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Electric Blanket Market

The market for Electric Blanket was estimated at $1.1 billion in 2024; it is anticipated to increase to $1.8 billion by 2030, with projections indicating growth to around $2.7 billion by 2035.

Report ID:DS1501027
Author:Swarup Sahu - Senior Consultant
Published Date:
Datatree
Consumer Goods
Consumer Electronics
Electric Blanket
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Report Price: $4,200
Report Summary
Market Data
Methodology
Table of Contents

Global Electric Blanket Market Outlook

Revenue, 2024

$1.1B

Forecast, 2034

$2.4B

CAGR, 2025 - 2034

8.6%

The Electric Blanket industry revenue is expected to be around $1.2 billion in 2025 and expected to showcase growth with 8.6% CAGR between 2025 and 2034. The noticeable increase indicates a change in how consumers behave at home due to changing expectations for managing room temperatures and the upsurge in energy costs alongside the growing need for easy heating options. One key factor pushing this market growth is the rising recognition of the health advantages linked to blankets; such, as easing discomfort and improving sleep quality while keeping the body temperature just right. The rising use of cutting edge tech innovations combined with a move, towards eco energy saving household devices continues to highlight the lasting importance of this market segment.

Electric blankets are popular for their ability to adjust temperature settings according-to preferences and needs giving users the freedom to customize heating levels based on their comfort levels or requirements. They are mainly utilized for warming up the bed in advance or for reasons and have revolutionized the concept of coziness and warmth in homes. Consequently they have emerged as a must have household item appealing to segments of the population such, as seniors who capitalize on their health advantages and younger individuals seeking extra heat during colder times.

Electric Blanket market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034
Electric Blanket Market Outlook

Market Key Insights

  • The Electric Blanket market is projected to grow from $1.1 billion in 2024 to $2.4 billion in 2034. This represents a CAGR of 8.6%, reflecting rising demand across Domestic Use, Therapeutic Usage, and Outdoor Adventure.

  • Sunbeam Products Inc., Biddeford Blankets, Perfect Fit Industries LLC are among the leading players in this market, shaping its competitive landscape.

  • U.S. and UK are the top markets within the Electric Blanket market and are expected to observe the growth CAGR of 6.3% to 9.0% between 2024 and 2030.

  • Emerging markets including India, South Africa and Brazil are expected to observe highest growth with CAGR ranging between 8.3% to 10.8%.

  • Transition like Technological Advancement is expected to add $70 million to the Electric Blanket market growth by 2030

    .

  • The Electric Blanket market is set to add $1.4 billion between 2024 and 2034, with manufacturer targeting Commercial Use & Medical Institutions Application projected to gain a larger market share.

  • With

    the growing demand for energy-efficient appliances, and

    Rise of Smart Home Technology Integration, Electric Blanket market to expand 128% between 2024 and 2034.

electric blanket market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Electric Blanket - Country Share Analysis

Opportunities in the Electric Blanket

Electric blankets with technological functions like temperature settings and automatic shut off mechanisms appeal to a wide market due to their focus, on enhancing user safety and convenience which may also lead to higher usage rates of electric blankets.

Growth Opportunities in North America and Asia Pacific

The electric blanket market in North America is fiercely competitive due to progress and innovative products driving the industry forward with a focus towards energy efficiency and consumer awareness about cost effective solutions gaining momentum as well as a surge in demand for energy efficient electric blankets being seen across the region. Key players in this market are dedicated to crafting blankets that utilize low voltage to maximize energy savings despite stringent safety and energy consumption regulations in place; indicating a thriving market landscape with substantial opportunities, for businesses operating within North America.
In comparison to regions globally the Asia Pacific region is becoming a significant market for electric blankets due to the growing middle class population seeking enhanced comfort and convenience in their lives. The demand is driven by shifting consumer preferences influenced by evolving lifestyles. The varied climates in the region along with population growth. Increasing disposable income contribute to the expansion of the market. Competitors are focused on providing energy efficient electric blankets targeting a broader consumer base that is showing a preference, for modern home goods. The growing popularity of shopping across Asia Pacific is significantly impacting the sales of electric blankets and creating fresh opportunities, for market expansion.

Market Dynamics and Supply Chain

01

Driver: The Growing Demand for Energy-Efficient Appliances, and Aging Population Boosting Demand for Comfort Appliances

With the rising awareness about energy usage and its impact on both the environment and our wallets there is also a growing interest in energy appliances among consumers nowadays. An example of such a product is also the blanket which provides a convenient and eco friendly option for heating compared to conventional heaters. The advanced technology used in these blankets ensures distribution of heat leading to improved comfort for users while also saving energy effectively. The popularity of these products can also be linked to the growing focus, on lifestyle choices.

The global population is also getting older at a pace all around the world. The growing number of individuals has also led to a surge in the need for comfort devices tailored for seniors or medical purposes such, as electric blankets. These blankets come equipped with adjustable warmth levels. Offer therapeutic advantages to alleviate pain and discomfort associated with different health issues. As a result of these features and benefits the popularity of health focused blankets is also experiencing a noticeable increase.

