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Pay Per Use Car Insurance Market
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Pay Per Use Car Insurance Market

Author: Ranjana Pant - Research Analyst, Report ID - DS2503006, Published - January 2025

Segmented in Demographic Segmentation (Millennials, Generation X, Baby Boomers), Vehicle Type Segmentation (Compact, Sedan, SUV, Luxury), Policy Needs Segmentation, Gender and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Pay Per Use Car Insurance
Market Outlook

The emerging Pay Per Use Car Insurance sector is offering an outlook on auto insurance that is reshaping how drivers view their vehicle coverage at a rapid pace. The market, for Pay per use car insurance was estimated at $41.2 billion in 2024. It is anticipated to increase to $128.2 billion by 2030 with projections indicating a growth to around $329.7 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 20.8% over the forecast period. This approach appeals to the preference for customized services and convenience in the digital era. It is, on the verge of becoming widespread. has the potential to transform the industry by tailoring insurance based on individual driving habits to ensure fair pricing that matches personal risk levels.


Pay per use car insurance. Also referred to as pay, as you go or usage based insurance. Is a concept in which insurance costs are determined by how you actually drive your vehicle. It involves monitoring your mileage and driving habits in time to encourage safer and less frequent driving. Additionally it allows for adjusting coverage based include any changing needs or circumstances.


Market Size Forecast & Key Insights

2019
$41.2B2024
2029
$272B2034

Absolute Growth Opportunity = $232B

The Pay Per Use Car Insurance market is projected to grow from $41.2 billion in 2024 to $272 billion in 2034. This represents a CAGR of 20.8%, reflecting rising demand across Usage-Based Premium Calculation, Flexible Coverage and Real-Time Tracking and Monitoring.

The Pay Per Use Car Insurance market is set to add $232 billion between 2024 and 2034, with service providers targeting Sedan & SUV Vehicle Type Segmentation projected to gain a larger market share.

With Rise of connected cars, and Increasing urbanization and unpredictable daily commutes, Pay Per Use Car Insurance market to expand 562% between 2024 and 2034.

Opportunities in the Pay Per Use Car Insurance Market

Connected Vehicles and IoT Infrastructure

The potential benefits of cars for auto insurance companies are yet to be fully realized. By collecting and analyzing real time data with the help of technology insurers can gain valuable insights into drivers behaviors enabling them to offer more precise pay, per use premiums. This approach can help improve customer satisfaction and mitigate claims.

Tailored Premiums for Electric Vehicles and Autonomous Cars and AI Technology

The increasing global shift towards friendly transportation options is creating new opportunities for insurance companies that offer pay, as you go policies specifically designed for electric vehicles . By offering insurance plans that take into account the lower fuel expenses and reduced maintenance costs associated with EVs insurance providers can appeal to a growing number of environmentally conscious customers.

With the emergence of driverless cars and advancements in AI technology comes a promising opportunity for on demand car insurance services to thrive. As autonomous vehicles become more prevalent in the market insurance schemes may evolve from being dependent on drivers to focusing on the features of the vehicles themselves. By utilizing AIs risk evaluation abilities along with assessing vehicle performance and software dependability the insurance industry could undergo transformations opening up new avenues, for market growth and customer engagement.

Growth Opportunities in North America and Europe

Europe Outlook

In Europe's Pay As You Go Car Insurance sector is on the rise due to a rising need for versatile insurance options here in Europe where competition is fierce among various established and up and coming companies; the supportive regulatory environment and advanced digital infrastructure pave the way, for substantial market growth opportunities.

North America Outlook

In North America's Pay Per Use Car Insurance sector is well established and fiercely competitive with industry players using cutting edge technologies to provide personalized insurance policies to consumers in the region. The increasing number of millennials owning cars and their growing understanding of affordable insurance choices are drivers of market expansion; nevertheless the presence of regulatory intricacies could present obstacles, to further growth.

North America Outlook

In North America's Pay Per Use Car Insurance sector is well established and fiercely competitive with industry players using cutting edge technologies to provide personalized insurance policies to consumers in the region. The increasing number of millennials owning cars and their growing understanding of affordable insurance choices are drivers of market expansion; nevertheless the presence of regulatory intricacies could present obstacles, to further growth.

