimally invasive gluteal implant operation, utilising implants made of polymer or hydrogel and permitting quicker recovery times. By 2030, the market for hydrogel and soft silicone gel implants is expected to be valued at $1.49 billion. This figure is up from $0.60 billion in 2025. Similarly, the market for gel and silicone filled breast implants is projected to be worth $0.77 billion by 2030. This estimate is based on 2005 values of $0.29 billion. Buttock augmentation surgery in regional private hospitals is forecast to be driven by patients from overseas who are seeking quick procedures.
In Brazil the strong unmet demand for gluteal implants is predominantly among urban millennial residents, where rising incomes are accompanied by social medias growing influence on aesthetic tastes. Using silicone buttock implants, the premium clinics can establish a unique selling proposition as this product generates $2.56 billion globally in the year 2025 and is expected to be worth $5.68 billion by the year 2030 at a CAGR of 17.3%. With tailored financing options available to patients, strategic alliances between cosmetic clinics and celebrity influencers, and comprehensive packages that include buttock enhancement surgery, Brazil has become a prominent medical tourist destination.
04

Challenge: High costs and limited accessibility restrict broader market adoption

The significant expense of gluteal implant surgery including surgeon fees, anesthesia, facility charges, and implant costs represents a key restraint, particularly in price-sensitive regions. Elevated out-of-pocket costs deter many potential patients, shrinking the addressable market and slowing revenue growth. Lack of insurance coverage for cosmetic procedures further exacerbates cost barriers, making gluteal augmentation primarily accessible to higher-income individuals and limiting broader demand across diverse demographics.

Supply Chain Landscape

1

Implant Material Sourcing

Dow CorningWacker Chemie
2

Buttock Augmentation Implants

GC AestheticsImplantechEstablishment Labs
3

Gluteal Implant Surgery

SientraPOLYTECH Health & Aesthetics
4

Cosmetic Surgery Clinics

Cosmetic surgery clinicsPlastic surgery centersAmbulatory surgical centers
Gluteal Implant Surgery - Supply Chain

Use Cases of Gluteal Implant Surgery in Enhancement of Aesthetics & Body Dysmorphia Treatment

Enhancement of Gluteal Aesthetics : Growing demand for body contouring has positioned gluteal implant surgery as a preferred solution for aesthetic enhancement. This application mainly uses solid silicone elastomer gluteal implants selected by cosmetic surgeons for patients seeking increased volume, projection, and symmetry. Key advantages include predictable outcomes, long term shape retention, and customization by body type. Establishment Labs, Sientra, and GC Aesthetics lead this segment, supported by advanced implant design, strong safety profiles, and broad surgeon adoption globally.
Reconstruction Post Trauma or Disease : In reconstructive care, gluteal implant surgery is applied to restore volume and contour following trauma devices, tumor resection, or congenital deformities. Surgeons primarily use medical grade silicone implants designed for durability and anatomical compatibility. This approach helps improve functional balance and patient confidence while complementing reconstructive outcomes. End users include hospitals and specialty plastic surgery centers. Establishment Labs and GC Aesthetics are prominent due to their regulatory compliance, implant reliability, and experience in complex reconstructive cases.
Body Dysmorphia Treatment : Within carefully screened clinical settings, gluteal implant surgery supports selected patients undergoing body dysmorphia related corrective treatment. Surgeons typically employ conservative sized silicone elastomer implants to achieve proportionate and realistic results. The focus is on symmetry, psychological well being, and controlled aesthetic improvement under multidisciplinary supervision. Specialty aesthetic clinics are key end users. Sientra and Establishment Labs stand out for their emphasis on patient safety, surgeon education, and anatomically balanced implant portfolios.

Recent Developments

Recent Gluteoplasty market developments show strong growth driven by rising aesthetic demand and technological innovation in implant materials and surgical safety. Enhanced silicone implant designs and submuscular placement techniques are improving patient outcomes, while cosmetic surgery clinics and ambulatory centers expand service access worldwide. A key trend is the influence of social media beauty standards and rising disposable incomes that fuel broader adoption of buttock augmentation and body contouring procedures, boosting market size and competitive positioning for leading implant providers like Sientra, Polytech and GC Aesthetics. 

May 2025 : GC Aesthetics acquired the U.S. and international distribution rights for Sientra’s breast and body contour implants, strengthening its global product portfolio and expanding its market footprint.
September 2024 : Establishment Labs received FDA approval for its Motiva Implants with SmoothSilk surface technology specifically for buttocks augmentation, marking a significant regulatory milestone in the U.S. aesthetics market.
July 2024 : Sientra, Inc. launched its OPUS buttocks implant line featuring anatomical shapes and advanced cohesive gel technology aimed at improving safety and natural feel in gluteal enhancement procedures.

Impact of Industry Transitions on the Gluteal Implant Surgery Market

As a core segment of the Other Healthcare industry, the Gluteal Implant Surgery market develops in line with broader industry shifts. Over recent years, transitions such as Shifting Preference towards Non-Invasive Procedures and Rise of Customizable Implants and Materials have redefined priorities across the Other Healthcare sector, influencing how the Gluteal Implant Surgery market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Shifting Preference towards Non-Invasive Procedures

The buttock enhancement market is currently undergoing a significant shift towards non surgical treatments which has widened the appeal of gluteal implants, transforming the market from a purely surgical field into one of wider aesthetic scope. The growing preference for patients for minimally invasive gluteal contouring treatments, such as fat transfers and dermal fillers, is resulting in the expansion of the gluteal augmentation cosmetic surgery industry. The expansion is forecasted to increase the gluteal implant surgery industry by $1 billion by 2030 due to rising patient demand for lower risk options and the incorporation of implants with various non surgical treatments, as well as diverse surgical procedures. Companies that see gluteal implant surgery as part of a multi step plan for patients are in a better position than others. They will profit more from patients over their lifetime and be more competitive due to the fact that customers are increasingly looking for customised, minimally invasive treatments.
02

Rise of Customizable Implants and Materials

The industry is moving toward highly customizable gluteal implants using advanced silicone elastomers and anatomically tailored designs. Innovations in 3D scanning and modeling allow surgeons to select implants that match patient morphology precisely, improving aesthetic outcomes and patient confidence. This transition has impacted implant manufacturing, driving research into high durability, biocompatible materials, and personalized production techniques. It also affects training programs for plastic surgeons and aesthetic clinics, which now emphasize customization skills. Additionally, regulatory bodies have increased focus on safety standards and approval processes for patient-specific implants, ensuring reliability and long term performance.