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Bagel Market

The market for Bagel was estimated at $5.4 billion in 2025; it is anticipated to increase to $7.0 billion by 2030, with projections indicating growth to around $9.1 billion by 2035.

Report ID:DS1905016
Author:Debadatta Patel - Senior Consultant
Published Date:
Datatree
Food & Beverage
F&B Miscellaneous
Bagel
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Report Summary
Market Data
Methodology
Table of Contents

Global Bagel Market Outlook

Revenue, 2025

$5.4B

Forecast, 2035

$9.1B

CAGR, 2026 - 2035

5.3%

The Bagel industry revenue is expected to be around $5.4 billion in 2026 and expected to showcase growth with 5.3% CAGR between 2026 and 2035. This strong outlook underscores the rising prominence of the Bagel market as a core segment within global breakfast bakery and convenience foods, supported by its positioning as a versatile, affordable, and indulgent yet increasingly health-conscious product choice. Demand is being propelled by busy urban lifestyles, the rise of on-the-go snacks, and the expansion of modern retail infrastructure, while flavored Bagel products lead category innovation, with the flavored product type alone generating $3.56 billion in sales in 2025. Supermarkets and hypermarkets together with specialty stores account for 74.1% of Bagel distribution, highlighting the central role of these channels in driving volume, shopper engagement, and visibility for both mainstream and artisanal Bagel brands. Continued recipe innovation, clean-label formulations, and the introduction of healthier bakery products are further strengthening the Bagel industry’s relevance across diverse demographic groups and consumption occasions

A Bagel is a ring-shaped, yeast-leavened bakery product characterized by its dense, chewy interior, glossy crust, and ability to carry a wide range of flavors and toppings, from classic sesame and poppy seeds to whole grain and premium inclusions. Bagels are consumed as standalone breakfast items, used as carriers for spreads and plant-based spreads, and widely applied in sandwiches across cafés, quick-service restaurants, and institutional foodservice, while frozen Bagels extend shelf life and convenience for retail shoppers. Recent trends in the Bagel industry include the rapid growth of flavored bagels in both sweet and savory profiles, the premiumization of artisanal Bagels, and the development of better-for-you variants such as whole grain and gluten-free Bagels that align with evolving health and wellness expectations. These dynamics, combined with the increasing presence of Bagel products in supermarkets and hypermarkets, specialty stores, and digital grocery platforms, are reinforcing Bagel’s position as a flexible, high-utility bakery item that can adapt to regional tastes, dietary preferences, and modern consumption patterns

Bagel market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2025-2035
Bagel Market Outlook

Market Key Insights

  • The Bagel market is projected to grow from $5.4 billion in 2025 to $9.1 billion in 2035. This represents a CAGR of 5.3%, reflecting rising demand across Cafe Franchise Usage, Fast-food Chain Usage, and Supermarket Retail.

  • Einstein Bros. Bagels, Bruegger’s Bagels, and Lender’s Bagels are among the leading players in this market, shaping its competitive landscape.

  • U.S. and Canada are the top markets within the Bagel market and are expected to observe the growth CAGR of 3.4% to 5.1% between 2025 and 2030.

  • Emerging markets including Brazil, South Africa and UAE are expected to observe highest growth with CAGR ranging between 6.1% to 7.3%.

  • Transition like Transition From Traditional to Nutritional Trends has greater influence in United States and Canada market's value chain; and is expected to add $161 million of additional value to Bagel industry revenue by 2030.

  • The Bagel market is set to add $3.7 billion between 2025 and 2035, with manufacturer targeting key segments projected to gain a larger market share.

  • With

    rising demand for healthy baked products, and

    Technological Advancements in Baking Machines, Bagel market to expand 68% between 2025 and 2035.

bagel market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032
Bagel - Country Share Analysis

Opportunities in the Bagel

Asia-Pacific quick-service restaurant chains are increasingly experimenting with Bagel-based breakfast sandwiches to satisfy rising urban, middle-class demand for Western-style bakery items. The global plain bagel segment is also projected to grow from $1.85 billion in 2025 to $2.31 billion by 2030 at a 4.5% CAGR, giving manufacturers scale to support regional menu innovation. Operators can differentiate by localizing fillings and toppings, using Bagel formats as portable carriers for eggs, plant-based proteins, and regional sauces, with strongest growth expected in fast-growing metropolitan centers.

