CBD Wine Market
The market for CBD Wine was estimated at $234 million in 2025; it is anticipated to increase to $618 million by 2030, with projections indicating growth to around $1.63 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global CBD Wine Market Outlook
Revenue, 2025
$234M
Forecast, 2035
$1.63B
CAGR, 2026 - 2035
21.4%
The CBD Wine industry revenue is expected to be around $234.2 million in 2026 and expected to showcase growth with 21.4% CAGR between 2026 and 2035. This emerging segment has quickly moved from experimental launches to a recognized niche within the broader cannabis infused beverages landscape, as CBD Wine resonates with consumers seeking sophisticated relaxation, plant based wellness, and mindful drinking experiences. Strong placement in Supermarkets/Hypermarkets and online stores, which together capture 59.4% of industry revenue, combined with the dominance of hemp based CBD Wine generating approximately $178.46 million in sales in 2025, highlights the category’s commercial traction and reinforces its strategic importance for beverage companies, retailers, and investors focused on long term innovation and portfolio diversification.
CBD Wine, also known as Cannabidiol Wine, typically combines traditional grape varietals with hemp derived, non psychoactive cannabidiol to create a cannabis infused wine that preserves familiar flavor profiles while offering perceived benefits such as smoother relaxation, reduced anxiety, and a more controlled experience compared with conventional alcoholic beverages. Core applications span social occasions, premium hospitality venues, at home consumption, and emerging wellness focused experiences, with brands increasingly developing alcohol free CBD Wine, low sugar and organic formulations, and ready to drink formats that position the category within the broader functional beverages and premium wellness drinks space. Recent trends driving demand include rapid product innovation in hemp based and alcohol removed infusions, the use of advanced emulsification technologies to improve bioavailability and onset time, expanding private label offerings through major Supermarkets/Hypermarkets and online stores, and growing consumer openness to cannabis infused beverages as a modern alternative to traditional wine and spirits.
Market Key Insights
The Cbd Wine market is projected to grow from $234.2 million in 2025 to $1.63 billion in 2035. This represents a CAGR of 21.4%, reflecting rising demand across Wellness Retail, Hospitality Venues, and Online Consumers.
House of Saka, Rebel Wine.Co.UK, and Viv & Oak are among the leading players in this market, shaping its competitive landscape.
U.S. and Canada are the top markets within the Cbd Wine market and are expected to observe the growth CAGR of 20.5% to 30.0% between 2025 and 2030.
Emerging markets including Brazil, Mexico and South Africa are expected to observe highest growth with CAGR ranging between 16.0% to 22.3%.
Transition like Shifting Toward Functional Indulgence is expected to add $97 million to the Cbd Wine market growth by 2030.
The Cbd Wine market is set to add $1.4 billion between 2025 and 2035, with manufacturer targeting key segments projected to gain a larger market share.
With
rising wellness-driven drinking occasions and cannabis normalization accelerating global demand for cbd wine, and
Regulatory progress in cannabis beverages expanding retail access and acceptance of cbd wine, Cbd Wine market to expand 595% between 2025 and 2035.
Opportunities in the CBD Wine
Legal cannabis destinations are developing tasting rooms where marijuana based CBD Wine anchors cannabis beverages flights alongside edibles and cocktails. This tourism focused channel is also poised to outpace mainstream retail, with marijuana based CBD Wine projected to rise from $55.74 million in 2025 to $167.92 million by 2030, achieving a 24.68% CAGR. Growth will be strongest in destination resorts and licensed lounges in Canada and select US states, where experiential travel, storytelling, and branding justify premium pricing.
Growth Opportunities in North America and Europe
In North America, the CBD Wine market is poised to scale fastest through Online Stores, which already represent the most dynamic global growth channel for CBD infused beverages and enable direct to consumer models, subscription clubs, and data driven personalization that amplify cross sell potential with other cannabis beverages and non alcoholic CBD drinks; top opportunities lie in premium wellness drinks positioning, low and zero alcohol hemp infused wine and CBD sparkling wine launches for moderation minded consumers, and partnerships with major delivery platforms that can later be leveraged to secure high visibility shelf space in Supermarkets/Hypermarkets as regulations around alcohol and cannabinoids harmonize across states and provinces, while competition is set to intensify between agile specialty CBD Wine brands, established wineries extending into functional beverages, and diversified cannabis beverage portfolios from multi state operators, with key demand drivers including progressive cannabis legalization, strong online purchasing habits for alcoholic and wellness products, and a sophisticated consumer base increasingly seeking experiential, better for you indulgence that justifies investment in omnichannel digital marketing, proprietary infusion technologies, and differentiated flavor profiles.
