Global Electric Grill Market Outlook
Revenue, 2024
$5.9B
Forecast, 2034
$12.5B
CAGR, 2025 - 2034
7.8%
The Electric Grill industry revenue is expected to be around $6.4 billion in 2025 and expected to showcase growth with 7.8% CAGR between 2025 and 2034. This impressive growth trajectory of the Electric Grill market underscores both its current significance and broader role within the evolving food preparation landscape. The surge is chiefly driven by an increasing inclination towards healthier cooking methods, a surge in outdoor recreational activities, and a rise in the trend towards home cooking amidst a growing health-conscious population. Coupled with the progressive innovation in product design for enhanced user convenience, the Electric Grill market is reinforced to maintain further relevance in the culinary world.
First sparked by an effortless blend of innovation and practicality, the Electric Grill stands as an embodiment of user-friendly, efficient cooking. With a primary benefit of being smokeless, electric grills also offer controlled temperature settings for a superior grilling experience. Their primary applications span across household and commercial settings, earning increased recognition in the hospitality industry and among home cooks alike.
Market Key Insights
- The Electric Grill market is projected to grow from $5.9 billion in 2024 to $12.5 billion in 2034. This represents a CAGR of 7.8%, reflecting rising demand across Residential Usage and Commercial Use.
- Weber-Stephen Products LLC, The Holland Grill, Masterbuilt Manufacturing LLC are among the leading players in this market, shaping its competitive landscape.
- U.S. and Germany are the top markets within the Electric Grill market and are expected to observe the growth CAGR of 5.1% to 7.5% between 2024 and 2030.
- Emerging markets including Brazil, India and South Africa are expected to observe highest growth with CAGR ranging between 9.0% to 10.8%.
- Transition like Rise in Outdoor Cooking Trends is expected to add $388 million to the Electric Grill market growth by 2030.
- The Electric Grill market is set to add $6.6 billion between 2024 and 2034, with manufacturer targeting Commercial Use & Public Picnic Areas Application projected to gain a larger market share.
- With Rise in home cooking, and Emergence of smart technology, Electric Grill market to expand 112% between 2024 and 2034.
Opportunities in the Electric Grill
Advancements in technology offer vast opportunities for growth in the Electric Grill industry. Smart electric grills equipped with temperature control, automated cooking, and energy-saving features can also appeal to tech-savvy customers, accelerating product popularity.
Growth Opportunities in North America and Asia-Pacific
North America, particularly the United States, is a leading player in the Electric Grill market. The regions demand for electric grills is fueled by factors like growing popularity of outdoor cooking, rising disposable incomes, and increasing preference towards advanced grilling technologies. Top opportunities exist in the region's of product innovation and increased energy efficiency. Competitors within the region include well-known brands such as Weber, George Foreman, and Char-Broil. The expanding interest in smart home integration also serves as a significant driver, pushing manufacturers to incorporate smart technologies into their electric grill offerings.
The Asia-Pacific electric grill market is also seeing rapid growth, particularly in China and India, where changing lifestyles and increasing preference for convenient cooking appliances are key drivers. Emerging opportunities stem from the need for compact and portable electric grills that can cater to urban settings. The market is also competitive, with brands like Philips and Breville expanding their presence. The growing trend of low-smoke and healthy cooking technologies represents a fundamental driver for the market in this region.
Market Dynamics and Supply Chain
01
Driver: Rise in Home Cooking, and Ecological Awareness
As people spend more time at home, the trend of home-cooked meals has also surged considerably. This has also stimulated a heightened interest in kitchen appliances, notably, the electric grill. Due to its versatility, convenience, and space-efficient design, the electric grill is also an attractive addition to any home kitchen. It is also an excellent tool for various cooking methods, from searing steaks to grilling vegetables, thus catering to a wide range of culinary preferences. As environmental consciousness continues to take center stage, consumers are also leaning towards eco-friendly appliances. Consequently, the demand for electric grills, which operate without charcoal or gas and thus produce less carbon emissions, is also escalating. Beyond the ecological benefits, electric grills also offer health advantages, such as reducing exposure to harmful carcinogens released by traditional grilling methods.
The constant stride in technology has also led to the infusion of smart features in kitchen appliances, including the electric grill. Models equipped with digital temperature controls, automatic cooking timers, and even integrated apps for smartphone control are also becoming increasingly prevalent. These enhancements not only provide users with unparalleled convenience in cooking, but they also significantly elevate the electric grilling experience.
02
Restraint: High Energy Consumption
Electric grills, despite their convenience and versatility, are notorious for consuming high amounts of electricity. This not only increases the operating costs for the user but also contributes to larger environmental concerns like energy utilization and efficiency. This high energy consumption can significantly impede the market growth for electric grill as environmental consciousness and sustainability become greater priorities among consumers, and as governments worldwide impose stricter regulations on energy-efficient appliances.
