Continence Care Market

The market for Continence Care was estimated at $8.1 billion in 2025; it is anticipated to increase to $11.6 billion by 2030, with projections indicating growth to around $16.5 billion by 2035.

Report ID:DS1801113

Author:Debadatta Patel - Senior Consultant

Published Date:January 2025

Datatree

Life Science

Medical Device

Continence Care

Customization Available

Continence Care - 2025-2035

Market Outlook
Market Key Insights
Growth Opportunity
Market Dynamics
Application
Recent Development
Impact Analysis

Report Summary

Market Data

Methodology

Table of Contents

Report Summary

Market Data

Methodology

Table of Contents

Global Continence Care Market Outlook

Revenue, 2025

$8.1B

Forecast, 2035

$16.5B

CAGR, 2026 - 2035

7.3%

The Continence Care industry revenue is expected to be around $8.1 billion in 2026 and expected to showcase growth with 7.3% CAGR between 2026 and 2035. The global continence care products market is becoming increasingly significant in chronic care management. This importance is a result of a surge in incidence rates of continence disorders, an ageing population and an increasing concern from both patients and those caring for them to maintain quality of life. The majority of cases involving treatment for incontinence, either urinary or faecal, are made up of approximately 80.6% of the total. Incontinence treatments are used in both domestic and medical settings. In the year 2025, the Continence Care market was controlled by absorbent pads and discreet, comfortable adult diapers, which together generated sales worth nearly $3.48 billion. This proves there is a strong market for skin friendly continence care products. Investments by the companies involved in the production of products for continence care in the fields of eldercare, digital technology and materials science are ensuring that the market remains relevant. This is achieved by incorporating continence care into more extensive healthcare strategies for pelvic and elderly care. Continence care is a broad spectrum of products, care plans and clinical practices designed to assess, prevent and treat urinary and faecal incontinence from its first signs right through to end of life care.

The product offers various skin care products and incontinence supplies. These include barrier creams, collection bags and urine drainage bags, protective garments and catheters, as well as skin creams. The key product features include leakage control, skin integrity, dignity of patients and odour management. These products are used in a variety of settings, including rehabilitation clinics, hospitals, care homes and home healthcare. They include continence products and information programmes to help people move about safely, to prevent falls and to reduce the burden on those caring for them. The current demand in the market is influenced by several factors, such as products that have designs tailored to fit the gender and the anatomy of the user, wearable devices which allow the monitoring of usage and moisture from a distance, the use of environmentally friendly materials in the production of incontinence items and digital tools that are used by medical professionals to choose the best products for patients and to customise continence care plans.

Continence Care market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035 — Continence Care Market Outlook

Market Key Insights

The Continence Care market is projected to grow from $8.1 billion in 2025 to $16.5 billion in 2035. This represents a CAGR of 7.3%, reflecting rising demand across In-Home Continence Management, Hospitals and Clinical Care, and Disability Care Centers.
The main firms operating in this FFR market are Boston Scientific Corporation, Becton Dickinson and the Coloplast Group. They determine its competitive landscape.
The US and German market for the continence care industry will continue to be the most lucrative, and it is predicted these countries will witness a growth in the period 2025 2030 with a CAGR of 4.7% to 7.0%.
Brazil, Indonesia and South Africa can expect the highest growth rates from emerging markets, which are projected to rise by 8.4 10.1% annually.
A transition towards non invasive treatments for Continence Care is predicted to boost the market for continence care goods by $836 million by the year 2030.
The continence care products market is predicted to increase by $8.3 billion between 2025 and 2030. This increase in sales is mainly attributed to rising demand for continence care products in long term care facilities and home care settings.
With
rapidly aging population and rising prevalence of chronic mobility related conditions, and
Innovation in Skin Friendly, High Absorbency, and Smart Continence Care Products, Continence Care market to expand 102% between 2025 and 2035.

Continence Care - Country Share Analysis

Opportunities in the Continence Care

The digitally savvy new mothers experiencing post pregnancy stress and incontinence issues constitute a valuable segment for digital continence care solutions. Implant free stimulation devices are also at present valued at around $0.55 billion and are expected to grow to approximately $0.86 billion by the year 2030. This represents the highest compound annual growth rate of the products in question at 9.5%.Pelvic floor therapy, available via smartphone apps, the provision of coaching in adherence and digital monitoring of health, used in conjunction with home based stimulation devices, will see rapid adoption. Female focused channels, either outpatient or telehealth, are likely to be the fastest growing sector worldwide.

Growth Opportunities in North America and Europe

The urinary incontinence market in North America is driven by high diagnosis rates and by the fact that people are choosing minimally invasive treatments. This has led to demand for premium incontinence products which incorporate digital elements and also absorbent products. The market is led by large medical technology companies as well as smaller specialist firms, these companies compete on the grounds of price, convenience and the ability to integrate with other medical services. Hospitals, clinics and pharmacies also have a significant influence on the market for incontinence products. The main factors driving the market in this region are the high% age of elderly people who are wealthy, the high incidence of obesity and incontinence following surgery, the fact that the government pays for outpatient care and the preference for discreet incontinence products which can be used at home and which can reduce the number of hospital admissions to hospital and which support the NHSs new focus on value for money.

