Ultrasound Imaging Market

The market for Ultrasound Imaging was estimated at $9.9 billion in 2025; it is anticipated to increase to $13.9 billion by 2030, with projections indicating growth to around $19.6 billion by 2035.

Report ID:DS1801129

Author:Debadatta Patel - Senior Consultant

Published Date:February 2025

Datatree

Life Science

Medical Device

Ultrasound Imaging

Customization Available

Ultrasound Imaging - 2025-2035

Market Outlook
Market Key Insights
Growth Opportunity
Market Dynamics
Application
Recent Development
Impact Analysis

Report Summary

Market Data

Methodology

Table of Contents

Report Summary

Market Data

Methodology

Table of Contents

Global Ultrasound Imaging Market Outlook

Revenue, 2025

$9.9B

Forecast, 2035

$19.6B

CAGR, 2026 - 2035

7.1%

The Ultrasound Imaging industry revenue is expected to be around $9.9 billion in 2026 and expected to showcase growth with 7.1% CAGR between 2026 and 2035. Modern medical imaging relies heavily on the role of ultrasound imaging. Healthcare providers now prefer to use non invasive techniques like ultrasound imaging to get quicker diagnoses and to monitor conditions. The increasing prevalence of chronic conditions and the resulting higher demand for diagnostic ultrasound drives this market. This trend is also fuelled by a growing number of health checks for pregnant women. In addition, the healthcare systems shift towards a system that reimburses only for quality care results in ultrasound systems that provide cost effective solutions being in greater demand. Ultrasound technology is used in 51% of diagnostic treatments and pregnancy tests because doctors have come to deeply integrate it into their diagnostic processes. The substantial revenue of $8.3 billion generated in 2025 by the ultrasound imaging industry demonstrates the widespread adoption of ultrasound diagnostic equipment. This growth can be attributed to the ongoing development of cart based and portable ultrasound technology. The relevance of MRI in healthcare continues to grow due to rising use in developing countries, plus improvements in hospital and outpatient facilities.

Using ultrasound, doctors can obtain an instant, non radioactive picture of the soft tissues, blood vessels and internal organs. This allows diagnosis at the point of treatment. The key benefits of ultrasound technology are its portability, its safety as it does not only emit radiation, its affordability and its versatility in various applications. It has applications in cardiology, Obstetrics and Gynaecology Ultrasound System, emergency medicine and vascular studies. It is also used in radiology and 2D and 3D imaging. Detailed evaluations of the abdomen, the biliary system and musculoskeletal systems are supported by the technology in radiology. Additionally gynecological ultrasounds allow for an assessment of the reproductive system and foetal development. Increasing demand is driven by several factors including the increasing adoption of ultrasound technology in emergency medicine as well as critical care. The use of AI in image analysis is another factor driving the demand, in addition to use in clinics and out patient surgery centres. The advent of portable ultrasound devices and internet connected ultrasound diagnostic machines is providing better access to ultrasound imaging, also known as Sonography, and its utility in preventive and precision medicine is being enhanced.

Ultrasound Imaging market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035 — Ultrasound Imaging Market Outlook

Market Key Insights

The Ultrasound Imaging market is projected to grow from $9.9 billion in 2025 to $19.6 billion in 2035. This represents a CAGR of 7.1%, reflecting rising demand across Diagnostic Medicine, Obstetrics and Gynecology, and Cardiology.
The competitive landscape of the industry is dominated by key players such as Siemens Healthineers AG, Philips Healthcare and GE Healthcare.
The U.S. and China are the two most prominent markets within the ultrasound imaging sector and are forecast to see growth at a Compound Annual Growth Rate of 4.6% to 6.8% from the year 2025 to 2030.
These regions, including Brazil, India and South Africa, are anticipated to experience the most rapid expansion, which may be measured as 8.2 9.8% compound annual growth rate.
Portable ultrasound technology will have a significant impact on the ultrasound industry in the US and China. Its adoption is expected to add $390 million in revenue to the ultrasound sector by 2030.
Between 2025 and 2035 the ultrasound equipment industry is forecast to increase by 9.7 billion. It is anticipated that ultrasound equipment used for cardiology and orthopaedics will make up a greater share of sales.
With
rapid adoption of ai‑enhanced imaging and miniaturized portable ultrasound systems, and
Growing demand for early disease detection and noninvasive diagnostic tools in aging populations, Ultrasound Imaging market to expand 99% between 2025 and 2035.

