Global Bottled Water Market Outlook
Revenue, 2024
$344B
Forecast, 2034
$676B
CAGR, 2024 - 2034
7.0%
The Bottled Water industry revenue is expected to be around $367.8 billion in 2025 and expected to showcase growth with 7.0% CAGR between 2025 and 2034.
Bottled water is seen as an healthy choice, for people who prioritize purity and safety while valuing portability and sometimes even a touch of luxury.
Market Key Insights
- The Bottled Water market is projected to grow from $343.8 billion in 2024 to $676 billion in 2034. This represents a CAGR of 7%, reflecting rising demand across Personal Hydration, Culinary Use and Emergency Preparedness.
- The market leaders in this sector include Nestle Waters and The Coca Cola Company and PepsiCo Inc which determine the competitive dynamics of the market.
- U.S. and China are the top markets within the Bottled Water market and are expected to observe the growth CAGR of 4.5% to 6.7% between 2024 and 2030.
- Emerging markets including India, Vietnam and Nigeria are expected to observe highest growth with CAGR ranging between 8.0% to 9.7%.
- The Bottled Water market will experience a $43.4 billion increase in growth through 2030 because of the transition toward environmentally friendly packaging solutions.
- The Bottled Water market is set to add $332 billion between 2024 and 2034, with manufacturer targeting Large Bottles (Above 500ml) & undefined Packaging projected to gain a larger market share.
- With Health conscious consumption trends, and Sustainable packaging innovations, Bottled Water market to expand 97% between 2024 and 2034.
Opportunities in the Bottled Water
The focus on sustainability is growing in all consumer products including the water sector too! To align with this trend effectively switch to eco packaging, like biodegradable materials made from plants and recycled resources.
Growth Opportunities in North America and Europe
North America Outlook
In North America's bottled water industry is highly competitive with many known brands vying for market share amid a growing focus on healthy living and environmentally friendly options like reusable bottles to address sustainability concerns and flavored or value added offerings incorporating extra vitamins and minerals present an attractive opportunity, for growth.
Europe Outlook
The market in Europe is expanding as people become more aware of the importance of staying hydrated and have doubts about the quality of tap water in some region's. Stricter regulations require manufacturing standards which create chances for high end and quality oriented brands to thrive. The rising demand for sparkling water also highlights a segment, in the market.
Market Dynamics and Supply Chain
01
Driver: Health Conscious Consumption Trends, and Urbanization and Busy Lifestyles
The increasing preference for choices in hydration has also significantly boosted the bottled waterindustry'sgrowth trajectory. With consumers prioritizing health and seeking calorie sugar free options for hydration, on the rise the popularity of bottled water continues to soar. This consumer trend is also expected to persist in the coming years contributing further to the markets expansion. The rise in development has also led to a greater need for easy access to portable drinks like water on the go for city residents with busy lifestyles; this has also boosted the demand, for bottled water as a convenient solution and is also expected to drive further growth in the bottled water industry.
The bottled water sector is also making progress in adopting eco friendly packaging options due to increasing environmental awareness and concerns among consumers. The incorporation of recycled plastic containers as well as recyclable aluminum cans has also captured the attention of environmentally conscious individuals and fueled their enthusiasm for bottled water products leading to a surge, in demand.
The bottled water sector is also making progress in adopting eco friendly packaging options due to increasing environmental awareness and concerns among consumers. The incorporation of recycled plastic containers as well as recyclable aluminum cans has also captured the attention of environmentally conscious individuals and fueled their enthusiasm for bottled water products leading to a surge, in demand.
02
Restraint: Environmental Concerns
The significant limitation of the Bottled Water market is the harm inflicted on the environment by environmental damage awareness among consumers due to poorly managed plastic waste and unrecyclable water bottles that cause environmental pollution and decay during their manufacturing and disposal processes compels consumers to transition to eco friendly alternatives like tap water or reusable bottles leading to a hurdle, in the growth of the bottled water market.
03
Opportunity: Functional Water Segment and Premium Water Products
The segment of water within the bottled water industry that consists of enhanced waters containing additional minerals, vitamins and antioxidants presents a significant opportunity for growth. This shift is driven by consumers growing preference for beverages that provide not hydration but also health and wellness advantages result ing in a strong demand, within this market segment.
