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Cannabis Beverages Market

Cannabis Beverages Market

The market for Cannabis Beverages was estimated at $1.5 billion in 2024; it is anticipated to increase to $4.6 billion by 2030, with projections indicating growth to around $12.0 billion by 2035.

Report ID:DS1901129
Author:Debadatta Patel - Senior Consultant
Published Date:March 2025
Datatree
Food & Beverage
Packaged & Processed F&B
Cannabis Beverages
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Report Summary
Table of Contents
Methodology
Market Data

Global Cannabis Beverages Market Outlook

Revenue, 2024

$1.5B

Forecast, 2034

$10.0B

CAGR, 2024 - 2034

21.0%
The Cannabis Beverages industry revenue is expected to be around $1.8 billion in 2025 and expected to showcase growth with 21.0% CAGR between 2025 and 2034. The growing fascination with Cannabis Beverages can be credited to its uses along with the evolving progress in the cannabis industry that supports the continued importance of this market sector. With factors like increased consumer knowledge, legal status of cannabis in different parts of the world and the incorporation of cannabis in functional drinks shaping the markets direction. Simultaneously the rising focus on research and development endeavors to discover applications remains a driving force, behind the sectors importance.

Beverages with cannabis are mainly drinks that contain cannabinoids like CBD (cannabidiol) or THC (tetrahydrocannabinol) providing physical effects to consumers. These drinks are widely used in the field for treating pain relief and mental health issues as well as in managing chronic conditions. In the wellness industry they are popular for promoting relaxation j sleep improvement and boosting mood. The current trends driving the demand include a rising preference for alcohol or non alcoholic drinks and an increasing acknowledgment of cannabis as a beneficial ingredient, in wellness goods.

Cannabis Beverages market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034

Market Key Insights

  • The Cannabis Beverages market is projected to grow from $1.5 billion in 2024 to $10.0 billion in 2034. This represents a CAGR of 21%, reflecting rising demand across Recreational Use, Therapeutic and Wellness Use and Physical Fitness and Sports Recovery.
  • The market leaders of this industry include Canopy Growth Corporation and New Age Beverages Corp and Heineken N.V. which determine the competitive dynamics of this market.
  • U.S. and Canada are the top markets within the Cannabis Beverages market and are expected to observe the growth CAGR of 20.2% to 29.4% between 2024 and 2030.
  • Emerging markets including Mexico, South Korea and Colombia are expected to observe highest growth with CAGR ranging between 15.8% to 21.8%.
  • The Cannabis Beverages market will experience $1.2 billion in additional growth through 2030 because of the emerging focus on health and wellness.
  • The Cannabis Beverages market is set to add $8.5 billion between 2024 and 2034, with manufacturer targeting Social & Therapeutic Consumption Occasion projected to gain a larger market share.
  • With Increase in legalization efforts, and Health and wellness trend, Cannabis Beverages market to expand 573% between 2024 and 2034.
cannabis beverages market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032

Opportunities in the Cannabis Beverages

The changing regulatory landscape in countries provides a promising opportunity, for cannabis beverage companies.

Growth Opportunities in North America and Europe

North America Outlook

In North America's cannabis drinks sector is on the rise due to the growing acceptance of cannabis and rising consumer demand for infused beverages and healthier options without intoxication, in the United States. In a crowded beverages market scenario with competition among brands like Canopy Growth Corporation and HEX0 Corp stand out with their strong presence achieved through unique product offerings and strong brand positioning strategies They are expanding their retail reach and increasing investments in research and development to boost the market opportunities for cannabis infused beverages, in the region.

Europe Outlook

In Europe's cannabis beverages sector is showing growth trends with the Netherlands, Germany and the United Kingdom leading the way. Changing regulations and increasing support for cannabis for use are key factors in this region. While competition is fierce due to global and local competitors, opportunities for expansion can be found by offering unique products and catering to European preferences. The demand for craft beverages is on the rise in Europe alongside a growing interest in alcoholic options like cannabis infused drinks Manufacturers should focus on being innovative and offering a variety to cater to the market European consumers value sustainability which plays a crucial role, in building brand reputation and penetrating the market.

Market Dynamics and Supply Chain

01

Driver: Increase in Legalization Efforts, and Technological Advancement in Infusion Methods

The rising popularity of Cannabis Beverages can also be attributed to the trend of legalization in various regions worldwide such as Canada and several states in the U. S., where cannabis is also now legal for both medical and recreational use. As a result of this growing acceptance and legalization movement the market for Cannabis Beverages has also seen growth. With countries expected to join this trend the horizon of opportunities, for Cannabis Beverages is also broadening on a global scale. Technological progress in the infusion techniques of Cannabis Beverages is also driving market expansion forward at a pace. The developments, in nano emulsion methods that enable onset of cannabis effects and enhance the flavor of cannabis infused beverages are also enticing a growing number of consumers to experiment with these drinks.
The growing focus on health worldwide has also influenced the consumer beverage industry to embrace wellness practices well. This shift has also prompted manufacturers in the Cannabis Beverages sector to create beneficial products aimed at promoting stress relief and alleviating pain. Popular offerings, in this category include tea, cannabis infused coffee and drinks enhanced with CBD. These beverages are also increasingly recognized as part of a holistic wellness approach gaining traction among consumers.
02

Restraint: Regulatory Uncertainties

Regulatory uncertainties pose a challenge for the Cannabis Beverages markets expansion due to varying legal guidelines at national and international levels concerning production and distribution of these products. Diverse laws across countries or even within states in the same country can create obstacles for companies seeking growth, in the Cannabis Beverages sector by impacting market demand and industry dynamics overall.
03