Ultrasound Imaging - Country Share Analysis

Opportunities in the Ultrasound Imaging

Japans rapidly ageing population is also leading to a situation in which hospitals and ambulatory care networks are turning to AI powered ultrasound devices to streamline and standardise cardiac ultrasound tests and thus to reduce the number of specialist doctors required. Cardiac imaging algorithms automatically position probes, calculate left ventricular ejection fractions and generate 3 D images. The ultrasound equipment market is predicted to increase from 8.30 billion dollars in 2025 to 11.54 billion dollars by the year 2030. Japanese technologically advanced medical institutions are expected to significantly outpace this growth in the use of ultrasound in heart disease diagnosis.

Growth Opportunities in North America and Asia-Pacific

The main demand for ultrasound imaging in North America is currently focused on cardiology and radiology. Diagnostic ultrasound is used in the two departments in order to picture the heart, diagnose vascular conditions and to assess the extent of cancer. Among the most significant opportunities exist in the mid tier and premium 3D/4D ultrasound systems, software solutions capable of AI and point of care ultrasound devices for emergency response, care provided in critical conditions and the musculoskeletal system. The competition for the market is severe, with a lot of major companies offering products which possess advanced hardware as well as software capabilities. Many of these are major corporations that operate internationally. A particular focus is on differentiating their products through higher levels of automation, and through software offered on a subscription basis, rather than hardware alone. This regions healthcare trends are driven by a high incidence of heart disease and cancer in the local population, by clinical professionals favouring non invasive imaging techniques over those involving radiation, and by healthcare payment systems that offer a reimbursement for ultrasound use in outpatient clinics. There is also a shift in the regions health care strategy towards value based care. This strategy favours diagnostics which are quick and which do not only use radiation.

In the Asia Pacific region, the primary use of ultrasound imaging is in gynaecology and radiology. Here, maternal health diagnosis, monitoring of the foetus and general abdominal scans are used extensively in public and private hospitals. Key region's of interest lie in a portfolio of portable ultrasound machines and medium range cart mounted systems suitable for budget conscious markets. Also there is a handheld ultrasound scanner for use in primary care and rural region's. This is backed up by training and services which include remote diagnosis. The competition features companies from all over the world and manufacturers from the regions which are expanding rapidly. These companies compete on features tailored to local tastes and the after sales services provided. As a result the innovations in battery powered vehicles and compact cars continue unabated. Key factors driving the portable ultrasound market include the expansion of healthcare infrastructure, government sponsored healthcare programmes for maternal and child health and rising demand from the middle class for high quality ultrasound equipment that is non invasive.

Market Dynamics and Supply Chain

Driver: Rapid adoption of AI‑enhanced imaging and miniaturized portable ultrasound systems

The integration of artificial intelligence and machine learning into ultrasound imaging is also accelerating diagnostic accuracy and workflow efficiency across clinical settings. AI algorithms help automate measurements, reduce operator dependency, and flag abnormalities in real time, which is also especially valuable in cardiac, obstetric, and emergency care. At the same time, also advances in miniaturization and computing power have also enabled highly portable and handheld ultrasound devices to enter point‑of‑care markets. These compact systems allow clinicians to perform bedside scans in remote, outpatient, or critical care environments, expanding access while lowering costs.

With global demographics shifting toward older age groups, there is also increased demand for diagnostic tools that can also detect disease earlier and monitor chronic conditions without invasive procedures. Ultrasound’s safety profile, real‑time imaging, and ability to assess soft tissues make it a preferred choice for screening cardiovascular devices issues, liver fibrosis, and musculoskeletal disorders. This trend is also fueling investments in advanced ultrasound technologies tailored to preventive care pathways and longitudinal monitoring in geriatric medicine.

