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Automotive Sun Visor Market
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Automotive Sun Visor Market

Author: Swarup Sahu - Senior Consultant, Report ID - DS2001003, Published - December 2024

Segmented in Product Type (Passenger Vehicle Sun Visors, Commercial Vehicle Sun Visors), Material Used (Fabric Sun Visors, Vinyl Sun Visors, Others), Functionality, Sales Distribution and Regions - Global Industry Analysis, Size, Share, Trends, and Forecast 2024 – 2034

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Global Automotive Sun Visor Market Outlook

The sun visor in cars has evolved beyond a simple tool to block sunlight to become an important feature that adds both style and practicality to vehicles today. The market, for Automotive sun visor was estimated at $3.0 billion in 2024. It is anticipated to increase to $4.1 billion by 2030 with projections indicating a growth to around $5.2 billion by 2035. This expansion represents a compound annual growth rate (CAGR) of 5.15% over the forecast period. This transformation reflects the change in focus by car manufacturers, towards customer satisfaction. Improving the driving experience significantly.


The car sun visor is made to protect the drivers eyes from the sun and has seen upgrades such as built in mirrors for checking appearance on the go and lights for better visibility at night or in darker conditions along with screens providing useful information like temperature or directions integrated into it now. A significant recent development, in this area is the rise of visors that come with cameras and sensors to enhance safety features and make driving more comfortable through advanced driver assistance systems (ADAS).


Market Size Forecast & Key Insights

2019
$3B2024
2029
$5B2034

Absolute Growth Opportunity = $2.0B

The Automotive Sun Visor market is projected to grow from $3.0 billion in 2024 to $5.0 billion in 2034. This represents a CAGR of 5.15%, reflecting rising demand across Sun Protection and Glare Reduction, In-Vehicle Infotainment (IVI) Integration and Storage and Organization.

The Automotive Sun Visor market is set to add $2.0 billion between 2024 and 2034, with manufacturer targeting Vinyl Sun Visors & Others Material Used projected to gain a larger market share.

With Rising demand for comfort and safety features, and Advent of smart sun visors, Automotive Sun Visor market to expand 65% between 2024 and 2034.

Opportunities in the Automotive Sun Visor Market

Customized Automotive Sun Visors

With an increasing demand for tailored experiences among customers there is a rising interest in personalized sun visors, in the market segment today being sought after by consumers who value individuality and uniqueness in their products.

Smart Sun Visors and Sustainable Automotive Sun Visors

An overlooked chance for growth could be found in the development of sun visors that leverage technology advancements to incorporate sensors or cameras, for detecting sunlight angles and glare to adjust automatically and improve both comfort and safety for drivers.

The automotive sector is making progress towards sustainability by introducing eco sun visors crafted from materials that are recyclable or biodegradable—a move that could have a significant impact on the market appeal, to environmentally conscious individuals and support the overarching objectives of car makers to reduce their ecological impact.

Growth Opportunities in North America and Europe

Europe Outlook

The Automotive Sun Visor market in Europe is experiencing growth due to the increasing demand for advanced driver assistance systems and growing safety awareness among consumers in the region. Additionally the high production rates of cars and the presence of known automobile manufacturers in countries like Germany, France and Italy create attractive prospects, for market participants here.

North America Outlook

The American market for Automotive Sun Visors is fiercely competitive with numerous major players vying for dominance in the industry here. The market is being propelled by the rising need for vehicles thatre both comfortable and equipped with advanced technology and safety features as well as by the increasing levels of UV radiation in the region. The United States stands out as a leader in this market thanks, to its developed automotive sector and the strong purchasing power of consumers.

North America Outlook

The American market for Automotive Sun Visors is fiercely competitive with numerous major players vying for dominance in the industry here. The market is being propelled by the rising need for vehicles thatre both comfortable and equipped with advanced technology and safety features as well as by the increasing levels of UV radiation in the region. The United States stands out as a leader in this market thanks, to its developed automotive sector and the strong purchasing power of consumers.

Europe Outlook

The Automotive Sun Visor market in Europe is experiencing growth due to the increasing demand for advanced driver assistance systems and growing safety awareness among consumers in the region. Additionally the high production rates of cars and the presence of known automobile manufacturers in countries like Germany, France and Italy create attractive prospects, for market participants here.

