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Usage Based Insurance Market
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Usage Based Insurance Market

Author: Ranjana Pant - Research Analyst, Report ID - DS2501018, Published - July 2025

Segmented in Policy Type (Pay-as-you-drive, Pay-how-you-drive, Manage-how-you-drive), Technology Adoption (Smartphone, On-Board Diagnostics, Black-Box), Vehicle Category, Pricing Models and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Usage Based Insurance Market Outlook

The insurance sector is going through a change thanks to Usage Based Insurance (UBI). The market, for Usage based insurance was estimated at $53.9 billion in 2024. It is anticipated to increase to $202.2 billion by 2030 with projections indicating a growth to around $608.2 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 24.64% over the forecast period. With tech like telematics and big data at play in UBIs rise to prominence; theres a major chance to transform how traditional insurance works in a more tailored and fair manner using live and accurate data insights, from policyholders and insurers alike.


UBI insurance is a type of vehicle insurance that adjusts based on factors, like the vehicle type used and how its driven in terms of time and distance.


Market Size Forecast & Key Insights

2019
$53.9B2024
2029
$487B2034

Absolute Growth Opportunity = $434B

The Usage Based Insurance market is projected to grow from $53.9 billion in 2024 to $487 billion in 2034. This represents a CAGR of 24.64%, reflecting rising demand across Personal Auto Insurance, Commercial Fleet Management and Shared Mobility Services.

The Usage Based Insurance market is set to add $434 billion between 2024 and 2034, with manufacturer targeting On-Board Diagnostics & Black-Box Technology Adoption projected to gain a larger market share.

With Rising adoption of telematics technology, and Growing demand for customized insurance policies, Usage Based Insurance market to expand 805% between 2024 and 2034.

Opportunities in the Usage Based Insurance Market

Capitalizing on Big Data and Machine Learning

The advancement of data and machine learning tools has the potential to strengthen the UBI sector by enhancing risk evaluation methods and refining customer categorization and pricing strategies.

Exploiting the Connected Car Revolution and Leveraging the Power of IoT

The rise of vehicles with telematics and digital sensors offers a significant chance for Usage Based Insurance (UBI). These vehicles produce data that enables insurance companies to modify premiums according-to real driving habits This shift could lead to a transition, from conventional yearly insurance plans to flexible insurance models based on real driving habits and behavior.

Smart devices like gadgets such as security systems for homes and health trackers offer insurers valuable information, on insured items or people themselves; this data can be leveraged by insurance providers to offer tailored insurance rates tailored to individuals needs and habits in a more personalized manner than before—an emerging trend that has the potential to shake up the home and health insurance sectors currently dominated by traditional insurance structures.

Growth Opportunities in North America and Europe

Europe Outlook

In Europe. In the UK and Germany. There is a promising outlook for the UBI market despite challenges posed by strict EU data privacy regulations that also promote fair competition. The growing emphasis on eco driving habits in this region presents a special chance, for insurance companies that prioritize customer centered UBI policies to expand their business.

North America Outlook

North America is a player in the Usage Based Insurance (UBI) market because of its embrace of telematics and connected cars. The competition in the market is fierce with companies such, as Allstate and Progressive dominating the field. However newcomers have a chance to bring innovation by leveraging AI and big data in usage based pricing strategies.

North America Outlook

North America is a player in the Usage Based Insurance (UBI) market because of its embrace of telematics and connected cars. The competition in the market is fierce with companies such, as Allstate and Progressive dominating the field. However newcomers have a chance to bring innovation by leveraging AI and big data in usage based pricing strategies.

Europe Outlook

In Europe. In the UK and Germany. There is a promising outlook for the UBI market despite challenges posed by strict EU data privacy regulations that also promote fair competition. The growing emphasis on eco driving habits in this region presents a special chance, for insurance companies that prioritize customer centered UBI policies to expand their business.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : United States, Germany, United Kingdom, Canada, China are expected to grow at 23.7% to 34.5% CAGR

2

Emerging Markets : Brazil, Mexico, Indonesia are expected to grow at 18.5% to 25.6% CAGR

Market Analysis Chart

The rise of Usage Based Insurance (UBI) is mainly fueled by changes in the auto insurance sector due to progress and customer choices. A key factor contributing to this shift is the increasing use of connected gadgets like smartphones. Onboard diagnostic systems (OBD) which enable seamless gathering and sharing of user specific information. This information. Such as mileage details and driving habits. Plays a role in accurately evaluating risks, in UBI policies.

