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Rooibos Tea Market

Rooibos Tea Market

The market for Rooibos Tea was estimated at $1.3 billion in 2024; it is anticipated to increase to $2.0 billion by 2030, with projections indicating growth to around $2.9 billion by 2035.

Report ID:DS1901173
Author:Debadatta Patel - Senior Consultant
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Food & Beverage
Packaged & Processed F&B
Rooibos Tea
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Report Price: $4,200
Report Summary
Market Data
Methodology
Table of Contents

Global Rooibos Tea Market Outlook

Revenue, 2024

$1.3B

Forecast, 2034

$2.7B

CAGR, 2025 - 2034

7.2%

The Rooibos Tea industry revenue is expected to be around $1.4 billion in 2025 and expected to showcase growth with 7.2% CAGR between 2025 and 2034. The Rooibos Tea market shows growth potential due to several key factors at play; its increasing appeal to health conscious individuals who appreciate its antioxidant properties and health benefits; evolving consumer preferences; the widening availability through multiple distribution channels; and the rising trend of online shopping, for organic goods. With the help of marketing tactics from top brands and its widely recognized health benefits Rooibos Tea has become a well established player, in the worldwide beverage industry.

Red Bush Tea or Rooibos Tea is well known for its antioxidants and numerous health advantages such as improving heart health and aiding digestion while also being beneficial for skin conditions like soothing irritation and redness. Originating from the Aspalathua linearis plant to South Africa gives it a unique charm in terms of sourcing. Traditionally enjoyed both hot and cold as a beverage option with uses expanding into skincare items and culinary recipes alongside being utilized as a flavor enhancer, in alcoholic drinks.

Rooibos Tea market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034
Rooibos Tea Market Outlook

Market Key Insights

  • The Rooibos Tea market is projected to grow from $1.3 billion in 2024 to $2.7 billion in 2034. This represents a CAGR of 7.2%, reflecting rising demand across Health & Fitness Segment, Cosmetic Industry, and Culinary Exploits.

  • Twinings of London, Numi Organic Tea, and Republic of Tea are among the leading players in this market, shaping its competitive landscape.

  • U.S. and China are the top markets within the Rooibos Tea market and are expected to observe the growth CAGR of 4.7% to 6.9% between 2024 and 2030.

  • Emerging markets including Brazil, South Korea and UAE are expected to observe highest growth with CAGR ranging between 8.3% to 9.9%.

  • Transition like Rise in Health Consciousness has greater influence in U.S. and China market's value chain; and is expected to add $59 million of additional value to Rooibos Tea industry revenue by 2030.

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  • The Rooibos Tea market is set to add $1.3 billion between 2024 and 2034, with manufacturer targeting Food & Beverages & Hospitality Application projected to gain a larger market share.

  • With Increasing awareness about health benefits, and growing Preference for Herbal Tea, Rooibos Tea market to expand 100% between 2024 and 2034.

rooibos tea market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Rooibos Tea - Country Share Analysis

Opportunities in the Rooibos Tea

Building partnerships with hotels and dining establishments could greatly boost the reach of Roobios Tea in the market. With its flavor and numerous health advantages Roobios Tea can also be featured on upscale drink menus to entice sophisticated patrons who seek premium and exotic tea options.

Growth Opportunities in North America and Asia Pacific

North America, an increasingly significant market for Roobios Tea, has witnessed substantial growth due to societal preference shifts towards health-conscious consumption. The United States, in particular, is leading this surge, driven by consumers evolving palate and increasing awareness about Roobios Teas health benefits, including its high antioxidant properties and non-caffeinated feature. Top-tier companies, recognizing this upward trend, have invested significantly in promoting Roobios Teas wellness benefits to tap into this burgeoning market. However, the competition is intense, driven mainly by local and international brands vying for market lead. Primary drivers propelling the products demand include rising disposable income, the proliferation of specialty cafs offering Roobios Tea, and strategic marketing initiatives by manufacturers focusing on product differentiation and customer engagement.
In the Asia Pacific region, trends indicate a promising growth trajectory for Roobios Tea. Known for its tea-drinking culture, the region exhibits high potential due to the populations intrinsic inclination towards tea. Countries like Japan and China are at the forefront of this growth, driven by consumers adopting healthier beverage choices and the youthful demographics fascination for international beverages. The competition landscape is diverse, comprising several established local brands and emerging players capitalizing on the products rising popularity.

Market Dynamics and Supply Chain

01

Driver: Increasing Awareness About Health Benefits, and Innovations in Flavour and Packaging

The increasing knowledge about the health advantages of Roobios Tea is also fueling its market growth surge observed in the market scenario of this tea rich in antioxidants and free from caffeine is also significantly beneficial for health by enhancing heart wellness and aiding in weight management—factors contributing to the rising consumer demand, in the market.

Innovation in flavour profiles and packaging plays a critical role in driving the Roobios Tea market growth. Producers are also constantly experimenting with various flavours, coupling the benefits of Roobios tea with enticing tastes to appeal to a broader consumer base. Simultaneously, attractive and sustainable packaging solutions are also drawing more customers, leading to rising sales globally.

The Roobios tea sector is also experiencing growth as the global demand for herbal tea continues to rise steadily. Customers are also showing a growing preference for teas such as Roobios due to their absence of caffeine and numerous advantages compared to green and black teas. This shift in consumer behavior is also significantly impacting the market landscape and positioning Roobios tea as a choice, for health conscious individuals.

