Craft beer has been experiencing growth in the North American market as consumers are shifting towards artisanal and distinctive beverages more than ever before. The emergence of small scale breweries and brewpub establishments has reshaped the landscape of craft beer by encouraging innovation and presenting flavor combinations. A notable trend in this region is the increasing popularity of home brewing among enthusiasts who are keen, on crafting unique brew blends with their personal flair. When it comes to competition in the beer industry sector prominent companies such as Boston Beer Company and Sierra Nevada Brewing Co. have a stronghold on the market. However there is also a community of small scale brewers who prioritize using local organic ingredients. Factors driving the market in this region include a progressive older population that favors premium, tasty beer and the growth of craft beer tourism that seizes on consumers interest, in the brewing process.

The craft beer scenario in Europe thrives due to a history of beer consumption and a growing interest in diverse flavor profiles among consumers. Countries such as the United Kingdom and Belgium stand out for their commitment to locally crafted beers that cater to a discernible audience. With well rooted beer traditions in these regions there is a notable uptick, in the popularity of craft beer festivals that champion independent brewers by offering them opportunities to exhibit their creations. There is competition coming from big brewing companies in the region, like Anheuser Busch InBev and Heineken N. V.