Growth Opportunities in North America and Europe

In North America, the Bagel market is shaped by mature breakfast bakery products consumption and high urban density, with Supermarkets/Hypermarkets remaining the primary Bagel distribution channels for volume while Specialty Stores and Online Stores increasingly capture premium and occasion-driven demand; key opportunities lie in scaling artisanal bagels and frozen bagels through big-box retail, expanding gluten-free bagels and high-protein recipes for health-oriented consumers, and leveraging e-commerce grocery for curated Bagel bundles and subscription models that complement on-the-go breakfast habits. Competitive intensity is high, with large packaged bakery groups, regional Bagel brands, and private label ranges from national retailers all fighting for shelf prominence, pushing producers to differentiate via clean-label formulations, locally inspired flavors, and co-branded café partnerships rather than price alone. Core growth drivers include the entrenched coffee shop culture that normalizes Bagel consumption throughout the day, the rise of omnichannel grocery shopping that blends in-store discovery with digital replenishment, and strong consumer acceptance of American-style bakery innovation, which supports continuous flavor rotation, limited editions, and cross-merchandising of Bagel SKUs in deli and chilled ready-meal sets.
In Europe, the regional Bagel market is increasingly influenced by cosmopolitan food trends, with Supermarkets/Hypermarkets acting as the dominant Bagel retail platform for mainstream shoppers, while Specialty Stores and in-store bakeries in major cities build awareness of premium, New York–style bagels and drive trial among younger consumers seeking differentiated breakfast bakery products. Top opportunities center on positioning Bagel formats as versatile carriers that can substitute traditional bread in sandwiches and quick lunches, localizing flavors to align with country-specific taste profiles, and expanding frozen bagels and bake-off solutions for foodservice, travel hubs, and convenience chains that need consistent quality with minimal in-store labor. Competition is fragmented, led by large industrial bakery players, supermarket private label, and a growing cohort of niche Bagel brands that focus on artisanal bagels, vegan recipes, and clean-label claims, forcing incumbents to refine packaging, portion sizes, and price ladders to retain share. Principal growth drivers include the spread of café and coffee-bar culture beyond capital cities, rising consumer openness to American-inspired bakery formats, the expansion of discount and value-focused grocery banners that can introduce entry-level Bagel offerings, and the increasing role of Online Stores for specialty and occasion-led Bagel purchases, particularly among younger, urban, and international consumer segments.

Market Dynamics and Supply Chain

01

Driver: Rising Demand for Healthy Baked Products, and Globalization and Cross-cultural Influences

Bagel consumption has also been going up lately because people are also more health conscious these days and are also opting for healthier baked goods options like protein or whole grain bagels that are also high, in protein and fiber. The worldwide popularity and impact of cuisine have also sparked a universal craving for bagels across the globe As the foodservice sector and café scenario expand globally. bagels have also become a staple on the menus of cafes and fast food joints around the world Each region puts its twist on them resulting in a variety of new and distincts of bagels tailored to local preferences This diversity only also serves to boost the demand, for bagels in the international market even more.
Advancements in baking technology have also enabled the mass production of a variety of bagel flavors to flourish in the market successfully and maintain their quality and taste standards with the use of sophisticated baking equipment, by manufacturers.
02

Restraint: Rising Health Consciousness

More and more people are paying attention to their health. Choosing healthier food options these days. As a result the popularity of bagels has seen a decline due to their high calorie content posing a challenge, to the bagel market. Even though there are grain and multi grain versions available some consumers still consider bagels to be less healthy compared to other bread choices, which makes them hesitant to buy or consume them. In addition to that¸ the bagel market demand has been greatly influenced by limitations and choices like gluten sensitivity or a preference, for low carb diets.
03

Opportunity: Premium flavored Bagel offerings serving health-conscious millennials across North America and Direct-to-consumer frozen Bagel subscriptions targeting busy European urban professionals

Health-driven consumers are reshaping the Bagel category, favoring functional ingredients, clean labels, and innovative flavored bagel products. In the global bagel market, flavored offerings already generate about $3.56 billion in 2025 and are projected to reach $4.70 billion by 2030, outpacing plain formats with a 5.71% CAGR. North American brands can capture share by offering high-protein, low-sugar Bagel ranges, incorporating whole grains and fortification, and aligning with vegan and flexitarian preferences through plant-based formulations and better-for-you snack positioning in retail and foodservice.
Busy European urban professionals increasingly seek convenient, café-quality Bagel experiences at home, creating room for direct-to-consumer subscription models. By shipping par-baked or fully baked frozen bagel assortments, brands can offer variety packs, seasonal flavors, and premium toppings without relying on traditional retail shelf space. Integrating gluten-free bagel options and nutritionally balanced recipes will attract households with dietary restrictions. Growth potential is highest for flavored and specialty Bagel formats sold through e-commerce platforms, supported by data-driven personalization, loyalty programs, and workplace delivery partnerships.
04