Recent Developments and Technological Advancement

December 2024

Progressive Insurance introduced an AI driven Usage Based Insurance (UBI) system to tailor premium rates according-to driver habits.

October 2024

Allstate Insurance has expanded its usage based insurance options to cover vehicle fleets. This move aims to offer fleet managers insights driven by data analysis.

August 2024

Nationwide Mutual Insurance has unveiled an usage based insurance (UBI) offering aimed at young drivers. This innovative product incorporates gamification features to encourage the adoption of driving practices.

In the realm of Usage Based Insurance (UBI) there has been an upsurge in market activity due to advances in technology observeded. The rise is largely attributed to the evolution of digital technologies like IoT (Internet of Things) and telematics innovations that are shaping the current trends, in UBI and are forecasted to remain influential moving forward.

Impact of Industry Transitions on the Usage Based Insurance Market

As a core segment of the BFSI industry, the Usage Based Insurance market develops in line with broader industry shifts. Over recent years, transitions such as Digital Transformation in Insurance Services and Rise of Insurtech Companies have redefined priorities across the BFSI sector, influencing how the Usage Based Insurance market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Digital Transformation in Insurance Services:

The Usage Based Insurance (UBI) market is experiencing a transformation due to technological advancements. Insurers utilize telematics. Gps technology to track driving habits and leverage AI and machine learning algorithms to assess and evaluate risks. As a result of this evolution in the industry practices personalized insurance premiums and innovative customer services are being introduced, reshaping the insurance products offered. This marks a change as insurance firms seek data driven approaches, for risk assessment and underwriting.

2

Rise of Insurtech Companies:

The UBI market is experiencing a shift, with the quick emergence of Insurtech firms that are shaking up the conventional insurance industry by prioritizing a digital focused approach to enhance customer satisfaction.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the BFSI industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the BFSI industry cascade into the Usage Based Insurance market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Rising Adoption of Telematics Technology, and Increased Connectivity Infrastructure

The growing popularity and use of telematics technology play a role in driving the Usage Based Insurance (UBI) market forward. Through telematics systems insurers can also gather information on a drivers actions such, as speed of driving, braking habits and total mileage covered. This data enables precise evaluation of risks and determination of insurance premiums.
The growing presence of the Internet of Things (IoT) and improved vehicle connectivity has also given insurance companies data to enhance risk assessment and detect fraud more effectively in the usage based insurance (UBI) sector. There is also an uptick, in automotive technology alongside upgraded internet connections that is also propelling the adoption of usage based insurance plans.
Consumers are also increasingly looking for customized services these days. This preference is also driving the growth of Usage Based Insurance (UBI). The rising demand for tailor made insurance policies that cater to driving habits and risk profiles has also made UBI a favored choice, among insurance companies and customers alike.

Restraint: Data Privacy Concerns

Investments in Usage Based Insurance (UBI) are sometimes viewed skeptically because consumers worry about their data privacy being compromised. The need for driving data and uncertainties around its use or possible misuse create significant challenges, for the markets development. Privacy issues could discourage customers and limit the growth of UBI.

Challenge: Technological Challenges

Deploy UBI entails the need for technological systems like cutting edge telemetry and thorough data handling setups. This may pose a challenge for smaller insurance companies or those situated in developing areas due, to the expenses associated with embracing such technology.

Supply Chain Landscape

Data Collection

Progressive Corp.

General Motors

Data Processing Devices & Software

IBM

Microsoft

SAP

Data Analysis & Risk Assessment
SAS Institute / IBM / LexisNexis Risk Solutions
Policy Management & Administration
Accenture / Oracle / Microsoft
Data Collection

Progressive Corp.

