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Quinoa Flakes Market
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Quinoa Flakes Market

Author: Debadatta Patel - Senior Consultant, Report ID - DS1901091, Published - January 2025

Segmented in Type (Organic, Conventional), Application (Breakfast Cereal, Baking Ingredient, Nutritional Supplement), Distribution Channel, End-Users and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Quinoa Flakes Market Outlook

The market, for Quinoa flakes was estimated at $672.9 million in 2024; and it is anticipated to increase to $1.0 billion by 2030 with projections indicating a growth to around $1.5 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 7.3% over the forecast period. The ongoing rise in market developments showcases the promising changes expected in the industry in the coming years ahead with a positive outlook for progress, over the next ten years to come. The ongoing rise reflects the markets ability to withstand challenges and adjust accordingly while solidifying its importance and impact, across sectors worldwide.


Quinoa Flakes have been increasingly popular lately due to their features and wide range of uses in the market scene. Known as a superfood these flakes are packed with protein and fiber that contribute to a lifestyle and well being in general. People also love Quinoa Flakes for being gluten free which makes it more appealing to health conscious individuals and those, with specific dietary requirements.


Market Size Forecast & Key Insights

2019
$672M2024
2029
$1.4B2034

Absolute Growth Opportunity = $688M

The Quinoa Flakes market is projected to grow from $672.9 million in 2024 to $1.36 billion in 2034. This represents a CAGR of 7.3%, reflecting rising demand across Healthy Breakfast Alternatives, Vegetarian and vegan cuisine and Gluten-free baking.

The Quinoa Flakes market is set to add $688 million between 2024 and 2034, with manufacturer targeting Baking Ingredient & Nutritional Supplement Application projected to gain a larger market share.

With Healthy eating trends, and Versatile culinary applications, Quinoa Flakes market to expand 102% between 2024 and 2034.

Opportunities in the Quinoa Flakes Market

Emerging Markets Focus on Nutritious Breakfast Options

The growing economies in areas like Asia Pacific and South America offer a chance to expand the market for quinoa flakes. The breakfast habits in these regions are changing from options to healthier choices like quinoa flakes which are now being embraced as a nutritious breakfast option, with increasing popularity and demand.

Expanding Preferences for Superfood Diets and Prevalence of Gluten-Free Products

Incorporating quinoa flakes as a superfood ingredient in diets might open up a profitable market prospect. Prominent focus on wellness and nutrition has sparked a growing interest, in superfoods. Quinoa flakes come with protein levels and a diverse range of crucial nutrients and minerals. They could be promoted as a component of these diets tailored to global consumers who prioritize their well being.

Due to the growing number of individuals in nations such as the US and UK being diagnosed with gluten sensitivity or opting for a gluten free diet plan; the popularity of quinoa flakes is expected to surge among consumers This natural gluten free attribute could be leveraged by companies, in the food and beverage industry.

Growth Opportunities in North America and Europe

Europe Outlook

Europe is a player in the worldwide quinoa flakes market. Particularly Western Europe stands out in this regard. The increasing emphasis on health and the growing popularity of veganism in nations such as the UK, Ger and France are driving up the demand for flakes across the continent. Europeans are showing an interest in gluten free options making quinoa flakes a favored pick. Despite facing competition the market holds promising opportunities for wider reach thanks, to the growth of distribution channels and smart marketing strategies. The rise in consumer demand, for plant based diets is a factor fuelin the growth of the quinoa flakes market in this region.

North America Outlook

Being a consumer market globally and known for its interest in health and wellness products like quinoa flakes the region of North America holds a strong position in the sales landscape on a global scale. The growing demand from consumers looking for food options has played a significant role in boosting the popularity of quinoa flakes in this region. Despite facing competition from well known brands in the market scenario here, in North America offers ample opportunities for companies to thrive and grow their businesses steadily. The market presence of quinoa flakes is boosted by factors like increased awareness of their value and their versatile use in various applications. Especially with health conscious diets gaining popularity, among consumers in North America.

North America Outlook

Being a consumer market globally and known for its interest in health and wellness products like quinoa flakes the region of North America holds a strong position in the sales landscape on a global scale. The growing demand from consumers looking for food options has played a significant role in boosting the popularity of quinoa flakes in this region. Despite facing competition from well known brands in the market scenario here, in North America offers ample opportunities for companies to thrive and grow their businesses steadily. The market presence of quinoa flakes is boosted by factors like increased awareness of their value and their versatile use in various applications. Especially with health conscious diets gaining popularity, among consumers in North America.

