Global Fortified Pet Food Market Outlook
Revenue, 2024
$7.0B
Forecast, 2034
$13.5B
CAGR, 2025 - 2034
6.8%
The Fortified Pet Food industry revenue is expected to be around $7.4 billion in 2025 and expected to showcase growth with 6.8% CAGR between 2025 and 2034. The strong expansion of the Fortified Pet Food industry is mainly fueled by owners becoming increasingly aware of their pets nutritional requirements. The emerging trend of treating pets with a level of care and compassion similar to human family members is also playing a role in the markets growth. Moreover the continued importance of this sector is driven by the increasing desire, for quality pet food options that provide a well rounded diet packed with vital vitamins and minerals to promote the overall health and happiness of pets.
Fortified Pet Food is a kind of pet food that comes with extra nutrients such as vitamins and minerals to ensure pets receive a well rounded diet rich in essential components for their health needs and overall well being. The primary purpose of Fortified Pet Food is to address the nutritional needs of various of pets based on their species, breeds and individual health conditions. Its common uses include incorporating it into feeding plans for pets dealing with health concerns like weight management issues reactions, to diabetes and skin sensitivities.
Market Key Insights
- The Fortified Pet Food market is projected to grow from $7.0 billion in 2024 to $13.5 billion in 2034. This represents a CAGR of 6.8%, reflecting rising demand across Dietary Supplements for Pets, Weight Management in Pets and Disease Prevention & Treatment.
- Mars Petcare Inc., Nestle Purina PetCare, Hill's Pet Nutrition Inc. are among the leading players in this market, shaping its competitive landscape.
- U.S. and UK are the top markets within the Fortified Pet Food market and are expected to observe the growth CAGR of 4.4% to 6.5% between 2024 and 2030.
- Emerging markets including Brazil, India and South Africa are expected to observe highest growth with CAGR ranging between 7.8% to 9.4%.
- Transition like Rise of Online Retail has greater influence in U.S. and UK market's value chain; and is expected to add $338 million of additional value to Fortified Pet Food industry revenue by 2030.
- The Fortified Pet Food market is set to add $6.5 billion between 2024 and 2034, with manufacturer targeting Cat Owners & Bird Owners End-User projected to gain a larger market share.
- With
increasing pet health awareness, and
technological advancements in pet food production, Fortified Pet Food market to expand 93% between 2024 and 2034.
Opportunities in the Fortified Pet Food
Working together with vet clinics can be a strategy for strong pet food labels as vets are also key, in guiding pet owners on their pets’ nutrition requirements; their support can greatly affect pet owners’ buying choices.
Growth Opportunities in North America and Asia Pacific
In North America's pet food market segment for products is on the rise as more people become conscious of their pets’ health and dietary needs. The preference of the region’s owners for high quality pet food containing vital nutrients like vitamins and minerals plays a vital role in driving market growth. Competition is intense among players such as Purina and Mars Petcare who are key players, in the market. Opportunities abound in the rising popularity of natural pet food products for new players to establish a presence, in the market successfully as pet owners growing numbers and willingness to invest in premium pet nutrition are projected to sustain market growth in this region.
In the Asia Pacific region. With a focus on countries such as China and Japan. There is a surge in the Fortified Pet Food sector happening swiftly. The primary factor behind this trend is the trajectory in pet adoption rates alongside the growth in disposable income levels among individuals there. As pet caregivers increasingly prioritize their pets’ requirements the interest for Fortified Pet Food is projected to climb significantly upwards. This market landscape is characterized by competition, between global and domestic brands as they compete for a slice of market dominance. Opportunities arise from the increasing number of pets and the rising popularity of food enhanced with beneficial ingredients. The concept of humanization – treating pets with the same care and dietary standards as human family members – is a key driver, in this trend.
Market Dynamics and Supply Chain
01
Driver: Increasing Pet Health Awareness, and Rise in Premium Pet Food Market
The increase in the number of people owning pets has also brought about a focus on the well being and dietary needs of pets worldwide. As a result of this shift in awareness towards health and nutrition the demand for specialized pet food that is also enriched with essential nutrients to ensure pets receive all they require for their overall well being has also surged. This shift, in consumer behavior is also anticipated to propel the expansion of the market for pet food especially in the category of food that is also enhanced with vital vitamins and minerals. The upscale pet food industry is also seeing an uptick in demand as pet parents show a willingness to invest more in top notch nutrition for their furry friends. Included in this realm is also enriched food which boasts of offering exceptional nourishment. This trend is also anticipated to have also an effect, on the expansion of the enriched pet food sector especially within the premium product range.
Technological progress, in the production of food has also enabled the development of fortified pet food that not only provides essential nutrition but also appeals to our furry companions. The utilization of processing methods ensures that vital nutrients are also retained in the food to benefit pets optimally. This advancement plays a role in driving the market for technologically enhanced fortified pet food products.
02
Restraint: High Production Costs
The creation of nutrient enhanced food entails blending vital nutrients with vitamins and minerals into the pet food mixtures. It involves using machinery and premium ingredients that contribute to higher production expenses. These increased costs are typically passed down to consumers resulting in a price tag, for nutrient enhanced pet food. This could prompt budget consumers to choose more affordable non enhanced options potentially limiting the market expansion of nutrient enhanced pet food products.
