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Badminton Rackets Market

The market for Badminton Rackets was estimated at $1.5 billion in 2024; it is anticipated to increase to $2.5 billion by 2030, with projections indicating growth to around $3.7 billion by 2035.

Report ID:DS1504024
Author:Swarup Sahu - Senior Consultant
Published Date:
Datatree
Consumer Goods
Sports Gear & Equipment
Badminton Rackets
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Report Summary
Market Data
Methodology
Table of Contents

Global Badminton Rackets Market Outlook

Revenue, 2024

$1.5B

Forecast, 2034

$3.4B

CAGR, 2025 - 2034

8.2%

The Badminton Rackets industry revenue is expected to be around $1.7 billion in 2025 and expected to showcase growth with 8.2% CAGR between 2025 and 2034. The growth in the Badmintоn Racquet sector can be traced back to a renewed enthusiasm for the sport and an increasing desire for top notch sports gear among both casual players alike. Additionally improvements in technology alongside the expansion of intensive training and competitive events globally reinforce the sustained importance of this field. Furthermore the rising focus on health and increasing disposable income are factors contributing to the growing demand, for Badmintоn Racquets setting a stage for further market development.

Badminton rackets have undergone advancements over time with a focus on key elements such as lightweight design and improved aerodynamics as well as the use of multi filament strings to enhance speed and striking ability in today's models. One significant trend in the market is the emphasis on customization options that cater to player preferences and styles. These rackets find applications ranging from casual recreational games to high stakes professional tournaments. Moreover in times there has been a growing interest, in eco friendly materials and the introduction of Smart Rackets equipped with performance tracking features.

Badminton Rackets market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034
Badminton Rackets Market Outlook

Market Key Insights

  • The Badminton Rackets market is projected to grow from $1.5 billion in 2024 to $3.4 billion in 2034. This represents a CAGR of 8.2%, reflecting rising demand across Recreational Play, Professional Sports, and Training & Education.

  • Yonex Co. Ltd, VICTOR Rackets Industrial Corp., Li-Ning Company Limited are among the leading players in this market, shaping its competitive landscape.

  • China and India are the top markets within the Badminton Rackets market and are expected to observe the growth CAGR of 6.0% to 8.6% between 2024 and 2030.

  • Emerging markets including Indonesia, Malaysia and Thailand are expected to observe highest growth with CAGR ranging between 7.9% to 10.3%.

  • Transition like Evolution of Badminton Racket Materials is expected to add $105 million to the Badminton Rackets market growth by 2030.

  • The Badminton Rackets market is set to add $1.8 billion between 2024 and 2034, with manufacturer targeting Professional Players & Training Institutes Application projected to gain a larger market share.

  • With

    rising recreational sports participation and continuous racket material innovation, and

    Professional Endorsements Strengthening Premium Product Demand Across Competitive Badminton Segments, Badminton Rackets market to expand 120% between 2024 and 2034.

badminton rackets market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Badminton Rackets - Country Share Analysis

Opportunities in the Badminton Rackets

Another way the badmintong rackets industry could experience growth is also through forming partnerships with sports clubs and signing contracts with professional athletes. This approach helps enhance brand recognition and credibility resulting in a rise, in the sales of badmintong rackets.

Growth Opportunities in North America and Asia-Pacific

North America is well known for having a number of people who are passionate about playing badmitton, which creates great potential for the badmitton racket market in the region. The rise in health awareness initiatives and a growing focus on fitness have motivated more individuals to engage in activities such as badmitton. Local tournaments and competitions between colleges are contributing to the increasing demand, for badmitton rackets. Top brands are working on creating rackets using materials and technologies to provide unique products and stay ahead in the competition. Increased government efforts to encourage activity and the growing popularity of online stores selling a variety of bad inton rackets are key factors driving the market.
In the Asia Pacific region including countries such as China and Japan where badtenniss quite popular culturally has a big market for badtennis rackets because of their love for the sport here. Various known manufacturers and a rise in the local players have made the competition tougher resulting in many good quality rackets. Growing interest among students in schools and colleges, towards badtennis is boosting the market further. Furthermore the growth of badmintоn. Events backed by governmental aid and corporate spоnsоrship significantly fuels demand for badmintоn rackets, in this region.

Market Dynamics and Supply Chain

01

Driver: Rising Recreational Sports Participation and Continuous Racket Material Innovation

Growing participation in recreational and fitness oriented sports is also a major driver for the badminton rackets market. Urban consumers increasingly view badminton as a low cost, indoor friendly activity supporting wellness and social engagement, which boosts entry level and mid range racket demand. In parallel, continuous material innovation enhances product appeal across all skill levels. Manufacturers are also adopting advanced graphite blends, nanomaterials, and aerodynamic frame structures to improve power, durability, and vibration control. These innovations are also gradually filtering from professional to recreational segments, encouraging upgrades and repeat purchases. Together, lifestyle driven participation growth and material advancements are also expanding the customer base while raising average selling prices in both mature and emerging markets.
Professional player endorsements and international tournament visibility significantly drive demand for premium badminton rackets. Consumers increasingly prefer rackets associated with top athletes, viewing them as performance validated products. This trend encourages manufacturers to invest in sponsorships and signature series, which elevate brand image and justify higher margins. Advanced design features introduced through professional models also influence aspiring players, accelerating adoption of high end rackets beyond elite competition.
02

