Eye Tracking Market
The market for Eye Tracking was estimated at $1.1 billion in 2024; it is anticipated to increase to $6.7 billion by 2030, with projections indicating growth to around $29.7 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global Eye Tracking Market Outlook
Revenue, 2024
$1.1B
Forecast, 2034
$22.0B
CAGR, 2025 - 2034
34.7%
The Eye Tracking industry revenue is expected to be around $1.5 billion in 2025 and expected to showcase growth with 34.7% CAGR between 2025 and 2034. The ranging possibilities it presents for valuable uses are anticipated to bring about significant changes by providing exceptional chances for enhancements, in engagement levels, digital accessibility and performance measurements.
Eye Tracking is a technology that measures eye movements to determine where and what people are looking at and when they do accurately and, in real time.
Market Key Insights
- The Eye Tracking market is projected to grow from $1.1 billion in 2024 to $22.0 billion in 2034. This represents a CAGR of 34.7%, reflecting rising demand across User Experience Design and Testing, Assistive Technology and Market Research.
- Tobii AB, Seeing Machines, SR Research Ltd are among the leading players in this market, shaping its competitive landscape.
- U.S. and Germany are the top markets within the Eye Tracking market and are expected to observe the growth CAGR of 33.3% to 48.6% between 2024 and 2030.
- Emerging markets including Brazil, UAE and South Africa are expected to observe highest growth with CAGR ranging between 26.0% to 36.1%.
- Transition like Transition to VR/AR Technologies is expected to add $540 million to the Eye Tracking market growth by 2030.
- The Eye Tracking market is set to add $20.9 billion between 2024 and 2034, with service providers targeting Infrared Oculography & Limbus Tracking Technology projected to gain a larger market share.
- With Emergence of neuromarketing, and Augmented and virtual reality innovation, Eye Tracking market to expand 1866% between 2024 and 2034.
Opportunities in the Eye Tracking
In the field of healthcare sector eye tracking technology holds promise for detecting and treating psychiatric disorders like ADHD autism and Parkinsons disease early on As the healthcare industry transitions toward more customized and individualized care this unexplored use presents significant opportunities, for expansion.
Growth Opportunities in North America and Europe
In North America the eye tracking industry is. Competitive with many top companies and a strong embrace of cutting edge technology driving growth in sectors, like healthcare marketing and gaming the region presents ample prospects thanks to growing research initiatives and increased defense investments that find eye tracking technology valuable.
The eye tracking market in Europe is lively and full of potential for growth opportunities due to the presence of research institutions and a robust healthcare system serving as important drivers for development. Moreover the market is expanding thanks to enhanced access to cutting edge technology and the growing sectors of reality and augmented reality. The increasing need for safety features, in automotive vehicles also offers a promising avenue for further market growth.
Market Dynamics and Supply Chain
01
Driver: Emergence of Neuromarketing, and Healthcare Application Growth
The increasing use of eye tracking technology, in neuromarketing is also a factor driving market expansion. It helps in comprehending customer behavior and preferences thoroughly supports businesses in crafting marketing tactics and boosts their branding endeavors. Eye tracking technology is also making an impact in the healthcare sector by helping diagnose eye movement disorders and enabling patients with communication challenges marking a notable shift in the industrys landscape due to the increasing need for assistive technologies and the swift integration of digital advancements, in healthcare facilities.
The rise of AR and VR technologies with integrated eye tracking capabilities is also reshaping interactive also experiences in various fields like the gaming sector. This technological progress plays a role in driving growth for companies that are also focusing more attention to integrating eye tracking as a standard component, in their offerings.
02
Restraint: High Implementation Costs
The high initial expenses associated with implementing eye tracking technologies pose a barrier to their widespread use adoption in various industries like retail and marketing due, to the substantial investment required for purchasing and maintaining the sophisticated hardware and software required for tracking eye movements accurately and efficiently.
03
Opportunity: Opportunity in VR Gaming and Focus on Educational Applications
The world of virtual reality gaming is experiencing an uptick in popularity as people are increasingly drawn to immersive experiences. Thanks to the incorporation of eye tracking technology into VR gaming setups players now have control and a greater sense of realism. This development presents an opportunity for the eye tracking industry potentially paving the way for a lucrative new avenue, for generating revenue.