Growth Opportunities in North America and Europe

Established and Emerging Market's Growth Trend 2025–2034

1

Major Markets : United States, China, Germany, Japan, South Korea are expected to grow at 3.3% to 4.9% CAGR

2

Emerging Markets : Vietnam, Colombia, South Africa are expected to grow at 5.9% to 7.1% CAGR

Market Analysis Chart

The market for car sun visors is mainly influenced by factors like the growing number of vehicles in use and improvements in sun visor styles and designs that cater to consumer awareness of the importance of sun protection while driving or riding in a vehicles space as more vehicles hit the road each day there is a greater need for automotive parts such as sun visors which car manufacturers keep innovating with new designs not just to shield occupants, from the glare of sunlight effectively but also to add a touch of style to the overall look of the vehicle.

Recent Developments and Technological Advancement

December 2024

Mercedes Inc. s innovative interactive touch screen sun visors have revolutionized the market with their blend of technology and comfort leading to an increase, in consumer demand.

September 2024

Lexus Inc introduced their sun visors that come equipped with solar panels built in as part of their eco friendly initiative, in the market.

July 2024

General Motors Corporation has revealed the introduction of sun visors that can be adjusted and offer improved UV protection in a step, towards promoting safety measures within the industry.

The market for car sun visors has seen shifts due to the expansion of the automotive sector driven by advancements in technology and the increasing demand for modern and cozy vehicles by consumers alike. An emerging trend is the increased use of solar designed sun visors that help heat build up in a vehicle – thus addressing the needs, for energy efficiency improvements and enhancing both vehicle performance and passenger comfort.

Impact of Industry Transitions on the Automotive Sun Visor Market

As a core segment of the Automotive industry, the Automotive Sun Visor market develops in line with broader industry shifts. Over recent years, transitions such as Shift to Smart Sun Visors and Rising Demand for Luxurious Automobiles have redefined priorities across the Automotive sector, influencing how the Automotive Sun Visor market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.

1

Shift to Smart Sun Visors:

In the industry today sun visors are evolving towards smart technology. These modern sun visors use tech features to block sunlight based on the drivers preferences adding convenience and safety to driving. This shift is fueled by the rising demand for automated and digitalized vehicles making sun visors a favored option, for both makers and buyers alike.

2

Rising Demand for Luxurious Automobiles:

The rising demand from consumers for luxury and safety features in cars is greatly influencing the sun visor industry as well Sun visors have transformed from just shielding against the sun to incorporating advanced elements such as lighted vanity mirrors and information screens that are common, in high end vehicles

Global Events Shaping Future Growth

The chart below highlights how external events including emerging market developments, regulatory changes, and technological disruptions, have added another layer of complexity to the Automotive industry. These events have disrupted supply networks, changed consumption behavior, and reshaped growth patterns. Together with structural industry transitions, they demonstrate how changes within the Automotive industry cascade into the Automotive Sun Visor market, setting the stage for its future growth trajectory.

Market Dynamics and Supply Chain

Driver: Rising Demand for Comfort and Safety Features, and Increasing Vehicle Production

Todays car owners value. Safety above all else when it comes to their vehicles features. The automotive sun visor is also essential in ensuring both aspects are also met effectively. Its primary function is also blocking sunlight to enhance the drivers visibility and decrease eye strain resultantly enhancing driving safety. The rising interest among drivers, for these added advantages is also driving the expansion of the Automotive Sun Visor market.
The automotive sun visor market is also experiencing a boost thanks to the increasing vehicle production in developing nations driven by urbanization and rising disposable incomes as sun visors become a feature in all vehicles, amidst growing economies.
The automotive sector is also seeing a growing influence of technology, with the emergence of sun visors that utilize advanced features to adapt to sunlight direction and intensity automatically for better functionality and customer appeal driving market growth up significantly.

Restraint: Rise in Counterfeit Products

The rising occurrence of car components poses a major challenge for the automotive sun visor industry. These imitation items frequently fail to meet the quality criteria and have led to safety worries that undermine consumer confidence and diminish the demand, for automotive sun visors.

Challenge: High Production Costs

The intricate production procedure involved in making car sun visors frequently leads to increased manufacturing expenses which are eventually passed down to customers in the form of retail prices. If these costs become excessively steep for consumers to bear they may choose affordable options instead causing a hindrance to market expansion.

