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Canned Wines Market

The market for Canned Wines was estimated at $6.7 billion in 2025; it is anticipated to increase to $13.2 billion by 2030, with projections indicating growth to around $25.9 billion by 2035.

Report ID:DS1901285
Author:Debadatta Patel - Senior Consultant
Published Date:
Datatree
Food & Beverage
Packaged & Processed F&B
Canned Wines
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Report Summary
Market Data
Methodology
Table of Contents

Global Canned Wines Market Outlook

Revenue, 2025

$6.7B

Forecast, 2035

$25.9B

CAGR, 2026 - 2035

14.5%

The Canned Wines industry revenue is expected to be around $6.7 billion in 2026 and expected to showcase growth with 14.5% CAGR between 2026 and 2035. Building on this outlook, canned wines have transitioned from a niche novelty to a mainstream segment within the broader ready to drink wine category, underpinned by shifting lifestyles, urbanization, and the growing appeal of on the go beverages among younger consumers. Convenience, portability, and single serve packaging are reinforcing the relevance of the canned wine market, as busy professionals and social drinkers seek easy to chill formats that fit casual occasions, outdoor events, and small gatherings. Strong placement in hypermarkets and supermarkets and liquor stores, which together account for 71.0% of industry revenue, is amplifying visibility and trial, while the dominance of sparkling wine formats, with $4.27 billion in sales in 2025, underscores how effervescent styles are driving repeat purchases and broadening the consumer base.

Canned wines are wine products packaged in aluminum cans rather than traditional glass bottles, offering lightweight, shatter proof, and quick chilling formats that appeal to convenience driven, mobile lifestyles. Key features include precise portion control through single serve cans, consistent product quality, and extended suitability for occasions where glass is impractical, such as festivals, beaches, sports venues, and travel related channels. Major applications span off trade retail through hypermarkets, supermarkets, and liquor stores, as well as on trade settings like bars, music events, and hospitality venues, where ready to drink beverages simplify service and inventory management. Recent trends shaping demand include the rapid growth of sparkling canned wine and wine spritzers, the emergence of low and no alcohol options, more diverse varietals and blends, and increased emphasis on storytelling and design led branding, all of which are elevating canned wines from entry level alternatives to respected, innovative formats within the global wine industry.

Canned Wines market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035
Canned Wines Market Outlook

Market Key Insights

  • The Canned Wines market is projected to grow from $6.7 billion in 2025 to $25.9 billion in 2035. This represents a CAGR of 14.5%, reflecting rising demand across On-Trade Hospitality, Outdoor Events, and Off-Trade Retail.

  • E&J Gallo Winery, Treasury Wine Estates, and Constellation Brands Inc. are among the leading players in this market, shaping its competitive landscape.

  • U.S. and UK are the top markets within the Canned Wines market and are expected to observe the growth CAGR of 13.1% to 17.4% between 2025 and 2030.

  • Emerging markets including South Korea, Brazil and South Africa are expected to observe highest growth with CAGR ranging between 10.1% to 15.2%.

  • Transition like Urban Lifestyle Shift is expected to add $2 billion to the Canned Wines market growth by 2030.

  • The Canned Wines market is set to add $19.2 billion between 2025 and 2035, with manufacturer targeting key segments projected to gain a larger market share.

  • With

    rising demand for portable wine experiences and ready-to-drink occasions driving canned wines, and

    Expansion of sustainable, lightweight wine packaging solutions accelerating eco-conscious canned wines adoption, Canned Wines market to expand 287% between 2025 and 2035.

canned wines market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Canned Wines - Country Share Analysis

Opportunities in the Canned Wines

Outdoor festivals, stadiums, and live events increasingly require portable, low waste alcohol service, making canned wines ideal for rapid, secure distribution. Event operators seek single serve wine that shortens queues, simplifies licensing, and minimizes breakage risks versus traditional bottles. Still canned wine is also poised to capture higher volume in this channel, with global still canned wine revenues expected to climb from $2.43 billion in 2025 to $3.75 billion by 2030, growing at 9.04% CAGR as on the go consumption accelerates, especially in sports and music venues.

