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Intelligent Packaging Market

The market for Intelligent Packaging was estimated at $9.9 billion in 2023; it is anticipated to increase to $16.1 billion by 2030, with projections indicating growth to around $23.0 billion by 2035.

Report ID:DS1303004
Author:Vineet Pandey - Business Consultant
Published Date:
Datatree
Chemicals & Materials
Packaging
Intelligent Packaging
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Report Summary
Market Data
Methodology
Table of Contents

Global Intelligent Packaging Market Outlook

Revenue, 2023

$9.9B

Forecast, 2033

$19.9B

CAGR, 2024 - 2033

7.3%

The Intelligent Packaging industry revenue is expected to be around $11.4 billion in 2024 and expected to showcase growth with 7.3% CAGR between 2024 and 2033. The widespread expansion of Intelligent Packaging has sparked a wave of change in the packaging industry with an increase in market size from $10 billion in 2023 to a $16 billion by 2030 and projected to reach $23 billion by 2035 at a growth rate of 7.3%. This upward trend underscores the growing need for packaging solutions that cater to health safety and sustainability requirements, across sectors.

Intelligent Packaging falls under the materials and technology categories. Incorporates essential elements, like monitoring freshness in real time and actively preserving products while controlling temperature levels to maintain product quality and consumer safety standards intact. This innovative packaging concept serves as an aspect of modern packaging advancements by introducing new uses and penetrating diverse market segments.

Intelligent Packaging market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2023-2033
Intelligent Packaging Market Outlook

Market Key Insights

  • The Intelligent Packaging market is projected to grow from $9.9 billion in 2023 to $19.9 billion in 2033. This represents a CAGR of 7.3%, reflecting rising demand across Food Quality Monitoring, Healthcare Safety, and Temperature Control.

  • Avery Dennison, Amcor, and Tetra Pak are among the leading players in this market, shaping its competitive landscape.

  • U.S. and China are the top markets within the Intelligent Packaging market and are expected to observe the growth CAGR of 4.7% to 7.0% between 2023 and 2030.

  • Emerging markets including Brazil, India and Vietnam are expected to observe highest growth with CAGR ranging between 8.4% to 10.1%.

  • Transition like Sustainable Packaging Transition is expected to add $2 billion to the Intelligent Packaging market growth by 2030.

  • The Intelligent Packaging market is set to add $10.1 billion between 2023 and 2033, with manufacturer targeting Blisters & Trays & Clamshells Application projected to gain a larger market share.

  • With Food and beverage industry focus, and sustainability Drive, Intelligent Packaging market to expand 102% between 2023 and 2033.

intelligent packaging market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Intelligent Packaging - Country Share Analysis

Opportunities in the Intelligent Packaging

Using augmented reality (AR) on packaging allows customers to access details, about the product helps brands engage with consumers in innovative ways.

Growth Opportunities in North America and Asia-Pacific

In North Americas market landscape, companies such as Sealed Air and Avery Dennison are known for their cutting edge packaging solutions that emphasize innovation and sustainability while adhering to pricing and regulatory norms.
In the Asia Pacific region companies like BASF focus on creating affordable and easily scalable Intelligent Packaging tailored for emerging markets. This emphasis on cost effectiveness and mass production reflects the demand for solutions, in this region.

Market Dynamics and Supply Chain

01

Driver: Food & Beverage Industry Focus, and Consumer Engagement

Intelligent Packaging technologies are also in demand, due to their ability to improve shelf life. These technologies ensure product safety through features like freshness indicators and RFID enabled tracking systems along, with active absorbers. Engaging packaging that links customers to brand narratives and product information's being more commonly employed to boost sales and foster customer loyalty.
The growing desire to cut down on plastic consumption has also driven the need, for Smart Packaging solutions that utilize eco-friendly reusable materials. This trend is also catching on in sectors that value sustainability.
02

Restraint: Regulatory Compliance, and High Costs

With the tightening regulations on food and drug safety in place, intelligent packaging provides solutions that meet compliance standards, lower the risk of contamination and improve transparency for consumers.
The high upfront expenses associated with Intelligent Packaging solutions pose a barrier to entry, for businesses and industries operating on limited budgets.
03

Opportunity: Advanced Sustainability and Temperature Tracking Expansion

Cutting edge advancements in eco-friendly Intelligent Packaging made from natural sources are paving the way for sustainability. These innovations cater to the increasing needs of conscious consumers and regulatory requirements, for more eco-friendly choices.
Smart packaging solutions are now incorporating features more and more to monitor the temperature of products during shipment. This helps decrease the spoilage rates in sectors like food and healthcare.
04

Challenge: Technical Complexity

Intelligent Packaging technologies often pose challenges for adoption due to the need, for specialized knowledge and infrastructure. This can be particularly challenging in developing regions.

Supply Chain Landscape

1

Raw Material Supplier

Dow ChemicalBASF
2

Component Manufacturer

3MAvery Dennison
3

Manufacturers

AmcorSealed Air
4

End-User

Retailers and Food Distributors
Intelligent Packaging - Supply Chain

Use Cases of Intelligent Packaging in Food Quality Monitoring & Healthcare Safety

Food Quality Monitoring : Intelligent Packaging is utilized in the food industry to prolong shelf life and maintain high quality through real time indicators and freshness sensors. This technology is crucial for safety focused companies, like Amcor and Sealed Air that prioritize secure food preservation solutions.
Healthcare Safety : Companies such as BASF and Honeywell utilize Intelligent Packaging to prevent counterfeiting and ensure the safety and authenticity of drugs. This is crucial, in regulated healthcare sectors.
Temperature Control : For sectors like logistics, leading component manufacturers companies 3M and Avery Dennison make use of temperature packaging to preserve the stability of products especially for perishable items and chemicals.
Product Information Display : Tetra Pak and Sonoco are among the companies leading the way, in incorporating interfaces into packaging to improve consumer engagement. This helps provide information displays directly on the package.

Recent Developments

In light of developments in the industry there is a noticeable shift towards improving product safety and environmental sustainability. Notably 3Ms latest efforts highlight the drive, towards logistics solutions.

October 2023 : Amcor unveiled a type of packaging made from bio based materials to help keep food fresh for longer periods.
August 2023 : Sealed Air introduced a healthcare packaging solution, with tamper evident features.
March 2023 : The range of temperature packaging options, for logistics was increased by 3M.

Impact of Industry Transitions on the Intelligent Packaging Market

As a core segment of the Packaging industry, the Intelligent Packaging market develops in line with broader industry shifts. Over recent years, transitions such as Sustainable Packaging Transition and Digitization in Packaging have redefined priorities across the Packaging sector, influencing how the Intelligent Packaging market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Sustainable Packaging Transition

Given the focus on environmental issues nowadays sustainability plays a crucial role, in shaping the future of Intelligent Packaging. This trend is leading to the creation of eco-friendly packaging options that cater to consumers who are mindful of their environmental impact.
02

Digitization in Packaging

Intelligent packaging with capabilities provides consumers with improved engagement and product quality assurance through real time tracking and safety features. This sets the groundwork for advancements, in digital technology.