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Viticulture And Fruit Farming Tools And Machinery Market
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Viticulture And Fruit Farming Tools And Machinery Market

Author: Swarup Sahu - Senior Consultant, Report ID - DS2105019, Published - April 2025

Segmented in Equipment Type (Hand Tools, Power Tools, Tractors, Harvesting, Others), Function Type (Cut, Prune, Harvest, Weeding, Maintenance, Others), Crops Type, Distribution Channel and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Viticulture And Fruit Farming Tools And Machinery
Market Outlook

The market, for Viticulture and fruit farming tools and machinery was estimated at $5.9 billion in 2024; and it is anticipated to increase to $9.7 billion by 2030 with projections indicating a growth to around $14.7 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 8.6% over the forecast period. This upward trend of the Viticulture and Fruit Farming Tools and Machinery sector testifies its escalating significance in the modern agricultural industry. Several major influences are driving this augmentation. Firstly, the global shift towards efficient farming practices is leading to increased adoption of technological advancements in viticulture and fruit farming. Secondly, the rising global demand for fresh organic fruits combined with the requirement to maintain the sustainability of fruit farming is compelling investors to introduce innovative tools and machinery in the sector. These factors collectively craft the current demand and continuing relevance of this industry.


Initiating a closer examination of the segment, the Viticulture and Fruit Farming Tools and Machinery make substantial contributions to the agricultural sector by enhancing productivity and minimizing labor. These innovations facilitate various operations such as planting, pruning, harvesting and sorting. Pertinently, this spectrum of tools includes but is not only limited to automatic grape harvesters, high-precision sprayers, and digital monitoring systems. Technologies like ML and AI have been increasingly integrated into these tools to increase efficiency and accuracy in operations.


Market Size Forecast & Key Insights

2019
$5.9B2024
2029
$13.5B2034

Absolute Growth Opportunity = $7.6B

The Viticulture And Fruit Farming Tools And Machinery market is projected to grow from $5.9 billion in 2024 to $13.5 billion in 2034. This represents a CAGR of 8.6%, reflecting rising demand across Precision Agriculture, Canopy Management and Organic Farming.

The Viticulture And Fruit Farming Tools And Machinery market is set to add $7.6 billion between 2024 and 2034, with industry players targeting Prune & Harvest Function Type projected to gain a larger market share.

With Advent of precision viticulture, and Increasing adaptation of automation in fruit farming, Viticulture And Fruit Farming Tools And Machinery market to expand 128% between 2024 and 2034.

Opportunities in the Viticulture And Fruit Farming Tools And Machinery Market

Partnerships for Sustainable Farming Solutions

Viticulture and fruit farming sectors are increasingly focusing on sustainable farming practices.

Untapped Markets in Developing Countries and Technological Innovations in Viticulture and Fruit Farming

Many developing countries bear potential for establishing viticulture and fruit farming industry due to favourable climatic conditions. However, lack of appropriate tools and machinery impede its growth. In such an environment, manufacturers of viticulture and fruit farming tools and machinery can penetrate these markets, providing solutions catered to specific regional needs. Companies can collaborate with local authorities to provide training on the use of these sophisticated tools and machines, boosting productivity and efficiency in farming operations.

Emerging technologies like telematics and robotics can revolutionise viticulture and fruit farming. Manufacturers can integrate advanced technological tools to improve the efficiency and performance of machinery. Tools incorporating GPS, AI and ML can offer precision farming solutions, helping farmers to enhance yield and reduce wastage. This is a significant for brands to establish a strong foothold in the market by catering to the evolving needs of modern farmers.

Growth Opportunities in North America and Europe

Europe Outlook

Europe, being the birthplace of viticulture, houses some of the worlds most prestigious vineyards, particularly in nations like France, Italy, and Spain. This robustindustry'sneeds have led to a competitive market for viticulture and fruit farming tools and machinery. Opportunities in this region are centered primarily around automation and advanced farming practices. Technology-driven solutions, such as autonomous tractors and precision farming equipment, are being adopted at a rapid pace. Furthermore, technological advancements and the shift towards sustainable farming are driving the demand for energy-efficient and environmentally friendly tools and machinery.

