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Buckwheat Market

Author: Debadatta Patel - Senior Consultant, Report ID - DS1901151, Published - May 2025

Segmented in Product Type (Groats, Flakes, Flour), End Use (Food, Dietary Supplements, Animal Feed, Others), Application, Distribution Channel and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Buckwheat Market Outlook

The market, for Buckwheat was estimated at $1.9 billion in 2024; and it is anticipated to increase to $2.7 billion by 2030 with projections indicating a growth to around $3.6 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 5.9% over the forecast period. The growing popularity of Buckwheat in agro based industries highlights its ongoing importance in today's diverse agricultural landscape for several reasons; its nutritional benefits are highly valued; its gluten free properties make it a sought after ingredient in food products; and its ability to enhance soil quality contributes to sustainable farming practices. Moreover the increasing recognition of buckwheat as a superfood reflects the trend, towards healthier dietary choices. The increasing desire for natural components continues to enhance the importance of Buckwheat, in the current market landscape.


Known scientifically as Fagopyrum esculentum. Commonly referred to as buckwheat is a plant celebrated for its adaptability and the grain like seeds it produces that are packed with essential nutrients like fiber and protein along with vital minerals. This versatile crop finds usage in the food and beverage sector where it is utilized in various forms such as cereals and noodles while also serving as a key component in the production of flour and alcoholic beverages. A recent surge in interest towards gluten vegetarian diets has significantly boosted the popularity of buckwheat, among consumers looking for healthier food options.


Market Size Forecast & Key Insights

2019
$1.9B2024
2029
$3.4B2034

Absolute Growth Opportunity = $1.5B

•The Buckwheat market is projected to grow from $1.9 billion in 2024 to $3.4 billion in 2034. This represents a CAGR of 5.9%, reflecting rising demand across Buckwheat in Food Industry, Buckwheat in Cosmetic Industry and Pharmaceutical Usage of Buckwheat.

•The Buckwheat market is set to add $1.5 billion between 2024 and 2034, with manufacturer targeting Dietary Supplements & Animal Feed End Use projected to gain a larger market share.

•With Rising health consciousness, and Gluten-free food trends, Buckwheat market to expand 77% between 2024 and 2034.

Opportunities in the Buckwheat Market

Capitalizing on Buckwheat Demand in Asia

The increasing interest in buckwheat in nations such as China, Japan and South Korea indicates a growing market. The fondness for buckwheat in these areas in crafting traditional dishes, like noodles and pancakes has the potential to drive significant market expansion.

Exploring Buckwheat in Gluten-Free Products and Fostering Technological Advancements in Buckwheat Cultivation

Buckwheats adoption as a gluten ingredient in food items presents a lucrative market opportunity to explore further growth potential due to the increasing demand for gluten free options driven by dietary needs and health choices alike. The utilization of buckwheat, in producing gluten breads, cereals and pastries could lead to consistent market expansion.

Advocating for advancements in the methods used in cultivating buckwheat could bring benefits of yield and quality of crops and lower expenses for production while maintaining a consistent provision of buckwheat to meet the needs of different sectors of the economy Collaborating strategically with technology companies may pave the path, for expansion and a larger market presence.

Growth Opportunities in North America and Europe

Europe Outlook

Contrastingly, within Europe, the market drivers for buckwheat are predominantly sustainability and climate change resilience. As an intrinsic part of traditional dietary practices, buckwheat finds steady consumerism in European countries, albeit slow but steady growth. The spotlight on sustainable and low-input agricultural practices coupled with buckwheats ability to withstand adverse weather conditions boosts its market relevance in the region. The competition here is intense, characterized by the existence of numerous small and medium enterprises focusing on regional preferences and innovative, market-specific buckwheat-based products.

North America Outlook

In North America, the buckwheat industry is experiencing commendable growth, ushering in a wealth of opportunities. The driving factors are twofold - a shift towards healthier, gluten-free eating habits, and the growing popularity of organic and non-GMO agricultural produce. The consumer focus on dietary fibers and essential minerals within their diets directly bolster the demand for buckwheat. Furthermore, advancements in buckwheat cultivation technologies add to the market potential in the region. However, the competitive landscape is rugged, courtesy of established players fiercely vying for market share.

North America Outlook

In North America, the buckwheat industry is experiencing commendable growth, ushering in a wealth of opportunities. The driving factors are twofold - a shift towards healthier, gluten-free eating habits, and the growing popularity of organic and non-GMO agricultural produce. The consumer focus on dietary fibers and essential minerals within their diets directly bolster the demand for buckwheat. Furthermore, advancements in buckwheat cultivation technologies add to the market potential in the region. However, the competitive landscape is rugged, courtesy of established players fiercely vying for market share.