Restraint: High cost of advanced ultrasound systems limits adoption and infrastructure investment

The significant purchase price and ongoing operational expenses of modern ultrasound imaging systems hinder market growth, especially in small hospitals and clinics with limited budgets. Advanced features like 3D/4D imaging and AI integration can raise costs substantially, deterring adoption in low‑ and middle‑income regions. High capital outlays and maintenance burdens reduce demand and slow revenue growth as many facilities postpone upgrades or choose less costly alternatives.

Opportunity: Rising demand for portable diagnostic Ultrasound Imaging in community maternal-health clinics across India and Southeast Asia and Adoption of therapeutic Ultrasound Imaging for noninvasive oncology treatments in specialized cancer centers across North America

There is an increasing investment in primary care which has led to portable ultrasound and point of care ultrasound for antenatal screening becoming adopted faster in the rural communities of India and in South East Asia. Trained midwives at local clinics use ultrasound equipment and cloud based technology to evaluate foetal health, thereby lowering the number of expectant mothers that have to be referred to a larger hospital. This also reduces risks to the mother. Between 2025 and 2030, the value of global ultrasound diagnostic equipment is expected to rise from $8.30 billion to $11.54 billion at a compound annual growth rate of 6.8%. The most rapid expansion in volume terms will be achieved by ultrasound equipment in the Asia Pacific region.

In North America, surgeons are increasingly looking at ultrasound as a complement to surgery and radiation therapy. This technique is proving particularly helpful in the treatment of liver, prostate and bone metastases. The integration of focused ultrasound imaging with real time treatment monitoring along with therapy platforms enables the precise ablation of damaged tissue while preserving healthy tissue and also reducing recovery time. Therapeutic devices are expected to increase in global use by 2030, rising from 2025s $1.56 billion to $2.36 billion at a compound annual growth rate of 8.64%. In high income countries it is here that ultrasound imaging systems focused on cancer will develop most quickly.

Challenge: Shortage of trained professionals and operator dependency restricts effective utilization

Ultrasound imaging’s performance often depends on skilled sonographers and radiologists, yet a global shortage of trained operators constrains market expansion. Many facilities, particularly in rural and emerging markets, lack adequate personnel, leading to suboptimal image quality, misdiagnoses, and workflow bottlenecks. This talent gap raises training costs and discourages investment in advanced systems, weakening demand and slowing overall market adoption.

Supply Chain Landscape

Ultrasound Imaging R&D

GE HealthcarePhilips HealthcareSiemens Healthineers AG

Diagnostic Ultrasound Manufacturing

Canon Medical Systems CorporationFujifilm CorporationSiemens Healthineers AG

Medical Imaging Distribution

GE HealthcarePhilips HealthcareCanon Medical Systems Corporation

Ultrasound Imaging Utilization

HospitalsDiagnostic Imaging CentersAmbulatory Surgical Centers

Ultrasound Imaging R&D

GE HealthcarePhilips HealthcareSiemens Healthineers AG

Diagnostic Ultrasound Manufacturing

Canon Medical Systems CorporationFujifilm CorporationSiemens Healthineers AG

Medical Imaging Distribution

GE HealthcarePhilips HealthcareCanon Medical Systems Corporation

Ultrasound Imaging Utilization

HospitalsDiagnostic Imaging CentersAmbulatory Surgical Centers

Ultrasound Imaging - Supply Chain

Use Cases of Ultrasound Imaging in Diagnostic Medicine & Cardiology

Diagnostic Medicine : Diagnostic medicine heavily relies on ultrasound imaging as a tool for disease detection in various healthcare settings like hospitals and clinics due to its non invasive nature and accuracy in diagnosing conditions within the body without resort, to radiation or invasive methods employed by medical professionals through both2D and 3D medical imaging scanning technologies. Respected companies, in this software comprise General Electric and Siemens. They hold a portion of the market because of their top notch imaging capabilities and cutting edge technologies.