Using eye tracking can be really important in education because it helps create interfaces for engaging learning experiences in various settings like online learning or special education programs and also for evaluating student progress effectively and accurately. The use of eye tracking technology has the potential to significantly transform teaching methods, in schools and presents an opportunity that has not been fully utilized yet.
04
Challenge: Lack of Awareness and Technical Expertise
A major factor holding back market expansion is the limited understanding of the advantages of eye tracking, among users. The lack of skills needed to understand and operate these advanced technologies is another significant obstacle. Few potential users have the expertise to incorporate eye tracking into their work processes. This situation hinders market growth significantly.
Supply Chain Landscape
1
Hardware Production
Tobii ABSeeing MachinesEyeTech Digital Systems
2
Software Development
SR ResearchGazepointLC Technologies
3
Distribution & Supply
Sensomotoric Instruments GmbHIMotionsMirametrix Inc
4
End-Users
HealthcareConsumer ElectronicsAutomotive
1
Hardware Production
Tobii ABSeeing MachinesEyeTech Digital Systems
2
Software Development
SR ResearchGazepointLC Technologies
3
Distribution & Supply
Sensomotoric Instruments GmbHIMotionsMirametrix Inc
4
End-Users
HealthcareConsumer ElectronicsAutomotive
Use Cases of Eye Tracking in User Experience Design & Testing
User Experience Design and Testing : Eye tracking plays a role in the field of user experience (UX) design and testing by providing insights into user behavior and enhancing interface designs for better user engagement and satisfaction levels. Companies utilize eye tracking to analyze users gaze patterns and optimize their platforms to ensure smoother navigation and overall improved user experience. Leading technology companies such, as Apple and Google have integrated eye tracking techniques into their UX testing methodologies to create products thatre easier to use and navigate intuitively.
Market Research : In the realm of market research industry eye tracking technology plays a role in providing valuable insights into consumer behavior patterns. By tracking where and how consumers focus their attention analysts can uncover which products, advertisement components or web pages are most captivating to viewers. Major players in the market such as Proctor & Gamble and Unilever rely on eye tracking studies to enhance the presentation of their products and marketing efforts, for effectiveness and visibility.
Assistive Technology : Eye tracking is widely used in technologies to help individuals with physical disabilities communicate effectively by allowing them to control computers or wheelchairs through eye movements. Through advancements in eye tracking technology by companies like Tobii Dynavox users with conditions such, as ALS s spinal cord injuries and cerebral palsy can experience improved independence and quality of life.
Recent Developments
there have been advancements in the market of eye tracking technology which involves measuring eye positions and movements using sophisticated tools like Artificial Intelligence (AI) and machine learning algorithms to develop more precise and effective eye tracking systems across industries such as healthcare marketing automotive and gaming leading to enhanced user experience, in various applications.
December 2024 : Apple Inc incorporated cutting edge eye tracking technology into their AR glasses to improve user experience significantly.
October 2024 : Tobii Technology launched its novel state-of-the-art Pro Fusion eye tracker for advanced research capacity, demonstrating precision
August 2024 : Google has innovated an algorithm to enhance eye tracking in virtual reality (VR) and augmented reality (AR) systems as a display of its dedication, to pushing technological advancements forward.
Impact of Industry Transitions on the Eye Tracking Market
As a core segment of the Hardware & Infrastructure industry,
the Eye Tracking market develops in line with broader industry shifts.
Over recent years, transitions such as Transition to VR/AR Technologies and Advancements in Healthcare Sector have redefined priorities
across the Hardware & Infrastructure sector,
influencing how the Eye Tracking market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Transition to VR/AR Technologies
The eye tracking industry is experiencing a surge in influence due to the growing popularity of Reality (VR) and Augmented Reality (AR). Eye tracking sensors are now integrated into VR and AR headsets to better comprehend user behavior, which opens up chances for companies to develop user centric and intuitive apps. This trend is projected to drive growth and demand, within the eye tracking market.
02
Advancements in Healthcare Sector
The healthcare industry is significantly influencing the evolution of eye tracking technology as it advances eye tracking devices are now utilized not for academic studies but also in the diagnosis of conditions such, as Autism and Parkinsons disease.