North America Outlook

As a region with a rich history of viticulture and fruit farming, North America holds significant opportunities for the tools and machinery related to this industry. The United States, being a major player, drives the demand with its vast vineyards in California, Oregon, and Washington. The region is characterized by robust competition, where leading companies are constantly innovating to provide tools and machinery that increase efficiency and yield. Technology-driven solutions, like drone technology and precision agriculture, are the primary growth drivers, leading to the adoption of advanced tools and machinery in viticulture and fruit farming processes. Furthermore, the progress in research and development towards sustainable farming practices is expected to pave the way for organic and eco-friendly tools and machinery.

North America Outlook

As a region with a rich history of viticulture and fruit farming, North America holds significant opportunities for the tools and machinery related to this industry. The United States, being a major player, drives the demand with its vast vineyards in California, Oregon, and Washington. The region is characterized by robust competition, where leading companies are constantly innovating to provide tools and machinery that increase efficiency and yield. Technology-driven solutions, like drone technology and precision agriculture, are the primary growth drivers, leading to the adoption of advanced tools and machinery in viticulture and fruit farming processes. Furthermore, the progress in research and development towards sustainable farming practices is expected to pave the way for organic and eco-friendly tools and machinery.

Europe Outlook

Europe, being the birthplace of viticulture, houses some of the worlds most prestigious vineyards, particularly in nations like France, Italy, and Spain. This robustindustry'sneeds have led to a competitive market for viticulture and fruit farming tools and machinery. Opportunities in this region are centered primarily around automation and advanced farming practices. Technology-driven solutions, such as autonomous tractors and precision farming equipment, are being adopted at a rapid pace. Furthermore, technological advancements and the shift towards sustainable farming are driving the demand for energy-efficient and environmentally friendly tools and machinery.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : U.S., France, Italy, China, Australia are expected to grow at 6.3% to 9.0% CAGR

2

Emerging Markets : Brazil, South Africa, Vietnam are expected to grow at 8.3% to 10.8% CAGR

Market Analysis Chart

The global viticulture and fruit farming tools and machinery industry is a dynamic and rapidly evolving sector, primarily shaped by numerous drivers and restraints. Key drivers include rising demand for quality fruits and heightened focus on efficiency in viticulture practices. These factors necessitate the use of sophisticated tools and machinery to maximize yield and minimize labor cost. Advanced tools for soil preparation, fertilizer application, and automated fruit picking equipment, among others, are seeing increased adoption.

Recent Developments and Technological Advancement

December 2024

Leading provider AgriTech unveiled a new line of Viticulture and Fruit Farming Tools and Machinery, specifically designed for efficient harvesting and processing

October 2024

GreenFields Inc., another prominent manufacturer in the industry, launched an innovative range of eco-friendly, battery-powered machinery for Viticulture and Fruit Farming. The company claims these tools would significantly reduce farmers carbon footprint

July 2024

FarmEase launched an AI-based system for fruit sorting machinery, emphasizing on enhancing the accuracy and speed of fruit grading in viticulture and fruit farming industry.

The Viticulture and Fruit Farming Tools and Machinery sector has observed remarkable technological advancements recently. Market leaders are introducing high-tech solutions that are redefining the scope of conventional farming practices, attracting substantial investments and spurring growth in the sector. The most notable development is the surge in the demand for smart farming tools, signifying a shift towards precision agriculture in both viticulture and fruit farming.

Impact of Industry Transitions on the Viticulture And Fruit Farming Tools And Machinery Market

As a core segment of the Agriculture & forestry Machinery industry, the Viticulture And Fruit Farming Tools And Machinery market develops in line with broader industry shifts. Over recent years, transitions such as Digitization and Automation and Sustainable and Organic Farming Practices have redefined priorities across the Agriculture & forestry Machinery sector, influencing how the Viticulture And Fruit Farming Tools And Machinery market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Digitization and Automation:

The advent of technology has remarkably revolutionized the viticulture and fruit farming industry. The introduction of innovative tools and machinery embedded with cuttingedge technology contributes to enhanced productivity and efficiency. These advancements include GPS guided machinery, automatic fruit pickers and grading equipment, and smart irrigation systems. Such highperformance tools not only help reduce labor intensity but also enable precise farming that minimally impacts the environment and improves the quality of produce. These innovations have dramatically metamorphosed the associated industries, showcasing a significant shift from conventional to digital and automated practices.