In Europe, CBD Wine adoption will be anchored by Supermarkets/Hypermarkets as the most influential volume channel, leveraging their role as primary grocery destinations and their growing focus on wellness oriented and premium alcohol alternatives, while Convenience Stores and the broader Others segment comprising wine boutiques, CBD shops, and hospitality venues will be critical for trial, education, and premiumization of CBD Wine and broader CBD infused beverages portfolios; top opportunities center on regionally authentic, terroir driven CBD Wine ranges, organic and sustainably produced functional beverages aligned with strict European quality expectations, and carefully compliant product communication that emphasizes relaxation, taste, and craftsmanship rather than overt health claims, as competition is likely to be shaped by alliances between local wineries and CBD extract suppliers, the gradual entry of pan European beverage groups, and niche innovators specializing in non alcoholic CBD drinks, with key drivers including rising interest in alcohol moderation, health conscious lifestyles, tourism flows into wine regions, and the progressive clarification of CBD regulations that will reward early investments in regulatory expertise, retail category management with leading supermarket chains, and tightly controlled cross border Online Store operations targeting markets with clearer cannabinoid frameworks.
Market Dynamics and Supply Chain
01
Driver: Rising wellness driven drinking occasions and cannabis normalization accelerating global demand for CBD Wine
Consumer migration from high alcohol drinks to wellness oriented, functional beverages is also reshaping demand for CBD Wine, as health conscious adults seek relaxation, stress relief, and sleep support without excessive intoxication. Within the broader CBD infused beverages landscape, CBD infused wine taps into premium wellness occasions such as mindful socializing, post work recovery, and at home rituals, positioning it as a differentiated alternative to traditional wine and spirits. In parallel, rapid normalization of cannabis culture and hemp derived CBD in mainstream retail is also catalyzing the cannabis wine market, especially in regions with sophisticated wine traditions. also advances in grape based formulations, low alcohol bases, and flavor stable infusion techniques allow producers to deliver consistent dosing and refined taste profiles, elevating CBD Wine from novelty to credible player in the functional beverage segment and premium wellness drinks category, while appealing to both wine enthusiasts and curious new users.
Gradual regulatory clarification around hemp derived CBD and cannabis beverages in key markets is also enabling more structured commercialization pathways for CBD Wine. Clearer dosage limits, labeling standards, and quality controls are also encouraging established wineries and beverage conglomerates to experiment with compliant CBD infused wine ranges. This shift supports listing in mainstream channels such as supermarkets, specialty wine shops, and licensed hospitality venues, moving CBD Wine beyond niche dispensaries. As regulatory frameworks mature, investment in testing infrastructure, batch traceability, and compliant packaging technologies further reinforces consumer trust, driving repeat purchase behavior and sustained market growth.
02
Restraint: Fragmented and restrictive regulatory landscape creates uncertainty for CBD Wine commercialization and distribution strategies
For CBD Wine producers, highly inconsistent rules across states and countries regarding CBD dosage limits, sourcing requirements, alcohol cannabinoid co formulation, and labeling have delayed product approvals, limited mainstream retail access, and increased compliance costs; for example, wineries in one jurisdiction may be allowed to sell CBD infused wine only through licensed dispensaries, while neighboring regions ban hemp infused beverages entirely, forcing brands to scale slowly, accept narrower distribution, and forgo high volume channels such as supermarkets and restaurants, which directly suppresses sales volumes, keeps revenues below potential, and deters investment that could otherwise expand the broader functional beverages and cannabis drinks category.
