Hair Supplements Market
The market for Hair Supplements was estimated at $1.6 billion in 2025; it is anticipated to increase to $2.9 billion by 2030, with projections indicating growth to around $5.2 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global Hair Supplements Market Outlook
Revenue, 2025
$1.6B
Forecast, 2035
$5.2B
CAGR, 2026 - 2035
12.4%
The Hair Supplements industry revenue is expected to be around $1.6 billion in 2026 and expected to showcase growth with 12.4% CAGR between 2026 and 2035. This robust outlook underscores the rising strategic importance of hair supplements within the broader nutricosmetics and personal care ecosystem, as consumers increasingly prioritize proactive hair health and holistic wellness solutions. Demand is being fuelled by higher incidence of hair thinning and breakage linked to stress, nutritional deficiencies, and aging, alongside growing awareness of the efficacy of hair growth supplements and specialized hair loss supplements for both Women and Men.
Hair supplements typically combine targeted hair vitamins, minerals, amino acids, and botanicals such as biotin supplements, collagen supplements, zinc, and plant based DHT blockers formulated to nourish follicles from within, strengthen hair shafts, and support scalp health. Core applications span daily maintenance, improved density and shine, adjuvant support alongside topical therapies, and solutions tailored to postpartum shedding and pattern related thinning in both genders. Recent market momentum is shaped by clean label and vegan formulations, beauty from within positioning, subscription models, and data driven personalization, as brands extend beyond traditional capsules into gummies, powders, and liquids while still leveraging the established trust and adherence associated with capsule based hair supplements.
Market Key Insights
The Hair Supplements market is projected to grow from $1.6 billion in 2025 to $5.2 billion in 2035. This represents a CAGR of 12.4%, reflecting rising demand across Hair Loss Management, Beauty From Within, and Scalp Health Support.
Unilever Plc, Church & Dwight Co. Inc., and Brock Beauty Inc are among the leading players in this market, shaping its competitive landscape.
U.S. and China are the top markets within the Hair Supplements market and are expected to observe the growth CAGR of 11.2% to 14.9% between 2025 and 2030.
Emerging markets including Brazil, Mexico and Indonesia are expected to observe highest growth with CAGR ranging between 8.7% to 13.0%.
Transition like Convergence Of Beauty And Wellness is expected to add $305 million to the Hair Supplements market growth by 2030.
The Hair Supplements market is set to add $3.6 billion between 2025 and 2035, with manufacturer targeting Women Application projected to gain a larger market share.
With
rising stress-related hair loss and aging populations accelerating demand for targeted hair supplements, and
Advanced nutrigenomics and personalization technologies transforming efficacy expectations for hair supplements consumers, Hair Supplements market to expand 222% between 2025 and 2035.
Opportunities in the Hair Supplements
Urban millennials in Asian megacities are also adopting plant based, clean label nutrition, creating strong headroom for vegan hair supplements positioned as daily wellness essentials. Brands can localise botanicals, fortify functional beverages, and collaborate with fitness platforms to bundle hair growth supplements into holistic lifestyle plans. Globally, minerals based products are projected to reach $0.60 billion and amino acids & proteins $0.24 billion by 2030, meaning theses should see the strongest uplift in Asia when delivered via online subscriptions.
Growth Opportunities in North America and Asia-Pacific
In North America, women remain the primary revenue driver for hair supplements, especially premium hair growth supplements and hair vitamins, while men constitute a rapidly expanding segment focused on hair loss supplements and grooming related performance, creating top opportunities in gender specific formulas, age targeted lines, and subscription based personalization. Competition is intense, with multinational FMCG brands, digital native nutricosmetics specialists, pharmacy labels, and salon affiliated ranges all vying for share, making differentiated clinical positioning, dermatologist endorsed claims, and multi channel retail execution critical for new entrants. Key regional drivers include high spending on beauty and hair wellness, strong influence of social media and influencer culture, demand for clean label formulations such as collagen and biotin gummies supplements, and growing consumer education on scalp health, supporting investment in science backed innovation and omnichannel brand experiences tailored first to women, with dedicated expansion tracks for mens thinning hair solutions
In Asia Pacific, women also represent the most influential end use demographic for hair supplements, anchored by strong beauty centric cultures and rising middle class purchasing power, while mens adoption accelerates in markets with high concern over early onset hair loss, enabling differentiated top opportunities in anti hair fall regimes, shine and density boosting nutricosmetics, and holistic beauty from within programs. Competitive dynamics are shaped by agile local cosmeceutical brands, K and J beauty innovators, regional pharmaceutical players, and increasingly localized international portfolios, pushing new brands to compete on cultural relevance, format innovation, and price tiers rather than scale alone. Core growth drivers include rapid urbanization, pollution related hair damage, premiumization of beauty routines, preference for natural and plant based hair growth supplements, and regulatory moves toward higher quality standards, which together favor targeted investments in women led product ranges, halal or vegetarian friendly formats, and market specific flavor and dosage adaptations that enhance trust and daily adherence.
