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Oat Based Snacks Market
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Oat Based Snacks Market

Author: Debadatta Patel - Senior Consultant, Report ID - DS1901080, Published - January 2025

Segmented in Product Type (Oatmeal cookies, Oat bars), Distribution Channel (Online Retail, Offline Retail), Consumer Age Group, Nutritional Content and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Oat Based Snacks Market Outlook

The increasing number of health individuals has resulted in a rising preference for snacks made from oats in recent years. The market, for Oat based snacks was estimated at $21.6 billion in 2024. It is anticipated to increase to $28.6 billion by 2030 with projections indicating a growth to around $36.1 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 4.8% over the forecast period. This trend has not only generated excitement within the snack food sector but has also contributed to a significant change in consumer eating patterns. The market for oat based snacks is thriving due to its reputation for promoting heart health having nutritional benefits and offering a wide selection of delicious options. This sector is rapidly. Gaining recognition as a focal point for advancements, in food science and product innovation.


Snacks made from oats are gaining popularity for their high fiber content and cholesterol lowering properties in forms such as oat bars and crispy chips that come in sweet and savory flavors to suit different taste preferences for healthy snacking options, without the guilt.


Market Size Forecast & Key Insights

2019
$21.6B2024
2029
$34.4B2034

Absolute Growth Opportunity = $12.9B

The Oat Based Snacks market is projected to grow from $21.6 billion in 2024 to $34.4 billion in 2034. This represents a CAGR of 4.8%, reflecting rising demand across Healthy Snacking Option, Sports Nutrition and On-The-Go Breakfast.

The Oat Based Snacks market is set to add $12.9 billion between 2024 and 2034, with manufacturer targeting Offline Retail & undefined Distribution Channel projected to gain a larger market share.

With Health conscious consumer shift, and Expanding vegan population, Oat Based Snacks market to expand 60% between 2024 and 2034.

Opportunities in the Oat Based Snacks Market

Superfood Infusion

People who care about their health are more and more drawn to superfoods because of their nutritional benefits. These nutrient packed foods such as chia seeds, flax seeds and quinoa can help expand the customer base for oat based snack recipes, among those seeking nutritious options

Savory Snacking and Gluten-Free and Vegan Variants

Numerous snacks made from oats are tailored to satisfy cravings for sweetness; however there is an explored domain in the realm of savory treats. By introducing options such as oat infused crackers featuring flavors such as sea salt, herbs or cheese it is possible to appeal to individuals seeking a health conscious substitute, for conventional savory snacks.

The increasing popularity of gluten vegan options is driving growth in the market for oat based snacks industry promisingly. Thanks, to growing consciousness and the desire to meet dietary needs its beneficial to offer gluten free and vegan oat based snacks to capture the attention of these specialized customer groups.

Growth Opportunities in North America and Europe

Europe Outlook

The market for oat based snacks in Europe is growing quickly because more people are becoming health nowadays. In the UK, Germnay and France the consumption rates are the highest. There is competition in this market with both global and local companies such as Nestle and Rude Health vying for a share. Investing more in packaging and using organic ingredients opens up new avenues, for market expansion.

North America Outlook

The American market for oat based snacks is well established and competitive due to the rising demand for healthier snack options compared to traditional ones like chips and candies. Major companies such as General Mills and Kelloggs dominate the market. The increasing popularity of gluten diets and veganism is a driving force behind this trend. There are opportunities for growth in the market through the introduction of products such, as oat based frozen meals and flavored oat snacks catering to consumer preferences and dietary needs.

North America Outlook

The American market for oat based snacks is well established and competitive due to the rising demand for healthier snack options compared to traditional ones like chips and candies. Major companies such as General Mills and Kelloggs dominate the market. The increasing popularity of gluten diets and veganism is a driving force behind this trend. There are opportunities for growth in the market through the introduction of products such, as oat based frozen meals and flavored oat snacks catering to consumer preferences and dietary needs.

