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Electric Toothbrush Market
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Electric Toothbrush Market

Author: Swarup Sahu - Senior Consultant, Report ID - DS1505006, Published - February 2025

Segmented in Technology (Rechargeable, Battery operated), Product Features (Sonic, Ultrasonic, with Rotating oscillating Technology), End-user applications, Price Range and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Electric Toothbrush Market Outlook

The market, for Electric toothbrush was estimated at $4.3 billion in 2024; and it is anticipated to increase to $6.1 billion by 2030 with projections indicating a growth to around $8.1 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 5.8% over the forecast period. The importance of the Electric Toothbrush industry cannot be underestimated given its rise in the health and personal care sector. The markets consistent expansion is driven by factors such as the increase in awareness about oral health the ease provided by electric toothbrushes compared to manual ones and advancements in technology like built in timers, for consistent brushing practices. The devices consistent effectiveness in cleaning ensures its importance, in preventing dental issues and maintaining good oral hygiene standards.


An Electric Toothbrush is a dental device that aims to promote better oral hygiene by incorporating innovative features like automatic bristle movements that work faster than traditional toothbrushes do manually operated by users at higher speeds. These advanced brushes are equipped with functions including pressure sensors and multiple brushing modes along with intelligent timers to make brushing more efficient and enjoyable for users of all ages across different settings such, as households and dental clinics.


Market Size Forecast & Key Insights

2019
$4.3B2024
2029
$7.6B2034

Absolute Growth Opportunity = $3.3B

The Electric Toothbrush market is projected to grow from $4.3 billion in 2024 to $7.6 billion in 2034. This represents a CAGR of 5.8%, reflecting rising demand across Home Dental Care, Orthodontic Treatment and Elderly Care.

The Electric Toothbrush market is set to add $3.3 billion between 2024 and 2034, with industry players targeting Ultrasonic & with Rotating oscillating Technology Product Features projected to gain a larger market share.

With The boom in oral healthcare awareness, and Technological advancements in electric toothbrushes, Electric Toothbrush market to expand 76% between 2024 and 2034.

Opportunities in the Electric Toothbrush Market

Strategic Collaborations and Partnerships

The electric toothbrush sector stands to gain a lot from forming partnerships and teaming up with dental experts and health groups or influencers to highlight the benefits of electric toothbrushes, for consumers oral health needs and potentially boost sales in this market segment.

Exploring Untapped Market Segments and Technological Innovations Driving Market Growth

The electric toothbrush industry on a scale shows great promise for advancement in emerging markets especially in developing nations experiencing an increase in disposable incomes. There is an opportunity for growth driven by the growing awareness of oral health and the attractiveness of cutting edge products among consumers in these regions potentially leading to a surge in demand, for electric toothbrushes.

Progress in battery longevity and brush design advancements alongside functions are reshaping the Electric Toothbrush sector significantly. Cutting edge functionalities like insights into brushing behaviors and AI driven oral healthcare monitoring as well as UV cleaning alternatives present avenues for product distinction and a competitive advantage for firms, within the Electric Toothbrush industry.

Growth Opportunities in North America and Europe

Europe Outlook

Western Europe has seen a surge in the popularity of toothbrushes due to the growing number of older people who need better oral care solutions for their dental health needs. The preference for quality oral hygiene products is clear as top brands like Braun and Colgate are at the forefront with their creative features and functions. Also contributing to this trend are government efforts to promote health and an increase, in dental clinics advocating the advantages of using electric toothbrushes for maintaining good oral hygiene.

North America Outlook

In North America's market for toothbrushes is experiencing growth thanks to a growing focus by consumers on oral health awareness and the ease of use that electric toothbrushes provide due to lifestyle changes and increased disposable income levels People are increasingly opting for electric toothbrushes for their oral care needs due to companies like Philips Sonicare and Oral B offering innovative products to meet changing consumer preferences Competition, among these market players is fierce as they strive to stay ahead with advanced technology solutions Thriving e commerce platforms also play a role by boosting sales of electric toothbrushes overall.

North America Outlook

In North America's market for toothbrushes is experiencing growth thanks to a growing focus by consumers on oral health awareness and the ease of use that electric toothbrushes provide due to lifestyle changes and increased disposable income levels People are increasingly opting for electric toothbrushes for their oral care needs due to companies like Philips Sonicare and Oral B offering innovative products to meet changing consumer preferences Competition, among these market players is fierce as they strive to stay ahead with advanced technology solutions Thriving e commerce platforms also play a role by boosting sales of electric toothbrushes overall.