Growth Opportunities in North America and Europe

In North America, canned wines adoption is propelled by younger legal age consumers, outdoor lifestyle occasions, and demand for convenient ready to drink wine formats that fit casual and social settings; Liquor Stores remain the most influential distribution channel due to entrenched chain networks and regulatory structures, while Online Stores are rapidly expanding through online alcohol delivery platforms and direct to consumer models. Top opportunities include premium canned wine ranges, single serve wine multipacks, and low calorie spritzers tailored to music festivals, sporting events, and quick service dining, with packaging, flavor innovation, and portability as core value drivers. Competition is intensifying from regional craft producers, retailer private labels, and cross category entrants from beer, hard seltzer, and spirits based RTDs, making brand differentiation, sustainable wine packaging, and data led assortment optimization within Liquor Stores and Online Stores critical to capturing share and margin.
In Europe, canned wines growth is shaped by rising acceptance of alternative formats, strong tourism flows, and policy support for lighter, recyclable packaging, which together strengthen the appeal of on the go and eco conscious wine consumption; Hypermarket & Supermarket chains act as the primary volume engines by integrating chilled canned assortments into mainstream wine shelves and grab and go zones, complemented by Online Stores in markets with advanced e grocery adoption. Top opportunities center on positioning canned wines as high quality, origin led products such as regional ros, sparkling, and organic expressions aligned with picnic, travel, and city break occasions, supported by clear messaging on provenance and consistent taste. Competitive intensity comes from established wineries creating sub brands, dominant retail private labels, and agile niche players focused on urban consumers, increasing the importance of distinctive design, food pairing cues, and format tailoring for travel retail, convenience outlets, and Others channels; investment focus should prioritize favorable shelf positioning in leading Hypermarket & Supermarket banners, omnichannel promotions linking in store trials with Online Stores reorders, and partnerships with transport and hospitality operators to build visibility and trial at scale.

Market Dynamics and Supply Chain

01

Driver: Rising demand for portable wine experiences and ready to drink occasions driving canned wines

The first growth factor is also the surge in informal, mobile drinking occasions where consumers expect quality wine in convenient, single serve formats, making canned wines an ideal choice for festivals, outdoor events, travel, and at home casual sipping. This shift favors wine in a can also over traditional glass, as portable wine packaging reduces breakage risk, chills faster, and aligns with the broader ready to drink wine culture emerging in younger demographics and urban markets. The second factor is also the rapid expansion of impulse and immediate consumption channels such as convenience stores, e commerce quick delivery platforms, and entertainment venues, where compact, clearly branded canned wines drive trial and repeat purchases. also advances in canning technology that preserve freshness, effervescence, and varietal character further reinforce consumer trust, allowing producers to launch innovative flavor profiles and premium tier single serve wine propositions tailored to specific on the go consumption moments.
A powerful is also the industry wide pivot toward sustainable wine packaging, where aluminum based canned wines offer high recyclability, reduced transport emissions, and lower overall material usage compared with glass bottles. As wineries quantify and communicate carbon footprints more transparently, lightweight cans become central to eco conscious brand positioning and retailer sustainability commitments. Technological improvements in can also linings and filling processes now protect wine quality over longer shelf lives, addressing historical concerns about taste and oxidation while supporting premium extensions. This convergence of environmental performance, logistics efficiency, and reliable product integrity is also compelling both established producers and emerging brands to prioritize canned wines in future portfolio strategies.
02

Restraint: Traditional wine perceptions undermine consumer trust and slow adoption of innovative canned wines formats

Even as younger drinkers actively seek convenient ready to drink wine and sustainable wine packaging, many legacy consumers still equate quality exclusively with glass bottles and corks, causing hesitation to trial canned wines and suppressing repeat purchases in key markets. For example, major supermarket chains and traditional wine merchants often allocate limited shelf space and promotional budgets to wine in a can, resulting in slower volume growth and weaker revenue contribution compared with established bottled brands; similarly, some restaurants and premium bars avoid listing premium canned wine or single serve wine options, which restricts on premise visibility, depresses demand in higher margin channels, and ultimately delays broader market premiumization that could lift overall category value.
03

