Agritourism Market
The market for Agritourism was estimated at $10.3 billion in 2024; it is anticipated to increase to $21.5 billion by 2030, with projections indicating growth to around $39.7 billion by 2035.
Report Summary
Market Data
Methodology
Table of Contents
Global Agritourism Market Outlook
Revenue, 2024
$10.3B
Forecast, 2034
$35.1B
CAGR, 2025 - 2034
13.03%
The Agritourism industry revenue is expected to be around $11.7 billion in 2025 and expected to showcase growth with 13.03% CAGR between 2025 and 2034. By integrating tourism with agriculture practices Agritourism is not improving local economies but also promoting sustainability. This blending of tourism with farming activities is revolutionizing frameworks and influencing social dynamics providing an appealing chance, for change, expansion and adaptability.
Agritourism taps into a robust market that blends the allure of exclusive agricultural experiences with travel dreams. Whats unique about Agritourism is its focus, on authenticity and transparency while immerses visitors in nature and farm activities to learn about food sources firsthand.
Market Key Insights
- The Agritourism market is projected to grow from $10.3 billion in 2024 to $35.1 billion in 2034. This represents a CAGR of 13.03%, reflecting rising demand across Edutainment Tourism, Healthy Leisure and Wellness and Culinary Experiences.
- Expedia Group, Booking Holdings, China Travel are among the leading players in this market, shaping its competitive landscape.
- Italy and U.S. are the top markets within the Agritourism market and are expected to observe the growth CAGR of 11.7% to 15.6% between 2024 and 2030.
- Emerging markets including Brazil, South Africa and Thailand are expected to observe highest growth with CAGR ranging between 9.1% to 13.7%.
- Transition like Digital Innovations in Agritourism is expected to add $1 billion to the Agritourism market growth by 2030.
- The Agritourism market is set to add $24.8 billion between 2024 and 2034, with manufacturer targeting Crop-based & undefined Agricultural Activity Type projected to gain a larger market share.
- With Growing demand for nature-based tourism, and Rise in health and wellness travel, Agritourism market to expand 240% between 2024 and 2034.
Opportunities in the Agritourism
The increasing need for approaches across various industries offers a great chance for eco conscious agritourism to thrive. This known concept focuses on blending farming and tourism while prioritizing eco friendly methods, like organic agriculture, water conservation, waste reduction and the use of renewable energy sources to appeal to environmentally aware travelers.
Growth Opportunities in North America and Europe
In North America Agritourism is becoming more popular as a result of the trend toward farm to table and food movements. The market is influenced by large scale farms moving towards Agritourism to broaden their income sources. Opportunities are aplenty in food and wine tours farm stays and educational excursions. Consumers are keenly interested, in these experiences
In Europe's tourism industry has a presence and faces tough competition its agritourism sector is deeply intertwined with the regions rich cultural history notably in places such, as Italy France and Spain eco friendly tours highlighting local traditions and cuisine are gaining popularity showcasing regional products and sustainable initiatives is a significant trend driving market expansion in this sector
Market Dynamics and Supply Chain
01
Driver: Growing Demand for Nature-based Tourism, and Advancements in Technology
With the rise in stress from work and city living an increasing number of individuals seek getaways that bring them closer, to nature. This trend is also fuel the expansion of agritourism industry by blending farming and travel offering a nature centric adventure. Technology has also been seamlessly integrated into agritourism to simplify the process for travelers looking to discover and reserve their farm adventures. The adoption of media for promotion purposes and the utilization of drone technology, for virtual tours that highlight the picturesque landscapes of farms are also additional technological advancements fueling the expansion of the agritourism industry.
The growing awareness of health has also prompted people to look for getaways that focus on enhancing their physical and mental well being. These types of vacations often include activities, like farming, hiking and enjoying organic food from farms known as agritourism. This trend appeals to health travelers seeking holistic also experiences.
02
Restraint: Supply Inconsistency
Agritourism depends significantly on agriculture and the seasonal variability of crops that may result in unpredictable supply levels. The irregularity in supply can present a challenge by causing fluctuations, in tourist numbers and revenue generation potential resultantly hindering the consistent growth of the market.
