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Continence Care Market

Continence Care Market

The market for Continence Care was estimated at $8.8 billion in 2024; it is anticipated to increase to $13.9 billion by 2030, with projections indicating growth to around $20.2 billion by 2035.

Report ID:DS1801113
Author:Debadatta Patel - Senior Consultant
Published Date:October 2025
Datatree
Life Science
Medical Device
Continence Care
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Report Summary
Table of Contents
Methodology
Market Data

Global Continence Care Market Outlook

Revenue, 2024

$8.8B

Forecast, 2034

$18.7B

CAGR, 2024 - 2034

7.8%
The Continence Care industry revenue is expected to be around $9.5 billion in 2025 and expected to showcase growth with 7.8% CAGR between 2025 and 2034.

The exceptional feature of Continence Care is its comprehensive, personalised care plans, designed for every individual based on their unique situation and needs. The care plans include state-of-the-art products, therapies, and strategies tailored to help customers manage incontinence efficiently and discreetly.

Continence Care market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034

Market Key Insights

  • The Continence Care market is projected to grow from $8.8 billion in 2024 to $18.7 billion in 2034. This represents a CAGR of 7.8%, reflecting rising demand across In-Home Continence Management, Hospitals and Clinical Care and Disability Care Centers.

  • Boston Scientific Corporation, Becton Dickinson and Company, Coloplast Group are among the leading players in this market, shaping its competitive landscape.

  • U.S. and Germany are the top markets within the Continence Care market and are expected to observe the growth CAGR of 5.1% to 7.5% between 2024 and 2030.
  • Emerging markets including Brazil, Indonesia and South Africa are expected to observe highest growth with CAGR ranging between 9.0% to 10.8%.

  • Transition like Shift towards Non-Invasive Procedures is expected to add $1.5 billion to the Continence Care market growth by 2030

  • The Continence Care market is set to add $9.9 billion between 2024 and 2034, with manufacturer targeting Long-Term Care Facilities & Home Care End-User projected to gain a larger market share.
  • With Aging demographics boost demand, and Advancements in continence care products, Continence Care market to expand 112% between 2024 and 2034.
continence care market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032

Opportunities in the Continence Care

Usually products and solutions for managing continence are often thought of as being more geared towards women. However there is an mostly unexplored market, for products that are tailored specifically for men.

Growth Opportunities in North America and Europe

North America Outlook

The Continence Care market is heavily influenced by the American region. Particularly in the United States and Canada where there is a strong emphasis on awareness of continence care products and insurance coverage due to the rising number of elderly individuals in the population driving market growth. The competitive nature of the market requires innovation to stay ahead with potential growth prospects seen in online retail platforms and the increasing use of advanced products, like catheters and drainage bags.

Europe Outlook

Europe dominates the Continence Care market with a share due to its well established healthcare system and government assistance for elderly individuals care needs. The intense competition among industry players underscores the importance of effective marketing strategies and product distinctiveness. Online sales growth and rising demand in Eastern Europe offer promising opportunities, for market expansion.

Market Dynamics and Supply Chain

01

Driver: Aging Demographics Boost Demand, and Increasing Awareness and Reduced Stigma

The rise in the number of individuals worldwide is also leading to a higher occurrence of incontinence among this age group. This change in demographics is also playing a role in driving the market for continence care products, like catheters and adult diapers. In the few years efforts to educate the public about health and increased conversations about incontinence have also led to greater awareness of continence problems and access to treatment choices. These initiatives have also helped lessen the shame associated with incontinence. A condition frequently not only discussed due to feelings of embarrassment. Prompting individuals to seek assistance and care which in turn boosts the market, for continence products.
Technological advancements in the manufacturing of continence care products are also expanding the product variety available to patients. From wearable technology for monitoring bladder levels to improved designs for continence care products, these advancements provide better efficacy, comfort, and discretion thereby driving market growth.
02

Restraint: Lack of Awareness

A major challenge in the Continence Care market is the limited understanding of incontinence as an important health concern among people with this condition Often individuals affected by incontinence may not only recognize their condition or know about the various treatment choices accessible to them This lack of awareness leads to decreased interest, in continence care products and services which ultimately hinders market expansion.
03