Opportunity: Sustainable canned wines in European retail channels for eco conscious shoppers and Premium sparkling canned wines for young urban professionals in North America

European retail chains are expanding shelf space for sustainable canned wines that align with recycling targets and lower carbon logistics. Eco conscious shoppers increasingly compare carbon footprints and favor lightweight, infinitely recyclable aluminum over heavy glass bottles. Both sparkling canned wine and still canned wine benefit, but everyday still wine for at home occasions is expected to dominate growth, supported by private label launches. Globally, still wine in cans should maintain its 9.04% CAGR as retailers promote sustainability focused, ready to drink wine ranges, across major European supermarkets and specialty stores.
Urban professionals in North America are gravitating toward premium canned wines that fit busy, social lifestyles, particularly after work gatherings, rooftop bars, and micro events. This consumer group values single serve wine formats and ready to drink wine that delivers bar quality taste without corks or glassware. Globally, sparkling canned wine revenues are projected to rise from $4.27 billion in 2025 to $9.44 billion by 2030, at 17.2% CAGR, positioning premium sparkling canned wines as the fastest growing for this convenience driven segment worldwide over the forecast period.
04

Challenge: Fragmented distribution, packaging cost volatility and regulatory complexity compress margins in global canned wines market

Fluctuations in aluminum can prices, specialized lining materials, and logistics for temperature controlled transport increase unit costs for canned wines, forcing producers either to absorb margin pressure or raise retail prices, which can reduce price competitiveness against bottled alternatives and dampen value conscious consumer demand. For instance, smaller and mid sized canned wines brands frequently face higher per unit packaging costs and limited bargaining power with distributors, while navigating differing recycling rules, alcohol labeling standards, and import duties across regions; these frictions slow new market entries, constrain scale efficiencies, and create uneven availability that disrupts supply, weakens brand loyalty, and moderates overall revenue growth across the emerging canned wines segment.

Supply Chain Landscape

1

Grape Sourcing

E&J Gallo WineryTreasury Wine Estates
2

Canned Wines Production

Constellation Brands Inc.Integrated Beverage Group
3

Canned Wines Packaging

Canned Wine Co.Integrated Beverage Group
4

Distribution & Retail

RetailE-commerceHospitality
Canned Wines - Supply Chain

Use Cases of Canned Wines in On-Trade Hospitality & Outdoor Events

On-Trade Hospitality : In the on trade hospitality segment of bars, restaurants, and hotels, canned wines are adopted mainly for speed of service and portion control; sparkling wine dominates by the glass offerings in line with its 63.7% demand share in 2025, while still wine cans with a 36.3% share are used to support curated food pairings and flight tastings. Operators favor wine in a can formats and single serve packaging to reduce wastage, simplify inventory, and reach younger guests, and major participants such as E&J Gallo Winery, Constellation Brands Inc., and Treasury Wine Estates hold strong positions through broad sparkling and still portfolios, deep distributor relationships, and the ability to support staff training and co branded promotions that elevate premium canned wines on drink lists within the growing canned wine market.
Outdoor Events : At outdoor events such as music festivals, sporting fixtures, and open air cinemas, canned wines provide a safe, portable alternative to glass; sparkling wine cans are most widely used at bars and concession stands for celebratory and refreshment occasions, while still wine formats are typically reserved for picnic packs and more relaxed seating region's where food is central. Event organizers value on the go consumption and sustainable packaging that shortens queues and lowers breakage risk, and focused brands like Canned Wine Co. and Integrated Beverage Group compete effectively alongside diversified groups such as Constellation Brands Inc. by offering flexible contract terms, visually distinctive designs, and responsive innovation pipelines tailored to seasonal volumes and venue specific requirements for both sparkling and still canned wines.
Off-Trade Retail : In off trade retail across hypermarkets, supermarkets, liquor stores, and online stores, canned wines are merchandised as convenient everyday and occasion based purchases, with sparkling wine cans leading shelf visibility and promotions, and still wine cans steadily gaining space as shoppers build trust in the format and explore new varietals. Hypermarkets and supermarkets generated about $2.57 billion of canned wine revenue in 2025, liquor stores contributed around $2.18 billion, and online stores delivered roughly $1.19 billion, with these channels forecast to grow at 12.7%, 15.4%, and 18.5% CAGRs respectively between 2026 and 2030, underscoring the importance of retail execution for canned wines. Within this environment, leading players including E&J Gallo Winery, Treasury Wine Estates, Constellation Brands Inc., Canned Wine Co., and Integrated Beverage Group compete on assortment breadth across sparkling wine and still wine tiers, pricing architecture, and shopper marketing, using premium canned wines and disciplined space management to drive trial, repeat purchase, and digital basket penetration in the evolving canned wine market.

