Global Artificial Nails Market Outlook
Revenue, 2024
$1.7B
Forecast, 2034
$3.1B
CAGR, 2025 - 2034
6.3%
The Artificial Nails industry revenue is expected to be around $1.8 billion in 2025 and expected to showcase growth with 6.3% CAGR between 2025 and 2034. These artificial enhancements are not just changing how individuals showcase their personality and fashion sense but also driving creativity in nail art and design, within the cosmetics industry.
Fake nails provide a range of options for individuals to showcase their personal style and creativity through various designs and textures that are simple to use and can be tailored to different tastes and trends for different events or moods in a persons life. The increasing focus worldwide toward enhancing beauty along with the rise in disposable income has led to a surge, in the popularity of these beauty enhancements.
Market Key Insights
- The Artificial Nails market is projected to grow from $1.7 billion in 2024 to $3.1 billion in 2034. This represents a CAGR of 6.3%, reflecting rising demand across Fashion Enhancement, Nail Protection and Professional Nail Art Demo.
- Kiss Products, Inc, Pacific World Corporation are among the leading players in this market, shaping its competitive landscape.
- U.S. and China are the top markets within the Artificial Nails market and are expected to observe the growth CAGR of 4.1% to 6.0% between 2024 and 2030.
- Emerging markets including Nigeria, Indonesia and South Africa are expected to observe highest growth with CAGR ranging between 7.2% to 8.7%.
- Transition like Rise of E-commerce Platforms has greater influence in United States and China market's value chain; and is expected to add $70 million of additional value to Artificial Nails industry revenue by 2030.
- The Artificial Nails market is set to add $1.4 billion between 2024 and 2034, with manufacturer targeting 19-24 & 25-34 Consumer Age Group projected to gain a larger market share.
- With Growing fashion and beauty consciousness, and Expanding digital influence on beauty trends, Artificial Nails market to expand 84% between 2024 and 2034.
Opportunities in the Artificial Nails
The increasing popularity of sustainability and friendly products presents an opportunity for the artificial nails industry to attract eco conscious customers by considering the use of biodegradable and non toxic materials, in nail manufacturing processes to minimize waste and cater to consumers who prioritize environmental responsibility.
Growth Opportunities in North America and Europe
In North America the artificial nails market is thriving thanks to the regions population who are keen on investing in beauty and personal care products. The popularity of nail art and regular salon visits further boosts the market here. Leading manufacturers in the region constantly innovate to stay in the competitive landscape. There are promising opportunities, in the vegan and organic product segments well.
In Europe and especially Western Europe the artificial nails market closely mirrors that of North America. Renowned for its interest in fashion the market is driven by beauty trends. Competitive forces in the market are shaped by a blend of established brands and up and coming players. There are growth prospects, in the eco hypoallergenic nail product categories.
Market Dynamics and Supply Chain
01
Driver: Growing Fashion and Beauty Consciousness, and Technological Innovations in Nail Care
As an industry driver, the increasing fashion and beauty consciousness among consumers globally is also noticeably propelling the artificial nails market forward. With the trend of maintaining well-manicured nails gaining formidable momentum, artificial nails are also finding increasing acceptance due to their convenience and variety in terms of colours, designs and lengths. They also act as a handy cover-up for nail damages and breakages. Recent advancements in the realm of nail care items have also introduced a perspective, to the industry of artificial nails. The introduction of UV gel nails and acrylic nails provides an authentic and long lasting option that enhances the overall user satisfaction.
The surge in popularity of social media platforms and beauty influencers showcasing nail styles and trends has also resulted in a notable increase in market expansion. Platforms such as Instagram, Facebook and Pinterest feature a variety of nail art ideas that inspire users to try out nails thus fuel the demand, in the market for them.
02
Restraint: Health Risks Associated with Artificial Nails
One significant limitation in the nails industry is the potential health hazards it presents. Frequently applying nails includes the process of filing down the natural nail which can result in it becoming thinner and more fragile. Moreover，the adhesives utilized can trigger responses. Continual use of nails could lead to serious issues such, as fungal infections，nail bed separation and potentially even permanent loss of nails. Furthermore the chemicals utilized in taking off nail polish might lead to skin irritation and dryness which could dissuade customers from using the product for periods of time.