03
Opportunity: Technological Innovations in Pet Food Production and Expanding into Untapped Markets
New advancements in the production of food through techniques like cold pressing and freeze drying have the potential to improve the nutritional content of fortified pet food products significantly. By employing these methods in production processes manufacturers are able to preserve vital nutrients within the food resultingly creating a more nourishing option, for pets. Utilizing technologies enables brands to craft top tier fortified pet food items thus enabling them to stand out in a highly competitive market environment.
The pet food industry with added nutrients is experiencing expansion globally; especially in developing nations like India, Brazil and South Africa that offer untapped opportunities due, to rising pet ownership and increasing awareness of pet health and nutrition. Brands offering fortified pet food can capitalize on this growth by introducing their products in these regions tailored to preferences and educating customers on the advantages of nutrient enriched pet food products.
04
Challenge: Lack of Awareness
Despite the impacts linked to enhanced pet food choices for pets well being and healthiness some pet caretakers fall short in acknowledging these benefits fully. People often opt for pet foods without grasping the potential lack of essential nutrients that may stem from such dietary choices. This inadequate grasp of and appreciation for the significance of rounded nutritional content in pet food serves as a barrier to higher consumer interest, in fortified pet food products.
Supply Chain Landscape
1
Raw Material Procurement
Cargill IncorporatedArcher Daniels Midland Company
2
Fortification & Processing
Nestle Purina PetCareHill's Pet Nutrition
3
Packaging & Distribution
Mars PetcareColgate-Palmolive Company
4
Retail & End-Consumer Sales
PetSmartPetco Animal Supplies
1
Raw Material Procurement
Cargill IncorporatedArcher Daniels Midland Company
2
Fortification & Processing
Nestle Purina PetCareHill's Pet Nutrition
3
Packaging & Distribution
Mars PetcareColgate-Palmolive Company
4
Retail & End-Consumer Sales
PetSmartPetco Animal Supplies
Use Cases of Fortified Pet Food in Dietary Supplements for Pets & Weight Management in Pets
Dietary Supplements for Pets : Fortified pet food is often given to pets as a boost in their diet regimen. It contains vitamins and minerals that can enhance the health and well being of pets. This of pet food is especially beneficial for pets that require specific nutrients or have deficiencies. Key players, in this industry are brands specializing in pet nutrition; they excel in offering well balanced and nutrient packed pet food choices.
Weight Management in Pets : Fortified pet food serves a role in helping pets manage their weight effectively to address the rising issue of obesity among them. Various fortified pet food products containing elements like fiber and protein are aiding in the weight management of pets. Renowned brands, in this field have positioned themselves as suppliers of weight conscious pet food choices.
Disease Prevention & Treatment : Fortified pet food is commonly utilized to prevent and treat ailments, in pets as well as to enhance their overall health and well being. For example pet food enriched with omega 3 fatty acids can promote heart health while products containing glucosamine can help support health. Brands that excel in this region are those that provide pet food tailored to address particular health issues.
Recent Developments
The Fortified Pet Food market has experienced expansion in recent times due to a surge in pet ownership and a growing concern for pet well being among consumers. The shift towards quality pet food with top grade ingredients and tailored nutritional content has played a crucial role, in driving the market growth.
December 2024 : Nestle Purina, a leading player in the Fortified Pet Food market, launched a new line of fortified cat food, enhancing their product portfolio.
October 2024 : Mars Petcare has launched a variety of dog food options to meet the growing need, for healthy pet nutrition.
August 2024 : Hills Pet Nutrition revealed a commitment to enhancing research and development for fortified pet food products as part of their strategic focus on innovation, within the market.
Impact of Industry Transitions on the Fortified Pet Food Market
As a core segment of the Animal Feeds industry,
the Fortified Pet Food market develops in line with broader industry shifts.
Over recent years, transitions such as Rise of Online Retail and Focus on Pet Health and Wellness have redefined priorities
across the Animal Feeds sector,
influencing how the Fortified Pet Food market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Rise of Online Retail
The fortified pet food sector has experienced a transformation due to the surge of online retail outlets offering home delivery services with a wide range of options at competitive prices preferred by pet owners Its not only just the pet food industry that's feeling the impact but also the entire pet care market is evolving as a result of this shift, towards online shopping More and more fortified pet food producers are adapting to this trend by enhancing their digital footprint and focusing on e commerce tactics! The rise, in competition has pushed brands to compete for attention on platforms leading to new marketing approaches and product options being developed. This industry transition is expected to add $338 million in the industry revenue between 2024 and 2030.
02
Focus on Pet Health and Wellness
The pet food industry that includes products is moving towards a focus more centered around health and well being as well. Pet parents are becoming more mindful of their companions’ dietary requirements which has caused a noticeable uptick in the desire for fortified pet food. This shift has also impacted the realm of healthcare with an increase in requests, for veterinary dietary advice and additional supplements.