Supply Chain Landscape

Raw Material Acquisition

ArcelorMittal

Rio Tinto

Component Manufacture

Grupo Antolin

Yongsan Corporation

Sun Visor Assembly
Johnan Manufacturing Inc / IAC Group
Distribution & Retail
Toyota / Volkswagen
Raw Material Acquisition

ArcelorMittal

Rio Tinto

Component Manufacture

Grupo Antolin

Yongsan Corporation

Sun Visor Assembly

Johnan Manufacturing Inc

IAC Group

Distribution & Retail

Toyota

Volkswagen

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Leading Providers and Their Strategies

Application AreaIndustryLeading ProvidersProvider Strategies
Passenger Vehicle Sun Visor
Automotive
Johnson Controls
Focus on implementing lightweight and cost-effective sun visors that maintain high performance and safety standards
Commercial Vehicle Sun Visor
Automotive
Grupo Antolin
Deploy novel, technologically advanced sun visors with improved features to enhance the driving experience
Electric Vehicle Sun Visor
Automotive
IAC Group
Application of advanced materials to create energy efficient sun visors optimized for EVs
Sports Vehicle Sun Visor
Automotive
Motus Integrated Technologies
Design and developing aerodynamic sun visors suitable for high-speed travel to reduce glare and improve visibility

Elevate your strategic vision with in-depth analysis of key applications, leading market players, and their strategies. The report analyzes industry leaders' views and statements on the Automotive Sun Visor market's present and future growth.

Our research is created following strict editorial standards. See our Editorial Policy

Applications of Automotive Sun Visor in In-Vehicle Infotainment (IVI) Integration, Sun Protection and Glare Reduction and Storage and Organization

In-Vehicle Infotainment (IVI) Integration

In the future of sun visors lies the potential to be a crucial part of in car entertainment systems with new possibilities being considered like having the sun visor act as a screen, for navigation guidance and music control or even for handling phone calls.

Sun Protection and Glare Reduction

Sun visors in cars are mainly designed to protect drivers and passengers from sunlight and reduce glare while driving to ensure clear visibility and prevent accidents effectively. Top companies such, as FCA US LLC and Johnson Controls provide adjustable sun visors that help block direct sunlight and reduce glare efficiently.

Storage and Organization

Automobile sun visors serve as storage compartments for drivers as well. They come equipped with features like card and document holders or even vanity mirrors for extra user comfort. This smart integration of sun visors into the vehicles design offers a sleek and efficient storage option. Mecai and Bell Automotive are leading the way, in this market by offering sun visors with these added functionalities.

Automotive Sun Visor vs. Substitutes:
Performance and Positioning Analysis

The Automotive Sun Visor stands out for its durability and UV protection when compared to window tints and car blinds It is known for its ability to improve safety and comfort in luxury car models with a growth potential, in the market.

Automotive Sun Visor
  • Automotive window tinting /
  • Car sun shade /
  • Auto dimming rearview mirrors
    Provides driver and passenger protection from direct sunlight, enhances safety and psychological comfort during driving
    Can obstruct driver's view if not properly
    Easy installation, cost-effectiveness
    Less durable, limited coverage against sunlight

Automotive Sun Visor vs. Substitutes:
Performance and Positioning Analysis

Automotive Sun Visor

  • Provides driver and passenger protection from direct sunlight, enhances safety and psychological comfort during driving
  • Can obstruct driver's view if not properly

Automotive window tinting / Car sun shade / Auto dimming rearview mirrors

  • Easy installation, cost-effectiveness
  • Less durable, limited coverage against sunlight

The Automotive Sun Visor stands out for its durability and UV protection when compared to window tints and car blinds It is known for its ability to improve safety and comfort in luxury car models with a growth potential, in the market.

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Research Methodology

This market research methodology defines the Automotive Sun Visor market scope, gathers reliable data, and validates findings using integrated primary and secondary research. Our systematic framework ensures precise market sizing, growth trend analysis, and competitive benchmarking.


Secondary Research Approach


We begin secondary research by defining the targeted market at macro and micro levels. As part of the Automotive ecosystem, we analyze Automotive Sun Visor across Passenger Vehicle Sun Visors and Commercial Vehicle Sun Visors Applications. Our team gathers data systematically from country level ministerial sources, industry associations & federations, trade databases, company annual & quarterly reports and other credential sources, enabling us to map global and regional market size, pricing trends, regulatory standards, and technology advancements.