Europe Outlook

The market for oat based snacks in Europe is growing quickly because more people are becoming health nowadays. In the UK, Germnay and France the consumption rates are the highest. There is competition in this market with both global and local companies such as Nestle and Rude Health vying for a share. Investing more in packaging and using organic ingredients opens up new avenues, for market expansion.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : United States, Canada, United Kingdom, Germany, China are expected to grow at 3.4% to 4.4% CAGR

2

Emerging Markets : India, Brazil, Indonesia are expected to grow at 5.3% to 6.7% CAGR

Market Analysis Chart

In the oat based snacks market industry trends are influenced by important factors. One critical factor is the rising desire for snacks among customers which is driving market expansion. Consumers are more health conscious now. Seek out snacks with high nutritional value. Oat based snacks are popular, for their fiber content and potential to lower cholesterol levels while providing additional health perks. The increasing popularity of veganism and plant based diets has also contributed to a demand, for oat based products since they align naturally with vegan and plant based preferences.

Recent Developments and Technological Advancement

December 2024

Natures Path introduced a range of oat based snacks with unique flavor blends designed for millennials and Gen Z customers.

October 2024

Introducing the new Crunchy Oats snack range, by PepsiCo along with a marketing push.

September 2024

Kelloggs announced a program called From Farm to Market aiming to acquire entirely sustainable oats, for their snack items.

The popularity of oat based snacks has been rising lately as more consumers are opting for snack choices. Oats are known for their dietary fiber content and essential nutrients and are often regarded as a superfood. The inclusion of oats in snack items has made them more appealing to consumers. A notable trend in the market is the increasing demand, for free oat snacks.

Impact of Industry Transitions on the Oat Based Snacks Market

As a core segment of the Food & Beverage industry, the Oat Based Snacks market develops in line with broader industry shifts. Over recent years, transitions such as Shift Towards Healthy Snacking and Demand for Convenient Oat Snacks have redefined priorities across the Food & Beverage sector, influencing how the Oat Based Snacks market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Shift Towards Healthy Snacking:

The market for oat based snacks is going through a change as more consumers are becoming aware of the importance of healthy snacking choices. Oats are rich in fibers and essential nutrients which make them a popular ingredient in snacks aimed at health conscious individuals. Companies are updating their product ranges to provide snacks that not only taste good but also offer nutritional value. This shift is leading to a variety of products and opening up new possibilities, for market expansion.

2

Demand for Convenient Oat Snacks:

Given the rise in schedules and preference for quick meals while out and about there is a rising need, for easy to carry oat snacks that people can enjoy conveniently. Manufacturers are now launching serving oat snacks that are ready to eat allowing consumers to grab them and munch with no hassle.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Food & Beverage industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Food & Beverage industry cascade into the Oat Based Snacks market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Health Conscious Consumer Shift, and Innovation in Snacking Choices

The rising awareness of health and the resulting change in what consumers prefer to eat has also driven the growth of the market for snacks made from oats. todays consumers are also knowledgeable about the advantages of oats such as their rich fiber content and heart friendly characteristics. This has also resulted in an increase in the desire, for snacks that contain oats.
Continuous advancements in flavors and packaging options well as diverse product claims and ways of enjoying oat based snacks have also driven the growth of the market for such products significantly. todays market provides a range of oat based snacks such, as oat cookies, bars and crackers that cater to various consumer preferences and requirements.
The increase in the number of vegans has also played a key role in the expansion of the market for oat based snacks as well. Oats are also favored by vegans because of their rich protein content and versatility, in various product recipes.

Restraint: High Production Cost

Producing oat based snacks comes with hurdles in terms of cost for this industry sector; acquiring top notch oats and turning them into tasty snacks demands a substantial investment of money and resources alike. Moreover the expenses related to packaging, promotion and delivery all contribute to the product being pricier, than typical snacks potentially discouraging budget conscious customers from making a purchase.

Challenge: Consumer Perception and Dietary Restrictions

While the market, for oat based snacks is expanding slowly but steadily; it encounters obstacles because of how consumers view oats and their dietary limitations.