02

Restraint: Limited Consumer Awareness

With the rising trend in global tea consumption over time the limited awareness among consumers regarding the specific health advantages of Rooibos Tea presents a notable challenge. There are still consumers who cannot differentiate Rooibos Tea from other herbal teas leading to difficulties in distinguishing the product and influencing market trends. To address this issue and emphasize Rooibos Teas perks, like its antioxidants and lack of caffeine more educational efforts aimed at consumers are essential. This lack of consumer knowledge ultimately hinders market expansion. Decreases demand.

03

Opportunity: Expanding into the Fitness Market and Technological Innovations and Online Marketing

Considering the rise in interest towards maintaining health and well being trends in society today Rooibos Tea has the potential for great success if targeted towards those dedicated to staying fit and living a healthy lifestyle. With its healing properties and benefits that cater to consumer demands, for beverages that boost hydration reduce stress levels and offer antioxidant advantages this product is well positioned to meet the needs of wellness conscious individuals.

Roobios Tea has the opportunity to leverage the rise of transformation by utilizing online channels to connect with audiences worldwide and establish meaningful and interactive relationships, with customers. Through online marketing tactics this visibility has the potential to fuel market expansion and enhance brand visibility considerably.

04

Challenge: Variable Raw Material Pricing

Another primary market is the fluctuating cost of Rooibos tea leaves, which directly influences the price of the finished product. These variations in raw material prices can make revenue forecasting challenging for manufacturers, adding an element of economic risk to the production process. Moreover, the weathers impact on harvest yields means the tea industry is susceptible to climate change, further escalating price uncertainty. The result is increased market instability and a potential decrease in demand as some consumers explore alternative tea options.

Supply Chain Landscape

1

Cultivation

Rooibos LtdKLK Landbou Limited
2

Processing

Cape Natural Tea ProductsRed Espresso
3

Distribution

Green Rooibos Tea LeafAfrican Red Tea Imports
4

Retail

Organic IndiaRepublic of Tea
Rooibos Tea - Supply Chain

Applications of Rooibos Tea in Health & Fitness Segment, Culinary Exploits & Cosmetic Industry

Health & Fitness Segment : The health and fitness industry frequently utilizes Roobios Tea. Its high antioxidant content and caffeine-free properties make it particularly popular among fitness enthusiasts and health-conscious consumers. Often, organic or pure Roobios tea is used in this application for its uncompromised health benefits. Players like Numi Organic Tea are leaders in this market, consistently producing premium and ethically sourced Roobios Tea
Cosmetic Industry : Roobios Tea finds robust use in the cosmetic industry, mainly due to its antioxidant-rich profile and inherent anti-ageing properties. The Rooibos-infused beauty products boost skin health, combat signs of ageing and help in maintaining a radiant complexion. For such applications, skincare manufacturers often employ rooibos extracts or brewed Rooibos tea. Yves Rocher, a globally renowned cosmetic brand, is recognized for its commendable range of Rooibos-centric cosmetic products
Culinary Exploits : Rooibos Tea also enjoys considerable popularity in the culinary world, especially in gourmet cooking and baking. The teas unique, naturally sweet taste and rich, red colour make it a favourite among chefs and food connoisseurs. Culinary-grade Rooibos tea is used to impart a unique link of sweetness and slightly nutty flavour to various dishes and beverages.

Recent Developments

Roobios Tea, a prominent player in the global beverage sector, seen a surge in its market value. With evolving consumer preferences, the industry witnessed a significant increase in the demand for healthier, non-caffeinated beverages, and Roobios Tea fittingly fits in this category.

December 2024 : Bona Fide Tea Co. announced its intention to spearhead a sustainability program focusing on certified organic farming of Roobios Tea plants, marking a significant shift in farming practices within the industry
October 2024 : Herbal Tranquility Inc. released a new product line of Roobios Tea infused with lavender and chamomile, capitalizing on the growing trend of integrating Roobios Tea with other beneficial herbs
August 2024 : Global exporter PureLeaf Ltd. secured a contract to distribute Roobios Tea to major markets in Asia and Europe, demonstrating the continual expansion of the Roobios Tea market globally.

Impact of Industry Transitions on the Rooibos Tea Market

As a core segment of the Packaged & Processed F&B industry, the Rooibos Tea market develops in line with broader industry shifts. Over recent years, transitions such as Rise in Health Consciousness and Reinvention of Tea Tasting Experiences have redefined priorities across the Packaged & Processed F&B sector, influencing how the Rooibos Tea market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Rise in Health Consciousness

The global market for Rooibos Tea has been witnessing a significant transition due to the shifting preferences of consumers towards healthier choices. Rooibos Tea, known for its antioxidant properties, caffeine-free nature, and various health benefits, has been gaining popularity among health-conscious individuals globally. For instance, this shift is creating substantial growth opportunities for companies within the nutraceuticals sector, as the demand for incorporating Rooibos Tea in dietary supplements and wellness products rises. This industry transition is expected to add $59 million in the industry revenue between 2024 and 2030.
02

Reinvention of Tea Tasting Experiences

Another important transition in the Rooibos Tea industry revolves around the reinvention of tea tasting experiences. More and more tea-drinkers are seeking unique, sensory experiences which incorporate an element of storytelling into the mix. Innovative tea-serving establishments have been using Rooibos Tea as the base for a variety of exotic blends, with the teas sweet and fruity characteristics providing an inviting and novel tasting experience. This has propelled growth within the brewing and blending sector, setting the stage for a new era in the tea industry.

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