The incorporation of home technology into regular household appliances has also significantly altered the landscape of the consumer goods sector. Electric blankets have also not only been left behind in this wave of innovation; modern versions now come equipped with features like customizable heat controls and automatic shut off mechanisms that synchronize smoothly with smart home setups. This surge in tech electric blankets is also anticipated to play a pivotal role, in driving market expansion.

02

Restraint: High Cost

Despite the comfort and advanced features they provide electric blankets tend to come with a hefty price tag that sets them apart from traditional blankets in terms of cost. This significant difference in pricing often poses a challenge in the market as budget conscious buyers may find them unaffordable resulting in a portion of customers not only being able to access these products. Consequently this steep pricing trend limits the demand, for blankets especially in areas where price sensitivity is high ultimately impacting the dynamics of the market negatively.

03

Opportunity: Growing Consumer Needs in Cold Countries and Strategic Collaborations

Targeting areas with cold weather conditions can be beneficial for boosting sales of electric blankets. Nations such as Canada, Russia and certain regions in Europe have extended winter seasons. Fulfilling the demand, for extra warmth in these times through eco friendly electric blankets may spur growth in the market.

Collaborating with mattress and bed producers for alliances might unveil fresh opportunities for electric blanket firms paving the way, for integrating electric blankets into bedroom furniture collections or crafting tailor made electric blankets to match particular mattress designs.

04

Challenge: Safety Concerns

Electric blankets are sometimes seen by customers as products due to concerns, about overheating and fire risks that have shaken their trust in them considerably. Reports of recalls linked to items and fire accidents in recent years have only heightened these safety worries. These views and incidents have damaged the reputation of brands and are holding back market expansion.

Supply Chain Landscape

1

Raw Materials Procurement

DowDuPontEvonik Industries
2

Blanket Production

Sunbeam ProductsSoftHeat
3

Distribution & Logistics

AmazonWalmart
4

End-User

HouseholdsHospitalsHospitality
Electric Blanket - Supply Chain

Use Cases of Electric Blanket in Domestic Use & Outdoor Adventure

Domestic Use : Electric blankets are widely utilized in homes to help maintain a sleeping temperature and enhance the quality of sleep experienced by individuals in a household setting. Many people prefer control electric blankets because they offer the convenience of adjusting heat levels independently for each side of the bed to cater to individual preferences. Leading brands like Sunbeam and Biddeford are renowned, for their high quality products. Hold a significant market share in this particular industry segment.
Therapeutic Usage : Electric blankets are commonly used in physiotherapy clinics and hospitals for heat therapy in patients with conditions like arthritis or muscle stiffness. Known brands such as Soft Heat and Serta are popular for their high-quality therapeutic electric blankets that are designed with safety in mind. Recent innovations include adjustable temperature controls, automatic shut-off systems, and advanced heating elements that ensure uniform warmth, enhancing comfort, safety, and energy efficiency for both clinical and home care applications.
Outdoor Adventure : Heated blankets have become quite popular among outdoor enthusiasts as they provide a cozy warmth during camping trips or extended drives. These blankets are convenient for use in vehicles like cars or RVs well as boats and typically run off a 12 volt power source. Leading brands such as RoadPro and Trillium Worldwide have gained prominence in this market due, to their easily portable designs.

Recent Developments

In years Electric Blankets have seen a notable rise in popularity thanks to advancements in technology and a growing desire for convenience and comfort among consumers The market is being largely influenced by a shift in consumer preferences towards energy efficient and environmentally friendly products Innovations like Electric Blankets, with remote control features enhanced safety measures and improved energy efficiency are key drivers propelling the market forward.

December 2024 : Samsotronics unveiled a range of AI enhanced electric blankets that seamlessly sync with smart home systems to regulate heat effectively and save energy.
October 2024 : Thermosafe Industries introduced its electric blanket model with durable high resistance wiring and sophisticated temperature sensors, for precise temperature control.
August 2024 : Greentech joined forces, with EmotivElectronics to create friendly electric blankets that reduce energy usage by 30% aiming to combat global warming.

Impact of Industry Transitions on the Electric Blanket Market

As a core segment of the Consumer Electronics industry, the Electric Blanket market develops in line with broader industry shifts. Over recent years, transitions such as Technological Advancement and Eco-friendly Initiatives have redefined priorities across the Consumer Electronics sector, influencing how the Electric Blanket market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Technological Advancement

The technology behind blankets has advanced significantly in the past few years. The older versions had on off switches that didnt give users much control over the heat levels. However the latest electric blankets come with features like adjustable heat settings and automatic shut off functions. They are even compatible with smartphones. This upgrade has definitely enhanced the comfort and safety for customers. This evolution in electric blanket production is pushing industries to innovate to stay competitive resultin in a range of options with various features, for consumers.

02

Eco-friendly Initiatives

The global focus is increasingly shifting towards sustainability across societies worldwide today and this trend is also evident in the electric blanket industry which is adapting to this change as well. Companies are now creating blankets that are more energy efficient to help users save electricity and cut down their energy bills. Moreover manufacturers are also making their production processes more environmentally friendly by using materials and minimizing waste. This shift towards eco friendliness has had an effect on related sectors like textile manufacturing and electronics prompting them to embrace greener practices, for their sustainability in the long term.