Supply Chain Landscape

Raw Material Procurement

General Mills

Post Holdings

Oat Milling & Processing

Richardson International

Grain Millers

Snack Manufacturing
Mondelez International / PepsiCo
Distribution & Retail
Walmart / Amazon
Raw Material Procurement

General Mills

Post Holdings

Oat Milling & Processing

Richardson International

Grain Millers

Snack Manufacturing

Mondelez International

PepsiCo

Distribution & Retail

Walmart

Amazon

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Leading Providers and Their Strategies

Application AreaIndustryLeading ProvidersProvider Strategies
Health & Wellness Nutrition
Food & Beverage
General Mills
Strategic Product development & robust marketing campaigns
Sports Nutrition
Fitness & Sports
Quaker Oats
Value-added product offerings & targeting health-conscious consumers
Convenience Food
Consumer Goods
Nature Valley
Innovation in snack products & focus on consumer convenience
Plant-based Snack Foods
Vegan Food Market
Bob's Red Mill
Creating vegan-friendly products & emphasis on natural ingredients

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Oat Based Snacks market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Oat Based Snacks in On-The-Go Breakfast and Sports Nutrition and Healthy Snacking Option

On-The-Go Breakfast and Sports Nutrition

The increasing popularity of lifestyles has led to the emergence of oat based snacks as a convenient breakfast option for those on the move while still providing essential nutrients like fiber and protein to kick start the day effectively—a trend embraced by leading brands such, as BelVita and Quaker Oats.

Oat based snacks serve a purpose in sports nutrition for both pre and post workouts because of their blend of slow release carbohydrates and proteins that are beneficial, for athletes and fitness enthusiasts alike.

Healthy Snacking Option

Healthy oat based snacks are becoming increasingly popular as an option for snacking among health conscious individuals due to their high fiber and nutrient content that helps with digestion and provides lasting energy support. They are considered a choice for those looking to snack healthily in the market today with major brands, like Nature Valley and Quaker Oats offering a variety of oat based snacks including granola bars and oatmeal cookies.

Oat Based Snacks vs. Substitutes:
Performance and Positioning Analysis

Snacks made from oats have increased popularity due to their high fiber content. Satisfying nature compared to snacks made from corn or potatoes​. Given the increasing focus on health awareness​, the market, for these distinctive snacks is expected to expand in the future​.

Oat Based Snacks
  • Quinoa based snacks /
  • Rice based snacks /
  • Corn based snacks
    High dietary fiber content, rich in essential nutrients
    Can be high in sugar, not suitable for individuals with gluten intolerance
    High fiber content, variety of flavors and forms
    Potential allergen issues, may not be gluten-free

Oat Based Snacks vs. Substitutes:
Performance and Positioning Analysis

Oat Based Snacks

  • High dietary fiber content, rich in essential nutrients
  • Can be high in sugar, not suitable for individuals with gluten intolerance

Quinoa based snacks / Rice based snacks / Corn based snacks

  • High fiber content, variety of flavors and forms
  • Potential allergen issues, may not be gluten-free

Snacks made from oats have increased popularity due to their high fiber content. Satisfying nature compared to snacks made from corn or potatoes​. Given the increasing focus on health awareness​, the market, for these distinctive snacks is expected to expand in the future​.

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Research Methodology

This market research methodology defines the Oat Based Snacks market scope, gathers reliable data, and validates findings using integrated primary and secondary research. Our systematic framework ensures precise market sizing, growth trend analysis, and competitive benchmarking.


Secondary Research Approach


We begin secondary research by defining the targeted market at macro and micro levels. As part of the Food & Beverage ecosystem, we analyze Oat Based Snacks across Oatmeal cookies and Oat bars Applications. Our team gathers data systematically from country level ministerial sources, industry associations & federations, trade databases, company annual & quarterly reports and other credential sources, enabling us to map global and regional market size, pricing trends, regulatory standards, and technology advancements.



