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Beetroot Powder Market

The market for Beetroot Powder was estimated at $603 million in 2024; it is anticipated to increase to $921 million by 2030, with projections indicating growth to around $1.31 billion by 2035.

Report ID:DS1802506
Author:Debadatta Patel - Senior Consultant
Published Date:
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Life Science
Pharmaceutical
Beetroot Powder
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Market Data
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Table of Contents

Global Beetroot Powder Market Outlook

Revenue, 2024

$603M

Forecast, 2034

$1.22B

CAGR, 2025 - 2034

7.3%

The Beetroot Powder industry revenue is expected to be around $647.3 million in 2025 and expected to showcase growth with 7.3% CAGR between 2025 and 2034. The lasting importance of the Beetroot powder market is mainly due to the growing awareness of health and well being among consumers. Individuals are becoming more aware of the content found in beetroot such as minerals, vitamins and antioxidants that play a role in various health advantages. Additionally the current significance of the market stems from the increasing popularity of superfoods and plant focused diets leading to a demand, within the sector. The Covid 19 pandemic has greatly emphasized the significance of making health food decisions on a global scale and has notably contributed to the expansion of this market.

Beetroot powder is a product that can be used on its own as a food supplement and is now finding its way into different industries such as food and beverage production as well as pharmaceuticals and beauty products. In the food and beverage industry it adds both color and a subtle sweet earthiness, to dishes while in cosmetics it is valued for its natural pigmentation properties. The pharmaceutical sector commonly employs capsule formulations of this substance for its health advantages like promoting heart health and enhancing stamina.

Beetroot Powder market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034
Beetroot Powder Market Outlook

Market Key Insights

  • The Beetroot Powder market is projected to grow from $603.3 million in 2024 to $1.22 billion in 2034. This represents a CAGR of 7.3%, reflecting rising demand across Dietary Supplements, Food Coloring, and Skin Care Products.

  • NutraMarks Inc, Micro Ingredients, and Naturevibe Botanicals are among the leading players in this market, shaping its competitive landscape.

  • U.S. and Germany are the top markets within the Beetroot Powder market and are expected to observe the growth CAGR of 4.7% to 7.0% between 2024 and 2030.

  • Emerging markets including Brazil, South Africa and Philippines are expected to observe highest growth with CAGR ranging between 8.4% to 10.1%.

  • Transition like Escalating Preference for Natural Colorants is expected to add $76 million to the Beetroot Powder market growth by 2030.

  • The Beetroot Powder market is set to add $617 million between 2024 and 2034, with manufacturer targeting Food & Beverage & Cosmetics Application projected to gain a larger market share.

  • With Health and wellness trend, and technological Advancements in Food Processing, Beetroot Powder market to expand 102% between 2024 and 2034.

beetroot powder market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Beetroot Powder - Country Share Analysis

Opportunities in the Beetroot Powder

Exploring overseas markets can also be beneficial for Beetroot powder as countries like China and India, with their growing populations offer a vast consumer market.

Growth Opportunities in North America and Asia-Pacific

The rising interest in natural goods among health conscious individuals in North America has led to a surge in the popularity of Beetroot powder products. Local companies are competing fiercely to capture a share of this market segment. The demand for Beetroot powder is being driven by the supplements and cosmetic industries embracing plant based ingredients. A notable trend is the inclusion of Beetroot powder in sports nutrition items due, to its established health advantages. The increased cost of beetroot powder in comparison to traditional beetroot products poses a challenge, for the market.
In the Asia Pacific region and beyond Beetroot powder is gaining prominence as an ingredient with diverse uses in different industries like functional foods and beverages. The market in this region is quite competitive with vendors vying for attention and customers. Its traditional culinary applications along with research and development efforts are key drivers of its growth. Notably There is a growing trend of using Beetroot powder in drinks such as juices and smoothies adding to its appeal, in the beverage sector. While there is optimism about the market for beetroot powder products; however; there is a challenge in terms of raising awareness and building familiarity in some regions where its market presence is still, at an early stage.

Market Dynamics and Supply Chain

01

Driver: Health and Wellness Trend

The global trend towards health and wellness is also boosting the popularity of beetroot powder significantly these days. People are also increasingly drawn to beetroot powder due to its health advantages such as improving workout performance and maintaining heart health by lowering blood pressure. Many individuals now incorporate beetroot powder into their diets because of its natural abundance in essential nutrients. With health conscious consumers seeking dietary choices embracing it more and more the demand, for beetroot powder is also expected to surge further in the market.
In times technological progress has also completely transformed the food processing sector by opening up numerous avenues for beetroot powders growth potential. One notable advancement in this field is also the introduction of processing techniques that enable the preservation of beetroots nutritional properties in powdered form. This breakthrough enables industries to produce beetroot powder without compromising its flavor, color and nutrients making it increasingly popular among consumers for use in a variety of food products such, as smoothies, dietary supplements and nutritious snacks.
02

