Virtual Tourism Market set to hit $117.3 billion by 2035, as adoption of immersive technologies propels transformation

Industry revenue for Virtual Tourism is estimated to rise to $117.3 billion by 2035 from $8.3 billion of 2024. The revenue growth of market players is expected to average at 27.3% annually for period 2024 to 2035. Virtual tourism is critical across several key applications, including Virtual Reality Tours, Educational Virtual Travel, Virtual Travel for Senior Citizens and Virtual Museums. The report unwind growth & revenue expansion opportunities at Demographic, Customer Interaction, Technological and Experience Type with industry revenue Forecast.

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The Virtual tourism market is characterized by intense competition, with a number of leading players such as Expedia Group, Thomas Cook, Airbnb, Alibaba Group and Google. These players are pushing the boundaries of innovation & technological advancements and forging strategic partnerships to expand the existing reach of the market, thereby shaping its growth trajectory and future prospects by enlarging the total addressable market.

The Virtual tourism market is projected to expand substantially, driven by the Tech-Driven Lifestyle Shifts and Surge in AR/VR Technology. This growth is expected to be further supported by Industry trends like Pandemic-Induced Travel Limitations; and position the market's continued expansion to reach $35.1 billion by 2030. Moreover, the key opportunities, such as Educational Integration, Corporate Team-Building and therapeutic applications, are anticipated to create opportunistic revenue pockets in major demand hubs including U.S., China and UK.

The U.S., China, UK, Japan and Germany are leading the market, driving a significant share of global demand. Businesses in these countries can expect steady revenue growth of 26.2% to 38.2% annually from 2024 to 2035. At the same time, Indonesia, Colombia and Turkey are emerging as exciting new opportunities, with fast-growing markets and evolving industry landscapes creating fresh avenues for expansion.

North America and Europe are the two most active and leading regions in the market. With challenges like Limited Accessibility and Digital Literacy and high setup cost and lack of real experience, market Supply Chains from Content Creation / Platform Development / Distribution Channels and to End-user Applications is expected to evolve & expand further; and industry player’s will be pushed to make strategic shifts towards emerging markets including Indonesia, Colombia and Turkey for expansion of the total addressable market (TAM).

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