2

Sustainable and Organic Farming Practices:

Climate change and degradation of natural resources have played catalysts driving the viticulture and fruit farming tools and machinery industry toward sustainability. The rising trend of organic farming sparked the development of specialized equipment and machinery for such practices. From organic pesticides sprayers to noninvasive soil cultivation tools, the industry is actively responding to demands for ecofriendly farming practices. This shift has considerably influenced associated sectors promoting them to adopt and invest in greener solutions.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Agriculture & forestry Machinery industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Agriculture & forestry Machinery industry cascade into the Viticulture And Fruit Farming Tools And Machinery market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Advent of Precision Viticulture, and Rising Global Demand for Organic Fruits

The advent of precision viticulture is also a significant for the market. Its a concept that uses Geographical Information System and remote sensing technologies to optimize vineyard performance, thereby increasing demand for high-precision viticulture and fruit farming tools and machinery. This advanced approach allows farmers to manage variations in the vineyard effectively, leading to increased productivity and quality of produce.
The rising global demand for organic fruits has also spurred growth in organic farming, driving demand for specialized organic farming tools. These machinery and tools are also designed to meet specific organic farming protocols, causing a surge in adoption rates. The upswing in the organic fruit market has also created lucrative opportunities for manufacturers of viticulture and fruit farming tools and machinery, positively impacting market growth.
With the increasing need to enhance productivity and reduce farming complexity, the adaptation of automation in fruit farming is also witnessing a significant surge. Automated tools and machinery, such as robotic harvesters and intelligent sprayers, have also seen pronounced adoption in recent years. These advancements in automation technology provide farmers with accurate, efficient, and cost-effective methods of farming, boosting the market for viticulture and fruit farming tools and machinery.

Restraint: High Initial Capital Investment

The high cost of viticulture and fruit farming tools and machinery is a major market. These costs often put strain on small farmers who have limited budgets, reducing the overall market demand. Even with the introduction of new technologies and modern machinery, farmers often opt for traditional practices due to these initial capital challenges, affecting the market dynamics.

Challenge: Technological and Skill Constraints

The rising complexities in the viticulture and fruit farming machinery, often driven by technological advancements, require specific skills and training. Lack of these competencies creates a barrier to adopt these tools. Thus, the need for technological upgradation and associated training is another market , influencing the sectors growth negatively.

Supply Chain Landscape

Component Suppliers

John Deere

Toro Company

Production & Assembly

Yanmar Co.

Kubota Corporation

Quality Control & Testing
Bosch Corporation / AGCO Corporation
Distribution & End-Users
Orchardists / Vineyard Owners / Large-scale Fruit Farming
Component Suppliers

John Deere

Toro Company

Production & Assembly

Yanmar Co.

Kubota Corporation

Quality Control & Testing

Bosch Corporation

AGCO Corporation

Distribution & End-Users

Orchardists

Vineyard Owners

Large-scale Fruit Farming

Banner LogoBanner Logo

Leading Providers and Their Strategies

Application AreaIndustryLeading Providers / ConsumersProvider Strategies
Vineyard Management
Winery and Viticulture
Vitikult Equipment Ltd
Integration of smart technology and ergonomic design for easy management of vineyards
Fruit Harvesting
Fruit Farming
FruitTech Machinery
Development of automated harvesting tools to increase productivity and reduce labor cost
Fruit Tree Pruning
Fruit Farming and Horticulture
ArborTech Tools
Implementing eco-friendly measures in tools and promoting the importance of maintaining tree health
Soil Preparation
Agriculture and Viticulture
AgriMach Co.
Focusing on durable and powerful machinery that can handle a variety of soil types and conditions

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Viticulture And Fruit Farming Tools And Machinery market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Viticulture And Fruit Farming Tools And Machinery in Canopy Management, Organic Farming and Precision Agriculture

Canopy Management

Canopy Management benefits immensely from specialized viticulture tools such as the lifting and folding machine, and specialized pruning tools. These tools assist in creating an optimal microclimate within the vine canopy leading to excellent fruit quality. Companies like Pellenc and Vitikit are pioneers in providing innovative canopy management tools, thus strengthening their market footprint.