Opportunity: Telemedicine Integration and Research and Development of Non-Invasive Therapies

The emergence of telemedicine has opened up an opportunity to include continence care services in online health platforms that could offer better access to care for people dealing with incontinence issues—especially those in remote locations or who are homebound—potentially transforming how healthcare is accessed and diagnoses are made quickly and easily to prevent complications and minimize hospital visits with a substantial impact, on the market.
Most of the existing treatments for continence care tend to be intrusive. May cause discomfort for patients leading to an increasing call for non invasive therapies that provide effective care with minimal discomfort levels such as drug therapy or biofeedback techniques which could potentially alter the future business strategies, in the continence care market significantly.
04

Challenge: Limited Reimbursement Policies

A major obstacle hindering the expansion of the Continence Care market is the absence of reimbursement policies in place. Numerous health insurance schemes provide coverage, for incontinence treatments and some do not only cover them at all. This financial limitation hampers patients’ ability to access continence care services consequently limiting market growth.

Supply Chain Landscape

1
Raw Material Suppliers

BASF

Dow Chemical Company

2
Product Manufacturers

Kimberly-Clark Corporation

SCA Group

3
Distributors & Wholesalers

Medline Industries Inc

Cardinal Health

4
End User Service Providers

Becton

Dickinson and Company

Coloplast Corp

*The illustration highlights the key stakeholders within the supply chain ecosystem.

Applications of Continence Care in In-Home Management, Hospitals & Clinical & Disability Centers

In-Home Continence Management

Continence management is crucial in providing care at home for individuals dealing with bowel incontinence due to aging or chronic conditions It focuses on upholding the individuals dignity and privacy while reducing discomfort and the likelihood of infections Major players, in this field are Invacare and Kimberly Clark

Hospitals and Clinical Care

Bedridden or postoperative patients in the hospital often find Continence Care applications helpful as they improve cleanliness and ease the workload of nurses while also helping to prevent infections from spreading. The market leaders, like Medline Industries and B. Braun provide Continence Care solutions.

Disability Care Centers

In disability care facilities Contenance Care is crucial for individuals with intellectual disabilities who face challenges in managing incontinence issues It promotes independence alleviates caregiver burden and helps prevent skin problems Prominent companies like Coloplast and Hollister are, at the forefront of providing solutions to this specific market segment

Recent Developments

December 2024

Medtronics PLC has introduced a system for detecting voiding enhancing treatment approaches for individuals, with urinary incontinence.

November 2024

Kimberly Clark launched a line of slim fit adult diapers to offer a discreet and comfortable solution, for individuals dealing with incontinence issues.

September 2024

Coloplast Corporation has extended its reach worldwide by establishing a facility, in China dedicated to manufacturing continence care products.

Recent advancements in Continence Care have led to progress in the field due to a rising understanding of urinary incontinence and the implementation of effective treatment methods for it Current trends in Continence Care highlight a shift, towards creating products that prioritize the needs and comfort of patients.

Impact of Industry Transitions on the Continence Care Market

As a core segment of the Medical Device industry, the Continence Care market develops in line with broader industry shifts. Over recent years, transitions such as Shift towards Non-Invasive Procedures and Rise of E-commerce Sales have redefined priorities across the Medical Device sector, influencing how the Continence Care market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Shift towards Non-Invasive Procedures

The Continence Care market is undergoing a change with the increasing adoption of non invasive procedures over traditional invasive methods such as pelvic floor muscle exercises and biofeedback therapy among others. These newer approaches are preferred by users due to their ability to reduce discomfort and risks significantly. The markets embrace of these techniques reflects an approach to providing continence care and sets the stage, for impactful transformations. This industry transition is expected to add $1.5 billion in the industry revenue between 2024 and 2030.
02

Rise of E-commerce Sales

The market, for continence care products is experiencing a notable surge iof e commerce sales as digitalization continues to rise; customers are increasingly choosing shopping platforms for their continence care product purchases.

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