Stevia Market

The market for Stevia was estimated at $631 million in 2025; it is anticipated to increase to $1.10 billion by 2030, with projections indicating growth to around $1.93 billion by 2035.

Report ID:DS1901030

Author:Debadatta Patel - Senior Consultant

Published Date:January 2025

Datatree

Food & Beverage

Packaged & Processed F&B

Stevia

Customization Available

Stevia - 2025-2035

Market Outlook
Market Key Insights
Growth Opportunity
Market Dynamics
Application
Recent Development
Impact Analysis

Report Summary

Market Data

Methodology

Table of Contents

Report Summary

Market Data

Methodology

Table of Contents

Global Stevia Market Outlook

Revenue, 2025

$631M

Forecast, 2035

$1.93B

CAGR, 2026 - 2035

11.8%

The Stevia industry revenue is expected to be around $631.3 million in 2026 and expected to showcase growth with 11.8% CAGR between 2026 and 2035. This favorable outlook reflects Stevia's rising strategic importance as a plant-based sweetener in global sugar-reduction strategies, underpinned by tightening regulations on added sugars, accelerating shifts toward healthy diets, and the premium placed on natural sweetener solutions in reformulation pipelines. Food and beverage producers and pharmaceutical companies are increasingly integrating Stevia into product portfolios to maintain sweetness while improving calorie profiles and glycemic responses, reinforcing its role as a preferred low-calorie sweetener and sugar substitute. Continuous investment in taste-optimized steviol glycoside blends, improved extraction technologies, and stable Stevia-based formulations further enhances its competitiveness versus artificial sweeteners, ensuring sustained relevance across mainstream and specialty applications.

Stevia is a high-intensity, zero-calorie natural sweetener derived from the Stevia rebaudiana plant, valued for its strong sweetness potency, minimal impact on blood glucose, and suitability for clean-label products across beverages, foods, and health-focused formulations. Food & Beverage and Pharmaceuticals collectively account for 77.0% of Stevia demand, reflecting its extensive use in carbonated soft drinks, juices, dairy alternatives, bakery and confectionery, as well as syrups, tablets, and oral solutions where sugar control is critical. Powder Form currently represents the leading format, generating $584.58 million in revenue in 2025, as manufacturers favor its ease of handling, blending flexibility, and compatibility with dry mixes and instant products. Recent demand is increasingly driven by sugar-free and reduced-sugar product launches, growing penetration in functional beverages and nutraceuticals, and ongoing R&D aimed at improving taste profiles and solubility, positioning the Stevia market for sustained, innovation-led expansion.

Stevia market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035 — Stevia Market Outlook

Market Key Insights

The Stevia market is projected to grow from $631.3 million in 2025 to $1.93 billion in 2035. This represents a CAGR of 11.8%, reflecting rising demand across Food & Beverage, Pharmaceutical, and Animal Feed.
Cargill, PureCircle, and Tate & Lyle PLC are among the leading players in this market, shaping its competitive landscape.
U.S. and China are the top markets within the Stevia market and are expected to observe the growth CAGR of 8.6% to 12.4% between 2025 and 2030.
Emerging markets including Nigeria, Brazil and Indonesia are expected to observe highest growth with CAGR ranging between 11.3% to 14.8%.
Transition like Shift Towards Natural Sweeteners is expected to add $125 million to the Stevia market growth by 2030.
The Stevia market is set to add $1.3 billion between 2025 and 2035, with manufacturer targeting Pharmaceuticals & Nutraceuticals Application projected to gain a larger market share.
With
growing health consciousness, and
Surging Demand in Food andamp; Beverage Sector, Stevia market to expand 205% between 2025 and 2035.