Europe Outlook

Contrastingly, within Europe, the market drivers for buckwheat are predominantly sustainability and climate change resilience. As an intrinsic part of traditional dietary practices, buckwheat finds steady consumerism in European countries, albeit slow but steady growth. The spotlight on sustainable and low-input agricultural practices coupled with buckwheats ability to withstand adverse weather conditions boosts its market relevance in the region. The competition here is intense, characterized by the existence of numerous small and medium enterprises focusing on regional preferences and innovative, market-specific buckwheat-based products.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : Russia, China, the U.S., Canada, Kazakhstan are expected to grow at 3.8% to 5.7% CAGR

2

Emerging Markets : Nigeria, Argentina, Poland are expected to grow at 6.8% to 8.1% CAGR

Market Analysis Chart

The buckwheat market continually demonstrates promising growth backed by several market drivers. A key driver is the rapidly expanding health and wellness sector, where buckwheats extraordinary nutritional benefits have found extensive prominence. High in fiber and protein, along with being gluten-free, buckwheat is rapidly gaining favor among health-conscious consumers globally.

Recent Developments and Technological Advancement

December 2024

Amway Corporation introduced a new line of organic buckwheat flour products, catering to the growing health-conscious consumer segment

November 2024

General Mills Inc. launched gluten-free buckwheat cereal to capitalize on the demand for nutritious and allergy-friendly foods

September 2024

Natures Path Foods unveiled a range of buckwheat-based breakfast cereals, highlighting the firms dedication to sustainable farming and organic food promotion.

Buckwheat, an ancient grain, experienced a resurgence on the global market. This is largely due to increased recognition of its multitude of health benefits, alongside burgeoning trends of plant-based diets and gluten-free products. With an enriched nutritional profile that includes high fiber, essential amino acids, and complex carbohydrates, Buckwheat has found favor among health-conscious consumers and nutritionists alike.

Impact of Industry Transitions on the Buckwheat Market

As a core segment of the Food & Beverage industry, the Buckwheat market develops in line with broader industry shifts. Over recent years, transitions such as Embracing the GlutenFree Movement and Buckwheat in Beauty and Personal Care Products have redefined priorities across the Food & Beverage sector, influencing how the Buckwheat market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Embracing the GlutenFree Movement:

The glutenfree diet trend, slowly emerging over the last decade, has been a significant catalyst for change in the buckwheat industry. As more consumers experience gluten intolerance or choose to eliminate gluten from their diets for health reasons, the demand for glutenfree alternatives has drastically increased. As buckwheat is entirely glutenfree, it has become a top choice for consumers seeking healthy alternatives. This trend has led to the introduction of buckwheat in numerous food products, such as bread, pasta, and cereal, resulting in increased market visibility and growth for the industry.

2

Buckwheat in Beauty and Personal Care Products:

Due to its rich nutrient profile, buckwheat is finding its way into the cosmetic and personal care industry. The grain is packed with vitamins and antioxidants that boost skin health, leading to its incorporation in skincare products like masks, creams, and serums.

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Food & Beverage industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Food & Beverage industry cascade into the Buckwheat market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Rising Health Consciousness, and Technological Advancements in Food Processing

The popularity for buckwheat has also been on the rise due to the increasing focus on eating and lifestyle adjustments; it is also valued for its high fiber content as well as its antioxidant and micronutrient properties which make it a great addition, to a well rounded diet.
The steady progress in food processing technology has also expanded the applicability of Buckwheat. Modern methods allow for better preservation of nutrients, easier packaging, as well as enhanced taste and texture, propelling the ubiquity of buckwheat in diverse sectors from bakery products to breakfast cereals.
With the increasing number of individuals being diagnosed with Celiac disease and gluten sensitivities there is also a growing demand, for gluten products. Buckwheat stands out as an option as it is also naturally free of gluten providing numerous advantages while maintaining a similar texture and flavor to conventional grains.

Restraint: Climatic Instability

The worldwide buckwheat industry encounters an obstacle due to unpredictable weather patterns brought about by climate change on a global scale. Cultivating buckwheat necessitates environmental conditions. Severe weather occurrences resulting from the effects of warming could significantly impede harvests and result in supply fluctuations. Periods of droughts or heavy rainfall along with cold spells may hinder crop growth or cause damage, to buckwheat fields leading to reduced output. This not only affects the availability of buckwheat but also influences its market value which could deter potential buyers and potentially slow down market expansion.