The demand for quality bottled water products labeled as craft, which Millennials and Gen Z consumers view as a lifestyle decision is on the rise. This category includes items such as sourced sparkling water and flavored or artisanal’ waters. This movement creates opportunities, for standing out and setting premium prices in the bottled water industry.
The demand for quality bottled water products labeled as craft, which Millennials and Gen Z consumers view as a lifestyle decision is on the rise. This category includes items such as sourced sparkling water and flavored or artisanal’ waters. This movement creates opportunities, for standing out and setting premium prices in the bottled water industry.
04
Challenge: Increasing Regulatory Scrutiny
The bottled water sector is also challenged by regulations and laws that hinder its expansion efforts as standards, for quality control and safety vary across different regions.
Supply Chain Landscape
1
Water Sourcing
Nestle
Danone
2
Bottle Production
Amcor
Graham Packaging
3
Water Treatment & Bottling
Coca Cola Company
PepsiCo Inc
4
Distribution & Retail
Walmart
Costco
1
Water Sourcing
Nestle
Danone
2
Bottle Production
Amcor
Graham Packaging
3
Water Treatment & Bottling
Coca Cola Company
PepsiCo Inc
4
Distribution & Retail
Walmart
Costco
*The illustration highlights the key stakeholders within the supply chain ecosystem.
Applications of Bottled Water in Personal Hydration, Culinary Use & Emergency Preparedness
Personal Hydration
Bottled water is commonly used for staying hydrated on a level because of its convenience and the belief that its cleaner than tap water in most cases—especially in locations where tap water quality is a concern or considered unsafe for consumption purposes. Key players, like Nestle and The Coca Cola Company dominate this market segment with their product ranges that emphasize purity and natural sourcing to attract consumers.
Emergency Preparedness
During disasters or emergencies experts suggest including bottled water in your emergency kit. It offers a hydration option if regular water sources are unavailable. Companies such, as Blue Can Water focus specifically on providing lasting emergency water solutions with sturdy packaging.
Culinary Use
Bottled water is commonly used in cooking to improve the flavor of dishes and drinks. Mineral waters like Pellegrino and Perrier can enhance the taste of a meal. Be used as a foundation for high end beverages to add a sense of sophistication and enhancement, to dining experiences.
Recent Developments
December 2024
As part of their commitment, to practices Nestlé Waters has initiated a plastic recycling program.
October 2024
Fiji Water launched a variety of flavored water options to diversify their product range.
July 2024
Danone has revealed that they have installed a water purification system at their manufacturing plants.
The market for water has experienced notable expansion in the past few years as people are becoming more conscious of their health and the importance of staying hydrated. New trends are emerging in the industry with a focus being placed on using sustainable and environmentally friendly packaging. Consumers are showing a preference for brands that prioritize sustainability. This has prompted water companies to look into new packaging materials, like biodegradable bottles and refillable water stations to meet these demands and innovate in the industry.
Impact of Industry Transitions on the Bottled Water Market
As a core segment of the Packaged & Processed F&B industry,
the Bottled Water market develops in line with broader industry shifts.
Over recent years, transitions such as Shift Towards Eco-Friendly Packaging and Rising Demand for Alkaline and Flavored Bottled Water have redefined priorities
across the Packaged & Processed F&B sector,
influencing how the Bottled Water market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Shift Towards Eco-Friendly Packaging
The bottled water sector is experiencing a move towards eco friendly and sustainable designs with the rapid replacement of traditional plastic bottles by biodegradable materials, like glass and aluminum cans that have a lower environmental impact footprint This shift driven by growing consumer consciousness and stringent government policies is pushing companies to create sustainable packaging options. This industry transition is expected to add $43.4 billion in the industry revenue between 2024 and 2030.
02
Rising Demand for Alkaline and Flavored Bottled Water
With the impact of health and wellness trends on what consumers prefer to buy nowadays is leading to a noticeable rise in the popularity of alkaline and flavored bottled water products in the market scene. These days alkaline water is gaining momentum due to its perceived health advantages while flavored water emerges as a choice, over sugary soft drinks.