General Motors

Data Processing Devices & Software

IBM

Microsoft

SAP

Data Analysis & Risk Assessment

SAS Institute

IBM

LexisNexis Risk Solutions

Policy Management & Administration

Accenture

Oracle

Microsoft

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Leading Providers and Their Strategies

Application AreaIndustryLeading ProvidersProvider Strategies
Vehicle Insurance
Automotive Industry
Progressive
Usage of Snapshot program implemented to offer personalized rates based on actual driving behaviors
Commercial Fleet Management
Transportation and Logistics
Allstate, Nationwide
Introduction of telematics for real-time tracking of fleet vehicles and evaluating driver performance to manage risks effectively
Health and Well-being
Healthcare and Insurance
John Hancock, Vitality
Offer of fitness tracking and wellness programs, encouraging healthier lifestyle changes to calculate insurance premiums based on clients' health data
Smart Homes
Home and Property Insurance
Liberty Mutual, State Farm
Adoption of smart home technology for monitoring, early threat detection, and risk mitigation, with customized insurance rates according to each homeowner's risk profile

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Usage Based Insurance market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Usage Based Insurance in Commercial Fleet Management, Personal Auto Insurance and Shared Mobility Services

Commercial Fleet Management

Especially beneficial for companies that oversee fleets of vehicles Uusage based insurance (UBI) enables monitoring of driver conduct and vehicle condition as well as fuel usage tracking. The main advantage lies in the financial savings and enhanced operational effectiveness it brings to businesses. Verizon Connect and Geotab are providers in this field, with extensive UBI offerings.

Personal Auto Insurance

PAYD insurance is commonly known as Pay-as-you drive insurance. Falls under the category of Usage Based Insurance (UBI). It tailors premiums according-to the drivers behavior. Mileage patterns with a key focus on promoting safe driving practices for safer roads ahead! Major industry players like Progressive Allstate and State Farm are utilizing telematics technology along, with smartphone applications to collect real time driving information.

Shared Mobility Services

UBI is becoming more popular in ride hailing and car sharing services such as Uber and Zipcar where insurance costs are determined by how the vehicle is used to offer cost effective coverage choices for users in this sector. It also meets the needs of gig economy workers with its approach. Market frontrunners, like Metromile and Nationwide offer usage based insurance that adjusts coverage based on the miles traveled.

Usage Based Insurance vs. Substitutes:
Performance and Positioning Analysis

Usage Based Insurance (UBI) different from options in terms of premium flexibility and relying on real driving habits for assessment purposes. The advancements in telematics technology give it a place in the market and show great potential for quick expansion as it becomes more convenient and affordable, for users. These Alternatives specially Pay Per Use Car Insurance has experienced a rapid growth as detailed in our latest report.

Usage Based Insurance
  • Standard Auto Insurance /
  • Pay Per Use Car Insurance /
  • Self Insured Retention
    Personalized policy premiums, Encourages safer driving habits
    Potential invasion of privacy, Increased dependence on technology
    Lower premiums for safe drivers, Flexibility according to vehicle usage
    Potential infringement on privacy, Dependence on technological infrastructure for data

Usage Based Insurance vs. Substitutes:
Performance and Positioning Analysis

Usage Based Insurance

  • Personalized policy premiums, Encourages safer driving habits
  • Potential invasion of privacy, Increased dependence on technology

Standard Auto Insurance / Pay Per Use Car Insurance / Self Insured Retention

  • Lower premiums for safe drivers, Flexibility according to vehicle usage
  • Potential infringement on privacy, Dependence on technological infrastructure for data

Usage Based Insurance (UBI) different from options in terms of premium flexibility and relying on real driving habits for assessment purposes. The advancements in telematics technology give it a place in the market and show great potential for quick expansion as it becomes more convenient and affordable, for users. These Alternatives specially Pay Per Use Car Insurance has experienced a rapid growth as detailed in our latest report.

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Research Methodology

This market research methodology defines the Usage Based Insurance market scope, gathers reliable data, and validates findings using integrated primary and secondary research. Our systematic framework ensures precise market sizing, growth trend analysis, and competitive benchmarking.


Secondary Research Approach


We begin secondary research by defining the targeted market at macro and micro levels. As part of the BFSI ecosystem, we analyze Usage Based Insurance across Pay-as-you-drive, Pay-how-you-drive, and Manage-how-you-drive Applications. Our team gathers data systematically from country level ministerial sources, industry associations & federations, trade databases, company annual & quarterly reports and other credential sources, enabling us to map global and regional market size, pricing trends, regulatory standards, and technology advancements.