Restraint: High Cost of Advanced Badminton Rackets

The steep prices of top tier badmint on racquets stand out as factors in the market scenario for these products. Developments and progressions in technology targeting enhancements in attributes like handle comfort level, material durability and minimized air resistance have notably surged the costs of these badmint on players essentials. Although such attributes attract athletes and devoted fans the hefty price tags serve as barriers for recreational players and novices thereby impacting the overall consumer demand, in the market.
03

Opportunity: Evolving Consumer Needs and Technological Innovation

The evolving demands and choices of consumers create opportunities for manufacturers of badmintons rackets in the market sector. Rising enthusiasm for fitness and sports such as badmiton among the generation could lead to an increased demand and expansion of the market, for badmintons rackets. In light of this trend it may be beneficial to target this demographic by developing rackets that cater to their individual requirements and preferences.
Technological advancements have led to a growing market for badmitton rackets as improvements in grip technology and racket structure enhance the playing experience and drive demand, for advanced equipment manufacturers strive to gain a competitive edge by incorporating these technological upgrades into their products.
04

Challenge: Market Saturation and Competitive Pricing

In the world of badminton rackets industry there is a competition resulting in a saturated market situation where many companies provide comparable products causing an abundance of supply and forcing sellers to implement competitive pricing tactics which impacts the profitability of the market as a whole and creates hurdles, for widespread market expansion; however by harmonizing product uniqueness and cost efficient manufacturing processes manufacturers can overcome this obstacle and enhance the markets possibilities.

Supply Chain Landscape

1

Raw Material Procurement

DuPontTeijin Limited
2

Rackets Production

YonexVictor Rackets Industries
3

Distribution & Retail

DecathlonAmazon
4

End User

Competitive LeaguesSports AcademiesIndividual Users
Badminton Rackets - Supply Chain

Use Cases of Badminton Rackets in Recreational Play & Professional Sports

Recreational Play : Recreational play forms the largest application base for the badminton rackets market, driven by casual players, families, and fitness enthusiasts. Lightweight aluminum and entry level graphite badminton rackets are mostly used, as they offer durability, flexibility, and easy handling for non competitive play. Brands such as Yonex, Li Ning, and Decathlon dominate this segment by offering affordable, well balanced rackets through mass retail channels. Their strong distribution networks and brand familiarity support high volume sales across urban and semi urban markets.
Professional Sports : Professional sports applications rely heavily on high performance badminton rackets designed for elite and competitive players. Advanced graphite, carbon fiber, and nanotechnology based rackets are preferred due to their superior power transfer, precision control, and aerodynamic efficiency. Market leaders such as Yonex, Victor, and Li Ning hold strong positions by sponsoring international athletes and tournaments. Their continuous innovation in frame design, shaft stiffness, and weight optimization strengthens brand credibility and maintains premium pricing within the professional segment.
Training & Education : Training and education applications include schools, academies, and coaching centers focused on skill development. Players primarily use balanced graphite composite or reinforced aluminum badminton rackets that offer durability while supporting technique improvement. Brands like Carlton, Yonex, and Decathlon cater strongly to this segment with standardized, cost efficient models suitable for repeated practice. Their advantage lies in offering bulk supply options, consistent quality, and beginner friendly designs that help institutions manage costs without compromising training effectiveness.

Recent Developments

Recent developments in badminton rackets show growing demand for lightweight racket technology and enhanced frame materials that improve power and control for players. Manufacturers are leveraging aerodynamic designs and balance point optimization to meet both recreational and competitive needs. A key market trend is the integration of smart sports equipment, where sensors track swing analytics. This innovation, paired with rising shuttlecock play popularity and fitness-oriented participation, supports broader market growth and product diversification.

June 2025 : Victor Rackets Industrial Corp. entered a strategic partnership with the Indonesian Badminton Association to co-develop carbon-fiber rackets and support youth badminton development programs, expanding its influence in Southeast Asian markets and product innovation.
March 2025 : Yonex Co., Ltd. launched the Yonex Astrox Ultra Pro, a new flagship carbon-fiber badminton racket designed for advanced players with enhanced stiffness and a stabilizer system to improve power and control on court. This launch highlights Yonex’s continued innovation in high-performance racket technology.
November 2024 : Li-Ning Company Limited secured a multi-year official racket supply contract with the Chinese National Badminton Team, committing Li-Ning as the national team’s equipment supplier and collaborating on high-modulus carbon material R&D for rackets. This reinforces Li-Ning’s strategic positioning in elite competitive badminton.

Impact of Industry Transitions on the Badminton Rackets Market

As a core segment of the Sports Gear & Equipment industry, the Badminton Rackets market develops in line with broader industry shifts. Over recent years, transitions such as Evolution of Badminton Racket Materials and Expansion of Direct to Consumer Channels have redefined priorities across the Sports Gear & Equipment sector, influencing how the Badminton Rackets market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Evolution of Badminton Racket Materials

The evolution of badminton racket materials from traditional wood and steel to advanced graphite electrode and carbon fiber is transforming the market landscape. This transition not only enhances durability and reduces weight, allowing for faster gameplay and improved player performance, but it is also driving significant advancements in manufacturing techniques. As a result, the badminton rackets market is projected to grow by an impressive $105 million by 2030. This shift underscores the strategic importance of material innovation in elevating product quality and meeting the demands of competitive players, ultimately making the game more dynamic and engaging.
02

Expansion of Direct to Consumer Channels

A significant transition is the shift from distributor led sales to direct to consumer and online channels. Brands now leverage e commerce platforms and branded stores to engage consumers directly, improve margins, and gather usage data. This change impacts sporting goods retailers while boosting demand for digital marketing and logistics services. Customized racket offerings and faster product launches are becoming possible, reshaping competitive dynamics across regional badminton equipment markets.