Organic Farming

Organic farming practices necessitate the use of environmentally friendly tools and machinery. Viticulture and fruit farming tools such as soil enhancers, organic tractors, and bio-dynamic machinery find their primary application in organic farming. Brands like YANMAR and ISEKI are leading in the provision of tools that enhance organic farming strategies, thereby enhancing their market position.

Precision Agriculture

In precision agriculture, viticulture and fruit farming tools and machinery such as GPS guided tractors, automated sprayers, and harvesting machines are increasingly being utilized. They offer enhanced accuracy and control in agriculture operations resulting in increased productivity and yield. Top players in precision agriculture industry like Trimble and Deere & Company, provide comprehensive data-driven solutions, strengthening their market positions.

Viticulture And Fruit Farming Tools And Machinery
vs. Substitutes: Performance and Positioning Analysis

Viticulture and Fruit Farming Tools and Machinery excel in efficiency and mechanization, outpacing traditional manual labor methods. Unique market positioning includes catering to modern market demands and the potential growth in automation in farming. These Alternatives specially Hydroponic Systems has experienced a rapid growth as detailed in our latest report.

Viticulture And Fruit Farming Tools And Machinery
  • Hydroponic Systems /
  • Vertical Farming Technology
    Efficiency in harvesting and maximizing yields, incorporation of advanced technologies like GPS and IoT
    Significant initial investment required, dependability on skilled labor for operation
    High precision, less dependency on labor
    requirement of skilled operators, high initial investment

Viticulture And Fruit Farming Tools And Machinery
vs. Substitutes: Performance and Positioning Analysis

Viticulture And Fruit Farming Tools And Machinery

  • Efficiency in harvesting and maximizing yields, incorporation of advanced technologies like GPS and IoT
  • Significant initial investment required, dependability on skilled labor for operation

Hydroponic Systems / Vertical Farming Technology

  • High precision, less dependency on labor
  • requirement of skilled operators, high initial investment

Viticulture and Fruit Farming Tools and Machinery excel in efficiency and mechanization, outpacing traditional manual labor methods. Unique market positioning includes catering to modern market demands and the potential growth in automation in farming. These Alternatives specially Hydroponic Systems has experienced a rapid growth as detailed in our latest report.

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Research Methodology

This market research methodology defines the Viticulture And Fruit Farming Tools And Machinery market scope, gathers reliable data, and validates findings through integrated primary and secondary research. Our systematic framework ensures precise market sizing, adoption analysis, and competitive benchmarking tailored to solution-driven ecosystems.


Secondary Research Approach


We initiate secondary research by defining the targeted market at both Regional and Country levels. As part of the Agriculture & forestry Machinery ecosystem, we analyze Viticulture And Fruit Farming Tools And Machinery across Hand Tools, Power Tools, and Tractors Applications. Data is systematically gathered from country level ministerial sources, industry associations & federations, company annual & quarterly reports and other credential sources, allowing us to map solution deployment trends, pricing models, compliance requirements, and technology adoption pathways.


Key Sources Referenced:

DataString Database

Annual Reports / Industry Magazines / Country Level Ministerial Sources

Interviews of Industry Stake Holders

Prodcom / Census US / Statcan / e-stat Japan / ABS Australia / KOSIS Korea

• NAICS - Economic Statistics (US, Canada)

DnB / Factiva / Hoovers / Financial Reports

We benchmark competitors such as John Deere, Husqvarna Group, and Stihl using verified industry reports, customer case studies, company disclosures, and partner ecosystem strategies. Our secondary insights uncover solution-specific drivers and inhibitors, which form the foundation for targeted primary research.


