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Hawthorn Market

The market for Hawthorn was estimated at $1.3 billion in 2024; it is anticipated to increase to $1.9 billion by 2030, with projections indicating growth to around $2.7 billion by 2035.

Report ID:DS1802433
Author:Debadatta Patel - Senior Consultant
Published Date:
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Life Science
Pharmaceutical
Hawthorn
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Report Price: $4,200
Report Summary
Market Data
Methodology
Table of Contents

Global Hawthorn Market Outlook

Revenue, 2024

$1.3B

Forecast, 2034

$2.5B

CAGR, 2025 - 2034

7.3%

The Hawthorn industry revenue is expected to be around $1.3 billion in 2025 and expected to showcase growth with 7.3% CAGR between 2025 and 2034. The rising trend in the Hawthorn market shows how important it has become in the industry due to various driving factors driven by global demands that keep changing over time. Hawthorns wide use across sectors like health and wellness products, food supplements and pharmaceuticals contributes to its growing popularity. Moreover the increasing consumer interest, in natural products further boosts its importance and relevance in the market.

Hawthorn is a plant known for its various beneficial properties that play a significant role in its broad usefulness. With its antioxidant qualities being a standout feature of this plants attributes it is commonly found in health and wellness goods aimed at addressing heart conditions and digestive issues. Moreover its increasing importance, in the supplement sector can be attributed to the plants nutritional content and healing advantages.

Hawthorn market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034
Hawthorn Market Outlook

Market Key Insights

  • The Hawthorn market is projected to grow from $1.3 billion in 2024 to $2.5 billion in 2034. This represents a CAGR of 7.3%, reflecting rising demand across Nutritional Supplements, Traditional Medicine, and Food & Beverage Industry.

  • Swanson Health Products, Nature's Way Products, and Gaia Herbs are among the leading players in this market, shaping its competitive landscape.

  • U.S. and China are the top markets within the Hawthorn market and are expected to observe the growth CAGR of 4.7% to 7.0% between 2024 and 2030.

  • Emerging markets including Brazil, Malaysia and South Africa are expected to observe highest growth with CAGR ranging between 8.4% to 10.1%.

  • Transition like Natural Wellness Evolution is expected to add $166 million to the Hawthorn market growth by 2030

    .

  • The Hawthorn market is set to add $1.3 billion between 2024 and 2034, with manufacturer targeting Dietary Supplement & Pharmaceutical Application projected to gain a larger market share.

  • With

    surging demand for natural health supplements, and

    Inclusion in Traditional Medicines, Hawthorn market to expand 102% between 2024 and 2034.

hawthorn market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Hawthorn - Country Share Analysis

Opportunities in the Hawthorn

Industries such as food and beverage manufacturing and the production of ceuticals and herbal remedies frequently face challenges in obtaining top notch Hawthorn supplies from reliable sources. Building partnerships with Hawthorn farmers can also be advantageous, for both sides involved.

Growth Opportunities in North America and Asia-Pacific

In North America's market scenario Hawthorn has gained a portion thanks to its prevalent use in health supplements that support heart health and cardiac functions effectively. The market here is filled with health and wellness brands that prioritize natural and organic elements. Companies emphasize the benefits of Hawthorn due to consumer awareness and increased healthcare investments. Clinical research backing Hawthorns impact has further solidified its reputation among consumers, in North America. In today's market environment where There is competition, among various health supplements brands. This requires us to come up with product ideas and creative marketing approaches to stay ahead.
The Asia Pacific region shows potential for Hawthorns growth due to its longstanding use in Chinese medicine. Growing economies such as China and India are markets where demand is rising thanks to higher disposable incomes and a focus on health awareness driving market expansion. The market landscape is varied with a mix of suppliers of traditional herbs and international nutraceutical firms competing. The regions rooted history with herbal medicine plays a significant role, in driving growth by influencing the acceptance and popularity of Hawthorn products. The rising popularity of measures and a focus on wellness is expected to boost the market, for hawthorn in this region.

Market Dynamics and Supply Chain

01

Driver: Surging Demand for Natural Health Supplements, and Technological Advancements Boosting Yields

The growing emphasis on healthcare has also led to a surge in the popularity of natural health supplements such as Hawthorn. These supplements are also praised for their effects on heart health and their ability to help with digestive and respiratory issues making them a popular choice among health conscious individuals looking for powerful antioxidants. Moreover they are also becoming increasingly popular in emerging markets where higher incomes and urbanization are also making these products easily accessible, to consumers.

Advancements, in farming techniques and methods are also boosting the quantity and caliber of Hawthorn crops. The adoption of these innovations is also helping farmers keep up with increasing market needs making it a crucial sector. Effective agricultural methods are also resulting in nutrition thereby supporting the market expansion of Hawthorn.

Hawthorn extract plays a role in traditional and herbal remedies popular in the Asian market due to its effectiveness in treating common ailments like high blood pressure and heart conditions. With its healing properties and reasonable cost factors considered together with widening applications for health issues the demand, for Hawthorn is also anticipated to rise significantly in the pharmaceutical industry.