Healthcare for continence in Europe has the greatest strategic importance with elderly patients suffering from both urinary and bowel incontinence and those in nursing homes. This allows the creation of treatment plans which involve the use of absorbent materials, clinics where trained nurses can help patients and other measures in both nursing homes and private homes. Market leaders are numerous brands which specialise in the field of continence and pelvic floor care, these have a competitive advantage as they have the results of scientific studies to back their products, sell eco friendly products and tailor their products and services to local needs. Government purchasing of these products is centred and so drives down the price. The demographic time bomb is ticking, the aged population is rising, the elderly in care facilities must be treated with respect and this means that they have to be properly looked after. The government pay for treatments which avoid operations and these treatments include training of the pelvic region and bowel and bladder training can delay operations and thus reduce the costs in the long term.

Market Dynamics and Supply Chain

Driver: Rapidly Aging Population and Rising Prevalence of Chronic Mobility Related Conditions

The global continence care market is also strongly driven by the rapid growth of the elderly population and the increasing prevalence of chronic conditions that impair bladder and bowel control. Aging individuals are also more susceptible to urinary incontinence due to weakened pelvic muscles, neurological disorders, and age related physiological changes, creating sustained demand for adult diapers, pads, and protective underwear. In parallel, chronic conditions such as diabetes, stroke, spinal injuries, and dementia are also rising across both developed and emerging markets, increasing long term continence care needs. A notable niche trend is also the shift toward home based elder care, which boosts demand for discreet, easy to use, and skin friendly continence products. Manufacturers are also responding with breathable materials, odor control technologies, and improved absorbency tailored for prolonged daily use, strengthening adoption across aging and chronically ill populations.

Technological advancement in continence care products is also a key market driver, particularly innovation focused on comfort, skin health, and performance. Manufacturers are also developing ultra thin, high absorbency cores, moisture wicking layers, and dermatologically tested materials that reduce skin irritation and pressure ulcers. A growing niche trend is also the introduction of sensor enabled and moisture indicator products in institutional and home care settings, improving caregiver efficiency and patient comfort. These innovations enhance user confidence, promote dignity, and support long wear time, accelerating adoption among hospitals, care centers, and home users seeking advanced continence solutions.

Restraint: High Cost and Limited Reimbursement Reduce Affordability and Patient Adoption

The relatively high cost of premium continence care products and limited insurance or government reimbursement restrict access, particularly in emerging and price-sensitive markets. Many patients and caregivers opt for basic or improvised solutions due to out-of-pocket expenses, reducing overall product demand. For example, elderly users in low-income regions may delay upgrading to high-absorbency briefs or advanced skin-friendly designs, suppressing revenue growth for manufacturers and dampening market expansion in community and home care segments.

Opportunity: Premium Continence Care protective garments and urine bags for active working-age men in Asia-Pacific and Expanding Continence Care solutions for community-dwelling older adults in rapidly ageing European home healthcare markets

Men of working age in the Asia Pacific region may be hiding the fact that they have a bladder disorder, this means that there is a latent demand for continence care products. Incontinence wear of high quality and discreet design helps to combat leakage stigma in commuters and in the workplace by offering a reliable solution. By the year 2030, its estimated that urinary catheters will generate 2.6 billion dollars in revenue globally, rising from a 1.75 billion dollar market. Urine bags produce approximately 0.93 billion dollars globally and are forecast to rise to 1.27 billion by 2030. In the Asia Pacific, the corporate wellness, retail pharmacies and e commerce sectors for the sales of male protective gear are expected to expand at the highest rate.

A rapidly ageing population in the community in Europe is having a significant impact on the continence care sector. This has led to unmet demand in discreet urinary incontinence products and home healthcare devices. The global market for protective wear is expected to reach 5.04 billion dollars by the year 2030, and is valued at 3.48 billion dollars today. Home use in Europe is forecast to exceed use in care institutions. In regions, geriatric continence solutions that combine the products of premium absorbent protective garments, urine bags designed to be worn ergonomically and teleconsultation services are expected to develop at the quickest pace in home care and community nursing.

Challenge: Social Stigma and Lack of Awareness Impede Product Uptake and Early Intervention

Continence care continues to be affected by social stigma and low awareness about incontinence management options, leading to under-reporting and delayed treatment. Many individuals, particularly younger caregivers, may not seek specialized products until conditions worsen, limiting preventive and early adoption. For instance, reluctance to discuss incontinence in primary care can result in prolonged use of inadequate products, reducing long-term demand for clinically advanced continence solutions and hindering expanded market penetration.

