Global Buckwheat Market Outlook
Revenue, 2024
Forecast, 2034
CAGR, 2025 - 2034
The Buckwheat industry revenue is expected to be around $2.0 billion in 2025 and expected to showcase growth with 5.9% CAGR between 2025 and 2034. The growing popularity of Buckwheat in agro based industries highlights its ongoing importance in today's diverse agricultural landscape for several reasons; its nutritional benefits are highly valued; its gluten free properties make it a sought after ingredient in food products; and its ability to enhance soil quality contributes to sustainable farming practices. Moreover the increasing recognition of buckwheat as a superfood reflects the trend, towards healthier dietary choices. The increasing desire for natural components continues to enhance the importance of Buckwheat, in the current market landscape.
Known scientifically as Fagopyrum esculentum. Commonly referred to as buckwheat is a plant celebrated for its adaptability and the grain like seeds it produces that are packed with essential nutrients like fiber and protein along with vital minerals. This versatile crop finds usage in the food and beverage sector where it is utilized in various forms such as cereals and noodles while also serving as a key component in the production of flour and alcoholic beverages. A recent surge in interest towards gluten vegetarian diets has significantly boosted the popularity of buckwheat, among consumers looking for healthier food options.
Market Key Insights
- The Buckwheat market is projected to grow from $1.9 billion in 2024 to $3.4 billion in 2034. This represents a CAGR of 5.9%, reflecting rising demand across Buckwheat in Food Industry, Buckwheat in Cosmetic Industry and Pharmaceutical Usage of Buckwheat.
- Birkett Mills, Uvelka Ltd, Homestead Organics Ltd are among the leading players in this market, shaping its competitive landscape.
- Russia and China are the top markets within the Buckwheat market and are expected to observe the growth CAGR of 3.8% to 5.7% between 2024 and 2030.
- Emerging markets including Nigeria, Argentina and Poland are expected to observe highest growth with CAGR ranging between 6.8% to 8.1%.
- Transition like Embracing the GlutenFree Movement has greater influence in Russia and China market's value chain; and is expected to add $93 million of additional value to Buckwheat industry revenue by 2030.
- The Buckwheat market is set to add $1.5 billion between 2024 and 2034, with manufacturer targeting Dietary Supplements & Animal Feed End Use projected to gain a larger market share.
- With Rising health consciousness, and Gluten-free food trends, Buckwheat market to expand 77% between 2024 and 2034.
Opportunities in the Buckwheat
The increasing interest in buckwheat in nations such as China, Japan and South Korea indicates a growing market. The fondness for buckwheat in these areas in crafting traditional dishes, like noodles and pancakes has also the potential to drive significant market expansion.
Growth Opportunities in North America and Europe
North America Outlook
In North America, the buckwheat industry is experiencing commendable growth, ushering in a wealth of opportunities. The driving factors are twofold - a shift towards healthier, gluten-free eating habits, and the growing popularity of organic and non-GMO agricultural produce. The consumer focus on dietary fibers and essential minerals within their diets directly bolster the demand for buckwheat. Furthermore, advancements in buckwheat cultivation technologies add to the market potential in the region. However, the competitive landscape is rugged, courtesy of established players fiercely vying for market share.
Europe Outlook
Contrastingly, within Europe, the market drivers for buckwheat are predominantly sustainability and climate change resilience. As an intrinsic part of traditional dietary practices, buckwheat finds steady consumerism in European countries, albeit slow but steady growth. The spotlight on sustainable and low-input agricultural practices coupled with buckwheats ability to withstand adverse weather conditions boosts its market relevance in the region. The competition here is intense, characterized by the existence of numerous small and medium enterprises focusing on regional preferences and innovative, market-specific buckwheat-based products.
Market Dynamics and Supply Chain
Driver: Rising Health Consciousness, and Technological Advancements in Food Processing
With the increasing number of individuals being diagnosed with Celiac disease and gluten sensitivities there is also a growing demand, for gluten products. Buckwheat stands out as an option as it is also naturally free of gluten providing numerous advantages while maintaining a similar texture and flavor to conventional grains.
Restraint: Climatic Instability
Opportunity: Fostering Technological Advancements in Buckwheat Cultivation and Exploring Buckwheat in Gluten-Free Products
Buckwheats adoption as a gluten ingredient in food items presents a lucrative market opportunity to explore further growth potential due to the increasing demand for gluten free options driven by dietary needs and health choices alike. The utilization of buckwheat, in producing gluten breads, cereals and pastries could lead to consistent market expansion.
Challenge: High Competition from Substitute Products
Supply Chain Landscape
Buckwheat Growers Association
Haldeman Farms
Grain Millers Inc
Birkett Mills
Eden Foods
Arrowhead Mills
Whole Foods Market
Walmart
Buckwheat Growers Association
Haldeman Farms
Grain Millers Inc
Birkett Mills
Eden Foods
Arrowhead Mills
Whole Foods Market
Walmart
Applications of Buckwheat in in Food , in Cosmetic & Pharmaceutical Usage of
As a rich source of fiber and proteins, buckwheat is highly preferred in the food industry. The raw and unprocessed form of buckwheat, known as groats, are frequently used in crucial culinary applications. From producing gluten-free bread and noodles to personalizing breakfast cereals and snacks, buckwheat is a star ingredient in these food items. Companies like Bobs Red Mill and Birkett Mills have a strong foothold in these applications, thanks to their range of healthy and high-quality buckwheat products.
Another significant application of buckwheat is in the pharmaceutical industry. Tartary buckwheat is known for its rutin content, a bioflavonoid with multiple health benefits. This makes buckwheat a key ingredient in dietary supplements, nutritional bars, and infusions aiming to alleviate blood vessel conditions, hypertension, and high cholesterol. Leading pharmaceutical brands like NOW Foods and NutraChamps stand out due to their innovative buckwheat-based health and nutrition products.
Moreover, buckwheat serves unique purposes in the cosmetics industry. The seeds of buckwheat, rich in antioxidants and bioactive compounds, are used in the production of anti-aging creams, serums, and face masks. Such buckwheat-based cosmetics aid in skin rejuvenation, improving skin elasticity, and combating oxidative stress.
Recent Developments
Amway Corporation introduced a new line of organic buckwheat flour products, catering to the growing health-conscious consumer segment
General Mills Inc. launched gluten-free buckwheat cereal to capitalize on the demand for nutritious and allergy-friendly foods
Natures Path Foods unveiled a range of buckwheat-based breakfast cereals, highlighting the firms dedication to sustainable farming and organic food promotion.