Europe Outlook

Europe is a player in the worldwide quinoa flakes market. Particularly Western Europe stands out in this regard. The increasing emphasis on health and the growing popularity of veganism in nations such as the UK, Ger and France are driving up the demand for flakes across the continent. Europeans are showing an interest in gluten free options making quinoa flakes a favored pick. Despite facing competition the market holds promising opportunities for wider reach thanks, to the growth of distribution channels and smart marketing strategies. The rise in consumer demand, for plant based diets is a factor fuelin the growth of the quinoa flakes market in this region.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : United States, Canada, United Kingdom, Australia, Germany are expected to grow at 4.7% to 7.0% CAGR

2

Emerging Markets : Indonesia, Nigeria, Saudi Arabia are expected to grow at 8.4% to 10.1% CAGR

Market Analysis Chart

The expansion journey of Quinoa Flakes is guided by factors influencing the markets direction. Both positive and negative forces play a role in shaping its course. A key factor driving this growth is the growing recognition of the health benefits associated with Quinoa Flakes consumption. These gluten free flakes are packed with proteins and essential nutrients that appeal to health individuals who are increasingly opting for plant based products due to their versatility in cooking. However the promising market prospects of Quinoa Flakes are also accompanied by challenges that pose barriers, to its growth.

Recent Developments and Technological Advancement

December 2024

Ancient Harvest launched a brand range of gluten free quinoa flakes to meet the growing need, for nutritious and allergen free food options.

October 2024

Quinoa Corp enlarged its manufacturing plants for Quinoa Flakes in Europe as part of its focus on the expanding demand, for Quinoa related goods.

July 2024

Alter Eco included quinoa flakes in its range of to eat meals to cater to the growing demand, for quick and healthy dining options.

Quinoa flakes are gaining popularity in the health food sector due to the increasing recognition of their health advantages. The worldwide interest has seen an increase as more consumers choose a healthier way of life. Amidst global economic uncertainty the quinoa flakes market has shown resilience and strong growth thanks, to its nutritional benefits compared to conventional grains.

Impact of Industry Transitions on the Quinoa Flakes Market

As a core segment of the Food & Beverage industry, the Quinoa Flakes market develops in line with broader industry shifts. Over recent years, transitions such as Shift Toward Healthy Snacking and Innovation in Food Processing Techniques have redefined priorities across the Food & Beverage sector, influencing how the Quinoa Flakes market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Shift Toward Healthy Snacking:

The food industry is going through a shift from conventional snacks to healthier options these days. That's more and more people are looking for nutritious and organic snacks that are also gluten free! This shift has led to the rise of Quinoa Flakes in the market. Many snack makers are now adding Quinoa Flakes to their products to meet the growing demand for choices among consumers. This change is being driven by consumers who are increasingly focused, on leading healthy lifestyles and maintaining a balanced diet. These crunchy flakes offer an amount of protein and dietary fiber along with essential minerals that make them a great option, for nutritious snacks.

2

Innovation in Food Processing Techniques:

A significant change in the Quinoa Flakes industry is the introduction of improved food processing methods to maintain the nutritional value during production processes. For example companies that used to rely solely on methods are now embracing modern technology driven approaches. This shift, towards techniques not only helps to preserve the inherent goodness of quinoa but also ensures that its aroma and taste remain unchanged in the final product.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Food & Beverage industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Food & Beverage industry cascade into the Quinoa Flakes market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Healthy Eating Trends

The increasing focus on health awareness is also fuel the rise in demand for quinoa flakes as an option packed with plant based protein and fiber that appeals to health conscious individuals looking for better meal choices. It is also no surprise that quinoa flakes have also become increasingly popular in the health and wellness sector for meal preparation and weight management purposes. Furthermore the free nature of quinoa flakes is also a definite plus as it meets the needs of those with gluten sensitivities or those aiming to lower their gluten intake, in their diets. Stay healthy!In light of this development the demand for flakes, in health conscious food sectors is also predicted to experience notable expansion.
Quinoa flakes are also remarkably versatile in the kitchen. Can also be used in a range of ways—such as replacing oats in breakfast cereals or enhancing the nutritional content of baked goods—making them a popular choice for vegan recipes as well. Their flexibility and user friendly nature have also led to their adoption in the food and beverage sector. This diverse range of uses aligns with the increasing demand for culinary options and is also projected to drive the continued popularity of quinoa flakes, within the food industry.

Restraint: High Pricing of Quinoa Flakes

The main challenge holding back the growth of the Quinoa Flakes industry is its price point compared to other options in the market. Quinoa flakes are considered a food item with a cost that may discourage budget conscious buyers in emerging areas. This leads to a market share limited to consumers willing to pay extra for these specialty goods and hinders overall market growth. Moreover the high pricing can lead to competition from more affordable cereal products such, as wheat or oatmeal flakes that already have widespread market presence and consumer approval.