Europe Outlook

In Europe's Pay As You Go Car Insurance sector is on the rise due to a rising need for versatile insurance options here in Europe where competition is fierce among various established and up and coming companies; the supportive regulatory environment and advanced digital infrastructure pave the way, for substantial market growth opportunities.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : United States, United Kingdom, Germany, China, Canada are expected to grow at 20.0% to 29.1% CAGR

2

Emerging Markets : India, Brazil, Indonesia are expected to grow at 15.6% to 21.6% CAGR

Market Analysis Chart

The Pay Per Use Car Insurance market is significantly shaped by factors and constraints that define its current status and shape its future direction. One of the factors driving this market is the enhanced flexibility and affordability provided by Pay Per Use Car Insurance to customers. This system charges customers according to the distance they actually drive making it a cost effective choice, for individuals who use their vehicles infrequently.

Recent Developments and Technological Advancement

December 2024

Progressive Insurance introduced a trial initiative that provides pay, as you go car insurance plans to smaller urban areas. This initiative is aimed at meeting the needs of communities where vehicle usages lower.

September 2024

Allstate has broadened the range of coverage options in their pay per use insurance policy to now include features such, as collision and comprehensive coverage.

June 2024

MetLife made a move into the pay per use car insurance sector by launching their model that utilizes cutting edge telematics technology to calculate rates based on actual usage.

Lately there has been an upsurge in the popularity of Pay Per Use Car Insurance. This surge is mainly driven by the growing need for user friendly insurance options among consumers. In this approach insurance costs are determined according to the distance traveled which offers an economical choice for drivers with limited mileage. A significant trend, in the market is the incorporation of telematics technology.

Impact of Industry Transitions on the Pay Per Use Car Insurance Market

As a core segment of the BFSI industry, the Pay Per Use Car Insurance market develops in line with broader industry shifts. Over recent years, transitions such as Shift Towards Usage-Based Insurance and Rise of Digitalization have redefined priorities across the BFSI sector, influencing how the Pay Per Use Car Insurance market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Shift Towards Usage-Based Insurance:

The Pay As You Drive Auto Insurance sector is seeing a change towards usage based insurance . This approach utilizes telematics technology to gather information on the drivers actions and mileage covered which is then used to determine insurance costs and fairly tailored to individual vehicle use rather, than generic estimates sought by customers. The industry is changing by encouraging competition and creativity, among providers who are now working hard to provide their customers with the comprehensive and precise telematics systems.

2

Rise of Digitalization:

The growing use of technology, in the automobile insurance industry represents a major shift.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the BFSI industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the BFSI industry cascade into the Pay Per Use Car Insurance market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Rise of Connected Cars, and Demand for Customized and Flexible Insurance Packages

The rise of Telematics and IoT technology has also led to a growing trend of installing devices in cars that track and store data such as driving distances and behaviors over time. This surge, in technology has also fueled the popularity of Pay Per Use Car Insurance as it offers cost savings to drivers who demonstrate driving practices and limited mileage usage.
Customers are also now leaning toward personalized insurance options that meet their individual requirements. Pay as you go auto insurance offers this adaptability by billing customers according to their real driving habits and usage patterns.
In developing and developed nations around the world today undergo rapid urbanization that results in commuters facing unpredictable and irregular daily travel patterns as a common occurrence now seen more frequently than before. Drivers are also increasingly choosing flexible and affordable insurance options over insurance packages as they navigate these changing city landscapes. Embracing Pay Per Use Car Insurance emerges as a solution tailored to this particular situation. A factor that spurs the demand, in the market even further.

Restraint: Data Privacy Concerns

Pay As You Drive car insurance relies heavily on devices integrated into vehicles to monitor how they are used—a factor that raises a prominent concern in the market as consumers often worry about their privacy being compromised by the gathering of navigation and movement information, for purposes beyond determining insurance costs and this could deter them from opting for such services.

Challenge: Reliability of Telematics Devices

An important obstacle that hinders the expansion of Pay As You Go Car Insurance is the dependability of the telematics gadgets utilized in it. Errors and inconsistencies in the data collected by these devices can result in premium estimations ultimately leading to customer discontent and skepticism, about the service provided.