Europe Outlook

Western Europe has seen a surge in the popularity of toothbrushes due to the growing number of older people who need better oral care solutions for their dental health needs. The preference for quality oral hygiene products is clear as top brands like Braun and Colgate are at the forefront with their creative features and functions. Also contributing to this trend are government efforts to promote health and an increase, in dental clinics advocating the advantages of using electric toothbrushes for maintaining good oral hygiene.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : United States, Germany, United Kingdom, China, Japan are expected to grow at 3.8% to 5.6% CAGR

2

Emerging Markets : Brazil, India, South Africa are expected to grow at 6.7% to 8.0% CAGR

Market Analysis Chart

The market for Electric Toothbrushes is impacted by factors that shape theindustry'sdirection in significant ways. Its clear that a major factor driving this market is the increasing focus on hygiene and dental care. Research indicates that Electric Toothbrushes are more effective at reducing plaque and gingivitis compared to toothbrushes making them more appealing, to consumers who prioritize their health. Another important factor driving this market is the aspect of convenience.

Recent Developments and Technological Advancement

November 2024

SonicBlu introduced a range of electric toothbrushes that feature cutting edge AI technology to enhance plaque detection and removal capabilities.

September 2024

Philosonic introduced an electric toothbrush that aims to enhance gum health by utilizing pressure sensor technology.

June 2024

Dentawave has launched an electric toothbrush that uses ultrasonic technology to provide a thorough cleaning and includes a special brushing mode designed for sensitive teeth.

The worldwide Electric Toothbrush market has seen a rise in the past few years due to increasing awareness of dental health and the advantages of using an Electric Toothbrush over manual ones. With its superior cleaning capabilities and effectiveness, in both advanced and emerging markets alike the Electric Toothbrush is reshaping the competitive market scenario.

Impact of Industry Transitions on the Electric Toothbrush Market

As a core segment of the Consumer Technology industry, the Electric Toothbrush market develops in line with broader industry shifts. Over recent years, transitions such as Transition to Smart Dental Hygiene and Shift towards Sustainability have redefined priorities across the Consumer Technology sector, influencing how the Electric Toothbrush market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Transition to Smart Dental Hygiene:

The electric toothbrush has completely changed the way we take care of our teeth compared to brushing methods alone. Nowadays these products come with features like Bluetooth connection and AI designed to enhance how effectively they clean your teeth and monitor your oral health. This shift has resulted in interactive brushing experiences and immediate insights into how we brush our teeth as well, as tailored guidance. This transformation not only impacts the electric toothbrush sector but also revolutionizes dental care overall. Electric toothbrushes with features offer better plaque removal and gum care while also providing whitening benefits. They are becoming increasingly popular, among both professionals and consumers. This trend is contributing to the expansion of the electric toothbrush market.

2

Shift towards Sustainability:

The electric toothbrush sector has experienced a move towards sustainability due to growing environmental worries observed by manufacturers who are now adopting eco friendly design principles by opting for recyclable materials and waste reduction strategies, in their products development processes. Moreover the idea of brush heads is becoming increasingly popular as it decreases the necessity for consumers to dispose of the entire device and hence lessens the amount of waste ending up in landfills.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Consumer Technology industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Consumer Technology industry cascade into the Electric Toothbrush market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: The Boom in Oral Healthcare Awareness, and E-commerce Growth Fuelling Demand

The growing emphasis on cleanliness and dental well being has also played a crucial role in driving the electric toothbrush industry forward. Individual interest in health practices that prioritize oral hygiene has also surged. The toothbrushs cutting edge features and enhanced cleaning advantages seamlessly fit into this emerging trend resultin in remarkable growth, for this product category.
The rise of online shopping and e commerce has also greatly boosted the electric toothbrush markets growth and popularity. The convenience of shopping for a variety of options and having products delivered to your door has also expanded customer reach and fueled the demand, for electric toothbrushes.
The electric toothbrush market has also been transformed by the inclusion of features such as real time brushing guidance and personalized settings that sync with smartphones. This hands on brushing experience combined with cutting edge pressure sensors and built in timers for cleaning plays a key role, in the increasing popularity of electric toothbrushes.

Restraint: High Purchase Cost

The main challenge in the electric toothbrush industry is the cost of buying one initially compared to a regular manual toothbrush that is affordable and easy to find worldwide which many households prefer using it over an electric one despite the advantages like better cleaning and plaque removal it offers due to its expensive nature especially for customers, in developing countries. Due to having money to spare on non essential items like an electric toothbrush many people see it as a luxury instead of something they really need which leads to a drop in demand for the product. The difference in cost presents a situation, for companies that make electric toothbrushes as they try to attract more customers and break into new markets.