Key Sources Referenced:

• XXXX

• XXXX

We benchmark competitors such as Progressive Corporation, Allstate Corporation, and State Farm Mutual Automobile Insurance Company by reviewing company financial statements, and regulatory filings. Our secondary insights identify key market drivers and constraints, forming the analytical foundation for primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Data Collection, Data Processing Devices & Software, and Data Analysis & Risk Assessment. Our geographic coverage spans Americas (40%), Europe (30%), Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally achieve a response rate of above 65%, and telephone interviews yield 60%, resulting in above 92% confidence level with a ±7% margin of error.


Through targeted questionnaires and in-depth interviews, we capture purchase intent, adoption barriers, brand perception across Segment Type. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering & Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down & Bottom-Up Process


In Top-down approach, we disaggregate global BFSI revenues to estimate the Usage Based Insurance segment, using historical growth patterns to set baseline trends. Simultaneously, in Bottom-up approach, we aggregate Country-Level Demand Data to derive regional and global forecasts, which provide granular consumption insights. By reconciling both approaches, we ensure statistical precision and cross-validation accuracy.


We evaluate the supply chain, spanning Data Collection (Progressive Corp., General Motors), Data Processing Devices & Software (IBM, Microsoft), and Data Analysis & Risk Assessment. Our parallel substitute analysis examines Standard Auto Insurance, Pay Per Use Car Insurance, and Self Insured Retention, highlighting diversification opportunities and competitive risks.


Company Market Share & Benchmarking


We benchmark leading companies such as Progressive Corporation, Allstate Corporation, and State Farm Mutual Automobile Insurance Company, analyzing their capabilities in pricing, product features, technology adoption, and distribution reach. By assessing company-level revenues and product portfolios, we derive market share comparisons, clarifying competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, supply chain evaluation, and company benchmarking, supported by our proprietary Directional Superposition methodology enables us to deliver precise forecasts and actionable strategic insights into the Usage Based Insurance market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Usage Based Insurance Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 67.2 billion
Revenue Forecast in 2034USD 487 billion
Growth RateCAGR of 24.64% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 202453.9 billion
Growth OpportunityUSD 434 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 202453.9 billion USD
Market Size 2027104 billion USD
Market Size 2029162 billion USD
Market Size 2030202 billion USD
Market Size 2034488 billion USD
Market Size 2035608 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredPolicy Type, Technology Adoption, Vehicle Category, Pricing Models
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledProgressive Corporation, Allstate Corporation, State Farm Mutual Automobile Insurance Company, Liberty Mutual, Metromile Inc, Uniqa Insurance Group AG, Allianz SE, AXA Insurance Company, Desjardins Group, Generali Group, Intelligent Mechatronic Systems (IMS) and TomTom Telematics BV
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Usage Based Insurance Market Size, Opportunities & Strategic Insights, by Policy Type

4.1Pay-as-you-drive
4.2Pay-how-you-drive
4.3Manage-how-you-drive
Chapter 5

Usage Based Insurance Market Size, Opportunities & Strategic Insights, by Technology Adoption

5.1Smartphone
5.2On-Board Diagnostics
5.3Black-Box
Chapter 6

Usage Based Insurance Market Size, Opportunities & Strategic Insights, by Vehicle Category

6.1Commercial Vehicles
6.2Private Vehicles
Chapter 7

Usage Based Insurance Market Size, Opportunities & Strategic Insights, by Pricing Models

7.1Fixed Pricing
7.2Dynamic Pricing
Chapter 8

Usage Based Insurance Market, by Region

8.1North America Usage Based Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Usage Based Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Usage Based Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Usage Based Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Usage Based Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Usage Based Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1Progressive Corporation
9.2.2Allstate Corporation
9.2.3State Farm Mutual Automobile Insurance Company
9.2.4Liberty Mutual
9.2.5Metromile Inc
9.2.6Uniqa Insurance Group AG
9.2.7Allianz SE
9.2.8AXA Insurance Company
9.2.9Desjardins Group
9.2.10Generali Group
9.2.11Intelligent Mechatronic Systems (IMS)
9.2.12TomTom Telematics BV