03
Opportunity: Digital Integration in Agritourism
With the rise of digitalization Agritourism has the chance to benefit from this trend by boosting visibility improving marketing strategies and expanding customer outreach. Agritourism enterprises can strengthen their presence by implementing features like booking systems, virtual tours and mobile apps that provide live updates on farm events and experiences. This innovative approach will significantly impact market dynamics while streamlining operations, for increased convenience and efficiency.
04
Challenge: Lack of Infrastructure
In countryside regions do not have the essential facilities like suitable lodging options and transportation services that can meet the comfort and requirements of visitors effectively hindering the development of Agritourism due, to discouraging potential tourists.
Supply Chain Landscape
1
Input & Farming Equipment Procurement
John DeereCaterpillar
2
Agritourism Experience Design & Development
Sunshine ToursJeep Tour Company
3
Marketing & On-site Services
AirbnbTripAdvisor
4
Distribution & Customer Service
ExpediaBooking.com
1
Input & Farming Equipment Procurement
John DeereCaterpillar
2
Agritourism Experience Design & Development
Sunshine ToursJeep Tour Company
3
Marketing & On-site Services
AirbnbTripAdvisor
4
Distribution & Customer Service
ExpediaBooking.com
Use Cases of Agritourism in Edutainment Tourism & Healthy Leisure
Edutainment Tourism : Agricultural tourism innovators such as Italian Agritourismo are leveraging their farms for entertainment endeavors by inviting tourists to engage in farm activities and gain insights into sustainable farming practices while immersively experiencing rural living. An unparalleled hands on agricultural learning experience unattainable, in urban environments.
Culinary Experiences : Top players such as Fermes Auberges in France and Farm to Table restaurants in America provide on farm dining experiences and cooking workshops featuring ingredients sourced directly from the farm and complemented by wine tasting sessions. The special appeal lies in the food experience they offer. Emphasizing minimal travel distance for ingredients (food miles) clear information, on sourcing the food items used and backing local businesses for economic support.
Healthy Leisure and Wellness : Huskisson Bed and Breakfast in Australia provides wellness retreat experiences on their farms by harnessing the healing power of settings and incorporating organic produce and farm based exercises to promote physical well being. This unique approach, to agritourism gives visitors the opportunity to relax and learn about living practices at the same time.
Recent Developments
The worldwide Agritourism industry has been expanding consistently in the few years and this trend experienced a noticeable increase following the outbreak of the Covid 19 pandemic. As international travel limitations and safety worries restricted tourism behaviors people searched for alternative methods to escape their homes while adherng, to social distancing guidelines.
December 2024 : John Deere launched agricultural equipment that enables visitors in agritourism to engage in hands on experiences with advanced technology. This enhances tourists’ participation and learning in farm activities while promoting an interactive approach, to agritourism.
September 2024 : The Continental Agricultural Association introduced a Farm to Table initiative at various sites, with the goal of encouraging sustainable agritourism. This enables guests to engage in every step of the process actively.
May 2024 : Monsanto Corporation launched a collaboration program that links local farmers with international travel companies in an effort to
Impact of Industry Transitions on the Agritourism Market
As a core segment of the Tourism & Entertainment industry,
the Agritourism market develops in line with broader industry shifts.
Over recent years, transitions such as Digital Innovations in Agritourism and Moving Towards Sustainable Practices have redefined priorities
across the Tourism & Entertainment sector,
influencing how the Agritourism market evolves in terms of demand, applications and competitive dynamics.
These transitions highlight the structural changes shaping long-term growth opportunities.
01
Digital Innovations in Agritourism
The landscape of Agritourism is evolving rapidly due to the increasing digitalization of businesses today. The integration of technologies such as augmented reality (AR) virtual reality (VR) and drones is revolutionizing the way tourists engage with rural environments. Additionally online reservation platforms and the significant impact of media, in showcasing agritourism enterprises have gained substantial traction. These advancements are improving the tourist experience. Streamlining processes,. Offering educational approaches. Broadening promotional avenues.
02
Moving Towards Sustainable Practices
Agritourism is slowly transitioning towards sustainable and environmentally friendly approaches.