Challenge: Poor Awareness and Limited Accessibility

There is also a limitation in terms of awareness and access to electric toothbrushes despite the impressive progress made in this industry; the benefits of these products are not only widely known or accessible, in rural areas and developing countries.

Supply Chain Landscape

Raw Material Acquisition

DuPont

BASF

Dow Chemical Company

Component Manufacturing

Koninklijke Philips N.V.

Panasonic Corporation

Production
Oral-B (Procter & Gamble) / Colgate-Palmolive Company
Distribution & Sales
Amazon / Walmart / Costco
Raw Material Acquisition

DuPont

BASF

Dow Chemical Company

Component Manufacturing

Koninklijke Philips N.V.

Panasonic Corporation

Production

Oral-B (Procter & Gamble)

Colgate-Palmolive Company

Distribution & Sales

Amazon

Walmart

Costco

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Leading Providers and Their Strategies

Application AreaIndustryLeading Providers / ConsumersProvider Strategies
Home Use
Consumer Goods
Philips Sonicare
Focusing on product innovation with features such as time-based brushing and pressure sensor technology
Dental Clinics
Healthcare
Oral-B
Implementing professional-grade technologies for clinician-guided homecare and regular check-ups
Hospital Use
Healthcare
Colgate
Integrating smart sensor technology for health monitoring in critically ill patients, maintaining oral care hygiene
Hotels & Resorts
Hospitality
Quip
Providing customized orders to hotels for enhancing guest experience in luxury stays

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Electric Toothbrush market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Electric Toothbrush in Orthodontic Treatment, Home Dental Care and Elderly Care

Orthodontic Treatment

Patients wearing braces or other orthodontic devices can benefit from using toothbrushes as they offer special advantages tailored to their needs. Such as Ortho brush heads designed to effectively clean around wires and brackets. Both Waterpick and Oral B have recognized this demand. Have developed cutting edge models that deliver superior cleaning, for individuals undergoing orthodontic treatment.

Home Dental Care

Electric toothbrushes are mainly used at home for dental care purposes with ones being quite popular among users these days due to their effectiveness in keeping gums healthy and preventing plaque build up compared to manual toothbrushes brands like Oral B and Philips Sonicare are leading players in this market, with a range of models tailored to suit different user preferences and requirements.

Elderly Care

Electric toothbrushes are very helpful for individuals who may face difficulties with moving around easily. Designed for convenience and comfort these toothbrushes need physical effort. Sonic electric toothbrushes, with their back and forth motion are perfect for taking care of the elderly. Big names in the industry such, as Philips Sonicare and Oral B dominate this market offering designed models tailored to meet the unique needs of older users.

Electric Toothbrush vs. Substitutes:
Performance and Positioning Analysis

The electric toothbrush represents an advancement in dental care by offering improved effectiveness and convenience compared to traditional brushes and flossers that use water pressure alone. Its market position stands out for its integration of technology. Is poised for substantial growth, within the healthcare industry. These Alternatives specially Water Flosser has experienced a rapid growth as detailed in our latest report.

Electric Toothbrush
    Superior plaque removal, Multiple brushing modes
    Higher cost, Dependency on electricity or batteries
    Highly affordable, low maintenance cost
    Limited cleaning efficiency, manual operation needed

Electric Toothbrush vs. Substitutes:
Performance and Positioning Analysis

Electric Toothbrush

  • Superior plaque removal, Multiple brushing modes
  • Higher cost, Dependency on electricity or batteries

Water Flosser / Airfloss

  • Highly affordable, low maintenance cost
  • Limited cleaning efficiency, manual operation needed

The electric toothbrush represents an advancement in dental care by offering improved effectiveness and convenience compared to traditional brushes and flossers that use water pressure alone. Its market position stands out for its integration of technology. Is poised for substantial growth, within the healthcare industry. These Alternatives specially Water Flosser has experienced a rapid growth as detailed in our latest report.

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Research Methodology

This market research methodology defines the Electric Toothbrush market scope, gathers reliable data, and validates findings through integrated primary and secondary research. Our systematic framework ensures precise market sizing, adoption analysis, and competitive benchmarking tailored to solution-driven ecosystems.


Secondary Research Approach


We initiate secondary research by defining the targeted market at both Regional and Country levels. As part of the Consumer Technology ecosystem, we analyze Electric Toothbrush across Household use and Professional Dental use Applications. Data is systematically gathered from country level ministerial sources, industry associations & federations, company annual & quarterly reports and other credential sources, allowing us to map solution deployment trends, pricing models, compliance requirements, and technology adoption pathways.


