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Electric Toothbrush Market

Electric Toothbrush Market

The market for Electric Toothbrush was estimated at $4.33 billion in 2024; it is anticipated to increase to $6.1 billion by 2030, with projections indicating growth to around $8.1 billion by 2035.

Report ID:DS1505006
Author:Swarup Sahu - Senior Consultant
Published Date:February 2025
Datatree
Consumer Goods
Consumer Technology
Electric Toothbrush
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Report Summary
Table of Contents
Methodology
Market Data

Global Electric Toothbrush Market Outlook

Revenue, 2024 (US$B)

$4.3B

Forecast, 2034 (US$B)

$7.6B

CAGR, 2024 - 2034

5.8%
The Electric Toothbrush industry revenue is expected to be around $4.6 billion in 2025 and expected to showcase growth with 5.8% CAGR between 2025 and 2034. The importance of the Electric Toothbrush industry cannot be underestimated given its rise in the health and personal care sector. The markets consistent expansion is driven by factors such as the increase in awareness about oral health the ease provided by electric toothbrushes compared to manual ones and advancements in technology like built in timers, for consistent brushing practices. The devices consistent effectiveness in cleaning ensures its importance, in preventing dental issues and maintaining good oral hygiene standards.

An Electric Toothbrush is a dental device that aims to promote better oral hygiene by incorporating innovative features like automatic bristle movements that work faster than traditional toothbrushes do manually operated by users at higher speeds. These advanced brushes are equipped with functions including pressure sensors and multiple brushing modes along with intelligent timers to make brushing more efficient and enjoyable for users of all ages across different settings such, as households and dental clinics.

electric toothbrush market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034

Market Key Insights

  • The Electric Toothbrush market is projected to grow from $4.3 billion in 2024 to $7.6 billion in 2034. This represents a CAGR of 5.8%, reflecting rising demand across Home Dental Care, Orthodontic Treatment and Elderly Care.
  • Oral-B, Philips Sonicare, Xiaomi Mi are among the leading players in this market, shaping its competitive landscape.
  • U.S. and Germany are the top markets within the Electric Toothbrush market and are expected to observe the growth CAGR of 3.8% to 5.6% between 2024 and 2030.
  • Emerging markets including Brazil, India and South Africa are expected to observe highest growth with CAGR ranging between 6.7% to 8.0%.
  • Transition like Transition to Smart Dental Hygiene is expected to add $500.0 million to the Electric Toothbrush market growth by 2030
  • The Electric Toothbrush market is set to add $3.3 billion between 2024 and 2034, with industry players targeting Ultrasonic & with Rotating oscillating Technology Product Features projected to gain a larger market share.
  • With The boom in oral healthcare awareness, and Technological advancements in electric toothbrushes, Electric Toothbrush market to expand 76% between 2024 and 2034.
electric toothbrush market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032

Opportunities in the Electric Toothbrush

The electric toothbrush sector stands to gain a lot from forming partnerships and teaming up with dental experts and health groups or influencers to highlight the benefits of electric toothbrushes, for consumers oral health needs and potentially boost sales in this market segment.

Growth Opportunities in North America and Europe

North America Outlook

In North America's market for toothbrushes is experiencing growth thanks to a growing focus by consumers on oral health awareness and the ease of use that electric toothbrushes provide due to lifestyle changes and increased disposable income levels People are increasingly opting for electric toothbrushes for their oral care needs due to companies like Philips Sonicare and Oral B offering innovative products to meet changing consumer preferences Competition, among these market players is fierce as they strive to stay ahead with advanced technology solutions Thriving e commerce platforms also play a role by boosting sales of electric toothbrushes overall.

Europe Outlook

Western Europe has seen a surge in the popularity of toothbrushes due to the growing number of older people who need better oral care solutions for their dental health needs. The preference for quality oral hygiene products is clear as top brands like Braun and Colgate are at the forefront with their creative features and functions. Also contributing to this trend are government efforts to promote health and an increase, in dental clinics advocating the advantages of using electric toothbrushes for maintaining good oral hygiene.

Market Dynamics and Supply Chain

01

Driver: The Boom in Oral Healthcare Awareness, and E-commerce Growth Fuelling Demand

The growing emphasis on cleanliness and dental well being has also played a crucial role in driving the electric toothbrush industry forward. Individual interest in health practices that prioritize oral hygiene has also surged. The toothbrushs cutting edge features and enhanced cleaning advantages seamlessly fit into this emerging trend resultin in remarkable growth, for this product category. The rise of online shopping and e commerce has also greatly boosted the electric toothbrush markets growth and popularity. The convenience of shopping for a variety of options and having products delivered to your door has also expanded customer reach and fueled the demand, for electric toothbrushes.
The electric toothbrush market has also been transformed by the inclusion of features such as real time brushing guidance and personalized settings that sync with smartphones. This hands on brushing experience combined with cutting edge pressure sensors and built in timers for cleaning plays a key role, in the increasing popularity of electric toothbrushes.
02