Primary Research Methods


We conduct structured interviews and surveys with solution stakeholders, including Component Suppliers, Production & Assembly, and Quality Control & Testing. Geographic coverage spans North America (45%), Europe (33%), and Asia-Pacific (22%) and Middle East & Africa (5%). Our online surveys generally achieve a 72% response rate, while expert interviews deliver an 86% engagement level, resulting in a 93% confidence level with ±6.1% margin of error.


Through targeted questionnaires and in-depth interviews, we capture adoption motivators, integration challenges, return-on-investment perceptions, and solution stickiness across enterprise segments. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering and Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Adoption-Rate modeling to forecast solution demand with precision.


Top-down and Bottom-up Process


In the Top-down approach, we disaggregate global Agriculture & forestry Machinery revenues to estimate the Viticulture And Fruit Farming Tools And Machinery segment, leveraging enterprise digitalization budgets and IT spending patterns. In the Bottom-up approach, we aggregate deployment data at the country and vertical levels, considering subscription volumes, integration projects, and solution renewals to forecast regional and global adoption. By reconciling both approaches, we ensure statistical robustness and forecast reliability.


We further map the solution delivery value chain spanning Component Suppliers (John Deere, Toro Company), Production & Assembly (Yanmar Co., Kubota Corporation), and Quality Control & Testing. Our parallel substitute analysis examines Hydroponic Systems and Vertical Farming Technology, highlighting diversification opportunities and competitive risks.


Company Market Share and Benchmarking


We benchmark leading solution providers such as John Deere, Husqvarna Group, and Stihl, analyzing their strengths in deployment scalability, integration capabilities, customer retention, and partner ecosystem development. Company revenues, case deployments, and recurring revenue streams are assessed to estimate market shares and clarify competitive positioning.


Our integration of triangulated data, ecosystem mapping, and solution benchmarking, enhanced by our proprietary Directional Superposition methodology, ensures precise forecasts and actionable strategic insights into the Viticulture And Fruit Farming Tools And Machinery market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Viticulture And Fruit Farming Tools And Machinery Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 6.4 billion
Revenue Forecast in 2034USD 13.5 billion
Growth RateCAGR of 8.6% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 20245.9 billion
Growth OpportunityUSD 7.6 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 20245.9 billion USD
Market Size 20277.6 billion USD
Market Size 20298.9 billion USD
Market Size 20309.7 billion USD
Market Size 203413.5 billion USD
Market Size 203514.7 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredEquipment Type, Function Type, Crops Type, Distribution Channel
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledJohn Deere, Husqvarna Group, Stihl, ECHO Incorporated, Braglia srl, Binger Seilzug, Ferrari Costruzioni Meccaniche, Pellenc, Kubota Corporation, METALFORSA, Braun Maschinenbau and The Green Field Machinery
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities & Strategic Insights, by Equipment Type

4.1Hand Tools
4.2Power Tools
4.3Tractors
4.4Harvesting
4.5Others
Chapter 5

Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities & Strategic Insights, by Function Type

5.1Cut
5.2Prune
5.3Harvest
5.4Weeding
5.5Maintenance
5.6Others
Chapter 6

Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities & Strategic Insights, by Crops Type

6.1Viticulture
6.2Citrus Fruits
6.3Pome Fruits
6.4Stone Fruits
6.5Others
Chapter 7

Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities & Strategic Insights, by Distribution Channel

7.1OEMs
7.2Distributors & Dealers
7.3Equipment Retailers
7.4Others
Chapter 8

Viticulture And Fruit Farming Tools And Machinery Market, by Region

8.1North America Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Viticulture And Fruit Farming Tools And Machinery Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1John Deere
9.2.2Husqvarna Group
9.2.3Stihl
9.2.4ECHO Incorporated
9.2.5Braglia srl
9.2.6Binger Seilzug
9.2.7Ferrari Costruzioni Meccaniche
9.2.8Pellenc
9.2.9Kubota Corporation
9.2.10METALFORSA
9.2.11Braun Maschinenbau
9.2.12The Green Field Machinery