Key Sources Referenced:


We benchmark competitors such as Grupo Antolin, Atlas Holdings LLC, and Hayashi Telempu Co Ltd by reviewing company financial statements, and regulatory filings. Our secondary insights identify key market drivers and constraints, forming the analytical foundation for primary research.


Primary Research Methods


We conduct structured interviews and surveys with industry stakeholders, including Raw Material Acquisition, Component Manufacture, and Sun Visor Assembly. Our geographic coverage spans Americas (40%), Europe (30%), Asia-Pacific (25%) and Middle East & Africa (5%). Our online surveys generally achieve a response rate of above 65%, and telephone interviews yield 60%, resulting in above 92% confidence level with a ±7% margin of error.


Through targeted questionnaires and in-depth interviews, we capture purchase intent, adoption barriers, brand perception across Segment Type. We use interview guides to ensure consistency and anonymous survey options to mitigate response bias. These primary insights validate secondary findings and align market sizing with real-world conditions.


Market Engineering & Data Analysis Framework


Our data analysis framework integrates Top-Down, Bottom-Up, and Company Market Share approaches to estimate and project market size with precision.


Top-down & Bottom-Up Process


In Top-down approach, we disaggregate global Automotive revenues to estimate the Automotive Sun Visor segment, using historical growth patterns to set baseline trends. Simultaneously, in Bottom-up approach, we aggregate Country-Level Demand Data to derive regional and global forecasts, which provide granular consumption insights. By reconciling both approaches, we ensure statistical precision and cross-validation accuracy.


We evaluate the supply chain, spanning Raw Material Acquisition (ArcelorMittal, Rio Tinto), Component Manufacture (Grupo Antolin, Yongsan Corporation), and Sun Visor Assembly. Our parallel substitute analysis examines Automotive window tinting, Car sun shade, and Auto dimming rearview mirrors, highlighting diversification opportunities and competitive risks.


Company Market Share & Benchmarking


We benchmark leading companies such as Grupo Antolin, Atlas Holdings LLC, and Hayashi Telempu Co Ltd, analyzing their capabilities in pricing, product features, technology adoption, and distribution reach. By assessing company-level revenues and product portfolios, we derive market share comparisons, clarifying competitive positioning and growth trajectories across the ecosystem.


Our integration of data triangulation, supply chain evaluation, and company benchmarking, supported by our proprietary Directional Superposition methodology enables us to deliver precise forecasts and actionable strategic insights into the Automotive Sun Visor market.


Quality Assurance and Compliance


We cross-reference secondary data with primary inputs and external expert reviews to confirm consistency. Further, we use stratified sampling, anonymous surveys, third-party interviews, and time-based sampling to reduce bias and strengthen our results.


Our methodology is developed in alignment with ISO 20252 standards and ICC/ESOMAR guidelines for research ethics. The study methodology follows globally recognized frameworks such as ISO 20252 and ICC codes of practice.

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Automotive Sun Visor Market Data: Size, Segmentation & Growth Forecast

Report AttributeDetails
Market Value in 2025USD 3.2 billion
Revenue Forecast in 2034USD 5.0 billion
Growth RateCAGR of 5.15% from 2025 to 2034
Base Year for Estimation2024
Industry Revenue 20243.0 billion
Growth OpportunityUSD 2.0 billion
Historical Data2019 - 2023
Growth Projection / Forecast Period2025 - 2034
Market Size UnitsMarket Revenue in USD billion and Industry Statistics
Market Size 20243.0 billion USD
Market Size 20273.5 billion USD
Market Size 20293.9 billion USD
Market Size 20304.1 billion USD
Market Size 20345.0 billion USD
Market Size 20355.2 billion USD
Report CoverageMarket revenue for past 5 years and forecast for future 10 years, Competitive Analysis & Company Market Share, Strategic Insights & trends
Segments CoveredProduct Type, Material Used, Functionality, Sales Distribution
Regional scopeNorth America, Europe, Asia Pacific, Latin America and Middle East & Africa
Country scopeU.S., Canada, Mexico, UK, Germany, France, Italy, Spain, China, India, Japan, South Korea, Brazil, Mexico, Argentina, Saudi Arabia, UAE and South Africa
Companies ProfiledGrupo Antolin, Atlas Holdings LLC, Hayashi Telempu Co Ltd, Irving's Machine Company Limited, KASAI KOGYO CO. LTD, HOWA TEXTILE INDUSTRY CO. LTD, Minda Corporation Limited, Dongfeng Electronic Technology Co Ltd, GUMOTEX, Yongsan Automotive USA, IAC Group and Kyowa Leather Cloth Co. Ltd
CustomizationFree customization at segment, region or country scope and direct contact with report analyst team for 10 to 20 working hours for any additional niche requirement which is almost equivalent to 10% of report value