02

Restraint: High Procurement Costs

One significant factor hindering the growth of the Hawthorn market is the costs involved in acquiring it. The global demand for Hawthorn has surged due to its benefits but obtaining it is a pricey endeavor. Specific geographical and climatic conditions are necessary for its cultivation which adds to the procurement expenses. This ultimately drives up the products price and contributes to reduced demand in markets sensitive, to costs.

03

Opportunity: Harnessing Untapped Segments and Technological Innovation for Improved Extraction

Studies show that the potential of using hawthorn in the beauty sectors is not only fully explored yet despite its valuable qualities such as anti inflammatory benefits and antioxidant properties making it an appealing option for creating natural and efficient solutions in these fields Additionally its rich fiber content makes it a convincing alternative to artificial ingredients, in health supplements and weight management products Businesses that explore unique ways to incorporate hawthorn in these sectors could stand out from competitors and stimulate market expansion.

While Hawthorn comes with advantages finding effective ways to extract its benefits is quite a challenge. Introducing technologies that can extract Hawthorn efficiently and affordably while maintaining its natural qualities could drive up the demand in the market. By focusing on research and development, in extraction technology manufacturers of Hawthorn products can improve output cut costs and maintain a consistent product quality.

04

Challenge: Regulatory Bottlenecks

Regulatory bottlenecks pose a challenge as the second obstacle to the widespread acceptance of Hawthorns therapeutic benefits due to the lack of standardized quality measures and strict regulations in place across different countries regarding herbal products like Hawthorn which lead to inconsistencies in its use and trade practices. The ambiguity surrounding guidelines further complicates market operations and impacts the demand for Hawthorn adversely. Therefore these obstacles have the potential to significantly shape market trends and consumer demand, for Hawthorn products.

Supply Chain Landscape

1

Cultivation & Harvesting

Bees N BloomsRancho Education Centre
2

Processing & Extraction

Gaia HerbsMount Rose Herbs
3

Product Manufacture

Swanson VitaminsNature's WayNOW Foods
4

Distribution & Retail

WalgreensAmazon
Hawthorn - Supply Chain

Use Cases of Hawthorn in Nutritional Supplements & Traditional Medicine

Nutritional Supplements : Hawthorn is commonly found in health supplements because of its abundance of antioxidants and the possible advantages it offers for being purposes. Specifically speaking about Hawthorn Berries and extracts from its leaves and flowers which are frequently packaged in capsules with claims of promoting heart health and aiding in digestion. Key companies such as Gaia Herbs and Natures Way have taken advantage of these benefits by providing top notch Hawthorn supplements and securing a position, in the market.
Traditional Medicine : Hawthorn has a history in traditional medicine for its benefits to heart health and digestion as well as for managing high blood pressure issues specifically within the Crataegus species group of plants which companies such as Traditional Medicinals and Health Naturally have tapped into to create popular Hawthorn based natural remedies, on the market today.
Food & Beverage Industry : Hawthorn has long been a staple in the food. Drink industry with its diverse uses across different cultures and regions. From Asian markets favorite candies and snacks to global teas and beverages infusions leveraging its unique taste and health benefits appeal. Known F&B brands such, as Twinings and Harney & Sons have embraced hawthorn in their offerings to promote well being and expand their market presence.

Recent Developments

The market for Hawthorn has been expanding lately because of the increased interest, from the wellness and nutritional supplements sector. The plant has a history of being used in traditional remedies and is known for its antioxidant and bioflavonoid properties. Its ability to help with heart conditions and digestive problems has gained recognition prompting people to include it in their health routines.

December 2024 : BeWell Pharmaceuticals launched a Hawthorn heart supplement designed to ease heart palpitations and enhance overall heart health.
October 2024 : The NatureGuard initiated a campaign to protect Hawthorn trees by preserving their habitats and advocating for their sustainable utilization.
July 2024 : HealthFood Corp purchased GutSpice with a plan to boost Hawthorn production and enter the growing market, for fibers derived from Hawthorn.

Impact of Industry Transitions on the Hawthorn Market

As a core segment of the Pharmaceutical industry, the Hawthorn market develops in line with broader industry shifts. Over recent years, transitions such as Natural Wellness Evolution and Landscaping Innovations have redefined priorities across the Pharmaceutical sector, influencing how the Hawthorn market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Natural Wellness Evolution

Hawthorn is gaining popularity in the health and wellness sector due to its well known medicinal properties and increasing consumer interest in holistic remedies for various health issues like cardiovascular health benefits from hawthorn extract products used in pharmaceuticals and herbal supplements are driving the demand for hawthorn based items as seen in the rising trend, within the Herbal Supplement Market. This industry transition is expected to add $166 million in the industry revenue between 2024 and 2030.
02

Landscaping Innovations

The field of horticulture and landscaping has seen changes to the growing popularity of using hawthorn plants in urban design and green projects because of their resilience and adaptability. These shifts have led to a demand for hawthorn plants as well as a growth in the landscaping and gardening supply markets. This economic impact is evident, in the increased sales of hawthorn related products which contribute to the expansion of the Horticulture Industry.

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