CBD Herbal Tea Market
The market for CBD Herbal Tea was estimated at $263 million in 2024; it is anticipated to increase to $817 million by 2030, with projections indicating growth to around $2.10 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global CBD Herbal Tea Market Outlook
Revenue, 2024
$263M
Forecast, 2034
$1.74B
CAGR, 2025 - 2034
20.8%
The CBD Herbal Tea industry revenue is expected to be around $317.6 million in 2025 and expected to showcase growth with 20.8% CAGR between 2025 and 2034. The burgeoning market for CBD Herbal Tea can be attributed to various key driving factors. An increasing number of health-conscious consumers have shown a significant shift towards organic and herbal products, propelling the demand for this beverage. The ongoing research and development activities highlight the potential health benefits of CBD, including pain relief, depression reduction, and anxiety alleviation. Furthermore, recent legislation in several countries legalizing the medicinal use of cannabis has created a conducive environment for the growth of the CBD Herbal Tea market. Its relevance in the health and wellness sector emphasizes its significance in the contemporary market landscape.
CBD Herbal Tea, a form of infusion made from cannabidiol and other herbal ingredients, carries a vast range of features that meet consumer demand for wellness-centric products. Its primary applications extend beyond the beverage industry, extending to nutraceuticals, pharmaceuticals, cosmetic and personal care sectors where the therapeutic properties of CBD are put to use.
Market Key Insights
- The CBD Herbal Tea market is projected to grow from $262.9 million in 2024 to $1.74 billion in 2034. This represents a CAGR of 20.8%, reflecting rising demand across Stress Management, Sleep Regulation and Pain Relief.
- Green Roads Wellness, Buddha Teas, The Brothers Apothecary are among the leading players in this market, shaping its competitive landscape.
- U.S. and Canada are the top markets within the CBD Herbal Tea market and are expected to observe the growth CAGR of 20.0% to 29.1% between 2024 and 2030.
- Emerging markets including Brazil, India and South Africa are expected to observe highest growth with CAGR ranging between 15.6% to 21.6%.
- Transition like The Awakening of Health and Wellness is expected to add $132 million to the Cbd Herbal Tea market growth by 2030.
- The CBD Herbal Tea market is set to add $1.5 billion between 2024 and 2034, with manufacturer targeting Food Services & Online Marketplaces End-Users projected to gain a larger market share.
- With
growing awareness of health benefits, and
innovation in cbd infusion technologies, CBD Herbal Tea market to expand 562% between 2024 and 2034.
Opportunities in the CBD Herbal Tea
CBD Herbal Tea businesses can also significantly benefit from strategic collaborations with global wellness and health-oriented brands. This could expand their consumer base, increase brand visibility, help in new product development, and enhance product credibility in eyes of consumers.
Growth Opportunities in North America and Asia Pacific
North America, with its progressive regulations and consumer awareness, has a comprehensive market for CBD Herbal Tea. A key opportunity lies in extending connections with health and wellness influencers who drive the Natural Remedies trend. The primarily competitive market necessitates strategic product positioning and innovative marketing. Micro-targeting customers based on specific health benefits of CBD Herbal Tea through content marketing is a significant driver in this region.
The Asia Pacific region is a prospering market for CBD Herbal Tea, mainly driven by escalating consumer interest in functional beverages. With the rapid urbanization and the growing middle-class population, this region presents open opportunities for strategic market entry and product innovation. Competition remains steep; hence understanding regional tastes for herbal infusions will offer a competitive edge. Drivers here include increasing health consciousness and a rising demand for non-alcoholic and low sugar beverages.
Market Dynamics and Supply Chain
01
Driver: Growing Awareness of Health Benefits, and Surge in Online Retail of Health Products
With a surge in consumer awareness about the various health benefits of CBD Herbal Tea, the market is also expected to witness significant growth. CBD, a compound found naturally in hemp plants, is also known for its anti-inflammatory and pain-relieving properties. When combined with herbal tea, it not only enhances mental wellbeing but also promotes better sleep, stress relief, and overall relaxation. As consumers continue to prioritize health and wellness, the trend of incorporating CBD Herbal Tea in daily routines is also expected to continue and contribute markedly to the markets growth. With the digital revolution, more consumers are also turning to online retails to purchase health products, including CBD Herbal Tea. This shift allows consumers to purchase their preferred products from the comfort of their homes. The growth in the online market is also projected to trigger higher sales of CBD Herbal Tea in the coming years, thereby boosting its market growth.
The CBD Herbal Tea industry is also witnessing constant advancements and innovations in infusing CBD into herbal tea. This technological progress ensures the integrity of CBDs health benefits while enhancing the taste of the tea. As technology continues to evolve and enhance the quality and production efficiency of CBD Herbal Tea, this trend will also drive greater market demand.
02
Restraint: Regulatory Constraints
Governments worldwide have not only fully embraced the use of cannabis-related products, including CBD Herbal Tea. The regulatory landscape governing the use, production, and distribution of CBD products is complex and sometimes contradicting. Various states in the US, for instance, have different rules concerning CBD use, thereby restricting market expansion. This inconsistent legislation not only limits the market reach of CBD Herbal Tea but also creates a perplexing situation for businesses and consumers alike.