Supply Chain Landscape

Urinary Incontinence Inputs

Becton Dickinson and CompanyColoplast Group

Continence Care Manufacturing

Boston Scientific CorporationPromedon GmbH

Urology Device Distribution

Coloplast GroupA.M.I

Clinical End Users

Hospitals & ClinicsHome HealthcareLong-Term Care Facilities

Urinary Incontinence Inputs

Becton Dickinson and CompanyColoplast Group

Continence Care Manufacturing

Boston Scientific CorporationPromedon GmbH

Urology Device Distribution

Coloplast GroupA.M.I

Clinical End Users

Hospitals & ClinicsHome HealthcareLong-Term Care Facilities

Continence Care - Supply Chain

Use Cases of Continence Care in In-Home Management & Disability Centers

In-Home Continence Management : In home continence management is largely supported by absorbent continence care products such as adult diapers, pads, and disposable protective underwear, which enable patients and caregivers to manage urinary and fecal incontinence comfortably at home. These solutions offer discretion, skin protection, and ease of use, supporting independence among elderly and chronically ill users. Leading players including Essity, Kimberly-Clark, and Ontex hold strong positions through trusted brands, broad product portfolios, and continuous innovation in breathable, high absorbency materials.

Hospitals and Clinical Care : Hospitals and clinical care settings primarily rely on professional continence care products such as high absorbency briefs, underpads, and catheter associated solutions to manage patient incontinence efficiently. These products help maintain hygiene, prevent skin breakdown, and support infection control in acute and long term care environments. Companies like Essity, Medline Industries, and Cardinal Health lead this segment, leveraging clinical grade quality, reliable supply chains, and strong relationships with healthcare providers to maintain their market strength.

Disability Care Centers : Disability care centers commonly use specialized continence care products including adjustable briefs, reusable cloth pads, and skin friendly absorbent solutions designed for long term daily use. These products provide comfort, mobility support, and dignity for individuals with physical or cognitive disabilities. Major suppliers such as Essity, Attends Healthcare, and Ontex are well positioned in this application, supported by ergonomic product designs, high durability, and expertise in meeting the complex continence needs of institutional care settings.

Recent Developments

Recent developments in the continence care market highlight strong innovation and product diversification, with companies launching smart moisture‑sensing briefs and biodegradable absorbent solutions to improve comfort and skin health. Disposable eco‑friendly adult diapers and advanced underpads are gaining traction as sustainability and comfort trends drive consumer preference. Strategic partnerships and expanded manufacturing capacity support regional market expansion in Europe and Latin America. A key trend is the integration of digital monitoring and sensor‑enabled products that enhance caregiver support and in‑home management.

September 2025 : Boston Scientific Corporation expanded its neuromodulation portfolio in Europe, integrating digital monitoring features into its sacral nerve stimulation devices for bladder control, enhancing remote patient follow‑up and device performance tracking.

November 2024 : Boston Scientific Corporation completed the acquisition of Axonics, Inc., strengthening its leadership in sacral neuromodulation and urinary/bowel dysfunction solutions, broadening its continence care and pelvic health device offerings.

November 2023 : Coloplast Group invested approximately USD 100.5 million to establish a new manufacturing facility in Portugal to scale intermittent catheter production for patients with urinary retention, responding to rising global demand in continence care.

Impact of Industry Transitions on the Continence Care Market

As a core segment of the Medical Device industry, the Continence Care market develops in line with broader industry shifts. Over recent years, transitions such as Shift towards Non-Invasive Procedures and Innovation in Materials and Sustainability have redefined priorities across the Medical Device sector, influencing how the Continence Care market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

Shift towards Non-Invasive Procedures

The field of continence care is undergoing rapid change as demand for minimally invasive treatments grows. With a preference by patients and medical professionals for non invasive treatments including pelvic floor physical therapy and bio feedback the market is currently seeing a trend towards therapies which reduce risk and increase patient comfort. By 2030, an increase of $836 million is expected in the Continence Care market. This expansion is driven by an increasing trend towards the use of intelligent urology products and digital therapies. Those firms who swiftly adjust their portfolio, evidence base and service lines in line with the changing requirements of patients with urinary incontinence will be in the best position to expand their market share, to charge a higher price for their services and to set the standards for urinary incontinence care in the future.

Innovation in Materials and Sustainability

Another significant transition in continence care is the move toward advanced materials and sustainable product design. Manufacturers are investing in thinner cores, breathable fabrics, and odor control technologies that improve comfort while maintaining high absorbency. At the same time, environmental concerns are influencing the adoption of biodegradable components, recyclable packaging, and reduced plastic content. This transition is impacting related industries including hygiene materials, pulp and nonwoven textiles, and waste management. Suppliers of sustainable fibers and eco friendly polymers are gaining importance, while brands that demonstrate environmental responsibility are strengthening their market position with consumers, healthcare providers, and regulators focused on long term sustainability goals.