Challenge: Lack of Consumer Awareness

Adding to the existing issue is the fact that many consumersre not only well informed about the health advantages of Quinoa Flakes such as their high plant protein and fiber content due to insufficient promotion efforts and consumer awareness campaigns This lack of awareness may hinder the widespread acceptance of the product Even though Quinoa Flakes offer benefits, for gluten free diets and aiding in weight management these advantages are not only widely acknowledged which leads consumers to choose more familiar grain based products.

Supply Chain Landscape

Cultivation & Harvesting

Andean Naturals

Northern Quinoa Production Corporation

Processing & Packaging

GoGo Quinoa

Ancient Harvest

Distribution & Logistics
United Natural Foods / Whole Foods Market
Retail & End-User Consumption
Walmart / Amazon
Cultivation & Harvesting

Andean Naturals

Northern Quinoa Production Corporation

Processing & Packaging

GoGo Quinoa

Ancient Harvest

Distribution & Logistics

United Natural Foods

Whole Foods Market

Retail & End-User Consumption

Walmart

Amazon

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Leading Providers and Their Strategies

Application AreaIndustryLeading ProvidersProvider Strategies
Breakfast Cereal Manufacturing
Food & Beverage
Quinoa Foods Company, Ancient Harvest
Emphasize on the nutritional value of quinoa flakes, utilizing modern marketing techniques to highlight its gluten-free nature and high protein content
Health Supplements
Health & Wellness
NOW Foods, Pereg Gourmet
Incorporating quinoa flakes in dietary supplements due to its rich nutritional profile, marketing the products as safe and natural options for health-conscious consumers
Bakery & Confectionery
Food & Beverage
Great River Organic Milling, Bob's Red Mill
Including quinoa flakes in the ingredient list for innovative bakery and confectionery items, capitalizing on the rising demand for nutritious and gluten-free food options
Pet Food Manufacturing
Pet Industry
Honest Kitchen, Open Farm
Using quinoa flakes in pet food production as a high-quality, easily digestible protein source, promoting these products as healthier alternatives to traditional pet food

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Quinoa Flakes market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Quinoa Flakes in Vegetarian and vegan cuisine, Gluten-free baking and Healthy Breakfast Alternatives

Vegetarian and vegan cuisine

Quinoa Flakes are commonly included in vegetarian and vegan dishes because of their protein content which serves as a plant based protein option in meals such as veggie burgers and protein filled salads; Now Foods and I Heart Keenwah are leading companies, in this field.

Gluten-free baking

Quinoa flakes are commonly used in free baking by those who cannot tolerate gluten or have celiac disease because they do not only contain gluten but are packed with important nutrients that the body needs to stay healthy and strong. Typically ground and used as a substitute for flour in baking recipes such as breads, cookies and cakes brands like Quinola Mothergrain and Pereg are known for their quality products, in this field.

Healthy Breakfast Alternatives

Quinoa Flakes provide a way to kickstart your morning routine and are commonly found in breakfast dishes like quinoa porridge or blended into smoothies for an added nutritional boost! Their impressive protein levels and fiber content make Quinoa Flakes a great alternative to cereals for those seeking a nutritious start to their day without the processed additives often found in traditional breakfast options like Ancient Harvest and Bobs Red Mills offerings of Quinoa Flake based breakfast items are quite popular, among health conscious consumers looking for a wholesome morning meal option that is both convenient and nutritious.

Quinoa Flakes vs. Substitutes:
Performance and Positioning Analysis

Quinoa flakes provide an gluten free choice that stands out from traditional cereals. They are gaining popularity among health consumers due to their strong growth, in the market.

Quinoa Flakes
  • Buckwheat flakes /
  • Amaranth flakes /
  • Millet flakes
    Rich in proteins, high fiber content, gluten-free, excellent source of essential amino acids, highly versatile as a food ingredient
    High protein content, rich in vital nutrients
    Can cause digestive issues, higher cost compared to traditional grains

Quinoa Flakes vs. Substitutes:
Performance and Positioning Analysis

Quinoa Flakes

  • Rich in proteins, high fiber content, gluten-free, excellent source of essential amino acids, highly versatile as a food ingredient

Buckwheat flakes / Amaranth flakes / Millet flakes

  • High protein content, rich in vital nutrients
  • Can cause digestive issues, higher cost compared to traditional grains

Quinoa flakes provide an gluten free choice that stands out from traditional cereals. They are gaining popularity among health consumers due to their strong growth, in the market.

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Research Methodology

This market research methodology defines the Quinoa Flakes market scope, gathers reliable data, and validates findings using integrated primary and secondary research. Our systematic framework ensures precise market sizing, growth trend analysis, and competitive benchmarking.