Supply Chain Landscape

Data Collection System Providers

Verisk Analytics

Octo Telematics

Telematics Service Providers

Mix Telematics

Verizon Connect

Insurance Companies
Progressive / Allstate
Customers
Independent vehicle owners / Rental car companies
Data Collection System Providers

Verisk Analytics

Octo Telematics

Telematics Service Providers

Mix Telematics

Verizon Connect

Insurance Companies

Progressive

Allstate

Customers

Independent vehicle owners

Rental car companies

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Leading Providers and Their Strategies

Application AreaIndustryLeading ProvidersProvider Strategies
Urban Transportation
Automotive Insurance
Metromile
Optimising pricing models based on usage tracking data
Ride-Sharing Services
Transportation and Logistics
Allstates Milewise
Tailored packages for on-demand industry drivers
Leisure and Tourism
Rental and Tourism
Nationwides SmartMiles
Customizable plans for low-mileage drivers
Commercial Fleet Management
Transportation and Logistics
Progressives Snapshot
Dynamic pricing strategies for commercial fleets

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Pay Per Use Car Insurance market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Pay Per Use Car Insurance in Usage-Based Premium Calculation, Real-Time Tracking and Monitoring and Flexible Coverage

Usage-Based Premium Calculation

Usage based car insurance, Pay Per Use Car Insurance calculates premiums based on the usage of the vehicle providing a distinct benefit to customers who do not only frequently use their cars by allowing them to save a substantial amount on their insurance costs. Prominent players in this field such as Metromile and Progressives Snapshot program lead the way, in implementing this approach.

Real-Time Tracking and Monitoring

Many insurance firms utilize gadgets to monitor how people drive and offer discounts to those who drive safely with the aim of encouraging better driving practices and decreasing the likelihood of accidents occurring in an effective manner. Companies like Drivewise, by Allstate and Root Insurance make use of this live monitoring technology to provide tailored insurance plans that suit the needs of each policyholder.

Flexible Coverage

The Pay Per Use model also lets users customize their insurance coverage according to how they use it – for example; someone can choose coverage for a road trip and then switch to basic coverage when they arent driving much. This approach is unique because it offers flexibility and cost effectiveness whenever needed; some insurance tech companies, like Cuvva and By Miles provide this service.

Pay Per Use Car Insurance vs. Substitutes:
Performance and Positioning Analysis

Pay as you drive car insurance offers a solution where customers are charged based on the distance they drive rather than a fixed rate like traditional insurance policies do so it’s more affordable and flexible for drivers looking for cost effective options with potential for growth, in the market.

Pay Per Use Car Insurance
  • Standard Car Insurance /
  • Telematics Car Insurance /
  • Fleet Insurance
    Cost-effective for infrequent drivers, Ability to control premium costs
    Potential for higher costs with increased usage, Lack of cost predict
    Cost-effective for occasional drivers, Better control over insurance costs
    Higher costs for frequent drivers, Difficulty in estimating annual costs

Pay Per Use Car Insurance vs. Substitutes:
Performance and Positioning Analysis

Pay Per Use Car Insurance

  • Cost-effective for infrequent drivers, Ability to control premium costs
  • Potential for higher costs with increased usage, Lack of cost predict

Standard Car Insurance / Telematics Car Insurance / Fleet Insurance

  • Cost-effective for occasional drivers, Better control over insurance costs
  • Higher costs for frequent drivers, Difficulty in estimating annual costs

Pay as you drive car insurance offers a solution where customers are charged based on the distance they drive rather than a fixed rate like traditional insurance policies do so it’s more affordable and flexible for drivers looking for cost effective options with potential for growth, in the market.

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Research Methodology

This market research methodology defines the Pay Per Use Car Insurance market scope, captures reliable data, and validates findings through integrated primary and secondary research. The framework ensures accurate market sizing, demand-supply analysis, and competitive benchmarking specific to service-driven business models.


Secondary Research Approach


We begin secondary research by defining the targeted market at both global and regional levels. Positioned within the BFSI ecosystem, we analyze Pay Per Use Car Insurance adoption across Compact, Sedan, and SUV Applications. Data is systematically collected from Professional Associations, Industry-specific Service Registries, company annual reports, country level ministerial sources and other credential sources, enabling detailed mapping of service delivery models, pricing structures, regulatory compliance, and technology enablers.


