The competitive environment consists of global device manufacturers, network equipment providers and technology companies which specialize in particular areas. The market leaders Apple, Samsung Electronics, Huawei, Xiaomi, Ericsson, Nokia, ZTE and Qualcomm determine market trends through their large market presence, their ability to create new products, and maintain control of their respective ecosystems.
The competitive differentiation of products results from their hardware capabilities, software integration, their brand value and their availability through distribution channels. New manufacturers compete through their ability to provide low costs and their speed of adopting new features yet established companies use their intellectual property together with their premium market status and their established relationships with operators.
The market position becomes stronger through the implementation of following key strategies which include strategic alliances, licensing agreements and vertical integration.