Key Sources Referenced:

Prodcom / Census US / Statcan / e-stat Japan / ABS Australia / KOSIS Korea

IMF DSBB / UNWTO / Jeita - Japan

• Trade Sources (USA Trade Census, EU Comext, China Customs)

Annual Reports / Industry Magazines / Country Level Ministerial Sources

merics.org / Climate.gov

Interviews of Industry Stake Holders

Industry Views of Consultants

• Annual Economic / Household Survey (US, EU, Japan)

We benchmark competitors such as Oral-B, Philips Sonicare, and Xiaomi Mi using verified industry reports, customer case studies, company disclosures, and partner ecosystem strategies. Our secondary insights uncover solution-specific drivers and inhibitors, which form the foundation for targeted primary research.


Primary Research Methods


We conduct structured interviews and surveys with solution stakeholders, including Raw Material Acquisition, Component Manufacturing, and Production. Geographic coverage spans North America (45%), Europe (33%), and Asia-Pacific (22%) and Middle East & Africa (5%). Our online surveys generally achieve a 72% response rate, while expert interviews deliver an 86% engagement level, resulting in a 93% confidence level with ±6.1% margin of error.


Through targeted questionnaires and in-depth interviews, we capture adoption motivators, integration challenges, return-on-investment perceptions, and solution stickiness across enterprise segments. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering and Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Adoption-Rate modeling to forecast solution demand with precision.


Top-down and Bottom-up Process


In the Top-down approach, we disaggregate global Consumer Technology revenues to estimate the Electric Toothbrush segment, leveraging enterprise digitalization budgets and IT spending patterns. In the Bottom-up approach, we aggregate deployment data at the country and vertical levels, considering subscription volumes, integration projects, and solution renewals to forecast regional and global adoption. By reconciling both approaches, we ensure statistical robustness and forecast reliability.


We further map the solution delivery value chain spanning Raw Material Acquisition (DuPont, BASF), Component Manufacturing (Koninklijke Philips N.V., Panasonic Corporation), and Production. Our parallel substitute analysis examines Water Flosser and Airfloss, highlighting diversification opportunities and competitive risks.


Company Market Share and Benchmarking


We benchmark leading solution providers such as Oral-B, Philips Sonicare, and Xiaomi Mi, analyzing their strengths in deployment scalability, integration capabilities, customer retention, and partner ecosystem development. Company revenues, case deployments, and recurring revenue streams are assessed to estimate market shares and clarify competitive positioning.


Our integration of triangulated data, ecosystem mapping, and solution benchmarking, enhanced by our proprietary Directional Superposition methodology, ensures precise forecasts and actionable strategic insights into the Electric Toothbrush market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Electric Toothbrush Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 4.6 billion
Revenue Forecast in 2034USD 7.6 billion
Growth RateCAGR of 5.8% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 20244.3 billion
Growth OpportunityUSD 3.3 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 20244.3 billion USD
Market Size 20275.1 billion USD
Market Size 20295.7 billion USD
Market Size 20306.1 billion USD
Market Size 20347.6 billion USD
Market Size 20358.1 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredTechnology, Product Features, End-user applications, Price Range
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledOral-B, Philips Sonicare, Xiaomi Mi, Panasonic, Colgate, Fairywill, Quip, Foreo, Bruzzoni, Waterpik, Arm & Hammer and BiCron
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Electric Toothbrush Market Size, Opportunities & Strategic Insights, by Technology

4.1Rechargeable
4.2Battery operated
Chapter 5

Electric Toothbrush Market Size, Opportunities & Strategic Insights, by Product Features

5.1Sonic
5.2Ultrasonic
5.3with Rotating oscillating Technology
Chapter 6

Electric Toothbrush Market Size, Opportunities & Strategic Insights, by End-user applications

6.1Household use
6.2Professional Dental use
Chapter 7

Electric Toothbrush Market Size, Opportunities & Strategic Insights, by Price Range

7.1Premium
7.2Mid range
7.3Budget
Chapter 8

Electric Toothbrush Market, by Region

8.1North America Electric Toothbrush Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Electric Toothbrush Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Electric Toothbrush Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Electric Toothbrush Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Electric Toothbrush Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Electric Toothbrush Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1Oral-B
9.2.2Philips Sonicare
9.2.3Xiaomi Mi
9.2.4Panasonic
9.2.5Colgate
9.2.6Fairywill
9.2.7Quip
9.2.8Foreo
9.2.9Bruzzoni
9.2.10Waterpik
9.2.11Arm & Hammer
9.2.12BiCron