Stevia - Country Share Analysis

Opportunities in the Stevia

Global demand for low-calorie ready-to-drink teas and flavored waters, particularly in Asia-Pacific urban centers, is also opening a high-growth niche for advanced liquid stevia formulations. Beverage manufacturers are adopting next-generation stevia extracts with improved flavor modulation, including high-purity rebaudiosides, to minimize bitterness in zero-calorie sweetener systems. Liquid stevia, ideal for in-line dosing and rapid dispersion, is expected to be the fastest-growing type here, aligned with its global revenue expansion from $46.72 million in 2025 to $99.73 million by 2030 at 16.38% CAGR.

Growth Opportunities in North America and Asia-Pacific

In North America, Stevia adoption is most advanced in Food & Beverage, where leading food manufacturers are reformulating soft drinks, functional beverages, bakery, and dairy products for sugar reduction while maintaining taste and texture. Nutraceuticals are the second most relevant application, with Stevia increasingly incorporated into dietary supplements and sports nutrition as a plant-based sweetener aligned with clean label and diabetic-friendly positioning. Key regional drivers include a high prevalence of obesity and diabetes, retailer pressure for natural sweetener solutions, and mature regulatory acceptance of Stevia as a zero-calorie sweetener. Competition is characterized by sophisticated ingredient systems, including steviol glycoside blends and multi-sweetener solutions, alongside growing private-label offerings and formulation support services. Strategic opportunities include premiumizing Stevia through high-purity glycosides and organic certifications, co-creating customized sweetness profiles for leading beverage and snack brands, and expanding into animal feed palatability enhancers and pet nutrition where health-conscious consumers seek reduced-sugar, natural formulations.

In Asia-Pacific, Stevia demand is strongly concentrated in Food & Beverage, driven by rapid urbanization, a rising middle class, and government-led sugar reduction initiatives across soft drinks, flavored milk, teas, and confectionery. Pharmaceuticals and Nutraceuticals are also highly relevant, as Stevia aligns with long-standing regional preference for herbal, plant-based sweetener solutions in traditional remedies and modern dietary supplements targeting metabolic health. Strong growth is underpinned by increasing health-conscious consumers, high incidence of diabetes, and proximity to Stevia cultivation and processing hubs, which support stable supply and cost competitiveness. The competitive landscape features a large number of regional extractors and contract manufacturers supplying both bulk steviol glycosides and customized blends, intensifying price competition but enabling flexible product development. Strategic opportunities center on investment in traceable, sustainable Stevia farming, partnering with local beverage, dairy, and confectionery brands to localize taste profiles, developing affordable mass-market sweetener systems for mainstream foods, and piloting Stevia use in animal feed and aquaculture applications to improve palatability while supporting reduced-sugar, clean label positioning in the broader value chain.

Market Dynamics and Supply Chain

Driver: Rising Consumer Health Awareness Combined With Sugar Reduction Demand in Food Products

A key driver of the stevia market is also the convergence of growing health consciousness and increasing demand for sugar-reduced foods and beverages. Consumers worldwide are also actively reducing sugar intake to manage weight, diabetes, and cardiovascular risks, boosting interest in zero-calorie natural sweeteners like stevia. Meanwhile, the food and beverage industry is also responding by reformulating products such as soft drinks, dairy, confectionery, and baked goods using high-purity steviol glycosides to maintain sweetness without calories. This dual factor is also further supported by regulatory approvals for stevia in multiple regions, enabling manufacturers to promote sugar reduction claims. Additionally, technological also advances in taste modulation and blending allow producers to overcome bitterness challenges, enhancing sensory profiles. Together, these trends are also expanding stevia adoption across functional beverages, low-calorie snacks, and clean-label formulations, solidifying its role as a preferred natural sweetener in modern diets.

Technological improvements in stevia extraction and purification processes are also driving market growth by producing high-purity Rebaudioside A and other glycosides with minimal aftertaste. Innovations such as enzyme-assisted extraction, membrane filtration, and selective crystallization enhance sweetness intensity and improve flavor profiles in beverages, dairy, and confectionery. These advancements allow formulators to create clean-label, sugar-free products with improved taste, stability, and solubility, accelerating adoption across global food and pharmaceutical sectors while supporting premium product positioning in functional and health-focused applications.