Secondary Research Approach


We begin secondary research by defining the targeted market at macro and micro levels. As part of the Food & Beverage ecosystem, we analyze Quinoa Flakes across Individuals, Food Service Industry, and Food Processing Industry Applications. Our team gathers data systematically from country level ministerial sources, industry associations & federations, trade databases, company annual & quarterly reports and other credential sources, enabling us to map global and regional market size, pricing trends, regulatory standards, and technology advancements.



Key Sources Referenced:

Food and Agriculture Organization (FAO)

Food Substances - FDA

Prodcom / Census US / Statcan / e-stat Japan / ABS Australia / KOSIS Korea

USA Trade Census

DEFRA UK / Ifastat

Climate.gov

Annual Reports / Industry Magazines / Country Level Ministerial Sources

We benchmark competitors such as Ancient Harvest, Eden Foods Inc., and Northern Quinoa by reviewing company financial statements, and regulatory filings. Our secondary insights identify key market drivers and constraints, forming the analytical foundation for primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Cultivation & Harvesting, Processing & Packaging, and Distribution & Logistics. Our geographic coverage spans Americas (40%), Europe (30%), Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally achieve a response rate of above 65%, and telephone interviews yield 60%, resulting in above 92% confidence level with a ±7% margin of error.


Through targeted questionnaires and in-depth interviews, we capture purchase intent, adoption barriers, brand perception across Segment Type. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering & Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down & Bottom-Up Process


In Top-down approach, we disaggregate global Food & Beverage revenues to estimate the Quinoa Flakes segment, using historical growth patterns to set baseline trends. Simultaneously, in Bottom-up approach, we aggregate Country-Level Demand Data to derive regional and global forecasts, which provide granular consumption insights. By reconciling both approaches, we ensure statistical precision and cross-validation accuracy.


We evaluate the supply chain, spanning Cultivation & Harvesting (Andean Naturals, Northern Quinoa Production Corporation), Processing & Packaging (GoGo Quinoa, Ancient Harvest), and Distribution & Logistics. Our parallel substitute analysis examines Buckwheat flakes, Amaranth flakes, and Millet flakes, highlighting diversification opportunities and competitive risks.


Company Market Share & Benchmarking


We benchmark leading companies such as Ancient Harvest, Eden Foods Inc., and Northern Quinoa, analyzing their capabilities in pricing, product features, technology adoption, and distribution reach. By assessing company-level revenues and product portfolios, we derive market share comparisons, clarifying competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, supply chain evaluation, and company benchmarking, supported by our proprietary Directional Superposition methodology enables us to deliver precise forecasts and actionable strategic insights into the Quinoa Flakes market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Quinoa Flakes Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 722 million
Revenue Forecast in 2034USD 1.36 billion
Growth RateCAGR of 7.3% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 2024672 million
Growth OpportunityUSD 688 million
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD million and Industry Statistics
Market Size 2024672 million USD
Market Size 2027831 million USD
Market Size 2029957 million USD
Market Size 20301.03 billion USD
Market Size 20341.36 billion USD
Market Size 20351.46 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredType, Application, Distribution Channel, End-Users
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledAncient Harvest, Eden Foods Inc., Northern Quinoa, The Quinoa Corporation, Real Foods, Arrowhead Mills, Quinoasure, I Heart Keenwah, GoGo Quinoa, Great Value, Pereg Gourmet and Bob's Red Mill Natural Foods.
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Quinoa Flakes Market Size, Opportunities & Strategic Insights, by Type

4.1Organic
4.2Conventional
Chapter 5

Quinoa Flakes Market Size, Opportunities & Strategic Insights, by Application

5.1Breakfast Cereal
5.2Baking Ingredient
5.3Nutritional Supplement
Chapter 6

Quinoa Flakes Market Size, Opportunities & Strategic Insights, by Distribution Channel

6.1Large Scale Groceries
6.2Health Food Stores
6.3Online Retail
Chapter 7

Quinoa Flakes Market Size, Opportunities & Strategic Insights, by End-Users

7.1Individuals
7.2Food Service Industry
7.3Food Processing Industry
Chapter 8

Quinoa Flakes Market, by Region

8.1North America Quinoa Flakes Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Quinoa Flakes Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Quinoa Flakes Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Quinoa Flakes Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Quinoa Flakes Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Quinoa Flakes Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1Ancient Harvest
9.2.2Eden Foods Inc.
9.2.3Northern Quinoa
9.2.4The Quinoa Corporation
9.2.5Real Foods
9.2.6Arrowhead Mills
9.2.7Quinoasure
9.2.8I Heart Keenwah
9.2.9GoGo Quinoa
9.2.10Great Value
9.2.11Pereg Gourmet
9.2.12Bob's Red Mill Natural Foods.