Recent Developments

Recent developments in canned wines highlight rapid premiumization, with more wineries introducing high quality varietals and low alcohol options in portable formats. Consumers are increasingly drawn to single serve wine cans for convenience, sustainability, and reduced waste, reinforcing demand in outdoor and on the go occasions. A key market trend is the rise of organic and vegan canned wine, aligning with broader health conscious drinking habits.

September 2024 : Major supermarket chains in North America and Europe expanded dedicated shelf space and promotional support for canned wines, adding new premium canned wine and wine in a can SKUs across ros, sparkling and low alcohol ranges, which is likely to accelerate category growth in ready to drink wine and increase consumer trial of single serve wine formats
May 2024 : Airlines, sports venues and music festivals further integrated canned wines with sustainable packaging into their core beverage programs to improve speed of service and portion control, reinforcing wine in a can as an acceptable on the go and ready to drink wine option and likely boosting visibility among younger, convenience seeking consumers
October 2023 : A wave of traditional wineries in the United States and Western Europe launched or rebranded canned wines lines, positioning them as premium canned wine extensions of existing labels with a focus on single serve wine convenience and outdoor occasions, which is expected to intensify competition, drive innovation in wine in a can quality, and support long term market penetration

Impact of Industry Transitions on the Canned Wines Market

As a core segment of the Packaged & Processed F&B industry, the Canned Wines market develops in line with broader industry shifts. Over recent years, transitions such as Urban Lifestyle Shift and Premiumization And Cross Category Blends have redefined priorities across the Packaged & Processed F&B sector, influencing how the Canned Wines market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Urban Lifestyle Shift

The canned wines market is undergoing a significant transformation driven by the Urban Lifestyle Shift, projected to contribute an additional $2 billion to market growth by 2030. This transition is redefining drinking occasions, favoring casual and mobile consumption, which in turn is altering traditional wine distribution channels and enhancing convenience retail and event catering. As ready to drink wine secures increased shelf space in supermarkets, concert venues, and airlines, the demand for sustainable packaging and efficient logistics is intensifying. Consequently, packaging suppliers and aluminum can manufacturers are investing in specialized production lines for single serve formats, while breweries and craft beverage co packers are adapting their canning infrastructure to capitalize on lucrative premium canned wine contracts. This strategic pivot not only meets evolving consumer preferences but also positions stakeholders to leverage significant revenue growth in a rapidly expanding market.
02

Premiumization And Cross Category Blends

The evolution of canned wines from basic table wine to curated, terroir driven expressions is triggering premiumization across adjacent beverage segments. Spirits and craft beer brands are partnering with boutique wineries to launch hybrid spritzers and seasonally flavored, ready-to-drink wine cocktails. This blurring of categories is pushing hospitality operators and e commerce platforms to redesign assortments, glassware alternatives, and tasting experiences optimized for on the go consumption. As a result, marketing agencies, design studios, and data analytics firms are expanding services focused on branding and performance tracking for canned wine portfolios.