Challenge: High Competition from Substitute Products

Another factor posing a potential risk to the buckwheat market is the intensified competition from substitute products such as quinoa, rice, and oats. These alternatives provide similar nutritional benefits as buckwheat and are often readily available and cheaper. For cost-conscious consumers, these substitutes are a more viable option.

Supply Chain Landscape

Seed Production & Cultivation

Buckwheat Growers Association

Haldeman Farms

Raw Material Collection & Sorting

Grain Millers Inc

Birkett Mills

Processing & Packaging
Eden Foods / Arrowhead Mills
Retail & Distribution
Whole Foods Market / Walmart
Seed Production & Cultivation

Buckwheat Growers Association

Haldeman Farms

Raw Material Collection & Sorting

Grain Millers Inc

Birkett Mills

Processing & Packaging

Eden Foods

Arrowhead Mills

Retail & Distribution

Whole Foods Market

Walmart

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Leading Providers and Their Strategies

Application AreaIndustryLeading Providers / ConsumersProvider Strategies
Food and Beverage
Retail
OrganicFoods Inc.
Focus on organic and gluten-free buckwheat products
Animal Feed
Livestock
HealthyFeeds Co.
Promote buckwheat as nutrition enhancer in animal diets
Pharmaceuticals
Healthcare
HealNatural Pharmaceuticals
Develop buckwheat-based herbal supplements for holistic health benefits
Textiles
Manufacturing
EcoFabrics Ltd.
Integration of buckwheat into sustainable fabrics and textiles production

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Buckwheat market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Buckwheat in Buckwheat in Cosmetic Industry, Pharmaceutical Usage of Buckwheat and Buckwheat in Food Industry

Buckwheat in Cosmetic Industry

Moreover, buckwheat serves unique purposes in the cosmetics industry. The seeds of buckwheat, rich in antioxidants and bioactive compounds, are used in the production of anti-aging creams, serums, and face masks. Such buckwheat-based cosmetics aid in skin rejuvenation, improving skin elasticity, and combating oxidative stress.

Pharmaceutical Usage of Buckwheat

Another significant application of buckwheat is in the pharmaceutical industry. Tartary buckwheat is known for its rutin content, a bioflavonoid with multiple health benefits. This makes buckwheat a key ingredient in dietary supplements, nutritional bars, and infusions aiming to alleviate blood vessel conditions, hypertension, and high cholesterol. Leading pharmaceutical brands like NOW Foods and NutraChamps stand out due to their innovative buckwheat-based health and nutrition products.

Buckwheat in Food Industry

As a rich source of fiber and proteins, buckwheat is highly preferred in the food industry. The raw and unprocessed form of buckwheat, known as groats, are frequently used in crucial culinary applications. From producing gluten-free bread and noodles to personalizing breakfast cereals and snacks, buckwheat is a star ingredient in these food items. Companies like Bobs Red Mill and Birkett Mills have a strong foothold in these applications, thanks to their range of healthy and high-quality buckwheat products.

Buckwheat vs. Substitutes:
Performance and Positioning Analysis

Buckwheat, as an all-natural, gluten-free grain, stands out amongst counterparts for its higher protein content and diverse culinary applications, promising significant growth in the health-conscious consumer segment. These Alternatives specially Quinoa Flakes has experienced a rapid growth as detailed in our latest report.

Buckwheat
  • Quinoa Flakes /
  • Amaranth /
  • Millet
    •Rich in nutrients and fiber, Highly versatile in culinary applications
    •Somewhat strong flavor, Potential allergenicity
    •High nutritional value, affordability
    •Lower protein content, potentially allergenic

Buckwheat vs. Substitutes:
Performance and Positioning Analysis

Buckwheat

  • Rich in nutrients and fiber, Highly versatile in culinary applications
  • Somewhat strong flavor, Potential allergenicity

Quinoa Flakes / Amaranth / Millet

  • High nutritional value, affordability
  • Lower protein content, potentially allergenic

Buckwheat, as an all-natural, gluten-free grain, stands out amongst counterparts for its higher protein content and diverse culinary applications, promising significant growth in the health-conscious consumer segment. These Alternatives specially Quinoa Flakes has experienced a rapid growth as detailed in our latest report.

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Research Methodology

This market research methodology defines the Buckwheat market scope, gathers reliable data, and validates findings using integrated primary and secondary research. Our systematic framework ensures precise market sizing, growth trend analysis, and competitive benchmarking.


Secondary Research Approach


We begin secondary research by defining the targeted market at macro and micro levels. As part of the Food & Beverage ecosystem, we analyze Buckwheat across Bakery Products, Breakfast Cereals, and Beverages Applications. Our team gathers data systematically from country level ministerial sources, industry associations & federations, trade databases, company annual & quarterly reports and other credential sources, enabling us to map global and regional market size, pricing trends, regulatory standards, and technology advancements.