Obstetrics and Gynecology : Ultrasound imaging plays a role in the field of obstetrics and gynecology particularly through the use of3D and 4 dimensional ultrasound technology for prenatal screenings and regular check ups to monitor fetal health and growth progressions effectively. The application of ultrasound imaging has transformed the practice of obstetrics and gynecology by offering visuals of both the reproductive system and the developing baby. Leading companies such as Hitachi and Toshiba are figures in this field with their advanced imaging technologies that prioritize quality images and patient comfort for a better overall experience, in healthcare settings.

Cardiology : In cardiology, ultrasound imaging is primarily used for echocardiography to non‑invasively visualize heart structures, assess function, and monitor cardiovascular health in hospitals and cardiac care centers. Transthoracic and Doppler echocardiography are widely used to evaluate chamber size, valve performance, and blood flow dynamics in real time, aiding diagnosis and treatment decisions. Leading players such as GE Healthcare, Philips Healthcare, Siemens Healthineers, Canon Medical Systems, and Hitachi dominate this segment with advanced cardiac systems that offer superior image clarity and diagnostic confidence.

Recent Developments

Recent strategic developments in the Sonography market emphasize innovation, competitive positioning, and evolving diagnostic technology trends. Major players like GE Healthcare, Royal Philips, Canon Medical, and Butterfly Network are enhancing portfolios with AI‑enabled systems, portable point‑of‑care ultrasound, and cloud‑connected devices to improve workflow efficiency and diagnostic accuracy. Integrating artificial intelligence and machine learning in handheld and cart‑based systems is a key trend driving faster image analysis, reduced operator dependency, and broader adoption in cardiology, emergency care, and remote healthcare.

October 2025 : Siemens Healthineers introduced the ACUSON Origin all‑in‑one ultrasound system at Echo Asia 2025, designed for comprehensive cardiac diagnostics with advanced AI automation, supporting diagnostics from structural heart to pediatric applications and streamlining cardiac imaging workflows.

August 2025 : Philips Healthcare launched its AI‑enhanced Transcend Plus upgrade for the EPIQ CVx and Affiniti CVx cardiovascular ultrasound platforms, featuring FDA‑cleared 2D/3D imaging enhancements and a suite of 26 AI‑enabled clinical applications to improve cardiac diagnostic confidence and workflow efficiency.

June 2025 : Philips Healthcare implemented significant AI‑assisted workflow and quantitative measurement enhancements across its EPIQ Elite and Affiniti ultrasound systems, accelerating exams and improving clinical confidence through expanded automated tools and remote software capabilities.

Impact of Industry Transitions on the Ultrasound Imaging Market

As a core segment of the Medical Device industry, the Ultrasound Imaging market develops in line with broader industry shifts. Over recent years, transitions such as Transition to Portable Ultrasound Devices and Portable and Point‑of‑Care Revolution have redefined priorities across the Medical Device sector, influencing how the Ultrasound Imaging market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

Transition to Portable Ultrasound Devices

Portable ultrasound technology is now more widely available and this is resulting in the industry for ultrasound imaging undergoing significant changes. The most noticeable impacts are in the US and Chinese markets. Portable ultrasound devices are enhancing the way that patients are treated by allowing medical staff to carry out bedside scans in a variety of settings. In addition to this, these devices are also improving the efficiency of medical care by allowing doctors to quickly perform tests at the point of care. This shift is concentrating purchasing power and innovative capacity around agile devices that are networked, thereby creating competitive pressures on suppliers of traditional systems and providing new business models. By 2030 the overall effect is expected to generate approximately $390 million in extra ultrasound imaging revenue. This highlights portable systems as the driving force behind future market growth and profitability.

Portable and Point‑of‑Care Revolution

Ultrasound imaging is shifting from stationary, hospital‑based systems to portable, handheld, and point‑of‑care (POCUS) devices, democratizing access to real‑time diagnostics. Miniaturized units allow clinicians, emergency responders, and rural health workers to perform imaging outside conventional radiology suites, speeding diagnosis and treatment in critical care and remote settings. This transition is expanding market reach and reducing dependency on centralized infrastructure, with growing demand seen for compact devices enhanced with AI for rapid interpretation. Industry players like Butterfly Network and Philips are leading this portable trend, enabling healthcare delivery at the bedside and in underserved regions, ultimately improving patient outcomes and lowering costs.