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A2 Milk Market

A2 Milk Market

The market for A2 Milk was estimated at $5.1 billion in 2024; it is anticipated to increase to $15.5 billion by 2030, with projections indicating growth to around $38.9 billion by 2035.

Report ID:DS1901035
Author:Debadatta Patel - Senior Consultant
Published Date:January 2025
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Report Summary
Table of Contents
Methodology
Market Data

Global A2 Milk Market Outlook

Revenue, 2024

$5.1B

Forecast, 2034

$32.4B

CAGR, 2024 - 2034

20.3%
The A2 Milk industry revenue is expected to be around $6.1 billion in 2025 and expected to showcase growth with 20.3% CAGR between 2025 and 2034. Through its approach geared towards health conscious consumers and highlighting previously unexplored nutritional advantages of milk consumption A2 milk has successfully revitalized and expanded the formerly stagnant dairy market.

A crucial factor contributing to the growth of A2 Milk in the market is its unique protein composition feature. In contrast, to milk that includes both A1 and A2 beta casein proteins. A2 milk is derived solely from dairy cows that yield solely A2 protein. This distinctive trait supports digestibility resonating with those who are lactose intolerant and health conscious individuals.

A2 Milk market outlook with forecast trends, drivers, opportunities, supply chain, and competition 2024-2034

Market Key Insights

  • The A2 Milk market is projected to grow from $5.1 billion in 2024 to $32.4 billion in 2034. This represents a CAGR of 20.3%, reflecting rising demand across Dairy Alternative in Everyday Consumption, Ingredient in Premium Dairy Products and Health Supplement for Nutrition Deficiencies.
  • The a2 Milk Company together with Nestle S.A and Mehadrin Dairy Corp lead the market as major competitors which determine its competitive dynamics.
  • U.S. and China are the top markets within the A2 Milk market and are expected to observe the growth CAGR of 19.5% to 28.4% between 2024 and 2030.
  • Emerging markets including Brazil, Vietnam and South Africa are expected to observe highest growth with CAGR ranging between 15.2% to 21.1%.
  • The A2 Milk market will experience a $3.8 billion increase in value because of the emerging dairy alternative market during the next decade.
  • The A2 Milk market is set to add $27.3 billion between 2024 and 2034, with manufacturer targeting Baking & Cooking & Beverages Consumption Application projected to gain a larger market share.
  • With Rising health awareness, and Growth in organic food industry, A2 Milk market to expand 535% between 2024 and 2034.
a2 milk market size with pie charts of major and emerging country share, CAGR, trends for 2025 and 2032

Opportunities in the A2 Milk

A lot of people dont really look into how A2 type milk can be beneficial, for athletes even though it has health advantages that can help with muscle recovery after working out.

Growth Opportunities in North America and Europe

North America Outlook

In North America's A2 milk industry is swiftly expanding as more people become aware of the health advantages of A2 milk. Key players such as The A2 Milk Company Limited and Ripple Foods are actively competing in the market. The regions affluent consumers with disposable incomes are driving the rising demand for top quality dairy goods. With a growing population of lactose individuals and health conscious consumers there are ample prospects, for market expansion.

Europe Outlook

The A2 Milk market in Europe is facing challenges with the presence of the traditional dairy industry causing a slower growth rate compared to other regions globally; nevertheless there is a growing awareness about lactose intolerance leading to an increased demand for A2 Milk products with Nestle and Fonterra being the main competitors in this sector presenting opportunities for promoting the health benefits of A2 Milk and catering, to consumers who are lactose intolerant.

Market Dynamics and Supply Chain

01

Driver: Rising Health Awareness, and Technological Advancements in Dairy Industry

The rising number of health individuals worldwide has also led to a sharp increase in the popularity of A2 milk compared to traditional cows milk due to its perceived advantages in promoting heart health and enhancing digestive well being. A heightened awareness among consumers about their health choices is also playing a role, in driving the growth of the A2 milk industry. Developments, in the dairy sector concerning the distinction of A1 and A2 milk have also also significantly contributed to the growth of this market.
In the few years there has also been a noticeable increase in the popularity of organic food products which has also directly influenced the A2 milk market. The growing preference of consumers for food items because of their health advantages has also boosted the worldwide demand for A2 milk. It is also perceived as an organic substitute, to traditional dairy products which is also contributing to the expansion of the A2 milk market.
02

Restraint: High Production Cost

The A2 milk production requires monitoring of cows, through testing and breeding processes before certification is granted for a resource intensive operation leading to its premium pricing that might discourage cost conscious customers and potentially constrain market expansion.
03