Restraint: Taste Profile Challenges and Consumer Acceptance Issues Limit Broader Stevia Adoption

One major restraint in the stevia market is the persistent taste and aftertaste challenges that affect consumer acceptance in certain applications. Despite advances in purification and formulation, bitterness and licorice notes in some steviol glycoside blends can deter repeat purchases, particularly in delicate products like dairy, confectionery, and baked goods. For example, beverage launches with poorly masked stevia notes have seen lukewarm sales, prompting some brands to revert to sugar or blended sweeteners, which dampens overall stevia demand and revenue growth.

Opportunity: Stevia-sweetened functional beverages targeting diabetic consumers in North America and Clean-label bakery and confectionery manufacturers in Western Europe adopting stevia

Rising obesity, diabetes, and sugar taxes in North America are accelerating adoption of stevia as a natural sweetener in functional beverages, including energy drinks, flavored waters, and sports nutrition drinks. Beverage brands seek zero-calorie sweetener solutions that preserve taste while enabling substantial sugar reduction. Stevia powder, valued for cost-efficient formulation in dry beverage mixes and instant drink sachets, is expected to be the fastest-growing type in this opportunity, leveraging the global powder revenue increase from $584.58 million in 2025 to $1002.93 million by 2030.

Western European bakery and confectionery manufacturers are increasingly reformulating cakes, biscuits, chocolate, and fillings with stevia to deliver clean-label, reduced-sugar products without compromising indulgence. As consumers scrutinize ingredient lists and demand plant-based sweetener options, stevia powder provides heat stability and compatibility with flour, cocoa, and dairy systems. Within this opportunity, stevia powder used in bakery applications across Germany, France, and the United Kingdom is projected to outpace tabletop sweeteners, supported by the segment’s robust global CAGR of 11.4% between 2026 and 2030.

Challenge: Agronomic Constraints and Supply Chain Volatility Restrict Stevia Raw Material Availability

Another critical restraint is limited agricultural scalability and supply volatility tied to stevia leaf cultivation. Stevia farming remains concentrated in specific regions, and crop yields are sensitive to climate, cultivation practices, and land use competition. This restricts steady raw material supply and can lead to fluctuating prices for high‑purity stevia extracts. Consequently, some manufacturers face inconsistent input costs that influence pricing strategies, deter long‑term contracts, and slow expansion into price‑sensitive markets, thereby affecting market dynamics.

Supply Chain Landscape

Stevia leaf cultivation

GLG Life Tech CorporationPureCircle Limited

Stevia extract processing

CargillPureCircle Limited

Stevia ingredient formulation

Ingredion IncorporatedTate & Lyle PLC

Stevia applications demand

Sugar reductionNutraceuticalsPharmaceuticals

Stevia leaf cultivation

GLG Life Tech CorporationPureCircle Limited

Stevia extract processing

CargillPureCircle Limited

Stevia ingredient formulation

Ingredion IncorporatedTate & Lyle PLC

Stevia applications demand

Sugar reductionNutraceuticalsPharmaceuticals

Stevia - Supply Chain

Use Cases of Stevia in Food & Beverage & Animal Feed

Food & Beverage : In the food and beverage sector, stevia leaf extract and rebaudioside A (Reb A) are the most widely used forms of stevia as natural high‑intensity sweeteners in soft drinks, dairy products, confectionery, and baked goods. These ingredients deliver sweet taste with minimal calories, supporting clean‑label and sugar‑reduction trends. Leading ingredient suppliers such as Cargill, Ingredion, GLG Life Tech, and Sweet Green Fields leverage strong R&D and global distribution networks to innovate taste‑modulated stevia solutions that maintain flavor while meeting regulatory and consumer demands for better‑for‑you products.