03
Opportunity: Capitalizing on Evolving Consumer Needs and Harnessing Technological Enhancements
There is a growing shift in consumer preference towards healthy, natural, and organic products. Consumers are no longer just considering the price; they are heavily invested in the quality, manufacture, and health benefits of a product. With its natural and therapeutic characteristics, CBD Herbal Tea caters to this shift perfectly. Manufacturers can further increase market share by clearly conveying these benefits and stating the organic and natural sourcing of their products.
The CBD Herbal Tea market has an untapped potential in utilizing advanced technology for improved product quality. Technological innovations in processing methods, encapsulation, and packaging may significantly increase product stability, extending shelf-life, and enhancing the overall consumer experience. By offering high-quality products backed by strong technology, manufacturers of CBD Herbal Tea could achieve a competitive edge in the increasingly crowded market.
04
Challenge: Lack of Standardized Testing and Quality Control
The CBD industry, including the CBD Herbal Tea sector, lacks comprehensive and standardized testing methods to determine the quality and purity of CBD. These concerns about product quality and safety can dampen consumer confidence and trust, ultimately impacting market dynamics negatively. Additionally, the ambiguity around CBD concentration in products like herbal teas can make it challenging for consumers to gauge the potential effects of consumption, further hindering market demand.
Supply Chain Landscape
1
Cultivation & Harvesting
Green Roads WorldBluebird Botanicals
2
Processing & Extraction
Isodiol InternationalElixinol LLC
3
Product Formulation
CBD American ShamanDiamond CBD
4
Distribution & Retail
PureKanaHemp Bombs
1
Cultivation & Harvesting
Green Roads WorldBluebird Botanicals
2
Processing & Extraction
Isodiol InternationalElixinol LLC
3
Product Formulation
CBD American ShamanDiamond CBD
4
Distribution & Retail
PureKanaHemp Bombs
Use Cases of CBD Herbal Tea in Stress Management & Sleep Regulation
Stress Management : CBD Herbal Tea is widely used as a stress reliever. This application typically employs full-spectrum CBD, revered for its holistic benefits derived from various cannabinoids present in it. It promotes relaxation and helps rebalance the bodys responses to stress. Notable players in this sector include brands with a strong emphasis on natural and organic ingredients, who have carved a niche due to their high-quality, efficacy-focused offerings.
Pain Relief : CBD Herbal Tea also finds an application in pain relief. The tea, often combined with other natural anti-inflammatory ingredients like turmeric or ginger, acts as a natural soothing agent. Predominantly, broad-spectrum CBD is used, providing the benefits of a range of cannabinoids without the THC. Market leaders in this application have demonstrated a significant market penetration due to their innovative blends and established trust among consumers.
Sleep Regulation : The use of CBD Herbal Tea for sleep regulation is increasingly gaining popularity. Infusions with a high concentration of CBD Isolate are preferred as they help enhance the quality of sleep with minimal side effects. Companies at the forefront of this application have succeeded in creating dynamic product lines that cater to various consumer preferences, thereby reinforcing their leading market position.
Recent Developments
In the modern wellness landscape, CBD Herbal Teas emergence as a popular choice among health-conscious consumers represents an intriguing shift in market trends. Embracing the synergistic benefits of CBD and traditional herbal tea, this refreshing infusion offers an appealing alternative in the increasingly crowded wellness niche. The CBD Herbal Tea industry is growing at a substantial rate, spurred by an impressive surge in consumer interest.
December 2024 : Suncrest Naturals announced a limited-edition CBD Herbal Tea infused with citrus blend, marking their first venture into the CBD tea market
October 2024 : Releaf Herbal Cooperative initiated an expansion project to increase its production capacity for CBD Herbal Tea, to meet the surge in global demand
July 2024 : Vibrant Wellness Inc. introduced its signature CBD Herbal Tea, boasting an exclusive blend of 100% organic herbs.
Impact of Industry Transitions on the CBD Herbal Tea Market
As a core segment of the Packaged & Processed F&B industry,
the CBD Herbal Tea market develops in line with broader industry shifts.
Over recent years, transitions such as The Awakening of Health and Wellness and Evolving Regulatory Environment have redefined priorities
across the Packaged & Processed F&B sector,
influencing how the CBD Herbal Tea market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
The Awakening of Health and Wellness
The CBD herbal tea industry is experiencing significant transition driven by the increasing consumer awareness and demand for health and wellness products. Consumers seek out organic, all-natural products that provide a range of health benefits - taking CBD Herbal Tea to the forefront. Many are attraction to the reported benefits such as stress relief, immune enhancement, and improved sleep. This shift has greatly impacted associated industries such as health wellness, food and beverage, pushing businesses to innovate and integrate CBD products into their offering.
02
Evolving Regulatory Environment
As the CBD industry matures, changes in legal frameworks have made a noticeable impact. Regulations worldwide are becoming progressively liberal, positively impacting the CBD herbal tea industry and intensifying market growth. In developed countries especially, many businesses are investing heavily in R&D to develop reliable, safe and efficient CBD infused products. This transition has affected associated industries such as pharmaceutical, regulatory bodies, and nearly all aspects of the supply chain.