03
Opportunity: Exploring Emerging Markets and Tapping into the Health Conscious Market
There is a high adoption potential for Electric Grills in developing countries like India, Brazil, and South Africa. Increasing urbanization and a growing middle-class population with higher disposable income could drive the demand for electric grills in these countries. Strategic collaboration with local entities for marketing and distribution can enable companies to penetrate these untapped markets effectively.
The rising health consciousness among consumers opens up an untapped segment for Electric Grill manufacturers. Electric grills ensure smokeless cooking, preserving nutrients, and reducing fat consumption, appealing to the health-conscious consumers demographics. With the right strategic marketing, companies can target this segment to boost their sales.
04
Challenge: High Initial Costs
Another major in the electric grill market is the high initial capital investment required. High-end electric grills with advanced features such as temperature control, heat distribution, and WiFi connectivity come with steep price tags, which can deter potential buyers, especially in less affluent regions. Thus, this significant initial cost can act as a barrier to adoption, limiting the market penetration of electric grills.
Supply Chain Landscape
1
Raw Material Suppliers
Alcoa CorporationRio Tinto Alcan
2
Component Manufacturers
GE AppliancesKenmore
3
Assembly & Production
Weber-Stephen Products LLCChar-Broil LLC
4
Distribution & Retail
Home Depot IncLowe's Companies Inc
1
Raw Material Suppliers
Alcoa CorporationRio Tinto Alcan
2
Component Manufacturers
GE AppliancesKenmore
3
Assembly & Production
Weber-Stephen Products LLCChar-Broil LLC
4
Distribution & Retail
Home Depot IncLowe's Companies Inc
Use Cases of Electric Grill in Residential Usage & Commercial Use
Residential Usage : The electric grill is undeniably a popular kitchen appliance in the household sector. The residential usage primarily revolves around indoor and outdoor grilling needs. The compact electric grill models, with easy functionalities, are preferred for indoor use to prepare grilled sandwiches, meats, and vegetables. For larger family barbecues outdoors, more extensive models with advanced temperature control systems and multiple grilling surfaces are used. The convenience of an electric grill enhances its appeal for residential applications- it is easy to use, easy to clean, suits apartment living with no smoke restrictions, and delivers a healthy cooking option. Leading brands capturing the residential market include Weber, George Foreman, and Hamilton Beach, all reputable for their range of electric grills tailor-made for household usage.
Commercial Use : Electric grills are extensively used in restaurants, cafes, hotels, and catering businesses due to their efficiency, consistency in performance, and ease of maintenance. Many commercial electric grill models offer larger cooking surfaces, better heat retention, and precision temperature control, which are vital for professional cooking. Furthermore, commercial electric grills eliminate the risk of running out of gas at peak times and offer a cleaner and safer cooking environment. This dependable tool is favored in the commercial sector for roasting and searing food items, which accentuates the food flavor and quality. Renowned players providing commercial-grade electric grills include Char-Broil, Delonghi, and Cuisinart.
Recent Developments
The landscape of the Electric Grill industry has been rapidly changing, shaped by burgeoning trends and technological advancements. Fueled by increased health-consciousness among consumers, the preference for Electric Grills has significantly soared. These grills offer a cleaner, less smoky way of cooking, aligning perfectly with current healthy eating trends.
December 2024 : Innovation giant GE Appliances unveiled its technologically advanced Smart Electric Grill, a game-changer furnished with AI to facilitate customized grilling experiences.
October 2024 : Weber-Stephen Products LLC expanded its market footprint by launching its environmental friendly Evo Performance Electric Grill in emerging markets amidst wide acclaim.
July 2024 : Philips Lifestyle Solutions introduced a first-of-its-kind solar-powered Electric Grill, addressing energy efficiency concerns and marking an important milestone in the sustainable appliances landscape.
Impact of Industry Transitions on the Electric Grill Market
As a core segment of the Other Consumer Goods industry,
the Electric Grill market develops in line with broader industry shifts.
Over recent years, transitions such as Rise in Outdoor Cooking Trends and Emphasis on EnergyEfficient Appliances have redefined priorities
across the Other Consumer Goods sector,
influencing how the Electric Grill market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Rise in Outdoor Cooking Trends
The Electric Grill industry is experiencing a significant shift owing to the rise in outdoor cooking trends. With consumers becoming more passionate about recreating restaurantstyle delicacies at home, the spotlight is on electric grills. These appliances offer easy operation, adjustable temperature controls, and a smokefree cooking experience, making them a popular choice for backyard gatherings and barbecue parties. As a result, industries related to outdoor furniture and cooking utensils are reaping the benefits of this increased interest by introducing accessories designed specifically for electric grills. This trend is expected to boost demand, ensuring steady industry growth. This industry transition is expected to add $388 million in the industry revenue between 2024 and 2030.
02
Emphasis on EnergyEfficient Appliances
As consumers become more conscious about their energy consumption, the Electric Grill industry is evolving to meet these demands. Modern electric grills are now designed to consume less electricity without compromising on performance. This transition can be seen impacting associated industries like energy suppliers and regulators.