03
Opportunity: Non alcoholic CBD Wine is engaging sober curious millennials across North America and Premium CBD Wine pairings in wellness focused fine dining restaurants are expanding globally
In North Americas evolving CBD beverage market, sober curious millennials seek social rituals without intoxication, creating white space for non alcoholic CBD Wine. These consumers already favor functional beverages and are comfortable with hemp based CBD Wine positioned as a calming, post work or social option. The fastest growth is expected in ready to drink, single serve formats for retail and e commerce, where hemp based, alcohol free offerings outpace traditional wine alternatives, supported by wellness influencers, clubs, and co branded launches with non alcoholic spirits producers.
Upscale restaurants and boutique hotels are adding CBD Wine to tasting menus, positioning hemp based CBD Wine as a premium alternative to aperitifs and dessert wines. As chefs explore food pairings with infused wine and low alcohol wellness drinks, demand concentrates in hemp based formats, which are projected to rise globally from $178.46 million in 2025 to $449.65 million by 2030, at a 20.3% CAGR. Collaboration with sommeliers, wellness retreats, and premium cannabis drinks brands will unlock the fastest growth in Europe and urban North America.
04
Challenge: Limited consumer awareness and trust in CBD Wine efficacy constrains repeat purchases and category premiumization
Many consumers remain unsure whether CBD Wine is legal, how it differs from intoxicating cannabis products, what functional benefits it offers, and how it will interact with alcohol, leading to hesitancy at the point of purchase, low trial rates, and rapid switching back to familiar low alcohol wellness drinks and conventional wine; for instance, when early adopters experience inconsistent CBD effects or find taste profiles unfamiliar, they are less likely to repurchase or trade up to higher priced CBD infused wine, which weakens brand loyalty, reduces average selling prices, and discourages retailers from allocating prime shelf space, ultimately slowing demand growth and constraining overall market revenue.
Supply Chain Landscape
1
Grape & Hemp Sourcing
Wines of UruguayCannaVines
2
Hemp-Infused Wine Fermentation
Wines of UruguayViv & Oak
3
CBD Wine Production
House of SakaCannaVinesRebel Wine.Co.UK
4
Retail & Consumption
CBD-infused beverages retailHemp-infused wine subscriptionsFunctional beverage market
1
Grape & Hemp Sourcing
Wines of UruguayCannaVines
2
Hemp-Infused Wine Fermentation
Wines of UruguayViv & Oak
3
CBD Wine Production
House of SakaCannaVinesRebel Wine.Co.UK
4
Retail & Consumption
CBD-infused beverages retailHemp-infused wine subscriptionsFunctional beverage market
Use Cases of CBD Wine in Wellness Retail & Online Consumers
Wellness Retail : In wellness retail channels, CBD Wine is positioned as a sophisticated relaxation option alongside other functional beverages, with hemp based CBD Wine accounting for the clear majority of sales due to its roughly 76.2% demand share in 2025 and broad regulatory acceptance in supermarkets/hypermarkets and convenience stores. In 2025, CBD Wine revenues through supermarkets/hypermarkets reached about $74.94 million and convenience stores generated around $38.64 million, with these outlets forecast to grow at approximately 21.2% and 17.6% CAGR respectively between 2026 and 2030 as more consumers trade up from traditional cbd beverages to premium CBD Wine and carefully dosed cbd infused wine. House of Saka and Viv & Oak are particularly strong in this segment, using refined flavour profiles, hemp derived formulations and non alcoholic CBD Wine variants to secure prominent shelf space and premium positioning, while building trust through consistent quality and a wellness focused brand image.
Hospitality Venues : Building on the awareness created in retail, hospitality venues such as restaurants, boutique hotels and wine bars are adopting CBD Wine to offer differentiated pairing menus and curated relaxation experiences, relying predominantly on hemp based CBD Wine for licensing simplicity and predictable dosing while selectively introducing marijuana based CBD Wine in tightly regulated settings. For on premise operators, CBD Wine and broader cannabis infused wine portfolios provide additional revenue streams with premium price points and the ability to extend guest dwell time, as visitors experiment with tasting flights and low alcohol alternatives to traditional wine. CannaVines and Wines of Uruguay are emerging as influential partners for hospitality buyers, combining wine making expertise with cannabinoid innovation to support house label collections, staff training and experiential events that reinforce their reputation as premium CBD Wine brands in the on trade channel.