Restraint: High Purchase Cost

The main challenge in the electric toothbrush industry is the cost of buying one initially compared to a regular manual toothbrush that is affordable and easy to find worldwide which many households prefer using it over an electric one despite the advantages like better cleaning and plaque removal it offers due to its expensive nature especially for customers, in developing countries. Due to having money to spare on non essential items like an electric toothbrush many people see it as a luxury instead of something they really need which leads to a drop in demand for the product. The difference in cost presents a situation, for companies that make electric toothbrushes as they try to attract more customers and break into new markets.
03

Opportunity: Exploring Untapped Market Segments and Technological Innovations Driving Market Growth

The electric toothbrush industry on a scale shows great promise for advancement in emerging markets especially in developing nations experiencing an increase in disposable incomes. There is an opportunity for growth driven by the growing awareness of oral health and the attractiveness of cutting edge products among consumers in these regions potentially leading to a surge in demand, for electric toothbrushes.
Progress in battery longevity and brush design advancements alongside functions are reshaping the Electric Toothbrush sector significantly. Cutting edge functionalities like insights into brushing behaviors and AI driven oral healthcare monitoring as well as UV cleaning alternatives present avenues for product distinction and a competitive advantage for firms, within the Electric Toothbrush industry.
04

Challenge: Poor Awareness and Limited Accessibility

There is also a limitation in terms of awareness and access to electric toothbrushes despite the impressive progress made in this industry; the benefits of these products are not only widely known or accessible, in rural areas and developing countries.

Supply Chain Landscape

1
Raw Material Acquisition

DuPont

BASF

Dow Chemical Company

2
Component Manufacturing

Koninklijke Philips N.V.

Panasonic Corporation

3
Production

Oral-B (Procter & Gamble)

Colgate-Palmolive Company

4
Distribution & Sales

Amazon

Walmart

Costco

*The illustration highlights the key stakeholders within the supply chain ecosystem.

Applications of Electric Toothbrush in Home Dental Care, Orthodontic Treatment & Elderly Care

Home Dental Care

Electric toothbrushes are mainly used at home for dental care purposes with ones being quite popular among users these days due to their effectiveness in keeping gums healthy and preventing plaque build up compared to manual toothbrushes brands like Oral B and Philips Sonicare are leading players in this market, with a range of models tailored to suit different user preferences and requirements.

Orthodontic Treatment

Patients wearing braces or other orthodontic devices can benefit from using toothbrushes as they offer special advantages tailored to their needs. Such as Ortho brush heads designed to effectively clean around wires and brackets. Both Waterpick and Oral B have recognized this demand. Have developed cutting edge models that deliver superior cleaning, for individuals undergoing orthodontic treatment.

Elderly Care

Electric toothbrushes are very helpful for individuals who may face difficulties with moving around easily. Designed for convenience and comfort these toothbrushes need physical effort. Sonic electric toothbrushes, with their back and forth motion are perfect for taking care of the elderly. Big names in the industry such, as Philips Sonicare and Oral B dominate this market offering designed models tailored to meet the unique needs of older users.

Recent Developments

November 2024

SonicBlu introduced a range of electric toothbrushes that feature cutting edge AI technology to enhance plaque detection and removal capabilities.

September 2024

Philosonic introduced an electric toothbrush that aims to enhance gum health by utilizing pressure sensor technology.

June 2024

Dentawave has launched an electric toothbrush that uses ultrasonic technology to provide a thorough cleaning and includes a special brushing mode designed for sensitive teeth.

The worldwide Electric Toothbrush market has seen a rise in the past few years due to increasing awareness of dental health and the advantages of using an Electric Toothbrush over manual ones. With its superior cleaning capabilities and effectiveness, in both advanced and emerging markets alike the Electric Toothbrush is reshaping the competitive market scenario.

Impact of Industry Transitions on the Electric Toothbrush Market

As a core segment of the Consumer Technology industry, the Electric Toothbrush market develops in line with broader industry shifts. Over recent years, transitions such as Transition to Smart Dental Hygiene and Shift towards Sustainability have redefined priorities across the Consumer Technology sector, influencing how the Electric Toothbrush market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Transition to Smart Dental Hygiene

The electric toothbrush has completely changed the way we take care of our teeth compared to brushing methods alone. Nowadays these products come with features like Bluetooth connection and AI designed to enhance how effectively they clean your teeth and monitor your oral health. This shift has resulted in interactive brushing experiences and immediate insights into how we brush our teeth as well, as tailored guidance. This transformation not only impacts the electric toothbrush sector but also revolutionizes dental care overall. Electric toothbrushes with features offer better plaque removal and gum care while also providing whitening benefits. They are becoming increasingly popular, among both professionals and consumers. This trend is contributing to the expansion of the electric toothbrush market. This industry transition is expected to add $500 million in the industry revenue between 2024 and 2030.
02

Shift towards Sustainability

The electric toothbrush sector has experienced a move towards sustainability due to growing environmental worries observed by manufacturers who are now adopting eco friendly design principles by opting for recyclable materials and waste reduction strategies, in their products development processes. Moreover the idea of brush heads is becoming increasingly popular as it decreases the necessity for consumers to dispose of the entire device and hence lessens the amount of waste ending up in landfills.

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