Key Sources Referenced:

• Food and Agriculture Organization (FAO)

• Food Substances - FDA

• Prodcom / Census US / Statcan / e-stat Japan / ABS Australia / KOSIS Korea

• USA Trade Census

• DEFRA UK / Ifastat

• Climate.gov

• Annual Reports / Industry Magazines / Country Level Ministerial Sources

We benchmark competitors such as Birkett Mills, Uvelka Ltd, and Homestead Organics Ltd by reviewing company financial statements, and regulatory filings. Our secondary insights identify key market drivers and constraints, forming the analytical foundation for primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Seed Production & Cultivation, Raw Material Collection & Sorting, and Processing & Packaging. Our geographic coverage spans Americas (40%), Europe (30%), Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally achieve a response rate of above 65%, and telephone interviews yield 60%, resulting in above 92% confidence level with a ±7% margin of error.


Through targeted questionnaires and in-depth interviews, we capture purchase intent, adoption barriers, brand perception across Segment Type. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering & Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down & Bottom-Up Process


In Top-down approach, we disaggregate global Food & Beverage revenues to estimate the Buckwheat segment, using historical growth patterns to set baseline trends. Simultaneously, in Bottom-up approach, we aggregate Country-Level Demand Data to derive regional and global forecasts, which provide granular consumption insights. By reconciling both approaches, we ensure statistical precision and cross-validation accuracy.


We evaluate the supply chain, spanning Seed Production & Cultivation (Buckwheat Growers Association, Haldeman Farms), Raw Material Collection & Sorting (Grain Millers Inc, Birkett Mills), and Processing & Packaging. Our parallel substitute analysis examines Quinoa Flakes, Amaranth, and Millet, highlighting diversification opportunities and competitive risks.


Company Market Share & Benchmarking


We benchmark leading companies such as Birkett Mills, Uvelka Ltd, and Homestead Organics Ltd, analyzing their capabilities in pricing, product features, technology adoption, and distribution reach. By assessing company-level revenues and product portfolios, we derive market share comparisons, clarifying competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, supply chain evaluation, and company benchmarking, supported by our proprietary Directional Superposition methodology enables us to deliver precise forecasts and actionable strategic insights into the Buckwheat market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Buckwheat Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 2.0 billion
Revenue Forecast in 2034USD 3.4 billion
Growth RateCAGR of 5.9% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 20241.9 billion
Growth OpportunityUSD 1.5 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 20241.9 billion USD
Market Size 20272.3 billion USD
Market Size 20292.6 billion USD
Market Size 20302.7 billion USD
Market Size 20343.4 billion USD
Market Size 20353.6 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredProduct Type, End Use, Application, Distribution Channel
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledBirkett Mills, Uvelka Ltd, Homestead Organics Ltd, Best Cooking Pulses, NATURE'S PATH FOODS, Bob's Red Mill Natural Foods, Kaslo Sourdough Bakery, Windmill Organics Ltd, Eden Foods Inc., Arrowhead Mills Inc, Hodgson Mill Inc and Dutch Windmill Bakery Ltd.
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Buckwheat Market Size, Opportunities & Strategic Insights, by Product Type

4.1Groats
4.2Flakes
4.3Flour
Chapter 5

Buckwheat Market Size, Opportunities & Strategic Insights, by End Use

5.1Food
5.2Dietary Supplements
5.3Animal Feed
5.4Others
Chapter 6

Buckwheat Market Size, Opportunities & Strategic Insights, by Application

6.1Bakery Products
6.2Breakfast Cereals
6.3Beverages
6.4Others
Chapter 7

Buckwheat Market Size, Opportunities & Strategic Insights, by Distribution Channel

7.1Supermarkets/Hypermarkets
7.2Online Retail
7.3Specialty Stores
Chapter 8

Buckwheat Market, by Region

8.1North America Buckwheat Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Buckwheat Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Buckwheat Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Buckwheat Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Buckwheat Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Buckwheat Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1Birkett Mills
9.2.2Uvelka Ltd
9.2.3Homestead Organics Ltd
9.2.4Best Cooking Pulses
9.2.5NATURE'S PATH FOODS
9.2.6Bob's Red Mill Natural Foods
9.2.7Kaslo Sourdough Bakery
9.2.8Windmill Organics Ltd
9.2.9Eden Foods Inc.
9.2.10Arrowhead Mills Inc
9.2.11Hodgson Mill Inc
9.2.12Dutch Windmill Bakery Ltd.