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Eye Tracking Market

Eye Tracking Market

The market for Eye Tracking was estimated at $1.12 billion in 2024; it is anticipated to increase to $6.7 billion by 2030, with projections indicating growth to around $29.7 billion by 2035.

Report ID:DS1101007
Author:Ranjana Pant - Research Analyst
Published Date:December 2024
Datatree
Information Technology
Hardware & Infrastructure
Eye Tracking
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Report Summary
Table of Contents
Methodology
Market Data

Global Eye Tracking Market Outlook

Revenue, 2024 (US$B)

$1.1B

Forecast, 2034 (US$B)

$22.0B

CAGR, 2024 - 2034

34.7%
The Eye Tracking industry revenue is expected to be around $1.5 billion in 2025 and expected to showcase growth with 34.7% CAGR between 2025 and 2034. The ranging possibilities it presents for valuable uses are anticipated to bring about significant changes by providing exceptional chances for enhancements, in engagement levels, digital accessibility and performance measurements.

Eye Tracking is a technology that measures eye movements to determine where and what people are looking at and when they do accurately and, in real time.

eye tracking market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034

Market Key Insights

  • The Eye Tracking market is projected to grow from $1.1 billion in 2024 to $22.0 billion in 2034. This represents a CAGR of 34.7%, reflecting rising demand across User Experience Design and Testing, Assistive Technology and Market Research.
  • The market leaders in this sector include Tobii AB and Seeing Machines and SR Research Ltd which determine the competitive dynamics of the market.
  • U.S. and Germany are the top markets within the Eye Tracking market and are expected to observe the growth CAGR of 33.3% to 48.6% between 2024 and 2030.
  • Emerging markets including Brazil, United Arab Emirates and South Africa are expected to observe highest growth with CAGR ranging between 26.0% to 36.1%.
  • The market for Eye Tracking technology will experience a $3.0 billion increase in growth through 2030 because of the transition to VR/AR technologies.
  • The Eye Tracking market is set to add $20.9 billion between 2024 and 2034, with service providers targeting Infrared Oculography & Limbus Tracking Technology projected to gain a larger market share.
  • With Emergence of neuromarketing, and Augmented and virtual reality innovation, Eye Tracking market to expand 1866% between 2024 and 2034.
eye tracking market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032

Opportunities in the Eye Tracking

In the field of healthcare sector eye tracking technology holds promise for detecting and treating psychiatric disorders like ADHD autism and Parkinsons disease early on As the healthcare industry transitions toward more customized and individualized care this unexplored use presents significant opportunities, for expansion.

Growth Opportunities in North America and Europe

North America Outlook

In North America the eye tracking industry is. Competitive with many top companies and a strong embrace of cutting edge technology driving growth in sectors, like healthcare marketing and gaming the region presents ample prospects thanks to growing research initiatives and increased defense investments that find eye tracking technology valuable.

Europe Outlook

The eye tracking market in Europe is lively and full of potential for growth opportunities due to the presence of research institutions and a robust healthcare system serving as important drivers for development. Moreover the market is expanding thanks to enhanced access to cutting edge technology and the growing sectors of reality and augmented reality. The increasing need for safety features, in automotive vehicles also offers a promising avenue for further market growth.

Market Dynamics and Supply Chain

01

Driver: Emergence of Neuromarketing, and Healthcare Application Growth

The increasing use of eye tracking technology, in neuromarketing is also a factor driving market expansion. It helps in comprehending customer behavior and preferences thoroughly supports businesses in crafting marketing tactics and boosts their branding endeavors. Eye tracking technology is also making an impact in the healthcare sector by helping diagnose eye movement disorders and enabling patients with communication challenges marking a notable shift in the industrys landscape due to the increasing need for assistive technologies and the swift integration of digital advancements, in healthcare facilities.
The rise of AR and VR technologies with integrated eye tracking capabilities is also reshaping interactive also experiences in various fields like the gaming sector. This technological progress plays a role in driving growth for companies that are also focusing more attention to integrating eye tracking as a standard component, in their offerings.
02

Restraint: High Implementation Costs

The high initial expenses associated with implementing eye tracking technologies pose a barrier to their widespread use adoption in various industries like retail and marketing due, to the substantial investment required for purchasing and maintaining the sophisticated hardware and software required for tracking eye movements accurately and efficiently.
03