Opportunity: Tapping into the Wellness Market and Innovating with Technological Advancements

The health and wellness sector is seeing a rise in popularity at the moment with the integration of cannabis beverages into this field presenting a new opportunity for brand expansion. By emphasizing the impact of cannabis on health and well being companies can tap into this emerging trend by introducing inventive cannabis infused beverage options. These could include teas and coffees infused with CBD or wellness drinks enhanced with cannabis to promote relaxation focus and overall health. The established and thriving wellness industry creates avenues for considerable growth, in the market by targeting health conscious consumers.
The changing technology scenario presents prospects in the market for cannabis infused beverages where incorporating cutting edge technology into manufacturing and distribution methods could significantly boost operational efficiency and extend product longevity on store shelves. By utilizing nanotechnology and microencapsulation methods brands have the chance to enhance solubility in drinks leading to better taste and effects for consumers while also addressing existing issues related to product uniformity within the industry thereby paving the way, for expansion opportunities.
04

Challenge: Consumer Perception Concerns

Consumer perception and social stigma play a role in how Cannabis and its derivatives are viewed by the public. Although there are documented medicinal advantages of Cannabis products the negative stereotypes linked to its recreational use can influence public opinion. This perception challenge may impede the adoption of Cannabis Beverages, by consumers thus potentially restricting market expansion opportunities.

Supply Chain Landscape

1
Cultivation & Harvesting

Canopy Growth

Aurora Cannabis

2
Extraction & Refinement

MediPharm Labs

Valens GroWorks

3
Formulation & Production

Evergreen Organix

BevCanna Enterprises

4
Distribution & Retail

Alcanna

METRO AG

*The illustration highlights the key stakeholders within the supply chain ecosystem.

Applications of Cannabis Beverages in Recreational Use, Therapeutic & Wellness Use & Physical Fitness & Sports Recovery

Recreational Use

One common way people enjoy beverages is for fun and relaxation rather than medicinal purposes. These beverages are infused with THC to create a mild high when consumed by users in social settings or, at parties or gatherings instead of smoking cannabis directly. Markey frontrunners Canopy Growth Corporation and Hexo Corp dominate this market by offering a selection of THC infused drinks that appeal to diverse consumer preferences and tastes.

Therapeutic and Wellness Use

Cannabis beverages also play a role in the wellness and health industry by offering CBD infused drinks known for their various health advantages such as relieving anxiety and managing pain while promoting better sleep quality without causing any psychoactive effects commonly associated with THC consumption. Key players in the market, like New Age Beverages and The Alkaline Water Company are capitalizing on this growing trend by introducing CBD infused wellness beverages to cater to consumers seeking therapeutic benefits without experiencing a high.

Physical Fitness and Sports Recovery

The world of fitness has discovered a new supporter in cannabis infused drinks. Particularly those containing CBD. Which are becoming popular for aiding in sports recovery due to CBDs anti inflammatory qualities and its ability to speed up muscle healing processes. Health conscious individuals and athletes are turning to these beverages as a natural alternative to typical energy and sports drinks. Brands such as Kill Cliff and DEFY are leading the way, in this field by offering a variety of CBD infused recovery drinks that have received endorsements from athletes.

Recent Developments

November 2024

Premiere Beverages has completed its planned acquisition of HempHop to broaden its selection of cannabis infused beverages.

September 2024

HighCraft introduced a range of soft drinks infused with CBD to expand its products, in the Cannabis Beverage industry.

June 2024

Euphoria Elixirs collaborated with CannaBiz pioneers to launch cutting edge CBD brewing equipment supported by AI technology in order to transform the production of cannabis infused beverages.

The market for Cannabis Beverages is highly competitive. Blends innovation with tradition to drive growth in recent times due to changing consumer tastes and an increasing recognition of cannabis as a valuable component in the beverage sector. A key trend shaping the industry is the incorporation of cannabis, into health focused beverages that bring benefits to the wellness market.

Impact of Industry Transitions on the Cannabis Beverages Market

As a core segment of the Packaged & Processed F&B industry, the Cannabis Beverages market develops in line with broader industry shifts. Over recent years, transitions such as Emphasis on Health and Wellness and Stricter Regulations and Compliance have redefined priorities across the Packaged & Processed F&B sector, influencing how the Cannabis Beverages market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Emphasis on Health and Wellness

The market for cannabis infused drinks is undergoing a change towards emphasizing well being and health improvement instead of just recreational enjoyment as it used to be in the past times. There is a growing movement towards integrating cannabis into a way of living due to people becoming more informed about the medicinal advantages of compounds like CBD and THC found in cannabis. These advantages cover areas such, as relieving pain and anxiety well as improving sleep quality among other benefits. CBD infused water and THC infused tea are becoming popular beverages in line with current trends, in the industry. A shift that is not only reshaping the cannabis beverage market but also impacting the broader health and wellness sector as a whole. Through research and development efforts focusedon creating beverages that combine great taste with health advantages the industry is looking towards a promising future. This industry transition is expected to add $1.2 billion in the industry revenue between 2024 and 2030.
02

Stricter Regulations and Compliance

The regulations are having an effect on the cannabis drinks industry due to the increasing worldwide use of medical and recreational cannabis Governments, across the globe are implementing strict rules and standards to manage how it is used grows and sold.

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