Restraint: Fluctuating Raw Material Prices

The fluctuating prices of materials like fresh beetroot pose a major challenge for the beetroot powder industry due to their instability factor derived from seasonal changes and unpredictable weather conditions impacting beetroot yield levels and resulting in an unsteady market environment that makes production costs hard to forecast accurately for manufacturers, in the industry who face potential risks to their profitability margins and market dynamics as a whole.
03

Opportunity: Targeting the Health and Wellness Industry and Technological Advancements in Processing and Packaging

The demand for Beetroot powder is rising as more people prioritize health and wellness in their lives nowadays. Many consumers are now showing an interest in incorporating natural plant based foods into their diets for their health benefits. Beetroot powder is packed with antioxidants and essential nutrients like fiber, calcium, iron, potassium, folate and manganese making it a great choice, for health conscious individuals. By creating branding strategies and promoting its health advantages through awareness campaigns manufacturers can establish a strong bond with customers seeking to improve their well being using natural products.
To keep the value of beetroot powder intact businesses may consider investing in advanced technologies that minimize nutrient depletion during production. By using packaging methods to prolong shelf life and safeguard product quality the market, for beetroot powder could see a boost. Implementing these innovations can meet the demand of customers seeking top notch products that provide convenience.
04

Challenge: Lack of Awareness Related to the Benefits of Beetroot Powder

Even though beetroot powder provides numerous health benefits, there exists a considerable knowledge gap about these advantages amongst the consumers. This lack of awareness discourages its inclusion in their daily diet and nutrition plans. Absence of extensive promotional activities and educational campaigns to draw consumer attention to the benefits of beetroot powder can lead to slower market growth.

Supply Chain Landscape

1

Cultivation & Harvest

Top FarmsInternational Beetroot Farms
2

Processing & Packaging

Bright Foods LLCRed Root Naturals
3

Distribution & Wholesaling

Natural Food DistributorsGlobal Organic Supply
4

Retail & End User

Health and WellnessCosmeticFood and Beverage
Beetroot Powder - Supply Chain

Use Cases of Beetroot Powder in Dietary Supplements & Food Coloring

Dietary Supplements : Beetroot powder is widely used in the dietary supplement industry due to its wealth of vitamins, minerals, and antioxidants. Primarily, organic beetroot powder is preferred for its purity and high nutritional content. Top players such as GNC and Natures Way leverage the benefits of beetroot powder to fortify their supplement offerings, leading the market with their superior quality and brand reputation.
Food Coloring : Beetroot powder, in particular the freeze-dried variant, is gaining popularity in the food industry as a natural food colorant. It provides a vibrant red hue to pastries, sauces, and confectionery without altering the taste. Market leaders like McCormick and Frontier Co-op have incorporated beetroot powder in their range of natural food colors, strengthening their market position with their network and quality.
Skin Care Products : The cosmetic industry leverages the antioxidative properties of beetroot powder, dominantly the organic, for skincare products. Its anti-inflammatory and detoxifying benefits make it an excellent ingredient for face masks and creams. Top players like The Body Shop and Sephora have been utilizing beetroot powder in their products, fortifying their market domination with their innovative ranges and brand prestige.

Recent Developments

The beetroot powder market has experienced significant expansion in recent years, driven by evolving trends in health and wellness. This superfood, rich in antioxidants, vitamins, and minerals, has gained prominence for its myriad health benefits, contributing to the escalating demand in various industry sectors, including food & beverages, dietary supplements, and natural cosmetics.

December 2024 : Global health products giant, VitaHealth, announced the launch of a new beetroot powder supplement, aiming to target the sports nutrition market
October 2024 : Prominent wellness company Nutrivo incorporated advances in dehydration technology for their beetroot powder production, leading to an increase in product shelf life
August 2024 : HealthBooster, a renowned supplementary product provider, ventured into the organic market by sourcing beetroot powder from certified organic farms.

Impact of Industry Transitions on the Beetroot Powder Market

As a core segment of the Pharmaceutical industry, the Beetroot Powder market develops in line with broader industry shifts. Over recent years, transitions such as Escalating Preference for Natural Colorants and Boost in Nutraceutical Trends have redefined priorities across the Pharmaceutical sector, influencing how the Beetroot Powder market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Escalating Preference for Natural Colorants

Lately there has been a change in what consumers prefer when it comes to products that are natural and have clean labels.that'swhy the beetroot powder market is thriving since its red and pink hues are much sought after by consumers. Food and beverage producers are increasingly turning to beetroot powder of artificial colorings to meet the rising demand for healthier and natural options. This shift doesnt just affect the food industry; it also has an impact, on the cosmetics and personal care sectors where beetroot powder is valued for its perks and vibrant colors.
02

Boost in Nutraceutical Trends

The rising awareness about the importance of healthful living is causing a considerable shift in consumer dietary habits. As a result, there is an increased demand for nutraceuticals, leading to the surge in usage of ingredients like beetroot powder which is renowned for its rich nutritional profile. Aside from being a natural colorant, beetroot powder is loaded with essential vitamins, antioxidants, and dietary fibers, making it an ideal fit for the thriving nutraceutical sector.