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Table of Contents

Industry Insights Report - Table Of Contents

Chapter 1

Executive Summary

Major Markets & Their Performance - Statistical Snapshots

Chapter 2

Research Methodology

2.1Axioms & Postulates
2.2Market Introduction & Research MethodologyEstimation & Forecast Parameters / Major Databases & Sources
Chapter 3

Market Dynamics

3.1Market OverviewDrivers / Restraints / Opportunities / M4 Factors
3.2Market Trends
3.2.1Introduction & Narratives
3.2.2Market Trends - Impact Analysis(Short, Medium & Long Term Impacts)
3.3Supply Chain Analysis
3.4Porter's Five ForcesSuppliers & Buyers' Bargaining Power, Threat of Substitution & New Market Entrants, Competitive Rivalry
Chapter 4

Automotive Sun Visor Market Size, Opportunities & Strategic Insights, by Product Type

4.1Passenger Vehicle Sun Visors
4.2Commercial Vehicle Sun Visors
Chapter 5

Automotive Sun Visor Market Size, Opportunities & Strategic Insights, by Material Used

5.1Fabric Sun Visors
5.2Vinyl Sun Visors
5.3Others
Chapter 6

Automotive Sun Visor Market Size, Opportunities & Strategic Insights, by Functionality

6.1Standard Sun Visors
6.2Illuminated Sun Visors
6.3Telescopic Sun Visors
Chapter 7

Automotive Sun Visor Market Size, Opportunities & Strategic Insights, by Sales Distribution

7.1OEM
7.2Aftermarket
Chapter 8

Automotive Sun Visor Market, by Region

8.1North America Automotive Sun Visor Market Size, Opportunities, Key Trends & Strategic Insights
8.1.1U.S.
8.1.2Canada
8.2Europe Automotive Sun Visor Market Size, Opportunities, Key Trends & Strategic Insights
8.2.1Germany
8.2.2France
8.2.3UK
8.2.4Italy
8.2.5The Netherlands
8.2.6Rest of EU
8.3Asia Pacific Automotive Sun Visor Market Size, Opportunities, Key Trends & Strategic Insights
8.3.1China
8.3.2Japan
8.3.3South Korea
8.3.4India
8.3.5Australia
8.3.6Thailand
8.3.7Rest of APAC
8.4Middle East & Africa Automotive Sun Visor Market Size, Opportunities, Key Trends & Strategic Insights
8.4.1Saudi Arabia
8.4.2United Arab Emirates
8.4.3South Africa
8.4.4Rest of MEA
8.5Latin America Automotive Sun Visor Market Size, Opportunities, Key Trends & Strategic Insights
8.5.1Brazil
8.5.2Mexico
8.5.3Rest of LA
8.6CIS Automotive Sun Visor Market Size, Opportunities, Key Trends & Strategic Insights
8.6.1Russia
8.6.2Rest of CIS
Chapter 9

Competitive Landscape

9.1Competitive Dashboard & Market Share Analysis
9.2Company Profiles (Overview, Financials, Developments, SWOT)
9.2.1Grupo Antolin
9.2.2Atlas Holdings LLC
9.2.3Hayashi Telempu Co Ltd
9.2.4Irving's Machine Company Limited
9.2.5KASAI KOGYO CO. LTD
9.2.6HOWA TEXTILE INDUSTRY CO. LTD
9.2.7Minda Corporation Limited
9.2.8Dongfeng Electronic Technology Co Ltd
9.2.9GUMOTEX
9.2.10Yongsan Automotive USA
9.2.11IAC Group
9.2.12Kyowa Leather Cloth Co. Ltd