Key Sources Referenced:

• XXXX

• XXXX

We benchmark service providers such as Metromile Inc, Progressive Corporation, and Allstate Corporation, using industry databases, client case studies, annual reports, and partnership disclosures. This secondary research identifies market drivers and constraints, providing the foundation for validation through primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Data Collection System Providers, Telematics Service Providers, and Insurance Companies. Our geographic coverage spans Americas (45%), Europe (30%), and Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally secure a 70% response rate, while in-depth interviews achieve 84% engagement, ensuring a 91% confidence level with ±8.5% margin of error.


Through targeted questionnaires and in-depth interviews, we capture customer satisfaction, vendor selection criteria, service delivery effectiveness, outsourcing vs in-house trade-offs, and post-service value realization. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering and Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down and Bottom-up Process


In the Top-down approach, we disaggregate the global BFSI revenues to estimate the Pay Per Use Car Insurance segment, guided by enterprise spending, outsourcing penetration, and service intensity ratios. In the Bottom-up approach, we aggregate project-level, contract-level, and client-spending data at the country and industry levels to construct detailed adoption models. By reconciling both methods, we ensure forecast accuracy and statistical robustness.


We evaluate the service value chain, covering Data Collection System Providers (Verisk Analytics, Octo Telematics), Telematics Service Providers (Mix Telematics, Verizon Connect), and Insurance Companies. Our parallel substitute analysis examines alternative models such as Standard Car Insurance, Telematics Car Insurance, and Fleet Insurance, highlighting diversification opportunities and competitive risks.


Company Market Share and Benchmarking


We benchmark leading service providers such as Metromile Inc, Progressive Corporation, and Allstate Corporation, evaluating their strengths in workforce capacity, global delivery centers, client engagement models, pricing competitiveness, and digital transformation capabilities. By analyzing company revenues, service portfolios, and client contracts, we derive comparative market shares, competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, contract analysis, and company benchmarking, supported by our proprietary Directional Superposition methodology, ensures us precise forecasts and actionable strategic insights into the Pay Per Use Car Insurance market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Pay Per Use Car Insurance Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 49.8 billion
Revenue Forecast in 2034USD 272 billion
Growth RateCAGR of 20.8% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 202441.2 billion
Growth OpportunityUSD 232 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 202441.2 billion USD
Market Size 202772.7 billion USD
Market Size 2029106 billion USD
Market Size 2030128 billion USD
Market Size 2034272 billion USD
Market Size 2035329 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredDemographic Segmentation, Vehicle Type Segmentation, Policy Needs Segmentation, Gender
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledMetromile Inc, Progressive Corporation, Allstate Corporation, State Farm Mutual Automobile Insurance, Liberty Mutual, Nationwide Corporation, Esurance Inc, AAA Insurance, Travelers Companies Inc, AXA Equitable Life Insurance Company, USAA and SAFE Auto Insurance Company
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Pay Per Use Car Insurance Market Size, Opportunities & Strategic Insights, by Demographic Segmentation

4.1Millennials
4.2Generation X
4.3Baby Boomers
Chapter 5

Pay Per Use Car Insurance Market Size, Opportunities & Strategic Insights, by Vehicle Type Segmentation

5.1Compact
5.2Sedan
5.3SUV
5.4Luxury
Chapter 6

Pay Per Use Car Insurance Market Size, Opportunities & Strategic Insights, by Policy Needs Segmentation

6.1Comprehensive
6.2Collision
6.3Liability Only
Chapter 7

Pay Per Use Car Insurance Market Size, Opportunities & Strategic Insights, by Gender

7.1Male
7.2Female
Chapter 8

Pay Per Use Car Insurance Market, by Region

8.1North America Pay Per Use Car Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Pay Per Use Car Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Pay Per Use Car Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Pay Per Use Car Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Pay Per Use Car Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Pay Per Use Car Insurance Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1Metromile Inc
9.2.2Progressive Corporation
9.2.3Allstate Corporation
9.2.4State Farm Mutual Automobile Insurance
9.2.5Liberty Mutual
9.2.6Nationwide Corporation
9.2.7Esurance Inc
9.2.8AAA Insurance
9.2.9Travelers Companies Inc
9.2.10AXA Equitable Life Insurance Company
9.2.11USAA
9.2.12SAFE Auto Insurance Company