03
Opportunity: Technology-Integrated Nail Designs and DIY Nail Art Kits
The merging of technology with fashion is becoming more prevalent as seen in the rise of tech enhanced nails which present an exciting untapped opportunity in the market space. These innovative nails could feature elements, like LED lights, screens or even touchless payment functionality woven into their designs to bring a blend of novelty, ease and a distinctive fashion flair.
The trend of do it yourself (DIY) is gaining popularity in industries including artificial nails as well. Companies have the opportunity to offer DIY nail art kits that cater to both hobbyists and individuals seeking affordable alternatives, to salon services. These kits may consist of nail designs, tools and accessories which can enhance customer involvement and boost sales.
04
Challenge: High Maintenance Cost
Getting nails means youll need to go back to the salon often for touch ups and fixes. This can definitely increase the cost, for customers in the long run.
Supply Chain Landscape
1
Raw Material Suppliers
Dow Chemical CompanyBASF SE
2
Manufacturing & Production
Kiss Products Inc.Pacific World Corporation
3
Distribution & Retail
Sally Beauty HoldingsWalmart Inc
4
Consumer Application
Beauty SalonsFashion IndustryIndividual Consumers
1
Raw Material Suppliers
Dow Chemical CompanyBASF SE
2
Manufacturing & Production
Kiss Products Inc.Pacific World Corporation
3
Distribution & Retail
Sally Beauty HoldingsWalmart Inc
4
Consumer Application
Beauty SalonsFashion IndustryIndividual Consumers
Use Cases of Artificial Nails in Fashion Enhancement & Nail Protection
Fashion Enhancement : Artificial nails are often seen as a fashion statement that many people use to enhance their personal style choices. They come in a range of colors shapes and lengths allowing individuals to express their individuality through their appearance. Popular brands such, as OPI and Kiss Products attract customers with their designs and high quality materials.
Professional Nail Art Demo : In the beauty sector fake nails provide a creative outlet for experienced nail technicians. These artificial nails serve as platforms for showcasing designs without the need for a live model thereby assisting in their promotional efforts. This setup also enables opportunities, for skill enhancement. CND ( Creative Nail Design ) and Essie stand out as top notch brands recognized for their quality synthetic nails.
Nail Protection : Some people choose to wear nails not only for beauty purposes but also to protect their natural nails from damage or biting tendencies they may have developed over time. They find that wearing nails helps them break the harmful habits while maintaining a stylish and sophisticated look. Brands like Sally Hansen and Revlon are choices for quality artificial nails that provide added protection, for ones nails.
Recent Developments
The market for nails has seen a notable rise in popularity in recent times due to the increasing demand from consumers who seek stylish and neatly manicured nails. There are leading companies, in the sector that have taken advantage of this trend by introducing new ideas and expanding their range of products with a variety of designs, colours, sizes and shapes to meet the diverse tastes of customers.
December 2024 : Nailco unveiled its Holiday Collection showcasing unique nail designs and advancements in reusable artificial nail technology.
October 2024 : Beautiques Nails has unveiled a line of biodegradable artificial nails that represents a significant advancement in eco friendly options, for artificial nails.
August 2024 : ProArt Nails introduced its mobile application, for nail designs. The app incorporates cutting edge 3D visualization and augmented reality capabilities to demonstrate how different artificial nail designs would look when applied.
Impact of Industry Transitions on the Artificial Nails Market
As a core segment of the Other Consumer Goods industry,
the Artificial Nails market develops in line with broader industry shifts.
Over recent years, transitions such as Rise of E-commerce Platforms and undefined have redefined priorities
across the Other Consumer Goods sector,
influencing how the Artificial Nails market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Rise of E-commerce Platforms
The artificial nails industry has been experiencing a shift towards online shopping platforms lately due to the convenience they offer alongside the impact of the COVID pandemic which has driven up sales of nail products online significantly. The wide array of products for purchase online along, with the ability to compare options and have them delivered to your doorstep are reshaping the industry considerably. Having an online presence allows brands to reach a larger audience base and become more visible while also exploring new markets. The shift has sped up the expansion of goods enabling both global and domestic brands to exist together and vie on a level playing field.