Market Dynamics and Supply Chain
01
Driver: Rising stress related hair loss and aging populations accelerating demand for targeted hair supplements
Escalating stress related hair loss is also driving consumers toward clinically substantiated hair supplements, as urban lifestyles, hormonal imbalances, and environmental pollutants trigger earlier and more visible thinning. Brands are also responding with multi pathway hair growth supplements that combine adaptogens, anti inflammatory botanicals, and DHT blocking ingredients, supported by trichology grade testing and before after digital scalp imaging. Parallel to this, rapidly aging populations are also normalizing long term use of nutricosmetics as part of holistic longevity routines, integrating hair, skin, and nail formulations into daily wellness stacks. In this segment, biotin hair vitamins are also being reformulated with higher bioavailability chelates, vegan collagen alternatives, and co factors that address age related micronutrient depletion. Together, these growth factors are also shifting hair supplements from occasional beauty add ons into essential thinning hair solutions recommended by dermatologists, salons, and telehealth platforms, especially in categories such as menopause and postpartum hair care, where sustained, preventative regimens are also increasingly preferred over reactive topical only approaches.
Rapid also advances in nutrigenomics, microbiome mapping, and data driven diagnostics are also enabling highly personalized hair supplements that move beyond generic biotin formulas. Emerging platforms integrate DNA testing, blood biomarkers, and lifestyle assessments to tailor hair growth supplements with precise amino acid profiles, mineral ratios, and anti inflammatory botanicals aligned to individual deficiency patterns. This shift towards personalized nutrition is also elevating consumer expectations for measurable outcomes, supported by connected apps that monitor shedding, density, and scalp comfort over time. As algorithms refine ingredient combinations, brands that can also demonstrate superior, individualized efficacy are also capturing premium share within the fast evolving nutricosmetics landscape.
02
Restraint: Intensifying regulatory scrutiny and inconsistent global standards undermine trust in commercial hair supplements
Stricter oversight of claims for hair growth supplements, nutricosmetics and biotin supplements has led regulators to challenge exaggerated promises of rapid regrowth, forcing reformulation, additional clinical testing and relabeling. In several mature dietary supplements markets, enforcement actions and product recalls have temporarily removed popular hair vitamins from shelves and online pharmacies, directly suppressing category revenues. Heightened documentation and regulatory compliance costs deter smaller innovators from entering scalp health segments, while negative media coverage erodes consumer trust and dampens demand for premium hair supplements.
03
Opportunity: Accelerating postpartum womens nutricosmetic demand for premium hair supplements in North America and Digital first male grooming brands scaling targeted hair supplements across Western Europe
Postpartum hair loss is under served in North America, where women increasingly seek clinically backed hair growth supplements within nutricosmetic routines. Brands that co create formulations with obstetricians and dermatologists, combining hair vitamins, minerals, and amino acids, can differentiate through evidence based claims and scalp health benefits. Globally, vitamin focused hair supplements are set to rise from $0.68 to 1.23 billion by 2030, indicating this will lead growth in premium solutions for low allergen formulations. Targeted biotin and collagen peptides will be attractive.
Male grooming in Western Europe shows rising concern over hair thinning, yet adoption of anti hair loss hair supplements remains low compared with topical products. Digital first brands can leverage tele dermatology, online consultations, and routines bundling shampoos with ingestible nutricosmetics tailored to male lifestyles. The Others category, including botanical DHT blockers and innovative delivery systems, is forecast to expand globally from $0.43 to $0.86 billion by 2030, achieving 14.8% CAGR and emerging as the fastest growing for this segment.
04
Challenge: High market saturation and product commoditization drive intense price competition among hair supplements brands
An influx of generic hair supplements, hair growth supplements and broader nutricosmetics offerings has created a crowded, largely undifferentiated marketplace where consumers default to the lowest priced option. This saturation compresses margins as brands engage in aggressive discounting on e commerce platforms and through online pharmacies, reducing average revenue per user even when unit volumes rise. Established players must invest heavily in branding, influencer partnerships and clean label reformulations just to defend share, diverting resources from innovation. Smaller companies struggle to achieve scale, leading to frequent product discontinuations that destabilize channel relationships and make overall demand for hair vitamins more volatile.
Supply Chain Landscape
1
Nutrient Ingredients
DSM Nutritional ProductsBASF SE
2
Hair Supplements Manufacturing
Unilever PlcChurch & Dwight Co. Inc.Brock Beauty Inc
3
Nutraceutical Distribution
HUM Nutrition Inc.SugarBearHair
4
End User
Hair growth vitaminsBiotin supplementsNutraceutical hair care
1
Nutrient Ingredients
DSM Nutritional ProductsBASF SE
2
Hair Supplements Manufacturing
Unilever PlcChurch & Dwight Co. Inc.Brock Beauty Inc
3
Nutraceutical Distribution
HUM Nutrition Inc.SugarBearHair
4
End User
Hair growth vitaminsBiotin supplementsNutraceutical hair care
Use Cases of Hair Supplements in Loss Management & Scalp Health Support
Hair Loss Management : In this application, hair supplements are positioned as clinically informed hair growth supplements targeting early stage thinning, with men generating around $0.70 billion in revenue in 2025 and projected to grow at 12.8% CAGR between 2026 and 2030 as they increasingly adopt evidence backed hair loss supplements combining amino acids & proteins and minerals, which together account for about 8.90% and 23.1% of demand share respectively and are formulated with biotin, keratin, and DHT blocking complexes to reinforce follicle strength from within; Unilever Plc and Church & Dwight Co. Inc. hold a strong market position here through science led portfolios and multi channel distribution, using their established personal care brands and clinical claims to build trust and drive adherence among consumers focused on long term scalp health and density outcomes.