Online Consumers : Extending these experiences into the home, online consumers are increasingly purchasing CBD Wine through dedicated e commerce platforms, where hemp based CBD Wine dominates because it can be shipped more broadly than marijuana based CBD Wine, which remains concentrated in jurisdictions with mature adult use regulation and represents about 23.8% of overall CBD Wine demand in 2025. Online stores accounted for approximately $64.17 million in CBD Wine revenue in 2025 and are projected to grow at around 24.1% CAGR from 2026 to 2030, supported by detailed product education, transparent lab information and the convenience of subscription models. Rebel Wine. Co. UK and House of Saka leverage digital storytelling, curated assortments and direct to consumer fulfilment to strengthen their position with online consumers, using cannabis infused wine ranges and clearly segmented CBD Wine brands to capture repeat purchases and build long term loyalty.
Recent Developments
Recent developments in Cannabidiol Wine highlight rising consumer demand for functional beverages that combine relaxation with a sophisticated drinking experience. Producers are refining nano emulsified CBD infusion techniques to improve consistency, bioavailability, and flavor stability in cannabis infused wine alternatives. Regulatory clarifications in select regions are enabling more compliant product launches and diversified hemp infused wine portfolios.
October 2023 : The UK Food Standards Agency reduced its recommended safe daily intake of CBD to 10 mg for healthy adults, prompting CBD Wine and other CBD beverages brands to reformulate lower strength, portion controlled offerings and intensifying focus on premium, low dose cannabis infused wine profiles that comply with evolving safety guidance in Europe
August 2023 : Minnesotas adult use cannabis law came into force, formally establishing a statewide framework that recognizes low dose cannabis drinks, which further legitimized CBD Wine and hemp infused wine analogues in mainstream retail, encouraged new product development in cannabis drinks, and signaled to North American producers that non alcoholic CBD drinks can scale beyond niche dispensary channels
January 2023 : The US Food and Drug Administration announced that existing dietary supplement and food pathways are not only appropriate for CBD, pushing responsibility to lawmakers for a bespoke framework, which slowed national mass market rollout of CBD Wine and other CBD beverages but also encouraged producers to position cannabis infused wine and non alcoholic CBD drinks within state regulated cannabis systems while they wait for long term federal clarity
Impact of Industry Transitions on the CBD Wine Market
As a core segment of the Packaged & Processed F&B industry,
the CBD Wine market develops in line with broader industry shifts.
Over recent years, transitions such as Shifting Toward Functional Indulgence and Building Regulated Experiential Ecosystems have redefined priorities
across the Packaged & Processed F&B sector,
influencing how the CBD Wine market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Shifting Toward Functional Indulgence
The CBD Wine market is undergoing a transformative shift towards wellness oriented consumption, driven by consumer demand for relaxation without the effects of heavy intoxication. This transition is not only redefining traditional wine portfolios but is also projected to generate an additional $97 million in market growth by 2030. Producers are innovating by integrating established viticulture techniques with hemp infused beverages, creating functional drinks that prioritize mood balance and lower alcohol content. This strategic pivot is influencing product development across breweries, ready-to-drink cocktails, and non alcoholic spirits, as they explore cannabis wellness formulations. Furthermore, hospitality groups are enhancing tasting experiences by curating CBD Wine alongside organic and zero proof options, effectively reshaping upscale bar menus and redefining the consumer experience in tasting rooms.
02
Building Regulated Experiential Ecosystems
CBD Wine is also catalyzing a transition toward integrated, compliant supply chains that link hemp cultivation, cannabinoid extraction, and boutique wineries under unified quality standards. As regulations mature, data driven distributors and e commerce platforms are segmenting audiences by dosage preference, flavor profile, and low alcohol lifestyle needs. This shift influences adjacent gourmet food and luxury hospitality sectors, which adopt similar traceability and labeling frameworks. Cross industry collaborations now bundle CBD Wine with artisanal chocolates, spa packages, and wellness retreats, elevating perceived value while normalizing sophisticated cannabis infused pairings.