Opportunity: Opportunity in VR Gaming and Focus on Educational Applications

The world of virtual reality gaming is experiencing an uptick in popularity as people are increasingly drawn to immersive experiences. Thanks to the incorporation of eye tracking technology into VR gaming setups players now have control and a greater sense of realism. This development presents an opportunity for the eye tracking industry potentially paving the way for a lucrative new avenue, for generating revenue.
Using eye tracking can be really important in education because it helps create interfaces for engaging learning experiences in various settings like online learning or special education programs and also for evaluating student progress effectively and accurately. The use of eye tracking technology has the potential to significantly transform teaching methods, in schools and presents an opportunity that has not been fully utilized yet.
04

Challenge: Lack of Awareness and Technical Expertise

A major factor holding back market expansion is the limited understanding of the advantages of eye tracking, among users. The lack of skills needed to understand and operate these advanced technologies is another significant obstacle. Few potential users have the expertise to incorporate eye tracking into their work processes. This situation hinders market growth significantly.

Supply Chain Landscape

1
Hardware Production

Tobii AB

Seeing Machines

EyeTech Digital Systems

2
Software Development

SR Research

Gazepoint

LC Technologies

3
Distribution & Supply

Sensomotoric Instruments GmbH

IMotions

Mirametrix Inc

4
End-Users

Healthcare

Consumer Electronics

Automotive

*The illustration highlights the key stakeholders within the supply chain ecosystem.

Applications of Eye Tracking in User Experience Design & Testing, Assistive Technology & Market Research

User Experience Design and Testing

Eye tracking plays a role in the field of user experience (UX) design and testing by providing insights into user behavior and enhancing interface designs for better user engagement and satisfaction levels. Companies utilize eye tracking to analyze users gaze patterns and optimize their platforms to ensure smoother navigation and overall improved user experience. Leading technology companies such, as Apple and Google have integrated eye tracking techniques into their UX testing methodologies to create products thatre easier to use and navigate intuitively.

Market Research

In the realm of market research industry eye tracking technology plays a role in providing valuable insights into consumer behavior patterns. By tracking where and how consumers focus their attention analysts can uncover which products, advertisement components or web pages are most captivating to viewers. Major players in the market such as Proctor & Gamble and Unilever rely on eye tracking studies to enhance the presentation of their products and marketing efforts, for effectiveness and visibility.

Assistive Technology

Eye tracking is widely used in technologies to help individuals with physical disabilities communicate effectively by allowing them to control computers or wheelchairs through eye movements. Through advancements in eye tracking technology by companies like Tobii Dynavox users with conditions such, as ALS s spinal cord injuries and cerebral palsy can experience improved independence and quality of life.

Recent Developments

December 2024

Apple Inc incorporated cutting edge eye tracking technology into their AR glasses to improve user experience significantly.

October 2024

Tobii Technology launched its novel state-of-the-art Pro Fusion eye tracker for advanced research capacity, demonstrating precision

August 2024

Google has innovated an algorithm to enhance eye tracking in virtual reality (VR) and augmented reality (AR) systems as a display of its dedication, to pushing technological advancements forward.

there have been advancements in the market of eye tracking technology which involves measuring eye positions and movements using sophisticated tools like Artificial Intelligence (AI) and machine learning algorithms to develop more precise and effective eye tracking systems across industries such as healthcare marketing automotive and gaming leading to enhanced user experience, in various applications.

Impact of Industry Transitions on the Eye Tracking Market

As a core segment of the Hardware & Infrastructure industry, the Eye Tracking market develops in line with broader industry shifts. Over recent years, transitions such as Transition to VR/AR Technologies and Advancements in Healthcare Sector have redefined priorities across the Hardware & Infrastructure sector, influencing how the Eye Tracking market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Transition to VR/AR Technologies

The eye tracking industry is experiencing a surge in influence due to the growing popularity of Reality (VR) and Augmented Reality (AR). Eye tracking sensors are now integrated into VR and AR headsets to better comprehend user behavior, which opens up chances for companies to develop user centric and intuitive apps. This trend is projected to drive growth and demand, within the eye tracking market. This industry transition is expected to add $3 billion in the industry revenue between 2024 and 2030.
02

Advancements in Healthcare Sector

The healthcare industry is significantly influencing the evolution of eye tracking technology as it advances eye tracking devices are now utilized not for academic studies but also in the diagnosis of conditions such, as Autism and Parkinsons disease.

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