Beauty From Within : This end use focuses on women, who generated approximately $0.93 billion in revenue for hair supplements in 2025 and are forecast to expand at around 12.10% CAGR through 2030, with daily beauty oriented hair vitamins and gummy formulations dominating usage as vitamin based formats capture about 41.6% of demand share, delivering convenient, flavorful routines that support shine, length, and overall hair quality through synergistic blends of biotin, collagen, and antioxidant nutrients; Brock Beauty Inc., HUM Nutrition Inc., and SugarBearHair are leading players in this space, leveraging aspirational branding, strong digital engagement, and influencer partnerships to position their ingestible hair beauty ranges as lifestyle accessories that integrate seamlessly into broader skin, hair, and wellness regimes.
Scalp Health Support : In this application, hair supplements are used as adjuncts to topical regimens to optimise scalp health and microcirculation across both men and women, with formulators combining targeted minerals and vitamin complexes to address dryness, flaking, and follicular inflammation while supporting the efficacy of concurrent hair growth supplements through improved nutrient delivery to the scalp; Unilever Plc and Church & Dwight Co. Inc. strengthen their competitive position by pairing ingestible solutions with established dermo cosmetic and hair care lines, while HUM Nutrition Inc. differentiates through clean label, clinically framed formulations that appeal to consumers seeking holistic, inside out scalp care supported by measurable improvements in comfort, density, and overall hair resilience.
Recent Developments
Recent developments in hair supplements show accelerating demand for science backed formulas that target hair growth, hair loss prevention, and overall scalp health. Brands increasingly emphasize clean beauty, biotin and collagen supplements, and clinically tested nutraceuticals to differentiate in a crowded hair care market. A key market trend is the shift toward personalized hair vitamins, driven by data from at home testing and digital consultations.
May 2024 : By May 2024, leading beauty nutrition brands had broadened their hair supplements portfolios with clinically studied biotin supplements, collagen based hair growth vitamins, and targeted anti thinning formulations, strengthening the positioning of hair wellness within the premium nutricosmetics segment and supporting higher average spend per consumer globally
October 2023 : By October 2023, major e commerce platforms and subscription services were reporting sustained double digit sales growth for hair supplements and hair loss supplements, reflecting consumers shift toward long term, digitally managed hair wellness routines and consolidating online retail as the primary growth engine for the category
March 2023 : By March 2023, the clean label movement had driven many manufacturers to reformulate or launch vegan, sugar free, and allergen conscious hair supplements, improving trust in ingestible beauty products, widening appeal among health focused consumers, and intensifying innovation competition across the global nutricosmetics value chain
Impact of Industry Transitions on the Hair Supplements Market
As a core segment of the Nutraceuticals industry,
the Hair Supplements market develops in line with broader industry shifts.
Over recent years, transitions such as Convergence Of Beauty And Wellness and Personalised Data Driven Formulations have redefined priorities
across the Nutraceuticals sector,
influencing how the Hair Supplements market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Convergence Of Beauty And Wellness
The Hair Supplements market is undergoing a significant transformation, evolving from basic single ingredient offerings to comprehensive beauty from within solutions that enhance skin, nail, and scalp health. This convergence of nutricosmetics, professional salons, and traditional haircare is not only fostering innovative co development of oral vitamins and topical serums but is also driving a strategic integration with adjacent industries such as functional beverages and wellness clinics. As retailers adapt by creating unified beauty nutrition aisles, this shift is projected to generate an additional $305 million in market growth by 2030, underscoring the increasing consumer demand for holistic health solutions and the potential for enhanced customer lifetime value across the beauty and wellness sectors.
02
Personalised Data Driven Formulations
Advances in genomics, microbiome science, and digital diagnostics are enabling a shift toward personalised hair supplements tailored to individual deficiency profiles and hair loss patterns. Brands are using online assessments, blood testing, and AI driven recommendations to formulate adaptive hair growth and hair loss supplements that adjust dosages of key nutrients over time. This transition is influencing adjacent sectors such as telehealth, diagnostics laboratories, and subscription based wellness services, which package customised nutricosmetics with dermatologist or trichologist consultations. Data rich feedback loops also inform pharmaceutical pipelines and cosmetic product development, accelerating innovation in hair density and scalp care solutions.