Opportunity: Exploring Plant-Based Alternatives and Fortification of A2 Milk

Given the growing interest among consumers in plant based eating habits today suggests that A2 milk producers could consider tapping into this market by introducing a plant based alternative to A1 milk. The potential benefits of merging plant based nutrition, with the health perks of A2 milk. Improved digestion and enhanced nutrient intake. Might appeal to a broader segment of health conscious individuals and contribute positively to business growth and development.
Strengthening A2 milk by adding vitamins and minerals like vitamin D or omega-3 could be a smart strategy for producers to differentiate their product. This special offering not boosts the nutritional content of the product but also meets the varied dietary needs of different consumer groups and helps in expanding market reach.
04

Challenge: Doubts About Health Claims

Discussions, within the community continue about the alleged health advantages of A2 milk. If there is no agreement confirming the health benefits claimed by supporters maybe skeptics will choose milk instead. This could potentially limit the expansion of the A2 milk industry.

Supply Chain Landscape

1
Cow Breeding & Production

The A2 Milk Company

Jersey Dairy

2
Milk Processing & Testing

Synlait Milk

Fonterra

3
Packaging & Branding

Tetra Pak

Scholle IPN

4
Distribution, Retail & Consumption

Walmart

Tesco

*The illustration highlights the key stakeholders within the supply chain ecosystem.

Applications of A2 Milk in Dairy Alternative in Everyday Consumption, Ingredient in Premium Dairy Products & Health Supplement for Nutrition Deficiencies

Dairy Alternative in Everyday Consumption

Many people with intolerance or milk allergies choose A2 milk as a healthier option for daily consumption compared to regular milk because of its natural protein structure that is easier for the body to digest and absorb efficiently as highlighted by key industry players, like The A2 Milk Company to meet the needs of health conscious consumers worldwide.

Health Supplement for Nutrition Deficiencies

The nutritional value and protein richness of A type milk make it a popular choice for addressing deficiencies as a supplement to improve health outcomes. An appealing feature of this type of milk is its A type beta casein proteins that help reduce potential health issues linked to consuming a mixture of A1 type and A2 type milk proteins. Prominent companies in the nutrition industry like Nestle are incorporating the advantages of A type milk to develop beneficial offerings, for their customers.

Ingredient in Premium Dairy Products

A popular choice for its quality is A2 milk which serves as a key component in making top notch dairy items such as cheese and ice cream, at Pure Eire Dairy and Fonterra. They leverage the reputation and health benefits of A2 milk to enhance their range of dairy products significantly.

Recent Developments

December 2024

The A2 Milk Company introduced a range of organic milk products to cater to the increasing demand for organic dairy options, among consumers.

October 2024

The A2 company called A2 Dairy collaborated with Nestle to expand the reach of their products, across Europe and Asia.

September 2024

Freedom Foods Group is increasing its production capacity for Australias A2 Grade protein milk in response to growing international demand, for A2 Grade milk.

In the changing market landscape of A2 Milk products and emerging competitors in the industry space of A2 milk alternatives like oat and almond milk; A2 Milk has found itself navigating through a mix of obstacles and prospects in response to the surging demand for plant based dairy substitutes amid growing environmental concerns and health conscious consumer trends. Despite facing intensified competition from entrants into the market with innovative marketing strategies and appealing product offerings; A2 Milk has managed to stay ahead by leveraging its established brand presence and engaging promotional campaigns that have reinforced its position as a trusted leader, within this specialized market segment.

Impact of Industry Transitions on the A2 Milk Market

As a core segment of the Packaged & Processed F&B industry, the A2 Milk market develops in line with broader industry shifts. Over recent years, transitions such as Emergence of Dairy Alternatives and Growth of E-commerce Platforms have redefined priorities across the Packaged & Processed F&B sector, influencing how the A2 Milk market evolves in terms of demand, applications and competitive dynamics. These transitions highlight the structural changes shaping long-term growth opportunities.
01

Emergence of Dairy Alternatives

In recent years the A2 Milk industry has undergone noticeable transformations because of the emergence of non dairy alternatives like almond, soy and oat milk. Consumers are increasingly opting for these plant based choices out of health considerations, environmental awareness and animal welfare concerns. This shift, towards vegan options has made it essential for the A2 Milk industry to adapt by developing and promoting products that cater to this changing consumer demand. This industry transition is expected to add $3.8 billion in the industry revenue between 2024 and 2030.
02

Growth of E-commerce Platforms

The rise and expansion of online shopping platforms have significantly influenced the A2 Milk market by offering accessibility, to global customers and increasing the availability of products.

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