Key Sources Referenced:

Food and Agriculture Organization (FAO)

Food Substances - FDA

Prodcom / Census US / Statcan / e-stat Japan / ABS Australia / KOSIS Korea

USA Trade Census

DEFRA UK / Ifastat

Climate.gov

Annual Reports / Industry Magazines / Country Level Ministerial Sources

We benchmark competitors such as General Mills Inc, PepsiCo Inc, and Mondelez International Inc by reviewing company financial statements, and regulatory filings. Our secondary insights identify key market drivers and constraints, forming the analytical foundation for primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Raw Material Procurement, Oat Milling & Processing, and Snack Manufacturing. Our geographic coverage spans Americas (40%), Europe (30%), Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally achieve a response rate of above 65%, and telephone interviews yield 60%, resulting in above 92% confidence level with a ±7% margin of error.


Through targeted questionnaires and in-depth interviews, we capture purchase intent, adoption barriers, brand perception across Segment Type. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering & Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down & Bottom-Up Process


In Top-down approach, we disaggregate global Food & Beverage revenues to estimate the Oat Based Snacks segment, using historical growth patterns to set baseline trends. Simultaneously, in Bottom-up approach, we aggregate Country-Level Demand Data to derive regional and global forecasts, which provide granular consumption insights. By reconciling both approaches, we ensure statistical precision and cross-validation accuracy.


We evaluate the supply chain, spanning Raw Material Procurement (General Mills, Post Holdings), Oat Milling & Processing (Richardson International, Grain Millers), and Snack Manufacturing. Our parallel substitute analysis examines Quinoa based snacks, Rice based snacks, and Corn based snacks, highlighting diversification opportunities and competitive risks.


Company Market Share & Benchmarking


We benchmark leading companies such as General Mills Inc, PepsiCo Inc, and Mondelez International Inc, analyzing their capabilities in pricing, product features, technology adoption, and distribution reach. By assessing company-level revenues and product portfolios, we derive market share comparisons, clarifying competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, supply chain evaluation, and company benchmarking, supported by our proprietary Directional Superposition methodology enables us to deliver precise forecasts and actionable strategic insights into the Oat Based Snacks market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Oat Based Snacks Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 22.6 billion
Revenue Forecast in 2034USD 34.4 billion
Growth RateCAGR of 4.8% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 202421.6 billion
Growth OpportunityUSD 12.9 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 202421.6 billion USD
Market Size 202724.8 billion USD
Market Size 202927.2 billion USD
Market Size 203028.6 billion USD
Market Size 203434.4 billion USD
Market Size 203536.1 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredProduct Type, Distribution Channel, Consumer Age Group, Nutritional Content
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledGeneral Mills Inc, PepsiCo Inc, Mondelez International Inc, Kellogg Company, Nestl S.A, Quaker Oats Company, Nature's Path Foods Inc, Uncle Tobys, Weetabix Ltd, Bob's Red Mill Natural Foods Inc, The Hain Celestial Group Inc and Lay's
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Oat Based Snacks Market Size, Opportunities & Strategic Insights, by Product Type

4.1Oatmeal cookies
4.2Oat bars
Chapter 5

Oat Based Snacks Market Size, Opportunities & Strategic Insights, by Distribution Channel

5.1Online Retail
5.2Offline Retail
Chapter 6

Oat Based Snacks Market Size, Opportunities & Strategic Insights, by Consumer Age Group

6.1Children
6.2Adults
6.3Seniors
Chapter 7

Oat Based Snacks Market Size, Opportunities & Strategic Insights, by Nutritional Content

7.1Low calorie
7.2High protein
Chapter 8

Oat Based Snacks Market, by Region

8.1North America Oat Based Snacks Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Oat Based Snacks Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Oat Based Snacks Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Oat Based Snacks Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Oat Based Snacks Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Oat Based Snacks Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1General Mills Inc
9.2.2PepsiCo Inc
9.2.3Mondelez International Inc
9.2.4Kellogg Company
9.2.5Nestl S.A
9.2.6Quaker Oats Company
9.2.7Nature's Path Foods Inc
9.2.8Uncle Tobys
9.2.9Weetabix Ltd
9.2.10Bob's Red Mill Natural Foods Inc
9.2.11The Hain Celestial Group Inc
9.2.12Lay's