Pharmaceutical : In pharmaceutical applications, pharmaceutical‑grade steviol glycosides like Reb A and Reb D are valued for masking bitterness in chewables, syrups, and oral formulations. These stevia extracts enhance patient compliance by improving palatability in pediatric, diabetic, and chronic care medications without adding sugar or calories. Top players such as Tate & Lyle, PureCircle, and GLG Life Tech provide high‑purity stevia sweeteners that comply with stringent quality and regulatory standards, reinforcing their leadership in nutraceutical and medicinal ingredient markets.

Animal Feed : In the animal feed industry, stevia extracts are increasingly explored as natural flavor enhancers and appetite stimulants for livestock and companion animals. These stevia‑based additives can improve feed palatability, encourage feed intake, and support gut health when used alongside probiotics and prebiotics. Companies like Nutreco and ADM incorporate stevia components into specialty feed blends that address performance and welfare outcomes, differentiating their offerings in a competitive animal nutrition landscape.

Recent Developments

Recent developments in the stevia market reflect increased natural sweetener innovation and strategic product reformulation as manufacturers prioritize sugar reduction and clean‑label positioning. Advances in high‑purity steviol glycosides and taste‑modulation technologies are enabling broader use in beverages, dairy, and confectionery, improving consumer acceptance. A key trend is the integration of stevia blends with erythritol and monk fruit to enhance sweetness quality and reduce aftertaste, driving adoption across functional foods, dietary supplements, and low‑calorie products worldwide.

June 2024 : Ingredion rolled out PureCircle™ Clean Taste Solubility Solution, a highly soluble stevia ingredient engineered for clean‑label sugar reduction in beverages and foods, enhancing solubility and taste performance over standard Reb M.

June 2024 : Tate & Lyle’s annual report highlighted large‑scale commercialisation of an all‑Americas sourced, bio‑converted Reb M stevia ingredient manufactured at its biotech facility in Georgia, improving supply chain independence.

Impact of Industry Transitions on the Stevia Market

As a core segment of the Packaged & Processed F&B industry, the Stevia market develops in line with broader industry shifts. Over recent years, transitions such as Shift Towards Natural Sweeteners and The wave of technological innovation in extraction methods have redefined priorities across the Packaged & Processed F&B sector, influencing how the Stevia market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

Shift Towards Natural Sweeteners

The accelerating consumer shift away from sugar and artificial sweeteners toward natural sweeteners is becoming a defining growth engine for the global Stevia market. Driven by rising concerns over diabetes and obesity and stronger demand for clean-label products, Stevia as a plant-based, zero-calorie sweetener is increasingly favored over synthetic sugar substitutes in reduced-sugar formulations and functional beverages. Food and beverage manufacturers are rapidly reformulating portfolios to integrate Stevia for diabetes management and obesity prevention claims, improving both nutritional profiles and brand positioning. As this structural transition deepens, the preference for Stevia-based, low-calorie sweeteners is projected to add approximately $125 million to Stevia market growth by 2030, underscoring its strategic role as a core natural sweetener in next-generation, health-focused product innovation.

The wave of technological innovation in extraction methods

The wave of technological innovation in stevia extraction has significantly transformed the market by improving purity, taste, and functionality. Modern methods such as enzyme-assisted extraction, membrane filtration, and selective crystallization allow producers to isolate high-purity Rebaudioside A and other steviol glycosides, reducing bitterness and enhancing sweetness profiles. These advancements have enabled food and beverage manufacturers to create better-tasting low-calorie drinks, dairy alternatives, and confectionery products while maintaining clean-label positioning. In the pharmaceutical sector, refined stevia extracts improve palatability in syrups, chewables, and oral supplements, increasing patient compliance. Additionally, natural feed additives in the animal nutrition industry benefit from improved consistency and solubility. Overall, these technological transitions have expanded stevia’s adoption across multiple industries, supporting innovation in sugar-reduced, health-focused, and functional products.