Challenge: Intense Market Competition

The bakery industry is highly competitive due to the range of products accessible to customers. Beyond competing against each other for business baguette makers also vie with bakery items, like muffins, croissants and doughnuts. This intense rivalry necessitates innovation and the introduction of new products to maintain consumer interest.

Supply Chain Landscape

1

Bakery Ingredients

Archer Daniels MidlandCargillGeneral Mills
2

Bagel Manufacturing

Einstein Bros. BagelsBruegger’s BagelsLender’s Bagels
3

Bagel Distribution

SyscoUS FoodsPerformance Food Group
4

End-User Markets

Retail bakeriesQuick service restaurantsConvenience stores
Bagel - Supply Chain

Use Cases of Bagel in Cafe Franchise Usage & Supermarket Retail

Cafe Franchise Usage : Bagels have become a choice in a majority of cafe chains because of their wide range of flavors and flexibility as a food option. Depending on the location and customer taste preferences, plain bagels or ones with added flavors, like cinnamon raisin or blueberry are frequently enjoyed. They are commonly used to make bagel sandwiches filled with an array of savory or sweet ingredients. Popular companies in this sector are Starbucks and Panera Bread. They are famous, for their bagel selections and the satisfaction they provide to their customers.
Fast-food Chain Usage : At fast food restaurants bagels are commonly enjoyed for both breakfast and lunch options. One popular variety is the everything bagel, which features a blend of seeds sesame seeds and dried garlic and onions. These establishments often get creative with their bagel fillings and toppings to attract customers. Leading contenders, in this field are McDonalds and Burger King known for their appealing menu offerings centered around bagels.
Supermarket Retail : Bagels are widely utilized in supermarkets as snacks or fast meal options for customers to enjoy at homes convenience and customization preference They often offer mini bagels in choices, like whole grain and multi seed to appeal to health conscious individuals looking for a nutritious bite.

Recent Developments

The worldwide bagel industry has seen an uptick in demand lately thanks to the growing love for global cuisines and the trend of convenient breakfast options for busy individuals. Bagels are a staple, at bakeries everywhere. Have gained popularity among customers for their ability to be paired with an array of toppings and fillings.

December 2024 : National Breakfast Foods Inc., a producer in the industry just introduced a fresh selection of dairy free and organic bagels to meet the growing need for healthier options, among consumers.
October 2024 : The Bagel Factory has revealed a collaboration, with a respected food technology firm called DoughTech to enhance their production methods and boost the efficiency and quantity of bagels produced.
August 2024 : Bagelicious celebrated the opening of its 500th store with great excitement and optimism for future expansion, in the bagel industry.

Impact of Industry Transitions on the Bagel Market

As a core segment of the F&B industry, the Bagel market develops in line with broader industry shifts. Over recent years, transitions such as Transition From Traditional to Nutritional Trends and Harnessing the Power of E-commerce have redefined priorities across the F&B sector, influencing how the Bagel market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Transition From Traditional to Nutritional Trends

Across the Bagel market, the shift from traditional breakfast positioning to nutritional, clean-label offerings is reshaping the North American value chain. In the United States and Canada, rising health-conscious demand for organic, whole grain, and high fiber Bagel products is driving reformulation and innovation, with manufacturers expanding portfolios to include functional, preservative-free, and increasingly plant-based bagels. This nutritional transition is not only redefining the competitive landscape for leading Bagel brands and private labels, but is also catalyzing upstream opportunities in specialty grain farming and health-focused food packaging. Collectively, these dynamics are expected to generate approximately $161 million in additional Bagel industry revenue by 2030, reinforcing healthier bagels as a core growth engine within the broader baked goods and breakfast segments.
02

Harnessing the Power of E-commerce

The bagel business has experienced the effects of digitalization firsthand as the move from retail to online shopping has picked up speed in recent times. Consumers are drawn to the ease of getting their favorite bagels delivered right to their doorsteps and the wide selection available for them to choose from, in the comfort of their homes. This change has significantly influenced the logistics sector by making delivery services and supply chain management essential components of the industry.